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Hercules Site Services Plc (GB:HERC)
LSE:HERC
UK Market

Hercules Site Services Plc (HERC) AI Stock Analysis

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GB:HERC

Hercules Site Services Plc

(LSE:HERC)

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Neutral 60 (OpenAI - 4o)
Rating:60Neutral
Price Target:
39.00p
▼(-28.44% Downside)
The overall stock score of 60 reflects the company's strong revenue growth and improved cash flow management, offset by challenges in profitability and high leverage. Technical indicators suggest a bearish trend, while valuation metrics indicate moderate attractiveness with a decent dividend yield.
Positive Factors
Revenue Growth
Consistent revenue growth indicates strong demand for services and effective market positioning, supporting long-term business expansion.
Cash Flow Management
Improved cash flow management enhances financial stability and provides the company with flexibility to invest in growth opportunities.
Market Position
Strong market position and reputation for reliability ensure repeat business and long-term contracts, supporting sustained revenue streams.
Negative Factors
Profitability Challenges
Ongoing profitability challenges could limit reinvestment capabilities and affect long-term financial health if not addressed.
High Leverage
High leverage increases financial risk and can constrain future growth due to higher interest obligations and reduced financial flexibility.
Declining Gross Profit Margin
A declining gross profit margin suggests cost pressures that could erode profitability, impacting the company's ability to sustain margins long-term.

Hercules Site Services Plc (HERC) vs. iShares MSCI United Kingdom ETF (EWC)

Hercules Site Services Plc Business Overview & Revenue Model

Company DescriptionHercules Site Services Plc engages in general construction and civil engineering for construction industry. The company offers labour supply, as well as delivers civils projects; hires suction excavators and other plants; and provides digital solutions for construction recruitment and workforce management. It serves the general civil, highway, utility, power and energy, and railways sectors. The company was incorporated in 2008 and is based in Cirencester, the United Kingdom.
How the Company Makes MoneyHercules Site Services generates revenue primarily through its core offerings in labor supply and equipment rental. The company charges clients for skilled labor on a contract basis, which can include hourly rates or project-based fees, depending on the complexity and duration of the work. Additionally, HERC earns income from renting out construction equipment and machinery, which provides a steady stream of revenue as clients require these resources for varying project timelines. The company's partnerships with construction firms and its reputation for reliability also contribute to its earnings by ensuring repeat business and long-term contracts. Furthermore, HERC may benefit from government infrastructure projects and private sector investments in construction, which can lead to increased demand for its services.

Hercules Site Services Plc Financial Statement Overview

Summary
Hercules Site Services Plc has shown impressive revenue growth, but faces challenges with profitability and leverage. The improvement in cash flows is a positive sign, but maintaining sustainable profitability and reducing reliance on debt remain critical for future financial stability.
Income Statement
65
Positive
The company has shown consistent revenue growth over the years, with a notable increase from 2019 to 2024. However, the gross profit margin has been declining, and the company posted a net loss in 2024, indicating challenges in controlling costs and achieving profitability. The EBIT and EBITDA margins have shown some improvement, but profitability remains a concern.
Balance Sheet
60
Neutral
The debt-to-equity ratio has improved, but remains relatively high, indicating leverage risk. The company's equity ratio suggests a moderate reliance on equity financing. Return on equity has been negative recently, reflecting the net loss, which poses a risk to investors.
Cash Flow
70
Positive
The company has demonstrated significant improvement in operating cash flows and free cash flow over the past year, indicating effective cash management. However, the reliance on financing activities for cash flow stability in earlier years highlights potential liquidity risks.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue107.73M101.93M84.66M49.55M32.75M22.90M
Gross Profit14.07M14.97M13.28M9.78M6.69M4.25M
EBITDA4.71M4.37M3.83M1.75M1.47M1.47M
Net Income1.34M-1.67M770.00K320.85K-56.20K752.19K
Balance Sheet
Total Assets42.00M47.52M47.68M33.90M19.35M17.72M
Cash, Cash Equivalents and Short-Term Investments9.80M6.39M4.15M1.21M1.74M2.33M
Total Debt14.30M12.67M26.94M19.46M10.69M6.04M
Total Liabilities28.70M35.81M39.03M27.06M15.91M11.40M
Stockholders Equity13.30M11.71M8.66M6.84M3.44M6.32M
Cash Flow
Free Cash Flow1.67M5.75M3.04M-5.56M-1.96M3.22M
Operating Cash Flow1.70M6.07M3.10M-5.33M-1.60M3.45M
Investing Cash Flow128.00K-1.47M-207.62K289.35K-338.12K-192.04K
Financing Cash Flow6.22M-1.18M48.10K4.79M1.39M-2.22M

Hercules Site Services Plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price54.50
Price Trends
50DMA
44.75
Positive
100DMA
41.24
Positive
200DMA
43.32
Positive
Market Momentum
MACD
3.48
Positive
RSI
75.81
Negative
STOCH
59.65
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:HERC, the sentiment is Positive. The current price of 54.5 is above the 20-day moving average (MA) of 52.60, above the 50-day MA of 44.75, and above the 200-day MA of 43.32, indicating a bullish trend. The MACD of 3.48 indicates Positive momentum. The RSI at 75.81 is Negative, neither overbought nor oversold. The STOCH value of 59.65 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:HERC.

