HSS Hire (PRO) AI Stock Analysis

• Market Cap: £61.01M
• Dividend Yield: N/A
• Average Volume (3M): 295.39K
• Price to Earnings (P/E): ―
• Beta (1Y): -0.29
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: UK
• Employees: 2,008
• Sector: Industrials
• Sector Strength: 72
• Industry: Rental & Leasing Services
• EPS (TTM): 0.00
• Shares Outstanding: 798,584,300
• 10 Day Avg. Volume: 262,560
• 30 Day Avg. Volume: 295,395
• PEG Ratio: <0.01
• Price to Book (P/B): 0.85
• Price to Sales (P/S): 0.14
• P/FCF Ratio: 2.03
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): <0.01
• Revenue Forecast (FY): £274.80M

• Rating: 42 Neutral
• Price Target: 7.00p
• Action: N/A Date: 12/19/25
• Date: Action: N/A 12/19/25

HSS Hire's overall stock score is primarily impacted by its poor financial performance and weak technical indicators. The company's high leverage and declining profitability are significant concerns. The technical analysis suggests bearish momentum, and the negative P/E ratio highlights valuation challenges. The absence of earnings call data and corporate events means these factors do not influence the score.

Positive Factors

Market Position

Being a leading UK rental provider anchors durable demand from construction, industrial and DIY sectors. Scale and brand recognition support customer stickiness, network effects for depot coverage and negotiating leverage with suppliers, underpinning recurring rental revenues.

Revenue Diversification

Multiple revenue lines beyond core rentals—consumables, maintenance, delivery and partnerships—spread revenue risk across products and services. Cross-sell opportunities and ancillary margins can steady cashflows through construction cycles and improve lifetime customer value.

Stable Asset Base

A stable asset base preserves the rental fleet and physical infrastructure needed for operations. That durability supports continuous service delivery, collateral for financing, and reduces the need for abrupt capital replacements, aiding long-term operational continuity.

Negative Factors

High Leverage

Elevated debt levels raise interest expense and refinancing risk, constraining financial flexibility. High leverage limits capacity to invest in fleet renewal or depot expansion and increases vulnerability to revenue shocks, threatening long-term solvency if cash generation doesn’t improve.

Revenue & Margin Decline

Sustained revenue declines and margin compression signal weakening pricing power or rising costs. Persisting negative profitability undermines retained earnings, restricts reinvestment capacity, and can erode competitive position as rivals invest in service, fleet or technology.

Weak Free Cash Flow

Falling free cash flow reduces ability to service debt, fund maintenance capex and support growth initiatives. Repeated cash shortfalls increase dependence on external financing, elevate cost of capital and may force deferred equipment investment, harming long-term service capacity.

HSS Hire Business Overview & Revenue Model

Company Description

HSS Hire (PRO) is a leading provider of tool and equipment rental services in the UK, catering primarily to the construction, industrial, and DIY sectors. The company specializes in offering a wide range of products, including power tools, lifting equipment, and site supplies, aimed at both professional contractors and individual consumers. HSS Hire is committed to delivering high-quality service and flexible rental solutions, enabling customers to access the tools they need without the upfront costs of purchasing.

How the Company Makes Money

HSS Hire generates revenue primarily through the rental of tools and equipment, which constitutes its core service offering. The company charges customers a fee based on the duration of the rental, with options for short-term and long-term hires. Additional revenue streams include the sale of consumables and accessories, maintenance services for equipment, and delivery charges for rented items. HSS Hire also engages in strategic partnerships with manufacturers and suppliers, allowing it to expand its product range and enhance service offerings. Seasonal promotions and loyalty programs further contribute to customer retention and revenue growth.

HSS Hire Financial Statement Overview

Summary

HSS Hire is facing significant financial challenges, with declining revenue and profitability. The income statement shows a revenue drop of 13.32% and negative profit margins. The balance sheet indicates high leverage with a debt-to-equity ratio of 2.43, and cash flow analysis reveals a decline in free cash flow growth. Overall, the company needs to improve operational efficiency and reduce debt to stabilize its financial position.

Income Statement

HSS Hire's income statement shows a declining trend in revenue and profitability. The company experienced a significant revenue drop of 13.32% in the latest period. Gross profit margin decreased from 51.77% in 2021 to 43.87% in 2025, indicating reduced efficiency in managing production costs. Net profit margin turned negative, reflecting substantial losses. The EBIT and EBITDA margins also turned negative, highlighting operational challenges. The company needs to address these issues to improve financial health.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio of 2.43 in 2025, indicating significant leverage and potential financial risk. Return on equity is negative, reflecting poor profitability relative to shareholder equity. The equity ratio is low, suggesting reliance on debt financing. These factors indicate financial instability, although the company has managed to maintain a stable asset base over the years.

Cash Flow

Cash flow analysis shows a decline in free cash flow growth, with a negative growth rate of 16.48% in 2025. The operating cash flow to net income ratio is 0.42, indicating moderate cash generation relative to net income. The free cash flow to net income ratio is 0.43, suggesting some ability to generate cash despite net losses. The company needs to improve cash flow management to support operations and reduce financial risk.

