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Hercules Site Services Plc (GB:HERC)
LSE:HERC
UK Market

Hercules Site Services Plc (HERC) AI Stock Analysis

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GB:HERC

Hercules Site Services Plc

(LSE:HERC)

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Neutral 60 (OpenAI - 4o)
Rating:60Neutral
Price Target:
39.00p
▼(-23.53% Downside)
The overall stock score of 60 reflects the company's strong revenue growth and improved cash flow management, offset by challenges in profitability and high leverage. Technical indicators suggest a bearish trend, while valuation metrics indicate moderate attractiveness with a decent dividend yield.
Positive Factors
Revenue Growth
Consistent revenue growth indicates strong demand for services and effective market positioning, supporting long-term business expansion.
Cash Flow Management
Improved cash flow management enhances financial stability and provides the company with flexibility to invest in growth opportunities.
Market Position
Strong market position and reputation for reliability ensure repeat business and long-term contracts, supporting sustained revenue streams.
Negative Factors
Profitability Challenges
Ongoing profitability challenges could limit reinvestment capabilities and affect long-term financial health if not addressed.
High Leverage
High leverage increases financial risk and can constrain future growth due to higher interest obligations and reduced financial flexibility.
Declining Gross Profit Margin
A declining gross profit margin suggests cost pressures that could erode profitability, impacting the company's ability to sustain margins long-term.

Hercules Site Services Plc (HERC) vs. iShares MSCI United Kingdom ETF (EWC)

Hercules Site Services Plc Business Overview & Revenue Model

Company DescriptionHercules Site Services Plc engages in general construction and civil engineering for construction industry. The company offers labour supply, as well as delivers civils projects; hires suction excavators and other plants; and provides digital solutions for construction recruitment and workforce management. It serves the general civil, highway, utility, power and energy, and railways sectors. The company was incorporated in 2008 and is based in Cirencester, the United Kingdom.
How the Company Makes MoneyHercules Site Services generates revenue primarily through its core offerings in labor supply and equipment rental. The company charges clients for skilled labor on a contract basis, which can include hourly rates or project-based fees, depending on the complexity and duration of the work. Additionally, HERC earns income from renting out construction equipment and machinery, which provides a steady stream of revenue as clients require these resources for varying project timelines. The company's partnerships with construction firms and its reputation for reliability also contribute to its earnings by ensuring repeat business and long-term contracts. Furthermore, HERC may benefit from government infrastructure projects and private sector investments in construction, which can lead to increased demand for its services.

Hercules Site Services Plc Financial Statement Overview

Summary
Hercules Site Services Plc has shown impressive revenue growth, but faces challenges with profitability and leverage. The improvement in cash flows is a positive sign, but maintaining sustainable profitability and reducing reliance on debt remain critical for future financial stability.
Income Statement
65
Positive
The company has shown consistent revenue growth over the years, with a notable increase from 2019 to 2024. However, the gross profit margin has been declining, and the company posted a net loss in 2024, indicating challenges in controlling costs and achieving profitability. The EBIT and EBITDA margins have shown some improvement, but profitability remains a concern.
Balance Sheet
60
Neutral
The debt-to-equity ratio has improved, but remains relatively high, indicating leverage risk. The company's equity ratio suggests a moderate reliance on equity financing. Return on equity has been negative recently, reflecting the net loss, which poses a risk to investors.
Cash Flow
70
Positive
The company has demonstrated significant improvement in operating cash flows and free cash flow over the past year, indicating effective cash management. However, the reliance on financing activities for cash flow stability in earlier years highlights potential liquidity risks.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue107.73M101.93M84.66M49.55M32.75M22.90M
Gross Profit14.07M14.97M13.28M9.78M6.69M4.25M
EBITDA4.71M4.37M3.83M1.75M1.47M1.47M
Net Income1.34M-1.67M770.00K320.85K-56.20K752.19K
Balance Sheet
Total Assets42.00M47.52M47.68M33.90M19.35M17.72M
Cash, Cash Equivalents and Short-Term Investments9.80M6.39M4.15M1.21M1.74M2.33M
Total Debt14.30M12.67M26.94M19.46M10.69M6.04M
Total Liabilities28.70M35.81M39.03M27.06M15.91M11.40M
Stockholders Equity13.30M11.71M8.66M6.84M3.44M6.32M
Cash Flow
Free Cash Flow1.67M5.75M3.04M-5.56M-1.96M3.22M
Operating Cash Flow1.70M6.07M3.10M-5.33M-1.60M3.45M
Investing Cash Flow128.00K-1.47M-207.62K289.35K-338.12K-192.04K
Financing Cash Flow6.22M-1.18M48.10K4.79M1.39M-2.22M

