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Baltic Classifieds Group Plc (GB:BCG)
:BCG
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Baltic Classifieds Group Plc (BCG) AI Stock Analysis

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GB:BCG

Baltic Classifieds Group Plc

(LSE:BCG)

Rating:73Outperform
Price Target:
384.00p
▲(11.30% Upside)
Baltic Classifieds Group Plc's strong financial performance and positive corporate events are the primary drivers of its overall score. However, the stock's high valuation and weak technical indicators temper the outlook. The company's solid profitability and strategic initiatives provide a robust foundation, but investors should be cautious of the current technical weakness and high valuation.

Baltic Classifieds Group Plc (BCG) vs. iShares MSCI United Kingdom ETF (EWC)

Baltic Classifieds Group Plc Business Overview & Revenue Model

Company DescriptionBaltic Classifieds Group Plc (BCG) is a leading online classifieds business operating in the Baltic region, primarily focusing on Lithuania, Latvia, and Estonia. The company specializes in providing digital marketplaces for various sectors including automotive, real estate, jobs, and general goods. BCG's core services are centered around connecting buyers and sellers through its user-friendly online platforms, which are tailored to cater to the specific needs of each market segment.
How the Company Makes MoneyBaltic Classifieds Group Plc generates revenue primarily through the sale of online advertising and listing services. The company operates a number of well-known digital platforms where users can list items for sale and browse offerings across different categories. Revenue streams include fees for premium listings, which allow sellers to enhance the visibility of their advertisements, and subscriptions for businesses that require ongoing access to the platforms to post multiple listings. Additionally, BCG earns money through display advertising, where businesses can purchase ad space on its platforms to reach a targeted audience. Significant partnerships with local businesses and service providers also contribute to its earnings by expanding BCG's reach and enhancing its service offerings.

Baltic Classifieds Group Plc Financial Statement Overview

Summary
Baltic Classifieds Group Plc exhibits strong financial performance with robust profitability, efficient cash flow management, and a solid balance sheet. The company maintains impressive margins and low leverage, providing a solid foundation for future growth. However, the slight deceleration in revenue and free cash flow growth rates is a point to monitor.
Income Statement
85
Very Positive
Baltic Classifieds Group Plc has demonstrated strong revenue growth with a 6.01% increase in the latest year. The company maintains impressive profitability metrics, with a gross profit margin of 100% and a net profit margin of 54.05%. EBIT and EBITDA margins are also robust at 64.81% and 77.96%, respectively. These figures indicate a highly efficient operation with strong pricing power. However, the revenue growth rate has slightly decelerated compared to previous years, which could be a point to monitor.
Balance Sheet
78
Positive
The balance sheet of Baltic Classifieds Group Plc shows a healthy financial position with a low debt-to-equity ratio of 0.07, indicating low leverage and reduced financial risk. Return on equity is strong at 12.82%, reflecting effective use of equity to generate profits. The equity ratio stands at 89.54%, suggesting a solid capital structure. However, the company should continue to monitor its debt levels to maintain this stability.
Cash Flow
82
Very Positive
Cash flow analysis reveals a positive trajectory with a 3.48% growth in free cash flow. The operating cash flow to net income ratio is strong at 4.25, indicating efficient cash generation relative to net income. The free cash flow to net income ratio is nearly 1, showing that the company converts its net income into free cash flow effectively. These metrics highlight strong cash flow management, although the growth rate of free cash flow has slowed compared to previous periods.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue82.81M72.07M60.81M50.96M42.27M
Gross Profit82.81M57.18M47.85M40.87M34.36M
EBITDA64.56M54.93M45.73M28.78M32.16M
Net Income44.76M32.05M23.21M2.40M-93.00K
Balance Sheet
Total Assets389.81M400.33M417.76M424.49M437.61M
Cash, Cash Equivalents and Short-Term Investments23.61M24.86M27.07M19.91M17.11M
Total Debt25.36M50.30M69.69M82.80M213.13M
Total Liabilities40.81M66.17M85.11M97.12M229.34M
Stockholders Equity349.00M334.15M332.65M327.38M208.27M
Cash Flow
Free Cash Flow57.01M50.89M42.41M20.39M16.62M
Operating Cash Flow57.37M51.20M42.66M20.83M16.70M
Investing Cash Flow-1.35M-303.00K-1.85M-433.00K-25.01M
Financing Cash Flow-57.26M-53.09M-33.66M-17.58M4.72M

Baltic Classifieds Group Plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price345.00
Price Trends
50DMA
359.12
Negative
100DMA
347.27
Negative
200DMA
338.40
Negative
Market Momentum
MACD
-3.96
Positive
RSI
39.42
Neutral
STOCH
56.94
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BCG, the sentiment is Negative. The current price of 345 is below the 20-day moving average (MA) of 357.48, below the 50-day MA of 359.12, and above the 200-day MA of 338.40, indicating a bearish trend. The MACD of -3.96 indicates Positive momentum. The RSI at 39.42 is Neutral, neither overbought nor oversold. The STOCH value of 56.94 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:BCG.

