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Cambridge Cognition Holdings Plc (GB:COG)
LSE:COG

Cambridge Cognition Holdings (COG) AI Stock Analysis

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GB:COG

Cambridge Cognition Holdings

(LSE:COG)

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Neutral 51 (OpenAI - 5.2)
Rating:51Neutral
Price Target:
28.00p
▲(0.00% Upside)
Cambridge Cognition Holdings faces significant financial and operational challenges, with declining revenue and negative profitability metrics. Technical indicators suggest bearish momentum, and valuation metrics are unattractive due to ongoing losses. However, recent corporate events, including strategic board appointments and share capital expansion, provide a positive outlook for future growth and market presence.
Positive Factors
High gross margins
An 81.1% gross margin reflects the software/licensing nature of the business with low incremental costs per additional customer. This structural margin advantage supports durable profitability upside if revenue stabilises and provides capacity to fund R&D, clinical validation and recurring service delivery.
Improved equity position
Restoring equity from negative to +£3.36M materially strengthens the balance sheet, lowering insolvency risk and improving creditworthiness. This durable improvement enhances ability to raise capital, absorb near-term losses, and support multi‑period investments in product development and commercial expansion.
Board appointments and capital expansion
New board members and an expanded share capital base are structural governance and funding changes that can improve strategic execution. Stronger leadership and fresh capital provide longer runway for clinical partnerships, commercialisation and R&D, enhancing the company’s ability to pursue sustained growth initiatives.
Negative Factors
Declining revenue trend
A steep revenue decline undermines scale economics and raises questions about product adoption, pricing or customer retention. Over a multi‑quarter horizon, shrinking top line constrains reinvestment in sales, product development and partnerships, making it harder to capitalise on the high gross margins.
Weak cash generation
Negative operating and free cash flow indicate structural liquidity pressure, increasing dependency on external financing or equity raises. Over several quarters this limits discretionary spending on R&D, clinical validation and sales scale-up, and raises execution risk for long‑term commercialisation plans.
Persistent negative profitability margins
Sustained negative EBIT and net margins reflect operating losses even with high gross margins, suggesting elevated fixed costs or sales/marketing inefficiencies. Persistent losses reduce retained earnings, limit reinvestment capacity, and increase reliance on external capital, weakening long‑term competitive positioning.

Cambridge Cognition Holdings (COG) vs. iShares MSCI United Kingdom ETF (EWC)

Cambridge Cognition Holdings Business Overview & Revenue Model

Company DescriptionCambridge Cognition Holdings Plc, a neuroscience technology company, develops and markets near-patient cognitive testing techniques in the United States, United Kingdom, the European Union, and internationally. The company offers CANTAB Recruit, an online trial recruitment platform for pharmaceutical and biotechnology companies to identify qualified clinical trial participants in high-need indications, such as Alzheimer's disease; CANTAB Connect that provides digital cognitive assessment solutions for pharmaceutical clinical trials in various therapeutic areas from Phases I–IV; and Cognition Kit, a digital health platform, which delivers wearable and smartphone apps for data collection to provide engaging digital health solutions for the enhancement of patient engagement, demonstration of treatment efficacy, and understanding of a disease and a patient's response to medication. It also provides CANTAB Connect Research, a research software that offers sensitive digital measures of cognitive function for various areas of brain research; CANTAB Mobile, a touchscreen memory test used in clinical research of Alzheimer's disease; CANTAB BrainHealth, an online digital health assessment tool to measure and monitor mental wellbeing and cognitive performance in the workplace; CANTAB Insight, a medical device that helps to determine an individual's cognitive health; and NeuroVocalix for an automated administration and scoring of well-validated verbal cognitive assessments?on a secure platform. In addition, the company offers a range of expert consultancy and operational management services to optimize clinical trials and cognitive research, which include neuroscience and technical consultancy, study design, data analysis, study and data management, and reports and interpretation. Cambridge Cognition Holdings Plc was incorporated in 2012 and is based in Cambridge, the United Kingdom.
How the Company Makes MoneyCambridge Cognition generates revenue primarily through the sale of its software products and licensing agreements. The company earns income by providing its CANTAB assessments to clinical and academic institutions, facilitating cognitive testing for research studies and clinical trials. Key revenue streams include direct sales of software licenses, subscription fees for access to its digital platforms, and fees for training and support services. Additionally, Cambridge Cognition often partners with pharmaceutical companies and research organizations, which may involve collaborations on clinical trials, thereby creating further revenue opportunities. The company also benefits from grants and funding obtained for research and development initiatives, augmenting its earnings potential.

