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Diageo plc (GB:DGE)
LSE:DGE
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Diageo (DGE) AI Stock Analysis

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GB:DGE

Diageo

(LSE:DGE)

Rating:67Neutral
Price Target:
2,272.00p
▲(10.61% Upside)
Diageo's overall score reflects strong revenue growth and operational efficiency, but is tempered by high leverage and cash flow challenges. While technical indicators show short-term bullish momentum, valuation concerns and macroeconomic uncertainties from tariffs and leverage impact the outlook.
Positive Factors
Cost Management
New management steps-up cost saving to support best-in-class margins and stabilize earnings.
Debt Management
The strategic optionality on Diageo's $22 billion debt with management highlighting a contribution to deleveraging from disposals and free cash flow is seen positively.
Financial Performance
The step-up in free cash flow is expected to be positive, reminiscent of a previous uptick under former CFO.
Negative Factors
CEO Transition
Debra Crew is stepping down as CEO of Diageo by mutual agreement, raising questions about the Board's decision and investor discontent.
Market Performance
US spirits remain weak and recovery is skewed to later in the year, with an expectation of continued market share loss.

Diageo (DGE) vs. iShares MSCI United Kingdom ETF (EWC)

Diageo Business Overview & Revenue Model

Company DescriptionDiageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness brands. The company operates in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
How the Company Makes MoneyDiageo generates revenue primarily through the sale of its alcoholic beverages across various markets. The company's revenue model is based on a combination of direct sales, distribution partnerships, and licensing agreements. Key revenue streams include premium spirits, which contribute significantly to profitability, as well as beer and ready-to-drink products. Additionally, Diageo benefits from strategic partnerships with distributors and retailers, enhancing its market reach and driving sales. The company also invests in marketing and brand development to maintain its competitive edge, leveraging its strong portfolio to capitalize on global trends in consumer preferences for premium and craft beverages.

Diageo Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Jan 29, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted continued growth in organic net sales and market share gains, particularly in the Tequila and Guinness segments. However, challenges remain with declining Scotch sales, a drop in organic operating profit, and significant uncertainty due to newly imposed tariffs. The decline in EPS and increased leverage ratio further contribute to a cautious outlook.
Q2-2025 Updates
Positive Updates
Return to Organic Net Sales Growth
Despite challenging macro environments, the company achieved a 1% growth in organic net sales, with growth in four out of five regions, including North America.
Market Share Gains
The company held or gained market share in 65% of net sales in measured markets, with strong performance in the U.S., Europe, and Greater China.
Tequila Segment Growth
Tequila organic net sales were up 21% in the half, with Don Julio leading the growth and maintaining share leadership in the Tequila category.
Guinness Performance
Guinness achieved its 8th consecutive half of double-digit growth, delivering 17% organic net sales growth in the half.
Positive Free Cash Flow
Free cash flow increased by $125 million to approximately $1.7 billion, driven by working capital management.
Negative Updates
Scotch Segment Decline
Scotch organic net sales declined by 5%, driven by softer industry performance in North America and Greater China, with down trading within the category.
Organic Operating Profit Decline
Organic operating profit in the first half declined 1.2%, primarily due to increased overheads and strategic investments.
Impact of Tariffs
The introduction of 25% tariffs on goods imported into the U.S. from Canada and Mexico creates uncertainty, with potential significant impact on costs, particularly for Tequila and Canadian Whiskey.
EPS Decline
Pre-exceptional EPS declined by almost 10% to $0.977 per share, impacted by the performance of Moet Hennessy and unfavorable foreign exchange.
Increased Leverage Ratio
The leverage ratio increased to 3.1x, above the target range of 2.5x to 3x, mainly due to share buyback impact and lower EBITDA year-on-year.
Company Guidance
In the first half of fiscal year 2025, Diageo reported a 1% growth in organic net sales, with momentum seen in four out of five regions, including North America. The company held or gained market share in 65% of its net sales in measured markets. Despite a challenging macroeconomic environment, Diageo demonstrated resilience, particularly in regions like Europe and Africa, and saw a modest improvement in the Latin America and Caribbean regions. The U.S. market showed a slight return to growth, driven by innovations such as smaller pack sizes and strong performances from brands like Crown Royal and Don Julio. However, the company faced challenges with a 5% decline in Scotch sales and pressures from recent U.S. tariff announcements, which could impact future guidance. The company plans to strengthen its balance sheet, focus on sustainable top-line growth, and improve operating leverage while maintaining a robust investment-grade balance sheet.

