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Diageo plc (GB:DGE)
LSE:DGE

Diageo (DGE) AI Stock Analysis

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Diageo

(LSE:DGE)

Rating:67Neutral
Price Target:
1,981.00p
▲(7.99%Upside)
Diageo's overall stock score reflects a solid financial foundation and moderate valuation, but is tempered by poor technical indicators and mixed earnings call sentiment. The company's strategic initiatives and strong dividend yield are positives, yet technical analysis and tariff challenges present near-term risks.
Positive Factors
Brand Growth
Diageo has turned Guinness into a 'hot' brand, appealing across genders and age groups, accelerating its growth through strategic marketing and product innovation.
Cost Management
The Accelerate Program aims to deliver at least ~$3B in free cash flow annually from FY26 onwards, which is a significant boost for the company's financial health.
Negative Factors
Guidance Withdrawal
Diageo withdrew its medium-term guidance for +5-7% organic net sales growth due to macro and geopolitical uncertainty.
Market Uncertainty
The timeline for U.S. spirits recovery remains uncertain due to consumer uncertainty and macro factors such as inflation and higher borrowing costs.

Diageo (DGE) vs. iShares MSCI United Kingdom ETF (EWC)

Diageo Business Overview & Revenue Model

Company DescriptionDiageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness brands. The company operates in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
How the Company Makes MoneyDiageo makes money primarily through the sale of its alcoholic beverages, which include spirits, beer, and wine. The company's revenue model is centered around its extensive portfolio of premium brands, which it markets and distributes globally. Key revenue streams include sales to wholesalers, retailers, and directly to consumers in various regions, with a significant presence in North America, Europe, and Asia. Diageo leverages its strong brand recognition and marketing strategies to drive consumer demand, while strategic partnerships and acquisitions help expand its market reach and product offerings. The company's earnings are also influenced by factors such as pricing strategies, product innovation, and efficiency in production and distribution processes.

Diageo Earnings Call Summary

Earnings Call Date:Feb 04, 2025
(Q2-2025)
|
% Change Since: -21.27%|
Next Earnings Date:Aug 05, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed outlook with both positive momentum in sales and market share gains, particularly in Tequila and Guinness, but also highlighted challenges like operating profit decline, tariff impacts, and increased leverage. The company's strategy and investments are showing some positive results, but macroeconomic challenges and tariffs create significant uncertainties.
Q2-2025 Updates
Positive Updates
Return to Organic Net Sales Growth
Organic net sales grew by 1% in the first half of fiscal '25, with growth in four out of five regions, including North America.
Market Share Gains
Held or gained market share in 65% of net sales in measured markets, with significant share gains in the U.S., Europe, and Greater China.
Strong Performance in Tequila and Guinness
Tequila organic net sales were up 21%, with Don Julio leading growth. Guinness achieved its 8th consecutive half of double-digit growth, delivering 17% organic net sales growth.
Improved Free Cash Flow
Free cash flow increased by $125 million to approximately $1.7 billion, driven by working capital management.
Positive Price Mix
Four out of five regions delivered positive price mix, driven by Tequila in North America and Guinness in Europe.
Negative Updates
Decline in Organic Operating Profit
Organic operating profit declined by 1.2%, mainly due to increased overhead costs including staff costs and strategic investments.
Scotch Sales Decline
Scotch organic net sales declined by 5%, driven by softer industry performance in North America and Greater China.
Impact of Tariffs
Recent U.S. tariffs on goods imported from Canada and Mexico create uncertainty and could impact future growth.
EPS Decline
Pre-exceptional EPS declined by about 10%, mainly due to performance of Moet Hennessy and unfavorable foreign exchange.
Increased Leverage
Leverage ratio increased to 3.1x, above the target range, due to lower EBITDA and previous share buybacks.
Company Guidance
In the first half of fiscal 2025, Diageo reported an organic net sales growth of 1%, with significant contributions from regions like North America, which saw a slight but meaningful improvement. The company maintained or increased market share in 65% of its measured markets, with strong performances from brands like Don Julio and Guinness. Although organic operating profit declined by 1.2% due to increased overheads, gross profit rose by $83 million, aided by easing inflationary pressures. Free cash flow improved by $125 million, reaching approximately $1.7 billion. The company faced challenges like recent tariff announcements affecting 45% of U.S. net sales, particularly impacting tequila and Canadian whiskey. Despite this, Diageo remains focused on driving sustainable top-line growth, enhancing operating leverage, and maximizing shareholder returns through strategic investments and efficiency improvements.