Cambridge Cognition Holdings Financial Statement Overview

Summary
Cambridge Cognition Holdings faces operational and financial challenges, evidenced by declining revenue and negative profitability metrics. While improvements in equity levels suggest enhanced financial stability, high leverage and negative cash flows pose liquidity risks. The company needs to address its operational inefficiencies to achieve sustainable growth and profitability.
Income Statement
The company has shown a fluctuating revenue trajectory, with revenue decreasing from £13.52M in 2023 to £10.34M in 2024. Despite experiencing growth in previous years, the recent decline poses a concern. Gross profit margins remain relatively strong at 81.1% in 2024, but negative EBIT and net profit margins indicate ongoing operational challenges, with EBIT margin at -11.3% and net profit margin at -17.3% in 2024.
Balance Sheet
Cambridge Cognition Holdings has improved its equity from a negative position in 2019 to a positive £3.36M in 2024, indicating strengthening financial stability. However, a high debt-to-equity ratio of 0.57 suggests moderate leverage. The equity ratio stands at 25.8%, reflecting a moderate level of equity financing relative to total assets.
Cash Flow
The cash flow situation reveals significant challenges, with a negative operating cash flow of £-3.09M in 2024 and free cash flow deteriorating from £1.49M in 2022 to £-3.09M in 2024. This decline in free cash flow growth rate indicates potential liquidity issues. Operating cash flow to net income ratio is negative due to losses, highlighting the need for strategic cash management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue9.05M10.34M13.52M12.61M10.09M6.74M
Gross Profit7.25M8.39M10.80M9.32M8.08M5.42M
EBITDA-563.00K-542.00K-2.62M-514.00K412.00K-502.00K
Net Income-1.67M-1.78M-3.51M-409.00K450.00K-438.00K
Balance Sheet
Total Assets11.73M13.03M14.23M15.11M12.54M6.26M
Cash, Cash Equivalents and Short-Term Investments428.00K1.30M3.23M8.32M6.81M3.05M
Total Debt1.48M1.91M2.56M18.00K18.00K98.00K
Total Liabilities9.40M9.67M12.95M15.01M11.91M6.21M
Stockholders Equity2.33M3.36M1.28M95.00K632.00K57.00K
Cash Flow
Free Cash Flow-1.76M-3.09M-5.00M1.49M3.88M972.00K
Operating Cash Flow-1.75M-3.08M-4.97M1.68M3.93M1.01M
Investing Cash Flow30.00K50.00K-3.02M-189.00K-105.00K-42.00K
Financing Cash Flow-1.15M1.13M2.88M-132.00K-86.00K1.16M

Cambridge Cognition Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price28.00
Price Trends
50DMA
31.04
Negative
100DMA
32.79
Negative
200DMA
33.45
Negative
Market Momentum
MACD
-0.97
Negative
RSI
21.50
Positive
STOCH
50.45
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:COG, the sentiment is Negative. The current price of 28 is below the 20-day moving average (MA) of 28.85, below the 50-day MA of 31.04, and below the 200-day MA of 33.45, indicating a bearish trend. The MACD of -0.97 indicates Negative momentum. The RSI at 21.50 is Positive, neither overbought nor oversold. The STOCH value of 50.45 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:COG.

Cambridge Cognition Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (51)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
£41.08M14.6710.86%
58
Neutral
£10.89M-6.32-15.57%13.32%55.07%
57
Neutral
£120.54M-79.17-3.95%31.83%46.59%
52
Neutral
£26.30M-6.96-213.66%39.88%81.33%
51
Neutral
$7.86B-0.30-43.30%2.27%22.53%-2.21%
51
Neutral
£13.04M-7.02-68.57%-30.77%-6.97%
38
Underperform
£10.43M-0.26-407.49%72.17%79.03%
* Healthcare Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:COG
Cambridge Cognition Holdings
28.00
-12.00
-30.00%
GB:IXI
IXICO plc
11.75
0.25
2.17%
GB:OBD
Oxford BioDynamics
0.24
-0.66
-73.00%
GB:KOO
Kooth
114.00
-66.50
-36.84%
GB:DXRX
Diaceutics
142.50
-3.50
-2.40%
GB:APTA
Aptamer Group Plc
0.98
0.64
186.76%

Cambridge Cognition Holdings Corporate Events

Regulatory Filings and ComplianceShareholder Meetings
Cambridge Cognition Appoints New Auditor to Enhance Financial Oversight
Neutral
Nov 5, 2025

Cambridge Cognition Holdings has appointed Cooper Parry Group Limited as its new external auditor following a competitive tender process, replacing Crowe UK LLP. This change is part of the company’s efforts to ensure robust financial oversight and is subject to shareholder approval at the 2026 Annual General Meeting, potentially impacting stakeholder confidence in the company’s governance.

The most recent analyst rating on (GB:COG) stock is a Hold with a £34.00 price target. To see the full list of analyst forecasts on Cambridge Cognition Holdings stock, see the GB:COG Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Cambridge Cognition Announces Key Board Appointments to Drive Growth
Positive
Nov 5, 2025

Cambridge Cognition Holdings has announced significant changes to its board of directors, appointing Rob Baker as CEO and Ronald Openshaw as CFO. These appointments are part of the company’s ongoing growth strategy, with Baker bringing extensive operational and sales experience from Amazon, and Openshaw contributing his financial expertise from previous roles in healthcare investment banking. Additionally, Nick Rodgers is set to become the Chair designate, bringing his governance knowledge from previous leadership roles in the health technology sector. The company is also planning to recruit a new non-executive director to further strengthen its board.

The most recent analyst rating on (GB:COG) stock is a Hold with a £34.00 price target. To see the full list of analyst forecasts on Cambridge Cognition Holdings stock, see the GB:COG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025