Diageo Financial Statement Overview

Summary
Diageo shows strong profitability with stable margins and consistent revenue growth, despite a recent dip. The balance sheet reveals manageable leverage and robust return on equity, while cash flow remains strong with efficient conversion of income to cash.
Income Statement
82
Very Positive
Diageo demonstrates strong profitability with a stable gross profit margin and net profit margin. Revenue has shown consistent growth over the years, although there was a slight dip in the most recent TTM period. EBIT and EBITDA margins are healthy, reflecting good operational efficiency.
Balance Sheet
75
Positive
The balance sheet reveals a moderate debt-to-equity ratio, indicating manageable leverage. The equity ratio is stable, while return on equity is robust, underscoring effective use of equity to generate profit.
Cash Flow
78
Positive
Diageo's cash flow is strong, with healthy operating cash flow relative to net income. The free cash flow growth is positive, although it has slowed recently. The company maintains an efficient conversion of net income to cash.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue20.21B20.25B20.27B20.55B15.45B12.73B
Gross Profit12.21B12.17B12.20B12.27B9.48B7.70B
EBITDA6.41B6.36B7.24B8.06B4.93B4.20B
Net Income3.60B2.35B3.87B4.45B3.94B2.66B
Balance Sheet
Total Assets46.95B49.32B45.47B44.88B36.52B31.95B
Cash, Cash Equivalents and Short-Term Investments1.66B2.65B1.13B1.81B2.54B2.87B
Total Debt21.72B24.40B21.50B20.79B16.02B14.73B
Total Liabilities34.54B36.14B33.40B33.17B27.00B23.52B
Stockholders Equity10.28B11.09B10.03B9.86B7.80B6.90B
Cash Flow
Free Cash Flow5.57B2.69B4.55B4.33B2.84B3.03B
Operating Cash Flow7.13B4.30B6.07B5.74B3.94B3.65B
Investing Cash Flow-1.51B-1.34B-1.59B-1.43B-1.34B-1.09B
Financing Cash Flow-2.54B-1.15B-3.11B-3.04B-3.26B-2.79B

Diageo Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price2054.00
Price Trends
50DMA
1944.25
Positive
100DMA
2000.31
Positive
200DMA
2141.52
Negative
Market Momentum
MACD
41.93
Negative
RSI
56.37
Neutral
STOCH
49.87
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DGE, the sentiment is Neutral. The current price of 2054 is above the 20-day moving average (MA) of 2008.85, above the 50-day MA of 1944.25, and below the 200-day MA of 2141.52, indicating a neutral trend. The MACD of 41.93 indicates Negative momentum. The RSI at 56.37 is Neutral, neither overbought nor oversold. The STOCH value of 49.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:DGE.

Diageo Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£13.86B18.4728.56%1.99%6.00%42.42%
73
Outperform
£2.82B21.1814.14%1.93%4.77%18.94%
71
Outperform
£762.05M19.1613.01%2.46%5.10%3.23%
69
Neutral
£92.43B31.036.03%5.65%-2.24%
69
Neutral
£2.39B38.813.39%3.67%5.40%-67.46%
67
Neutral
$45.78B25.9022.29%3.83%-2.83%-40.42%
63
Neutral
$20.46B14.47-3.60%3.13%2.63%-6.18%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DGE
Diageo
2,054.00
-399.11
-16.27%
GB:BAG
AG Barr
684.00
37.19
5.75%
GB:BATS
British American Tobacco
4,213.00
1,607.17
61.68%
GB:CCH
Coca Cola HBC
3,794.00
1,059.59
38.75%
GB:CWK
Cranswick
5,230.00
542.70
11.58%
GB:TATE
Tate & Lyle
539.00
-112.68
-17.29%

