Baltic Classifieds Group Plc (GB:BCG)
LSE:BCG
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Baltic Classifieds Group Plc
(LSE:BCG)
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Rating:68Neutral
Price Target:
220.00 p
â–²(17.77% Upside)
Action:ReiteratedDate:12/07/25
Baltic Classifieds Group Plc's overall stock score reflects strong financial performance and positive corporate events, offset by bearish technical indicators and a revised revenue forecast. The company's robust profitability and strategic actions like share buybacks are significant strengths, but technical analysis suggests caution due to current market momentum.
Positive Factors
Margin Sustainability
Exceptionally high gross and net margins reflect a largely digital, low-variable-cost classifieds model with strong pricing power. These margins create durable cash flow buffers, support reinvestment or shareholder returns, and make the business resilient to moderate revenue shocks.
Negative Factors
Revenue Growth Deceleration
Latest-year revenue growth has slowed to single digits, signaling reduced top-line momentum. For a classifieds platform, slower revenue growth may limit scalability benefits, constrain reinvestment in product development and marketing, and challenge long-term EPS expansion.
Read all positive and negative factors
Positive Factors
Negative Factors
Margin Sustainability
Exceptionally high gross and net margins reflect a largely digital, low-variable-cost classifieds model with strong pricing power. These margins create durable cash flow buffers, support reinvestment or shareholder returns, and make the business resilient to moderate revenue shocks.
Read all positive factors
Baltic Classifieds Group Plc (BCG) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£804.89M
Dividend Yield1.69%
Average Volume (3M)1.16M
Price to Earnings (P/E)15.6
Beta (1Y)0.93
Revenue Growth9.56%
EPS Growth29.82%
CountryUK
Employees144
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)0.05
Shares Outstanding458,311,340
10 Day Avg. Volume1,012,750
30 Day Avg. Volume1,161,454
Financial Highlights & Ratios
PEG Ratio1.03
Price to Book (P/B)5.53
Price to Sales (P/S)23.33
P/FCF Ratio33.88
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£235.00Price Target Upside25.80% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)0.12
Revenue Forecast (FY)£90.66M
Baltic Classifieds Group Plc Business Overview & Revenue Model
Company Description
Baltic Classifieds Group PLC owns and operates online classifieds portals in Estonia, Latvia, and Lithuania. It operates online classifieds portals for automotive, such as Autoplius.lt and Auto24.ee; real estate portals, including Aruodas.lt, KV.e...
How the Company Makes Money
Baltic Classifieds Group generates revenue primarily through listing fees, premium services, and advertising. The company charges sellers for enhanced visibility of their listings, such as promoted ads or featured placements, which allows them to ...
Baltic Classifieds Group Plc Financial Statement Overview
Summary
Income Statement
85
Very Positive
Balance Sheet
78
Positive
Cash Flow
82
Very Positive
| Breakdown | TTM | Apr 2024 | Apr 2023 | Apr 2022 | Apr 2022 | Apr 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 84.96M | 82.81M | 72.07M | 60.81M | 50.96M | 42.27M |
| Gross Profit | 70.65M | 82.81M | 57.18M | 47.85M | 40.87M | 34.36M |
| EBITDA | 65.79M | 64.56M | 54.93M | 46.05M | 28.78M | 32.16M |
| Net Income | 49.00M | 44.76M | 32.05M | 23.21M | 2.40M | -93.00K |
Balance Sheet | ||||||
| Total Assets | 386.43M | 389.81M | 400.33M | 417.76M | 424.49M | 437.61M |
| Cash, Cash Equivalents and Short-Term Investments | 22.40M | 23.61M | 24.86M | 27.07M | 19.91M | 17.11M |
| Total Debt | 16.45M | 25.36M | 50.30M | 69.69M | 82.80M | 213.13M |
| Total Liabilities | 31.75M | 40.81M | 66.17M | 85.11M | 97.12M | 229.34M |
| Stockholders Equity | 354.68M | 349.00M | 334.15M | 332.65M | 327.38M | 208.27M |
Cash Flow | ||||||
| Free Cash Flow | 58.46M | 57.01M | 50.89M | 42.41M | 20.39M | 16.62M |
| Operating Cash Flow | 58.89M | 57.37M | 51.20M | 42.66M | 20.83M | 16.70M |
| Investing Cash Flow | -1.42M | -1.35M | -303.00K | -1.85M | -433.00K | -25.01M |
| Financing Cash Flow | -56.75M | -57.26M | -53.09M | -33.66M | -17.58M | 4.72M |
Baltic Classifieds Group Plc Technical Analysis
Negative
186.80
Price Trends
189.87
Negative
204.61
Negative
268.16
Negative
Market Momentum
-2.51
Positive
35.17
Neutral
6.26
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BCG, the sentiment is Negative. The current price of 186.8 is above the 20-day moving average (MA) of 184.58, below the 50-day MA of 189.87, and below the 200-day MA of 268.16, indicating a bearish trend. The MACD of -2.51 indicates Positive momentum. The RSI at 35.17 is Neutral, neither overbought nor oversold. The STOCH value of 6.26 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:BCG.
