HSS Hire (GB:PRO)
LSE:PRO
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HSS Hire
(LSE:PRO)
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Rating:42Neutral
Price Target:
7.00 p
Action:N/ADate:12/19/25
HSS Hire's overall stock score is primarily impacted by its poor financial performance and weak technical indicators. The company's high leverage and declining profitability are significant concerns. The technical analysis suggests bearish momentum, and the negative P/E ratio highlights valuation challenges. The absence of earnings call data and corporate events means these factors do not influence the score.
Positive Factors
Market Position
Being a leading UK rental provider anchors durable demand from construction, industrial and DIY sectors. Scale and brand recognition support customer stickiness, network effects for depot coverage and negotiating leverage with suppliers, underpinning recurring rental revenues.
Negative Factors
High Leverage
Elevated debt levels raise interest expense and refinancing risk, constraining financial flexibility. High leverage limits capacity to invest in fleet renewal or depot expansion and increases vulnerability to revenue shocks, threatening long-term solvency if cash generation doesn’t improve.
Read all positive and negative factors
Positive Factors
Negative Factors
Market Position
Being a leading UK rental provider anchors durable demand from construction, industrial and DIY sectors. Scale and brand recognition support customer stickiness, network effects for depot coverage and negotiating leverage with suppliers, underpinning recurring rental revenues.
Read all positive factors
HSS Hire (PRO) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£36.69M
Dividend YieldN/A
Average Volume (3M)295.39K
Price to Earnings (P/E)―
Beta (1Y)-0.24
Revenue GrowthN/A
EPS GrowthN/A
CountryUK
Employees2,008
SectorIndustrials
Sector Strength72
IndustryRental & Leasing Services
Share Statistics
EPS (TTM)0.00
Shares Outstanding798,584,300
10 Day Avg. Volume262,560
30 Day Avg. Volume295,395
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.85
Price to Sales (P/S)0.14
P/FCF Ratio2.03
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.02
Revenue Forecast (FY)£375.80M
HSS Hire Business Overview & Revenue Model
Company Description
ProService Building Services Marketplace Plc, together with its subsidiaries, provides tool and equipment hire, and related services in the United Kingdom and the Republic of Ireland. It operates through HSS ProService, and HSS The Hire Service Co...
How the Company Makes Money
HSS Hire generates revenue primarily through the rental of tools and equipment, which constitutes its core service offering. The company charges customers a fee based on the duration of the rental, with options for short-term and long-term hires. ...
HSS Hire Financial Statement Overview
Summary
Income Statement
45
Neutral
Balance Sheet
50
Neutral
Cash Flow
55
Neutral
| Breakdown | TTM | Mar 2025 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 135.56M | 303.19M | 349.11M | 332.78M | 303.27M | 250.06M |
| Gross Profit | 61.63M | 133.00M | 169.13M | 168.13M | 157.00M | 125.18M |
| EBITDA | 9.23M | -57.04M | 55.03M | 64.84M | 44.54M | 44.44M |
| Net Income | -7.21M | -103.77M | 4.24M | 20.48M | 53.73M | -23.58M |
Balance Sheet | ||||||
| Total Assets | 231.66M | 274.13M | 429.18M | 432.53M | 409.60M | 487.00M |
| Cash, Cash Equivalents and Short-Term Investments | 18.91M | 23.91M | 31.93M | 47.71M | 42.27M | 97.57M |
| Total Debt | 103.84M | 120.32M | 141.93M | 140.05M | 144.73M | 283.67M |
| Total Liabilities | 187.67M | 224.53M | 246.00M | 250.06M | 247.70M | 379.41M |
| Stockholders Equity | 43.99M | 49.60M | 183.19M | 182.46M | 161.90M | 107.59M |
Cash Flow | ||||||
| Free Cash Flow | -4.95M | 20.79M | 10.11M | 28.44M | 37.51M | 28.29M |
| Operating Cash Flow | 2.37M | 47.92M | 20.20M | 39.01M | 44.16M | 34.10M |
| Investing Cash Flow | 13.46M | -6.79M | -9.55M | -10.57M | 56.69M | -5.81M |
| Financing Cash Flow | -24.15M | -45.59M | -26.34M | -23.00M | -156.15M | 46.27M |
HSS Hire Technical Analysis
―
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PRO, the sentiment is undefined. The current price of undefined is equal to the 20-day moving average (MA) of ―, equal to the 50-day MA of ―, and equal to the 200-day MA of ―, indicating a neutral trend. The MACD of ― indicates undefined momentum. The RSI at ― is undefined, neither overbought nor oversold. The STOCH value of ― is undefined, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a undefined sentiment for GB:PRO.
HSS Hire Peers Comparison
UnderperformOutperform
Sector (63)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | £203.01M | 7.49 | 36.50% | 5.18% | -3.57% | -0.80% | |
63 Neutral | $10.79B | 15.43 | 7.44% | 2.01% | 2.89% | -14.66% | |
55 Neutral | £27.80M | 19.38 | 10.68% | 3.37% | 11.70% | 79.80% | |
50 Neutral | £909.28M | ― | ― | 714.29% | ― | ― | |
46 Neutral | £92.05M | -2.27 | -7.68% | 8.43% | 0.38% | -273.53% | |
42 Neutral | £36.69M | -1.79 | -89.16% | ― | ― | ― |
* Industrials Sector Average
GB:PRO
HSS Hire
4.60
-2.61
-36.18%
GB:ASY
Andrews Sykes
485.00
6.29
1.31%
GB:SDY
Speedy Hire
20.00
2.74
15.86%
GB:67GX
Redde Northgate
35.00
2.46
7.55%
GB:HERC
Hercules Site Services Plc
34.50
-14.30
-29.30%
HSS Hire Corporate Events
Business Operations and StrategyExecutive/Board Changes
ProService Appoints CEO Tom Shorten to Board as Marketplace Strategy Advances
Positive
Jan 30, 2026
ProService Building Services Marketplace plc has formally appointed its Chief Executive Officer, Tom Shorten, to the company’s Board, consolidating executive leadership at a time when the group is evolving its business model into a digital m...
Delistings and Listing ChangesRegulatory Filings and Compliance
ProService Issues New Shares to EBT, Sets Updated Voting Rights Total
Neutral
Jan 9, 2026
ProService Building Services Marketplace has issued 4,102,686 new ordinary shares to its Employee Benefit Trust to satisfy exercises of awards under its long-term incentive plans, with the EBT now holding 0.5% of the company’s issued share c...
Business Operations and StrategyFinancial DisclosuresM&A Transactions
ProService Completes Shift to Asset-Light Marketplace as Profits Squeezed by Transformation Costs
Negative
Dec 19, 2025
ProService Building Services Marketplace has completed its transition from a traditional hire business to an asset-light, pure-play digital marketplace, marked by the disposal of The Hire Service Company, the start of an exclusive commercial suppl...
Business Operations and StrategyFinancial Disclosures
ProService to Release Interim Results Amid Strategic Changes
Neutral
Dec 9, 2025
ProService Building Services Marketplace plc announced that its unaudited interim results for the six-month period ending 30 September 2025 will be released on 19 December 2025. These results will not reflect the recent commercial supply agreement...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.