Diageo Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Diageo Appoints Deirdre Mahlan as Interim CFO
Positive
Jul 30, 2025

Diageo has appointed Deirdre Mahlan as Interim Chief Financial Officer, effective 18 August 2025. Mahlan, with her extensive experience in the spirits industry and previous roles at Diageo, is expected to provide valuable guidance and support to the company’s Accelerate programme aimed at driving sustainable growth.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3150.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Executive/Board Changes
Diageo Announces CEO Departure and Interim Leadership
Neutral
Jul 16, 2025

Diageo has announced the immediate departure of Debra Crew as Chief Executive Officer, with Chief Financial Officer Nik Jhangiani stepping in as interim CEO. The company is conducting a comprehensive search for a new CEO while maintaining its financial guidance for fiscal 2025 and 2026. The board expressed gratitude for Crew’s leadership during challenging times and is focused on finding a leader to continue Diageo’s trajectory of sustainable value creation.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Diageo Announces Share Transactions Under Incentive Plan
Neutral
Jul 11, 2025

Diageo plc announced transactions under its 2001 Share Incentive Plan, involving the purchase of partnership shares and the award of matching shares to key executives. This move, disclosed in compliance with UK Market Abuse Regulation, reflects the company’s ongoing efforts to align management interests with shareholder value, potentially impacting its market positioning and stakeholder relations.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3150.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Regulatory Filings and Compliance
Diageo Announces Total Voting Rights and Capital Update
Neutral
Jul 1, 2025

Diageo plc has announced the total voting rights and capital as of June 30, 2025. The company reported an issued capital of 2,432,425,127 Ordinary Shares, with 207,098,769 shares held in Treasury, resulting in 2,225,326,358 voting rights. This information is crucial for shareholders to determine their interests in compliance with the FCA’s Disclosure Guidelines and Transparency Rules.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Executive/Board ChangesBusiness Operations and Strategy
Diageo Issues Freeshares to Executive Committee Members
Neutral
Jun 27, 2025

Diageo plc announced the issuance of Freeshares under its One World Share Incentive Plan to members of its Executive Committee, including Alvaro Cardenas, Sally Grimes, and John O’Keeffe. These transactions, conducted on June 25, 2025, involve American Depositary Shares and Ordinary Shares, with some shares sold to cover tax liabilities. This move is part of Diageo’s strategy to align managerial interests with company performance, potentially impacting shareholder value and market perception.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Private Placements and Financing
Diageo Finance Issues EUR 300 Million Fixed Rate Instruments
Positive
Jun 27, 2025

Diageo Finance plc has announced the issuance of EUR 300 million in fixed rate instruments due in 2031, under its European Debt Issuance Programme. This move consolidates the new issuance with an existing series, potentially strengthening Diageo’s financial position and offering opportunities for investors, while reinforcing its market presence in the beverage alcohol industry.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Stock Buyback
Diageo Executive Purchases Company Shares
Positive
Jun 27, 2025

Diageo plc announced a transaction involving the purchase of its ordinary shares by Dayalan Nayager, a member of the Executive Committee. This transaction, conducted on the London Stock Exchange, reflects internal confidence in the company’s stock and could influence stakeholder perceptions positively.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Private Placements and FinancingBusiness Operations and Strategy
Diageo Publishes Prospectus for $1.5 Billion Bond Issuance
Positive
Jun 17, 2025

Diageo has announced the publication of a listing prospectus for its recent $1.5 billion bond issuance, which includes $750 million in 5.125% fixed rate notes due 2030 and $750 million in 5.625% fixed rate notes due 2035. This move, approved by the Financial Conduct Authority, underscores Diageo’s strategic financial management and commitment to maintaining robust capital structures, potentially impacting its market positioning and offering assurance to stakeholders about the company’s financial health.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Executive/Board Changes
Diageo Announces Director Share Purchase
Neutral
Jun 12, 2025