Baltic Classifieds Group Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
£7.09B25.6650.39%1.21%5.29%12.50%
73
Outperform
£1.66B44.1712.93%0.81%12.26%38.72%
71
Outperform
£1.05B12.8637.18%6.33%-0.18%8.24%
68
Neutral
£6.04B30.02275.77%0.92%8.63%5.20%
64
Neutral
£1.84B8.94-12.54%3.82%1.42%-47.57%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:BCG
Baltic Classifieds Group Plc
337.50
66.54
24.56%
GB:RMV
Rightmove
780.20
240.49
44.56%
GB:MONY
Moneysupermarket.com
199.00
-9.38
-4.50%
GB:AUTO
Auto Trader
811.80
8.52
1.06%

Baltic Classifieds Group Plc Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Baltic Classifieds Group Executives Exercise Share Options
Positive
Aug 13, 2025

Baltic Classifieds Group PLC announced the exercise of nominal value cost options by its Executive Directors and a PDMR/Development Director under the 2022 Performance Share Plan. This exercise increases the shareholding of key executives, potentially aligning their interests more closely with those of shareholders and strengthening their commitment to the company’s growth and strategic objectives.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Regulatory Filings and Compliance
Baltic Classifieds Group Plc Announces Total Voting Rights Update
Neutral
Aug 1, 2025

Baltic Classifieds Group Plc has announced that its total issued share capital consists of 483,371,344 ordinary shares, each carrying one vote, as of July 31, 2025. This information is crucial for shareholders to determine their voting rights and obligations under the FCA’s Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Shareholder MeetingsFinancial DisclosuresRegulatory Filings and Compliance
Baltic Classifieds Group Releases 2025 Annual Report and Sets AGM Date
Neutral
Jul 23, 2025

Baltic Classifieds Group PLC has issued its Annual Report and Accounts for the year ending April 2025 and announced the date and location for its 2025 Annual General Meeting. The AGM will be held on September 24, 2025, in Lithuania, and relevant documents have been submitted to the National Storage Mechanism, ensuring compliance with UK Listing Rules.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Baltic Classifieds Group Plc Announces Change in Major Shareholder Holdings
Neutral
Jul 14, 2025

Baltic Classifieds Group Plc has announced a change in its major holdings, with Blacksheep Master Fund Ltd. increasing its voting rights to 5.0043% from a previous 4.8819%. This acquisition of voting rights signifies a notable shift in shareholder influence, potentially impacting the company’s strategic decisions and stakeholder interests.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Baltic Classifieds Group Plc Announces Change in Major Shareholdings
Neutral
Jul 11, 2025

Baltic Classifieds Group Plc has announced a change in major holdings, with Kayne Anderson Rudnick Investment Management, LLC increasing its voting rights to 7.043620%. This adjustment in shareholding reflects a slight increase from the previous 6.985150%, indicating a strengthened position for Kayne Anderson Rudnick in the company’s governance. The change may influence the company’s strategic direction and stakeholder dynamics, as significant shareholders often play a crucial role in corporate decision-making.

The most recent analyst rating on (GB:BCG) stock is a Hold with a £3.00 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Executive/Board ChangesBusiness Operations and Strategy
Baltic Classifieds Group PLC Grants Performance Share Awards to Key Executives
Positive
Jul 10, 2025

Baltic Classifieds Group PLC has announced the grant of awards under its Performance Share Plan to its executive directors and other key personnel. This move is part of the company’s strategy to align management incentives with shareholder interests, potentially enhancing its market positioning and operational performance through improved leadership retention and motivation.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.13 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Stock Buyback
Baltic Classifieds Group Executes Share Buyback to Enhance Shareholder Value
Positive
Jul 9, 2025

Baltic Classifieds Group PLC announced the repurchase of 24,797 of its ordinary shares for cancellation at an average price of 347.5446 pence per share, as part of its ongoing buyback program. This transaction, executed through Merrill Lynch International, reduces the total number of shares in circulation to 483,371,344, potentially enhancing shareholder value by increasing earnings per share and demonstrating confidence in the company’s financial health.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Stock BuybackBusiness Operations and Strategy
Baltic Classifieds Group PLC Executes Share Buyback
Neutral
Jul 8, 2025

