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Iconic Labs plc (GB:ICON)
LSE:ICON

Iconic Labs plc (ICON) AI Stock Analysis

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GB:ICON

Iconic Labs plc

(LSE:ICON)

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Neutral 41 (OpenAI - 5.2)
Rating:41Neutral
Price Target:
2.00 p
▼(-20.00% Downside)
Action:UpgradedDate:03/24/26
The score is driven primarily by very weak financial fundamentals (near-zero revenue, negative operating earnings, negative equity, and negative operating cash flow), reinforced by bearish technicals (price below key moving averages and negative MACD). Valuation provides limited support due to a negative P/E and no dividend yield data.
Positive Factors
Capital structure flexibility
Investor approval to amend articles and grant the board power to allot shares and issue equity provides durable financing optionality. This structural flexibility lets management raise capital, use equity for restructuring or partnerships, and manage solvency risk over the medium term.
Debt converted to equity
Conversion of convertible notes into ordinary shares reduces contractual debt obligations and interest pressure, improving balance sheet mechanics. Even if small, this demonstrates willingness to shift liabilities to equity, which can materially extend runway and reduce insolvency odds.
Lean, asset-light model
A four-person team in an advertising-agency industry implies a low fixed-cost base and an asset-light operating model. That structural profile supports operational flexibility, faster scaling when revenue returns, and lower cash burn relative to heavier-capex peers over the coming months.
Negative Factors
Collapsed revenue
Sustained near-zero revenue over multiple years undermines the company's ability to generate recurring cash and validate its commercial model. Without restored top-line demand, investments and client retention are at risk, leaving long-term viability dependent on external funding or strategic pivots.
Negative equity / stressed balance sheet
Persistent negative equity and rising debt indicate accumulated deficits and meaningful solvency risk. This structural weakness limits strategic options, increases refinancing risk, and means the company will likely need recurrent external capital or restructuring to sustain operations.
Weak cash generation
Multi-year negative operating cash flow and deteriorating free cash flow show the business cannot self-fund operations or reinvest. This durable cash-generation shortfall increases dependency on new equity or debt, constrains growth initiatives, and heightens execution risk over the medium term.

Iconic Labs plc (ICON) vs. iShares MSCI United Kingdom ETF (EWC)

Iconic Labs plc Business Overview & Revenue Model

Company DescriptionIconic Labs Plc engages in media and technology business, focuses providing online marketing, and content and technology driven products. It also engages in digital and social media publishing activities. The company offers advisory services to clients on their businesses; and delivers campaigns, as well as provides creative services to its clients. Its activities include monthly insights, content creation and distribution, post campaign analysis, and combining with online media brands. The company was formerly known as WideCells Group PLC and changed its name to Iconic Labs Plc in July 2019. Iconic Labs Plc was founded in 2012 and is based in London, the United Kingdom.
How the Company Makes Moneynull

Iconic Labs plc Financial Statement Overview

Summary
Financial health is highly fragile: revenue has effectively dropped to ~zero in recent years, EBIT has been persistently negative, equity is negative across all periods (solvency risk), and operating cash flow is negative for most years—indicating the business is not self-funding despite occasional net income positives.
Income Statement
12
Very Negative
Operating performance is weak and inconsistent. Revenue has effectively collapsed to zero in the last three annual reports (2023–2025), following a sharp decline from 2021–2022. Profitability is also volatile: 2023 and 2024 show positive net income, but 2025 returned to a sizable loss, and EBIT has been persistently negative across all periods—signaling ongoing underlying operating losses despite occasional bottom-line gains.
Balance Sheet
8
Very Negative
The balance sheet is highly stressed. Equity is negative in every year shown, indicating accumulated deficits and limited financial flexibility. Debt remains high (and rising in the most recent year), while total assets are very small relative to debt, creating meaningful solvency risk and increasing reliance on external funding or restructuring to sustain operations.
Cash Flow
14
Very Negative
Cash generation is poor and has deteriorated recently. Operating cash flow is negative in 2022–2025 (after a positive 2021), suggesting the business has not been self-funding. Free cash flow is negative in most years and drops to zero in 2025 (with a sharp negative growth rate), implying reduced capacity to reinvest or cover obligations without additional capital.
BreakdownJun 2024Jun 2023Jun 2023Jun 2022Jun 2020
Income Statement
Total Revenue0.000.000.0026.82K509.17K
Gross Profit0.000.000.0026.24K509.10K
EBITDA-555.12K-246.05K4.77M-759.60K-3.10M
Net Income-628.23K418.95K4.77M-762.00K-7.70M
Balance Sheet
Total Assets95.04K139.34K50.24K6.00154.06K
Cash, Cash Equivalents and Short-Term Investments35.74K129.31K50.24K5.0050.93K
Total Debt3.08M2.65M1.94M2.42M2.42M
Total Liabilities4.06M2.86M3.69M8.94M8.33M
Stockholders Equity-3.96M-2.72M-3.64M-8.94M-8.18M
Cash Flow
Free Cash Flow0.00-802.71K-919.76K-50.92K1.15M
Operating Cash Flow-448.07K-802.71K-919.76K-50.92K1.15M
Investing Cash Flow0.000.000.000.000.00
Financing Cash Flow354.50K881.78K970.00K0.00-1.28M