Baltic Classifieds Group Plc Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | £3.19B | 18.49 | 264.68% | 1.65% | 8.63% | 5.20% | |
70 Outperform | £3.87B | 11.42 | 51.86% | 1.81% | 3.95% | 7.68% | |
70 Outperform | £84.18M | 77.50 | 5.28% | 0.60% | 1.92% | -75.53% | |
68 Neutral | £804.89M | 15.59 | 13.93% | 1.69% | 9.56% | 29.82% | |
65 Neutral | £89.92M | 16.43 | 64.51% | ― | 7.54% | ― | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
47 Neutral | £87.01M | -7.53 | -39.17% | 2.10% | -6.63% | -177.14% |
* Communication Services Sector Average
GB:BCG
Baltic Classifieds Group Plc
176.60
-137.85
-43.84%
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36.20
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GB:RMV
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GB:BOOM
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-0.50%
Baltic Classifieds Group Plc Corporate Events
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Buys Back 383,000 Shares for Cancellation
Neutral
Feb 3, 2026
Baltic Classifieds Group PLC has continued executing its share buyback programme, repurchasing 382,993 ordinary shares on 2 February 2026 through Merrill Lynch International at an average price of 200.6837 pence, for immediate cancellation. Follow...
Regulatory Filings and Compliance
Baltic Classifieds Group Confirms Total Voting Rights
Neutral
Feb 2, 2026
Baltic Classifieds Group PLC, a listed company on the London market, has confirmed the composition of its share capital and voting structure as part of regulatory transparency requirements. The company reported that as of the close of business on ...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Cancels 564,437 Shares in Ongoing Buyback
Positive
Feb 2, 2026
Baltic Classifieds Group PLC has continued its share buyback programme, repurchasing 564,437 of its own ordinary shares on 30 January 2026 through Merrill Lynch International at an average price of 204.78p per share, with prices ranging between 20...
Stock Buyback
Baltic Classifieds Group Buys Back 436,351 Shares for Cancellation
Positive
Jan 30, 2026
Baltic Classifieds Group Plc has continued its share buyback activity, repurchasing 436,351 ordinary shares for cancellation on 29 January 2026 at an average price of 202.9979 pence per share, with transactions executed via Merrill Lynch Internati...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Buys Back 239,426 Shares for Cancellation
Positive
Jan 28, 2026
Baltic Classifieds Group Plc has repurchased 239,426 of its ordinary shares for cancellation on 28 January 2026 at an average price of 205.5814p per share, executed through Merrill Lynch International within its ongoing share buyback programme. Fo...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cancels 638,784 Shares After Latest Buyback
Neutral
Jan 27, 2026
Baltic Classifieds Group PLC has continued its share buyback activity, repurchasing 638,784 ordinary shares on 27 January 2026 through Merrill Lynch International at an average price of 208.7569 pence per share, with prices ranging between 202.50 ...
Dividends
Baltic Classifieds Sets Sterling Rate for Interim Dividend
Neutral
Jan 7, 2026
Baltic Classifieds Group PLC has confirmed the sterling conversion rate for its previously announced interim dividend of 1.3 euro cents per share, setting the rate at 1.1252 pence per share based on an exchange rate of EUR 1 = GBP 0.8655. The divi...
Regulatory Filings and Compliance
Baltic Classifieds Confirms Total Voting Rights at Year-End 2025
Neutral
Jan 2, 2026
Baltic Classifieds Group PLC has confirmed that its issued share capital as of 31 December 2025 consisted of 473,948,031 ordinary shares of £0.01 each, with each share carrying one voting right and no shares held in treasury. The company stat...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Corrects Labelling Error in Share Buyback Disclosures
Neutral
Dec 18, 2025
Baltic Classifieds Group PLC has issued a clarification regarding recent share buyback disclosures, stating that an administrative labelling error led to transaction prices in several announcements between 12 and 17 December 2025 being incorrectly...
Business Operations and StrategyStock Buyback
Baltic Classifieds Group Enhances Shareholder Value Through Share Buyback
Positive
Dec 18, 2025
Baltic Classifieds Group Plc announced the repurchase of 500,000 ordinary shares for cancellation, at an average price of 198.8696p per share, as part of its share buyback program. This transaction aims to reduce the number of outstanding shares t...
Stock Buyback
Baltic Classifieds Group PLC Executes Share Buyback
Neutral
Dec 17, 2025
Baltic Classifieds Group PLC, a company involved in the classified advertising sector, announced the repurchase of 646,858 of its ordinary shares for cancellation at an average price of 196.1899 pence per share. This transaction, executed through ...
Stock Buyback
Baltic Classifieds Group Executes Share Buyback to Enhance Value
Positive
Dec 16, 2025
Baltic Classifieds Group PLC announced the repurchase of 799,100 of its ordinary shares at an average price of 194.9980 pence per share, as part of a buyback program. This transaction reduces the total number of shares in issue to 475,094,889, pot...