Diageo plc announced a transaction involving the purchase of its ordinary shares by Julie Brown, a Non-Executive Director, on June 9, 2025. This transaction, conducted on the London Stock Exchange, reflects internal movements in shareholding, potentially impacting stakeholder perceptions and the company’s governance dynamics.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Executive/Board ChangesRegulatory Filings and Compliance
Diageo Announces Executive Share Transactions Under Incentive Plan
Neutral
Jun 11, 2025

Diageo plc announced transactions related to its 2001 Share Incentive Plan, involving the purchase of partnership shares and the awarding of matching shares to key executives. These transactions, disclosed in compliance with UK Market Abuse Regulation, reflect the company’s ongoing commitment to aligning executive interests with shareholder value, potentially impacting Diageo’s market positioning and stakeholder relations.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Diageo Reports Strong Q3 Sales Growth and Launches Accelerate Programme
Positive
May 19, 2025

Diageo reported a 2.9% increase in net sales for Q3 of fiscal 2025, driven by a 5.9% growth in organic net sales, despite challenges from foreign exchange and disposals. The company is launching the first phase of its Accelerate programme, aiming to enhance operational agility and efficiency, with a focus on cost savings and cash flow improvement. This initiative is expected to deliver significant free cash flow and support Diageo’s long-term growth strategy, while addressing the impact of tariffs and maintaining stakeholder value.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

DividendsRegulatory Filings and Compliance
Diageo Chair Receives Shares Through Dividend Reinvestment
Neutral
May 16, 2025

Diageo plc announced that Sir John Manzoni, the company’s Chair, received ordinary shares through a Dividend Reinvestment Plan related to the interim dividend paid on April 24, 2025. This transaction, disclosed in compliance with the UK Market Abuse Regulation, highlights the ongoing engagement of key company figures in Diageo’s financial activities, potentially reinforcing shareholder confidence and market stability.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Executive/Board ChangesRegulatory Filings and Compliance
Diageo Executives Participate in Share Incentive Plan
Neutral
May 14, 2025

Diageo plc announced transactions under its 2001 Share Incentive Plan, involving the purchase of partnership shares and the awarding of matching shares to key executives. This move, disclosed in compliance with UK Market Abuse Regulation, underscores Diageo’s commitment to aligning management interests with shareholder value, potentially impacting executive motivation and company performance.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

DividendsRegulatory Filings and Compliance
Diageo Announces Director’s Share Acquisition via Dividend Reinvestment
Neutral
May 13, 2025

Diageo plc announced that Valerie Chapolaud-Floquet, a Non-Executive Director, received ordinary shares through a Dividend Reinvestment Plan following the interim dividend paid on April 24, 2025. This transaction, disclosed in compliance with the UK Market Abuse Regulation, highlights Diageo’s ongoing commitment to shareholder engagement and transparency in its financial operations.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Business Operations and Strategy
Diageo Chair Purchases Shares, Indicating Confidence in Market Position
Positive
May 12, 2025

On May 12, 2025, Sir John Manzoni, Chair of Diageo plc, purchased ordinary shares of the company as part of an arrangement with the company. This transaction, conducted on the London Stock Exchange, reflects ongoing managerial investment in Diageo, potentially signaling confidence in the company’s market position and future prospects.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £3450.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Dividends
Diageo Executive Committee Members Receive Shares via Dividend Reinvestment
Neutral
May 6, 2025

Diageo plc announced that members of its Executive Committee, including Hina Nagarajan, Dan Mobley, and Cristina Diezhandino, received ordinary shares through a Dividend Reinvestment Plan following the interim dividend paid on April 24, 2025. This transaction, conducted on the London Stock Exchange, reflects the company’s ongoing commitment to rewarding its management team and aligning their interests with shareholder value.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 20, 2025