Iconic Labs plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
£34.89M67.2719.89%2.29%3.32%-10.58%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
57
Neutral
£1.90M16.44-3.05%55.13%
57
Neutral
£4.05M-2.524.93%
49
Neutral
£16.31M-1.51-3.41%-25.20%78.55%
41
Neutral
£295.50K-0.4516.45%-152.00%
40
Neutral
£938.98K-0.02-114.93%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:ICON
Iconic Labs plc
1.95
-3.30
-62.86%
GB:MDZ
Mediazest
0.09
0.02
31.43%
GB:TMG
The Mission Group
18.00
-10.00
-35.71%
GB:SYS1
System1
275.00
-290.96
-51.41%
GB:MIRI
Mirriad Advertising
0.01
-0.24
-95.92%
GB:DNM
Dianomi Plc
13.50
-24.50
-64.47%

Iconic Labs plc Corporate Events

Regulatory Filings and Compliance
Iconic Labs Confirms Total Voting Rights at 15.15 Million Shares
Neutral
Feb 27, 2026

Iconic Labs plc has confirmed that, as of 27 February 2026, its issued share capital comprises 15,153,868 ordinary shares of £0.0001 each, with each share carrying one voting right and no shares held in treasury. The company stated that this total should be used by investors as the reference figure for calculating and disclosing any holdings or changes in holdings under UK transparency rules, clarifying the current voting base for shareholders and market participants.

The confirmation of 15,153,868 voting rights provides an updated denominator for regulatory threshold calculations, helping investors determine when they must notify the market of significant positions. By formally disclosing its total voting rights, Iconic Labs supports compliance with FCA requirements and enhances transparency for stakeholders monitoring ownership and control levels in the company.

The most recent analyst rating on (GB:ICON) stock is a Hold with a £2.00 price target. To see the full list of analyst forecasts on Iconic Labs plc stock, see the GB:ICON Stock Forecast page.

Private Placements and FinancingRegulatory Filings and Compliance
Iconic Labs Converts Notes Into New Equity, Expands Share Capital
Neutral
Feb 23, 2026

Iconic Labs PLC has converted 20 of its Convertible Notes into 1,269,841 new ordinary shares at a price of £0.01575 per share, representing £20,000 in principal, with the new stock expected to begin trading on the London Stock Exchange’s Main Market around 26 February 2026. The newly issued shares will rank pari passu with existing ordinary shares, increasing the company’s total issued share capital to 15,153,868 shares, a change that alters the overall voting rights base and may prompt shareholders to reassess and, where required, disclose changes in their holdings under UK transparency regulations.

The most recent analyst rating on (GB:ICON) stock is a Hold with a £2.00 price target. To see the full list of analyst forecasts on Iconic Labs plc stock, see the GB:ICON Stock Forecast page.

Business Operations and StrategyExecutive/Board ChangesFinancial DisclosuresShareholder Meetings
Iconic Labs Wins Shareholder Backing for All AGM Resolutions
Positive
Dec 31, 2025

Iconic Labs plc reported that shareholders approved all seven resolutions put to its Annual General Meeting held on 31 December 2025, including the adoption of accounts for the year ended 30 June 2025, the reappointment of RPG Chartered Accountants as auditors, and the re-election of director Bela Lendvai-Lintner. Investors also backed new Articles of Association and granted the board authority to allot shares and issue equity securities, reinforcing management’s flexibility over capital structure and governance as the company pursues its strategic objectives.

The most recent analyst rating on (GB:ICON) stock is a Hold with a £2.50 price target. To see the full list of analyst forecasts on Iconic Labs plc stock, see the GB:ICON Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 24, 2026