Baltic Classifieds Group PLC announced the purchase and cancellation of 244,480 of its ordinary shares at an average price of 338.1612 pence per share. This transaction, executed through Merrill Lynch International, reduces the total number of shares in issue to 483,396,141, potentially impacting shareholder voting rights and reflecting the company’s strategic financial management.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Stock Buyback
Baltic Classifieds Group PLC Announces Share Buyback
Positive
Jul 7, 2025

Baltic Classifieds Group PLC has executed a share buyback program, purchasing 356,358 of its ordinary shares for cancellation at an average price of 324.8935 pence per share. This transaction reduces the total number of shares in issue to 483,640,621, potentially enhancing shareholder value and signaling confidence in the company’s financial health.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Stock Buyback
Baltic Classifieds Group Executes Share Buyback Program
Neutral
Jul 4, 2025

Baltic Classifieds Group PLC has announced the repurchase of 355,700 of its ordinary shares for cancellation, executed through Merrill Lynch International at an average price of 324.0940 pence per share. This transaction reduces the total number of shares in issue to 483,996,979, which may impact shareholder voting rights and interest notifications under the FCA’s Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Baltic Classifieds Group Reports Strong Financial Growth and Strategic Acquisitions in 2025
Positive
Jul 3, 2025

Baltic Classifieds Group PLC reported robust financial growth for the year ending April 2025, with a 15% increase in revenue to €82.8 million and a 17% rise in EBITDA to €64.4 million. The company maintained its leadership position in the Baltic classifieds market, driven by strategic pricing changes and product enhancements across its platforms. Despite challenges such as the new vehicle tax in Estonia impacting auto sales, BCG’s acquisitions and innovations, including the purchase of Untu.lt, have strengthened its market offerings and operational efficiency. The company also achieved significant environmental milestones, reducing emissions by 30% and expanding its workforce to 156 employees.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Regulatory Filings and Compliance
Baltic Classifieds Group Announces Total Voting Rights Update
Neutral
Jul 1, 2025

Baltic Classifieds Group PLC announced that its total voting rights as of June 30, 2025, amounted to 484,352,679 ordinary shares, each granting one vote at the company’s general meetings. This information is crucial for shareholders to determine their notification obligations under the FCA’s Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Baltic Classifieds Group Announces Change in Major Holdings
Neutral
Jun 16, 2025

Baltic Classifieds Group Plc has announced a change in its major holdings, as Kayne Anderson Rudnick Investment Management, LLC has adjusted its voting rights stake in the company. The adjustment reflects a slight decrease from 7.042250% to 6.985150%, indicating a minor shift in shareholder composition. This change may influence the company’s governance and decision-making processes, potentially impacting its strategic direction and stakeholder interests.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Baltic Classifieds Group Plc Announces Change in Major Holdings
Neutral
Jun 16, 2025

Baltic Classifieds Group Plc has announced a change in its major holdings, with FMR LLC increasing its voting rights from 4.904% to 5.085%. This acquisition of voting rights by a significant shareholder could impact the company’s governance and strategic decisions, potentially influencing its market positioning and stakeholder interests.

The most recent analyst rating on (GB:BCG) stock is a Buy with a £4.32 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Business Operations and Strategy
Baltic Classifieds Group Announces Change in Major Holdings
Neutral
Jun 3, 2025

Baltic Classifieds Group PLC, a UK-based company, has announced a change in its major holdings. Blacksheep Master Fund Ltd., registered in the Cayman Islands, has reduced its voting rights in the company from 6.29% to 4.88% as of May 29, 2025. This adjustment in holdings may impact the company’s shareholder dynamics and influence its strategic decisions moving forward.

The most recent analyst rating on (GB:BCG) stock is a Hold with a £3.00 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Regulatory Filings and Compliance
Baltic Classifieds Group Updates Share Capital and Voting Rights
Neutral
Jun 2, 2025

Baltic Classifieds Group PLC announced that as of 31 May 2025, its issued share capital comprised 484,352,679 ordinary shares, each with one voting right. This update is crucial for shareholders to calculate their interests in compliance with the FCA’s Disclosure Guidance and Transparency Rules, impacting how they manage their stakes in the company.

The most recent analyst rating on (GB:BCG) stock is a Hold with a £3.00 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Financial Disclosures
Baltic Classifieds Group to Announce Full-Year Results on 3 July 2025
Neutral
May 27, 2025

Baltic Classifieds Group PLC has announced it will release its full-year financial results for the year ending 30 April 2025 on 3 July 2025. The announcement will be accompanied by an analyst briefing held both in-person in London and via webcast, indicating the company’s commitment to transparency and stakeholder engagement.

The most recent analyst rating on (GB:BCG) stock is a Hold with a £3.00 price target. To see the full list of analyst forecasts on Baltic Classifieds Group Plc stock, see the GB:BCG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 14, 2025