Stock Buyback
Baltic Classifieds Group PLC Executes Share Buyback
Positive
Dec 15, 2025
Baltic Classifieds Group PLC announced the repurchase of 308,855 of its ordinary shares for cancellation at an average price of 193.3019p per share, as part of a buyback program executed through Merrill Lynch International. This transaction reduce...
Stock Buyback
Baltic Classifieds Group PLC Announces Share Buyback
Positive
Dec 12, 2025
Baltic Classifieds Group PLC, a company engaged in the classified advertising industry, announced the repurchase of 673,704 of its ordinary shares through Merrill Lynch International at an average price of 190.4153p per share. This transaction red...
Regulatory Filings and Compliance
Baltic Classifieds Group Corrects Director’s Shareholding Details
Neutral
Dec 11, 2025
Baltic Classifieds Group PLC announced a correction regarding the shareholding of Ed Williams, a Non-Executive Director. Initially reported as holding 3,053,744 shares, the correct figure is 3,264,839 shares following his recent purchase of 211,09...
Other
Baltic Classifieds Group Director Increases Shareholding
Positive
Dec 11, 2025
Baltic Classifieds Group PLC announced that Ed Williams, a Non-Executive Director, has purchased 211,095 ordinary shares, increasing his total holdings to 3,053,744 shares, which represents 0.68% of the company’s issued share capital. This t...
Stock Buyback
Baltic Classifieds Group PLC Executes Share Buyback
Positive
Dec 11, 2025
Baltic Classifieds Group PLC has announced the repurchase of 1,501,467 of its ordinary shares for cancellation at an average price of 189.6266p per share, as part of its ongoing buyback program. This transaction reduces the total number of shares ...
Business Operations and StrategyStock Buyback
Baltic Classifieds Group PLC Executes Share Buyback
Neutral
Dec 10, 2025
Baltic Classifieds Group PLC has repurchased 1,432,341 of its own ordinary shares for cancellation at an average price of 186.7245p per share. This transaction, executed through Merrill Lynch International, reduces the company’s total shares...
Stock Buyback
Baltic Classifieds Group Executes Share Buyback to Boost Shareholder Value
Positive
Dec 9, 2025
Baltic Classifieds Group PLC announced the repurchase of 1,326,200 of its ordinary shares for cancellation at an average price of 182.1519p per share, as part of its buyback program. This transaction reduces the total number of shares in circulati...
Regulatory Filings and Compliance
Baltic Classifieds Group Announces Share Purchase by Director’s Associate
Neutral
Dec 8, 2025
Baltic Classifieds Group PLC has announced a transaction involving Rebecca Williams, who is closely associated with Ed Williams, a Non-Executive Director of the company. Rebecca Williams purchased 222,326 ordinary shares, increasing Ed Williams...
Stock Buyback
Baltic Classifieds Group Executes Share Buyback Program
Positive
Dec 8, 2025
Baltic Classifieds Group Plc announced the repurchase of 921,466 of its ordinary shares for cancellation at an average price of 177.7849p per share. This transaction reduces the total number of shares in issue to 481,136,556, impacting the voting ...
Other
Baltic Classifieds Chair Increases Stake with Major Share Purchase
Positive
Dec 5, 2025
Baltic Classifieds Group Plc announced that its Chair, Trevor Mather, has purchased 250,000 ordinary shares, increasing his total holding to 3,448,300 shares, which represents 0.72% of the company’s issued share capital. This transaction, co...
Stock Buyback
Baltic Classifieds Group PLC Executes Share Buyback
Positive
Dec 5, 2025
Baltic Classifieds Group PLC announced the repurchase of 544,500 of its ordinary shares for cancellation, executed through Merrill Lynch International at an average price of 184.9877 pence per share. This transaction reduces the total number of sh...
Business Operations and StrategyFinancial Disclosures
Baltic Classifieds Group Reports Strong H1 2026 Results Amid Strategic Enhancements
Positive
Dec 4, 2025
Baltic Classifieds Group PLC reported a 7% increase in revenue to €44.8 million for the first half of 2026, driven by strategic pricing changes and investments in AI tools and IT infrastructure. Despite challenges such as reduced Estonian au...
Regulatory Filings and Compliance
Baltic Classifieds Group PLC Updates Share Capital and Voting Rights
Neutral
Dec 1, 2025
Baltic Classifieds Group PLC announced that its issued share capital comprises 482,602,522 ordinary shares, each with one voting right, as of November 30, 2025. This update is crucial for shareholders to determine their notification requirements u...
Executive/Board Changes
Baltic Classifieds Group Grants Performance Share Awards to Executives
Neutral
Nov 3, 2025
Baltic Classifieds Group PLC announced the grant of performance share awards to its executive directors under the company’s Performance Share Plan. The awards, which vest based on earnings per share performance by April 2028, aim to align ex...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.