Diageo Financial Statement Overview

Summary
Diageo demonstrates strong profitability with stable growth and effective cash management. The company has a moderate debt-to-equity ratio and robust return on equity, indicating financial stability and growth potential.
Income Statement
82
Very Positive
Diageo demonstrates strong profitability with a stable gross profit margin and net profit margin. Revenue has shown consistent growth over the years, although there was a slight dip in the most recent TTM period. EBIT and EBITDA margins are healthy, reflecting good operational efficiency.
Balance Sheet
75
Positive
The balance sheet reveals a moderate debt-to-equity ratio, indicating manageable leverage. The equity ratio is stable, while return on equity is robust, underscoring effective use of equity to generate profit.
Cash Flow
78
Positive
Diageo's cash flow is strong, with healthy operating cash flow relative to net income. The free cash flow growth is positive, although it has slowed recently. The company maintains an efficient conversion of net income to cash.
BreakdownTTMJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue20.21B20.27B20.55B15.45B12.73B11.75B
Gross Profit12.21B12.20B12.27B9.48B7.70B7.10B
EBITDA6.41B7.24B8.06B4.93B4.20B4.48B
Net Income3.60B3.87B4.45B3.94B2.66B1.73B
Balance Sheet
Total Assets46.95B45.47B44.88B36.52B31.95B33.31B
Cash, Cash Equivalents and Short-Term Investments1.66B1.13B1.81B2.54B2.87B3.40B
Total Debt21.72B21.50B20.79B16.02B14.73B16.79B
Total Liabilities34.54B33.40B33.17B27.00B23.52B24.87B
Stockholders Equity10.28B10.03B9.86B7.80B6.90B6.77B
Cash Flow
Free Cash Flow5.57B4.55B4.33B2.84B3.03B1.62B
Operating Cash Flow7.13B6.07B5.74B3.94B3.65B2.32B
Investing Cash Flow-1.51B-1.59B-1.43B-1.34B-1.09B-805.00M
Financing Cash Flow-2.54B-3.11B-3.04B-3.26B-2.79B1.04B

Diageo Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1834.50
Price Trends
50DMA
2027.79
Negative
100DMA
2066.38
Negative
200DMA
2252.52
Negative
Market Momentum
MACD
-57.17
Positive
RSI
29.42
Positive
STOCH
5.99
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DGE, the sentiment is Negative. The current price of 1834.5 is below the 20-day moving average (MA) of 1922.82, below the 50-day MA of 2027.79, and below the 200-day MA of 2252.52, indicating a bearish trend. The MACD of -57.17 indicates Positive momentum. The RSI at 29.42 is Positive, neither overbought nor oversold. The STOCH value of 5.99 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:DGE.

Diageo Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
GBCCH
80
Outperform
£13.69B19.7526.05%1.71%2.77%26.43%
GBCWK
78
Outperform
£2.90B21.5014.14%0.93%8.74%-8.69%
GBBAG
77
Outperform
£762.05M19.1313.01%2.99%5.10%3.23%
76
Outperform
£2.25B35.993.39%3.83%-11.03%-2.05%
GBDGE
67
Neutral
$40.77B14.5035.82%3.44%-3.88%-11.33%
66
Neutral
£76.98B25.735.92%6.83%-5.19%
65
Neutral
$26.91B15.06-4.01%3.23%1.02%2.12%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DGE
Diageo
1,834.50
-563.26
-23.49%
GB:BAG
AG Barr
686.00
105.53
18.18%
GB:BATS
British American Tobacco
3,430.00
1,161.93
51.23%
GB:CCH
Coca Cola HBC
3,768.00
1,135.30
43.12%
GB:CWK
Cranswick
5,390.00
1,036.79
23.82%
GB:TATE
Tate & Lyle
527.50
-51.18
-8.84%

Diageo Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Diageo Issues Freeshares to Executive Committee Members
Neutral
Jun 27, 2025

