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HSS Hire (GB:PRO)
LSE:PRO

HSS Hire (PRO) AI Stock Analysis

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HSS Hire (PRO) vs. iShares MSCI United Kingdom ETF (EWC)

HSS Hire Business Overview & Revenue Model

Company DescriptionHSS Hire (PRO) is a leading provider of tool and equipment rental services in the UK, catering primarily to the construction, industrial, and DIY sectors. The company specializes in offering a wide range of products, including power tools, lifting equipment, and site supplies, aimed at both professional contractors and individual consumers. HSS Hire is committed to delivering high-quality service and flexible rental solutions, enabling customers to access the tools they need without the upfront costs of purchasing.
How the Company Makes MoneyHSS Hire generates revenue primarily through the rental of tools and equipment, which constitutes its core service offering. The company charges customers a fee based on the duration of the rental, with options for short-term and long-term hires. Additional revenue streams include the sale of consumables and accessories, maintenance services for equipment, and delivery charges for rented items. HSS Hire also engages in strategic partnerships with manufacturers and suppliers, allowing it to expand its product range and enhance service offerings. Seasonal promotions and loyalty programs further contribute to customer retention and revenue growth.

HSS Hire Financial Statement Overview

Summary
HSS Hire is facing significant financial challenges, with declining revenue and profitability. The income statement shows a revenue drop of 13.32% and negative profit margins. The balance sheet indicates high leverage with a debt-to-equity ratio of 2.43, and cash flow analysis reveals a decline in free cash flow growth. Overall, the company needs to improve operational efficiency and reduce debt to stabilize its financial position.
Income Statement
HSS Hire's income statement shows a declining trend in revenue and profitability. The company experienced a significant revenue drop of 13.32% in the latest period. Gross profit margin decreased from 51.77% in 2021 to 43.87% in 2025, indicating reduced efficiency in managing production costs. Net profit margin turned negative, reflecting substantial losses. The EBIT and EBITDA margins also turned negative, highlighting operational challenges. The company needs to address these issues to improve financial health.
Balance Sheet
The balance sheet reveals a high debt-to-equity ratio of 2.43 in 2025, indicating significant leverage and potential financial risk. Return on equity is negative, reflecting poor profitability relative to shareholder equity. The equity ratio is low, suggesting reliance on debt financing. These factors indicate financial instability, although the company has managed to maintain a stable asset base over the years.
Cash Flow
Cash flow analysis shows a decline in free cash flow growth, with a negative growth rate of 16.48% in 2025. The operating cash flow to net income ratio is 0.42, indicating moderate cash generation relative to net income. The free cash flow to net income ratio is 0.43, suggesting some ability to generate cash despite net losses. The company needs to improve cash flow management to support operations and reduce financial risk.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue135.56M303.19M349.11M332.78M303.27M250.06M
Gross Profit61.63M133.00M169.13M168.13M157.00M125.18M
EBITDA9.23M-57.04M55.03M64.84M44.54M44.44M
Net Income-7.21M-103.77M4.24M20.48M53.73M-23.58M
Balance Sheet
Total Assets231.66M274.13M429.18M432.53M409.60M487.00M
Cash, Cash Equivalents and Short-Term Investments18.91M23.91M31.93M47.71M42.27M97.57M
Total Debt103.84M120.32M141.93M140.05M144.73M283.67M
Total Liabilities187.67M224.53M246.00M250.06M247.70M379.41M
Stockholders Equity43.99M49.60M183.19M182.46M161.90M107.59M
Cash Flow
Free Cash Flow-4.95M20.79M10.11M28.44M37.51M28.29M
Operating Cash Flow2.37M47.92M20.20M39.01M44.16M34.10M
Investing Cash Flow13.46M-6.79M-9.55M-10.57M56.69M-5.81M
Financing Cash Flow-24.15M-45.59M-26.34M-23.00M-156.15M46.27M

HSS Hire Technical Analysis

Technical Analysis Sentiment
Last Price
Price Trends
50DMA
100DMA
200DMA
Market Momentum
MACD
RSI
STOCH
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PRO, the sentiment is undefined. The current price of undefined is equal to the 20-day moving average (MA) of ―, equal to the 50-day MA of ―, and equal to the 200-day MA of ―, indicating a neutral trend. The MACD of ― indicates undefined momentum. The RSI at ― is undefined, neither overbought nor oversold. The STOCH value of ― is undefined, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a undefined sentiment for GB:PRO.

HSS Hire Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
* Industrials Sector Average
Performance Comparison
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: ―