Hercules Site Services Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
£712.47M17.2419.85%2.16%7.13%17.31%
70
Neutral
£49.03M8.1111.79%7.35%-25.56%-42.49%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
60
Neutral
£44.72M31.1823.37%3.37%11.70%79.80%
57
Neutral
£40.03M21.515.90%3.29%-6.46%-56.20%
48
Neutral
£10.62M-3.33-10.69%2.47%-3.17%69.15%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:HERC
Hercules Site Services Plc
58.50
15.52
36.11%
GB:BILN
Billington Holdings
385.00
-96.02
-19.96%
GB:RNWH
Renew Holdings plc
913.00
16.41
1.83%
GB:VANL
Van Elle Holdings
37.00
0.77
2.13%
GB:NEXS
Nexus Infrastructure Plc
117.50
-5.33
-4.34%

Hercules Site Services Plc Corporate Events

Other
Hercules CEO Restructures Family Shareholdings in Major Internal Transfer
Neutral
Jan 5, 2026

Hercules plc has disclosed an internal transfer of shares involving its chief executive, Brusk Korkmaz, who on 5 January 2026 moved 17,920,845 ordinary shares to Nicola Korkmaz for no consideration. Following the transaction, Korkmaz retains a beneficial interest in 17,920,846 shares, equivalent to 22.5% of the company’s issued share capital, held via Hercules Real Estate Limited, while Novari Holdings Limited, owned by Nicola Korkmaz, now holds a matching 22.5% stake, signalling a redistribution of a significant family-controlled shareholding without altering the overall concentration of insider ownership.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £39.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Business Operations and Strategy
Hercules Secures £6.2 Million in New Water Sector Contracts
Positive
Dec 8, 2025

Hercules Site Services Plc has secured new sub-contract packages worth approximately £6.2 million in the UK water sector, specifically within the Thames Water and Anglian Water regions. These contracts are part of a broader investment wave in the UK water sector, driven by Ofwat’s record £104 billion commitment for environmental improvements and infrastructure upgrades during the current Asset Management Period (AMP8). This development underscores Hercules’ strong positioning and growing demand for its project delivery expertise, with expectations for further contract acquisitions as the sector’s investment program accelerates.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £39.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Business Operations and Strategy
Hercules plc Expands into Scotland to Meet Growing Labour Demand
Positive
Dec 3, 2025

Hercules plc has announced its strategic expansion into Scotland, aiming to address the growing demand for skilled labour in the region’s booming construction industry. By establishing a permanent presence in Motherwell, Hercules plans to support existing clients and capture new opportunities driven by significant infrastructure investments. The company is committed to bridging the skills gap through apprenticeships, upskilling, and digital onboarding, aligning with Scotland’s infrastructure and net zero goals.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £39.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Hercules plc to Present Record Year Highlights in Live Investor Event
Positive
Nov 20, 2025

Hercules plc announced that its CEO and CFO will present a live ‘2025 Year In Review’ via Investor Meet Company, highlighting another record year for the company. This presentation is accessible to current and potential shareholders, allowing them to submit questions and engage with the company’s leadership, reflecting Hercules’ commitment to transparency and stakeholder engagement.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £39.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Business Operations and StrategyM&A Transactions
Hercules Academy Surpasses Training Goals, Expands Initiatives
Positive
Nov 6, 2025

Hercules Site Services Plc announced that its Hercules Academy is set to train 2,000 students in 2025, exceeding initial expectations. The Academy, launched in 2024, plays a crucial role in addressing the UK’s skills shortage in the construction sector, offering accredited courses and expanding its initiatives, including training programs within the prison system. The recent acquisition of Quality Transport Training enhances the Academy’s capacity, positioning Hercules as a leading private training provider in the industry.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £39.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Business Operations and Strategy
Hercules plc Director Increases Stake with Significant Share Purchase
Positive
Nov 5, 2025

Hercules plc announced a share dealing by Martin Tedham, a Non-Executive Director, who purchased 56,004 ordinary shares, increasing his stake to 12.61% of the company’s issued share capital. This transaction underscores Tedham’s confidence in Hercules’ market position and potential growth, reflecting positively on the company’s operational strategy and stakeholder interests.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £39.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Regulatory Filings and Compliance
Hercules Site Services Announces Total Voting Rights
Neutral
Oct 31, 2025

Hercules Site Services Plc has announced that its issued share capital consists of 80,585,543 Ordinary Shares with full voting rights. This figure is essential for shareholders to determine their notification requirements under the Financial Conduct Authority’s rules, impacting how they manage their investments in the company.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £40.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Business Operations and StrategyM&A Transactions
Hercules plc Expands Power Sector Presence with Lyons Power Services Acquisition
Positive
Oct 15, 2025

Hercules plc has acquired a 70% stake in Lyons Power Services Ltd, a provider of power and energy infrastructure services, for £702,800. This acquisition is part of Hercules’ strategy to expand its service offerings and strengthen its position in the power and energy sector, aligning with the UK’s major electrical infrastructure upgrade plans. The acquisition follows Hercules’ earlier purchase of Advantage NRG Ltd, further cementing its presence in the sector and offering long-term growth opportunities.

The most recent analyst rating on (GB:HERC) stock is a Hold with a £49.00 price target. To see the full list of analyst forecasts on Hercules Site Services Plc stock, see the GB:HERC Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 02, 2025