Diageo plc announced the issuance of Freeshares under its One World Share Incentive Plan to members of its Executive Committee, including Alvaro Cardenas, Sally Grimes, and John O’Keeffe. These transactions, conducted on June 25, 2025, involve American Depositary Shares and Ordinary Shares, with some shares sold to cover tax liabilities. This move is part of Diageo’s strategy to align managerial interests with company performance, potentially impacting shareholder value and market perception.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Private Placements and Financing
Diageo Finance Issues EUR 300 Million Fixed Rate Instruments
Positive
Jun 27, 2025

Diageo Finance plc has announced the issuance of EUR 300 million in fixed rate instruments due in 2031, under its European Debt Issuance Programme. This move consolidates the new issuance with an existing series, potentially strengthening Diageo’s financial position and offering opportunities for investors, while reinforcing its market presence in the beverage alcohol industry.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Stock Buyback
Diageo Executive Purchases Company Shares
Positive
Jun 27, 2025

Diageo plc announced a transaction involving the purchase of its ordinary shares by Dayalan Nayager, a member of the Executive Committee. This transaction, conducted on the London Stock Exchange, reflects internal confidence in the company’s stock and could influence stakeholder perceptions positively.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Private Placements and FinancingBusiness Operations and Strategy
Diageo Publishes Prospectus for $1.5 Billion Bond Issuance
Positive
Jun 17, 2025

Diageo has announced the publication of a listing prospectus for its recent $1.5 billion bond issuance, which includes $750 million in 5.125% fixed rate notes due 2030 and $750 million in 5.625% fixed rate notes due 2035. This move, approved by the Financial Conduct Authority, underscores Diageo’s strategic financial management and commitment to maintaining robust capital structures, potentially impacting its market positioning and offering assurance to stakeholders about the company’s financial health.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Executive/Board Changes
Diageo Announces Director Share Purchase
Neutral
Jun 12, 2025

Diageo plc announced a transaction involving the purchase of its ordinary shares by Julie Brown, a Non-Executive Director, on June 9, 2025. This transaction, conducted on the London Stock Exchange, reflects internal movements in shareholding, potentially impacting stakeholder perceptions and the company’s governance dynamics.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Executive/Board ChangesRegulatory Filings and Compliance
Diageo Announces Executive Share Transactions Under Incentive Plan
Neutral
Jun 11, 2025

Diageo plc announced transactions related to its 2001 Share Incentive Plan, involving the purchase of partnership shares and the awarding of matching shares to key executives. These transactions, disclosed in compliance with UK Market Abuse Regulation, reflect the company’s ongoing commitment to aligning executive interests with shareholder value, potentially impacting Diageo’s market positioning and stakeholder relations.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Diageo Reports Strong Q3 Sales Growth and Launches Accelerate Programme
Positive
May 19, 2025

Diageo reported a 2.9% increase in net sales for Q3 of fiscal 2025, driven by a 5.9% growth in organic net sales, despite challenges from foreign exchange and disposals. The company is launching the first phase of its Accelerate programme, aiming to enhance operational agility and efficiency, with a focus on cost savings and cash flow improvement. This initiative is expected to deliver significant free cash flow and support Diageo’s long-term growth strategy, while addressing the impact of tariffs and maintaining stakeholder value.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

DividendsRegulatory Filings and Compliance
Diageo Chair Receives Shares Through Dividend Reinvestment
Neutral
May 16, 2025

Diageo plc announced that Sir John Manzoni, the company’s Chair, received ordinary shares through a Dividend Reinvestment Plan related to the interim dividend paid on April 24, 2025. This transaction, disclosed in compliance with the UK Market Abuse Regulation, highlights the ongoing engagement of key company figures in Diageo’s financial activities, potentially reinforcing shareholder confidence and market stability.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Executive/Board ChangesRegulatory Filings and Compliance
Diageo Executives Participate in Share Incentive Plan
Neutral
May 14, 2025

Diageo plc announced transactions under its 2001 Share Incentive Plan, involving the purchase of partnership shares and the awarding of matching shares to key executives. This move, disclosed in compliance with UK Market Abuse Regulation, underscores Diageo’s commitment to aligning management interests with shareholder value, potentially impacting executive motivation and company performance.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