Hercules Site Services Plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price51.00
Price Trends
50DMA
40.64
Positive
100DMA
39.67
Positive
200DMA
43.01
Positive
Market Momentum
MACD
3.11
Negative
RSI
84.31
Negative
STOCH
83.22
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:HERC, the sentiment is Positive. The current price of 51 is above the 20-day moving average (MA) of 45.32, above the 50-day MA of 40.64, and above the 200-day MA of 43.01, indicating a bullish trend. The MACD of 3.11 indicates Negative momentum. The RSI at 84.31 is Negative, neither overbought nor oversold. The STOCH value of 83.22 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:HERC.

Hercules Site Services Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
£704.49M14.4319.85%2.16%7.13%17.31%
70
Neutral
£43.02M7.1111.79%7.35%-25.56%-42.49%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
60
Neutral
£41.10M28.6523.37%3.37%11.70%79.80%
57
Neutral
£38.41M20.645.90%3.29%-6.46%-56.20%
48
Neutral
£10.98M-3.44-10.69%2.47%-3.17%69.15%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:HERC
Hercules Site Services Plc
51.00
11.88
30.37%
GB:BILN
Billington Holdings
340.00
-130.65
-27.76%
GB:RNWH
Renew Holdings plc
890.00
-10.49
-1.16%
GB:VANL
Van Elle Holdings
35.50
-0.25
-0.70%
GB:NEXS
Nexus Infrastructure Plc
121.50
1.13
0.94%

Hercules Site Services Plc Corporate Events

Regulatory Filings and Compliance
Hercules Site Services Announces Total Voting Rights
Neutral
Oct 31, 2025

Hercules Site Services Plc has announced that its issued share capital consists of 80,585,543 Ordinary Shares with full voting rights. This figure is essential for shareholders to determine their notification requirements under the Financial Conduct Authority’s rules, impacting how they manage their investments in the company.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £40.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Business Operations and StrategyM&A Transactions
Hercules plc Expands Power Sector Presence with Lyons Power Services Acquisition
Positive
Oct 15, 2025

Hercules plc has acquired a 70% stake in Lyons Power Services Ltd, a provider of power and energy infrastructure services, for £702,800. This acquisition is part of Hercules’ strategy to expand its service offerings and strengthen its position in the power and energy sector, aligning with the UK’s major electrical infrastructure upgrade plans. The acquisition follows Hercules’ earlier purchase of Advantage NRG Ltd, further cementing its presence in the sector and offering long-term growth opportunities.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £49.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Business Operations and StrategyFinancial DisclosuresM&A Transactions
Hercules Site Services Plc Reports Record Year Amid UK Infrastructure Boom
Positive
Oct 2, 2025

Hercules Site Services Plc anticipates another record year with revenue expected to exceed £118 million, driven by increased investment in UK infrastructure. The company has strengthened its position through strategic acquisitions, including Advantage NRG, expanding into the power and energy sector. Hercules is well-positioned to benefit from major UK infrastructure projects, with a strong presence in nuclear, power, water, and rail sectors. The expansion of the Hercules Academy aims to address the skills shortage in the UK construction industry, further enhancing the company’s operational capabilities.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £49.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Business Operations and Strategy
Hercules Secures £6.5 Million in UK Water Sector Contracts
Positive
Sep 17, 2025

Hercules Site Services Plc has secured new contracts worth approximately £6.5 million in the UK water sector, highlighting its strong position as a trusted partner in this industry. These contracts come at a time of significant investment in the sector, with water utility companies expected to invest over £104 billion in environmental improvements and infrastructure upgrades during the current Asset Management Period (2025-2030). This development positions Hercules to potentially secure more contracts and expand its role in enhancing water and wastewater services across the UK.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £49.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 02, 2025