Breakdown	TTM	Mar 2025	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	135.56M	303.19M	349.11M	332.78M	303.27M	250.06M
Gross Profit	61.63M	133.00M	169.13M	168.13M	157.00M	125.18M
EBITDA	9.23M	-57.04M	55.03M	64.84M	44.54M	44.44M
Net Income	-7.21M	-103.77M	4.24M	20.48M	53.73M	-23.58M
Balance Sheet
Total Assets	231.66M	274.13M	429.18M	432.53M	409.60M	487.00M
Cash, Cash Equivalents and Short-Term Investments	18.91M	23.91M	31.93M	47.71M	42.27M	97.57M
Total Debt	103.84M	120.32M	141.93M	140.05M	144.73M	283.67M
Total Liabilities	187.67M	224.53M	246.00M	250.06M	247.70M	379.41M
Stockholders Equity	43.99M	49.60M	183.19M	182.46M	161.90M	107.59M
Cash Flow
Free Cash Flow	-4.95M	20.79M	10.11M	28.44M	37.51M	28.29M
Operating Cash Flow	2.37M	47.92M	20.20M	39.01M	44.16M	34.10M
Investing Cash Flow	13.46M	-6.79M	-9.55M	-10.57M	56.69M	-5.81M
Financing Cash Flow	-24.15M	-45.59M	-26.34M	-23.00M	-156.15M	46.27M

HSS Hire Technical Analysis

• Last Price: ―

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PRO, the sentiment is undefined. The current price of undefined is equal to the 20-day moving average (MA) of ―, equal to the 50-day MA of ―, and equal to the 200-day MA of ―, indicating a neutral trend. The MACD of ― indicates undefined momentum. The RSI at ― is undefined, neither overbought nor oversold. The STOCH value of ― is undefined, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a undefined sentiment for GB:PRO.

HSS Hire Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
AHT	77 Outperform	£21.73B	20.83	18.88%	1.71%	-3.66%	-9.01%
ASY	69 Neutral	£215.57M	12.56	38.39%	5.18%	-3.57%	-0.80%
Sector *	63 Neutral	$10.79B	15.43	7.44%	2.01%	2.89%	-14.66%
HERC	60 Neutral	£43.52M	30.34	23.37%	3.37%	11.70%	79.80%
SDY	56 Neutral	£115.52M	-9.88	-7.62%	8.43%	0.38%	-273.53%
67GX	50 Neutral	£905.89M	―	―	714.29%	―	―
PRO	42 Neutral	£61.01M	―	―	―	―	―

HSS Hire Corporate Events

ProService Appoints CEO Tom Shorten to Board as Marketplace Strategy Advances

ProService Building Services Marketplace plc has formally appointed its Chief Executive Officer, Tom Shorten, to the company’s Board, consolidating executive leadership at a time when the group is evolving its business model into a digital marketplace for building services. Shorten, who joined the group in 2017 and has led the ProService division through its separation from operations and its transition to a marketplace model, brings significant sector and corporate experience, although his record includes a prior directorship at Phones 4U Limited, which remains in administration with an expected material shortfall to certain creditors, a detail that may be of interest to investors assessing governance and risk. The move follows the group’s recent rebranding from HSS Hire Group plc to ProService Building Services Marketplace plc and underscores the board’s commitment to its marketplace strategy and to embedding Shorten’s leadership more deeply into the group’s governance structure.

The most recent analyst rating on (GB:PRO) stock is a Hold with a £6.00 price target. To see the full list of analyst forecasts on HSS Hire stock, see the GB:PRO Stock Forecast page.

ProService Issues New Shares to EBT, Sets Updated Voting Rights Total

ProService Building Services Marketplace has issued 4,102,686 new ordinary shares to its Employee Benefit Trust to satisfy exercises of awards under its long-term incentive plans, with the EBT now holding 0.5% of the company’s issued share capital. Application has been made for the new shares to be admitted to trading on AIM, after which ProService will have 798,584,277 ordinary shares in issue and an equivalent number of voting rights, a figure shareholders will use for regulatory disclosure calculations under the FCA’s transparency rules.

The most recent analyst rating on (GB:PRO) stock is a Hold with a £8.00 price target. To see the full list of analyst forecasts on HSS Hire stock, see the GB:PRO Stock Forecast page.

ProService Completes Shift to Asset-Light Marketplace as Profits Squeezed by Transformation Costs

ProService Building Services Marketplace has completed its transition from a traditional hire business to an asset-light, pure-play digital marketplace, marked by the disposal of The Hire Service Company, the start of an exclusive commercial supply agreement with Speedy Hire and the group’s rebranding from HSS Hire. For the six months to 30 September 2025, revenue from continuing operations fell 13.9% to £135.6m and underlying EBITDA dropped to £14.2m amid challenging market conditions and deal-related costs, while gross margin improved to 46.1%. Early trading under the Speedy Hire agreement has been positive but integration disruption, ramp-up costs and a weak commercial environment are expected to leave FY26 revenue around £260m and EBITDA roughly breakeven, below earlier market expectations. The board sees FY27 as a transitional year but remains confident that the Speedy Hire rehire, resale and training partnership will be earnings-accretive by the year ending March 2027, supporting ProService’s strategic shift and long-term marketplace margin ambitions as it continues debt refinancing discussions.

ProService to Release Interim Results Amid Strategic Changes

ProService Building Services Marketplace plc announced that its unaudited interim results for the six-month period ending 30 September 2025 will be released on 19 December 2025. These results will not reflect the recent commercial supply agreement with Speedy Hire or the disposal of HSS The Hire Service Company, as these occurred after the reporting period. The results will provide insights into the company’s operations before these strategic changes, and a trading update will accompany the interim results.