DividendsRegulatory Filings and Compliance
Diageo Announces Director’s Share Acquisition via Dividend Reinvestment
Neutral
May 13, 2025

Diageo plc announced that Valerie Chapolaud-Floquet, a Non-Executive Director, received ordinary shares through a Dividend Reinvestment Plan following the interim dividend paid on April 24, 2025. This transaction, disclosed in compliance with the UK Market Abuse Regulation, highlights Diageo’s ongoing commitment to shareholder engagement and transparency in its financial operations.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Business Operations and Strategy
Diageo Chair Purchases Shares, Indicating Confidence in Market Position
Positive
May 12, 2025

On May 12, 2025, Sir John Manzoni, Chair of Diageo plc, purchased ordinary shares of the company as part of an arrangement with the company. This transaction, conducted on the London Stock Exchange, reflects ongoing managerial investment in Diageo, potentially signaling confidence in the company’s market position and future prospects.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Dividends
Diageo Executive Committee Members Receive Shares via Dividend Reinvestment
Neutral
May 6, 2025

Diageo plc announced that members of its Executive Committee, including Hina Nagarajan, Dan Mobley, and Cristina Diezhandino, received ordinary shares through a Dividend Reinvestment Plan following the interim dividend paid on April 24, 2025. This transaction, conducted on the London Stock Exchange, reflects the company’s ongoing commitment to rewarding its management team and aligning their interests with shareholder value.

Business Operations and StrategyFinancial Disclosures
Diageo Commits to Quarterly Financial Updates Amid Declining Sales
Negative
Apr 24, 2025

Diageo has announced its commitment to providing more frequent updates on its financial performance, including quarterly trading statements. The company reported a decline in net sales and volume for the third quarter of fiscal 2024, with net sales down by 2.5% and volume down by 3.6% year-over-year. These updates aim to enhance transparency and provide stakeholders with timely insights into the company’s performance, which is crucial given the current market dynamics.

Executive/Board ChangesRegulatory Filings and Compliance
Diageo Announces Executive Share Transactions Under Incentive Plan
Neutral
Apr 11, 2025

Diageo plc announced transactions under its 2001 Share Incentive Plan, where partnership shares were purchased and matching shares awarded to key executives, including the Chief Financial Officer and members of the Executive Committee. This move, disclosed in compliance with the UK Market Abuse Regulation, highlights Diageo’s ongoing commitment to incentivize its leadership team, potentially impacting its market positioning by aligning executive interests with shareholder value.

Private Placements and FinancingBusiness Operations and Strategy
Diageo Launches $1.5 Billion Bond Offering
Positive
Apr 11, 2025

Diageo has announced the launch and pricing of a $1.5 billion bond offering, consisting of two tranches of fixed rate notes due in 2030 and 2035. The proceeds from this issuance will be used for general corporate purposes, and the bond offering is scheduled to settle on April 15, 2025. This strategic financial move is expected to support Diageo’s ongoing operations and strengthen its market position.

Regulatory Filings and Compliance
Diageo Chair Purchases Shares in Compliance with Market Regulations
Neutral
Apr 10, 2025

Diageo plc announced that Sir John Manzoni, the Chair, has purchased 315 ordinary shares at a price of £20.79 per share under an arrangement with the company. This transaction, conducted on April 10, 2025, on the London Stock Exchange, aligns with the UK Market Abuse Regulation, reflecting the company’s commitment to transparency in managerial dealings.

Dividends
Diageo Announces Sterling Equivalent of Interim Dividend
Neutral
Apr 9, 2025

Diageo has announced the Sterling equivalent of its interim dividend, set at 31.48 pence per ordinary share, based on a conversion rate of US$1=£0.77728. This announcement follows the earlier declaration of a 40.50 US cents interim dividend per share, with the payment scheduled for 24 April 2025. The exchange rate was determined through forward contracts, reflecting Diageo’s strategic financial management.

Other
Diageo Executive Purchases Company Shares
Positive
Apr 2, 2025

Diageo plc announced a transaction involving the purchase of its ordinary shares by Daniel Mobley, a member of the Executive Committee. This transaction, conducted on the London Stock Exchange, reflects managerial confidence in the company’s performance and may influence investor perceptions positively.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 27, 2025