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Baltic Classifieds Group Plc (GB:BCG)
LSE:BCG
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Baltic Classifieds Group Plc (BCG) AI Stock Analysis

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GB:BCG

Baltic Classifieds Group Plc

(LSE:BCG)

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Outperform 71 (OpenAI - 5.2)
Rating:71Outperform
Price Target:
228.00 p
▲(23.24% Upside)
Action:Upgraded
Date:07/04/26
The score is supported primarily by strong financial performance—especially robust free cash flow and improved profitability—while being held back by weak technical signals (price below major moving averages and negative MACD). Valuation is middling with a modest dividend yield, neither strongly boosting nor severely penalizing the overall result.
Positive Factors
Very strong free cash flow generation
Sustained high free cash flow and near‑100% cash conversion indicate durable earnings quality and internal funding capacity. This supports organic investment, shareholder returns, and debt servicing without relying on external capital, improving long‑term financial resilience.
Negative Factors
Recent uptick and volatility in leverage
A material rise in debt after a period of lower leverage introduces refinancing and interest risks. Volatile leverage history reduces predictability of capital structure; higher gross debt could constrain strategic flexibility and elevate financial risk if cash generation weakens.
Read all positive and negative factors
Positive Factors
Negative Factors
Very strong free cash flow generation
Sustained high free cash flow and near‑100% cash conversion indicate durable earnings quality and internal funding capacity. This supports organic investment, shareholder returns, and debt servicing without relying on external capital, improving long‑term financial resilience.
Read all positive factors

Baltic Classifieds Group Plc (BCG) vs. iShares MSCI United Kingdom ETF (EWC)

Baltic Classifieds Group Plc Business Overview & Revenue Model

Company Description
Established in 1999 and based in Vilnius, Lithuania, Baltic Classifieds Group PLC is responsible for the ownership and operation of various online classifieds platforms across Estonia, Latvia, and Lithuania. Its extensive portfolio encompasses spe...
How the Company Makes Money
BCG primarily makes money by monetising traffic and user intent on its online classifieds portals through paid listings and advertising products. Core revenue streams generally include: (1) listing fees and packages, where private sellers, landlor...

Baltic Classifieds Group Plc Financial Statement Overview

Summary
Strong overall fundamentals driven by excellent cash generation (FCF ~£60.0m in 2026 and historically very high cash conversion) and materially improved profitability versus earlier years (net income rising to ~£51.1m in 2026). Balance sheet is generally solid with meaningful equity support, but the 2026 uptick in debt (~£73.2m vs ~£25.4m in 2025) adds some financial risk and keeps the score below the top tier.
Income Statement
86
Very Positive
Balance Sheet
74
Positive
Cash Flow
92
Very Positive
BreakdownApr 2025Apr 2024Apr 2023Apr 2022Apr 2022
Income Statement
Total Revenue88.78M82.81M72.07M60.81M50.96M
Gross Profit80.49M82.81M57.18M47.85M40.87M
EBITDA68.82M64.56M54.93M46.05M28.78M
Net Income51.11M44.76M32.05M23.21M2.40M
Balance Sheet
Total Assets390.95M389.81M400.33M417.76M424.49M
Cash, Cash Equivalents and Short-Term Investments30.77M23.61M24.86M27.07M19.91M
Total Debt73.21M25.36M50.30M69.69M82.80M
Total Liabilities95.38M40.81M66.17M85.11M97.12M
Stockholders Equity295.57M349.00M334.15M332.65M327.38M
Cash Flow
Free Cash Flow59.98M57.01M50.89M42.41M20.39M
Operating Cash Flow60.57M57.37M51.20M42.66M20.83M
Investing Cash Flow-581.93K-1.35M-303.00K-1.85M-433.00K
Financing Cash Flow-52.77M-57.26M-53.09M-33.66M-17.58M

Baltic Classifieds Group Plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price185.00
Price Trends
50DMA
191.08
Positive
100DMA
190.91
Positive
200DMA
198.99
Positive
Market Momentum
MACD
5.66
Negative
RSI
57.06
Neutral
STOCH
64.10
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BCG, the sentiment is Positive. The current price of 185 is below the 20-day moving average (MA) of 198.86, below the 50-day MA of 191.08, and below the 200-day MA of 198.99, indicating a bullish trend. The MACD of 5.66 indicates Negative momentum. The RSI at 57.06 is Neutral, neither overbought nor oversold. The STOCH value of 64.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BCG.

Baltic Classifieds Group Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
83
Outperform
£3.62B17.62281.32%2.43%7.26%9.70%
71
Outperform
£864.83M22.8515.59%1.84%10.01%19.33%
71
Outperform
£4.10B15.8760.53%2.23%3.86%7.86%
71
Outperform
£100.62M55.814.81%0.51%65.48%-40.91%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
£82.73M40.5119.60%17.80%-30.17%
48
Neutral
£105.76M-2.25-92.52%2.38%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:BCG
Baltic Classifieds Group Plc
209.20
-122.03
-36.84%
GB:AUTO
Auto Trader
539.60
-252.25
-31.86%
GB:BBSN
Brave Bison
86.50
20.36
30.77%
GB:TIG
Team Internet Group
42.70
-15.60
-26.76%
GB:RMV
Rightmove
511.00
-237.21
-31.70%
GB:BOOM
Audioboom
460.00
40.00
9.52%

Baltic Classifieds Group Plc Corporate Events

Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Cuts Share Count with Latest Buyback
Positive
Aug 6, 2026
Baltic Classifieds Group has repurchased 1,246,893 ordinary shares between 30 July and 5 August 2026 via Merrill Lynch International, with the shares to be cancelled. The buyback reduces the company’s share count to 421,735,585, potentially ...
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
Baltic Classifieds Group Executives Boost Stakes via Performance Share Plan
Positive
Aug 4, 2026
Baltic Classifieds Group Plc has disclosed that its chief executive, chief financial officer, chief operating officer and development director have exercised nominal-cost share options granted in 2023 under the company’s Performance Share Pl...
Regulatory Filings and Compliance
Baltic Classifieds Group Confirms Updated Total Voting Rights
Neutral
Aug 3, 2026
Baltic Classifieds Group Plc reported that as of 31 July 2026, its issued share capital comprised 422,586,734 ordinary shares, each carrying one vote, with no shares held in treasury. This confirms the total number of voting rights in the company ...
Business Operations and StrategyExecutive/Board Changes
Baltic Classifieds Group Tightens Executive Pay to Long-Term Performance
Positive
Jul 31, 2026
Baltic Classifieds Group Plc has granted significant share-based awards to its top leadership under the company’s Performance Share Plan, aligning executive incentives more closely with long-term shareholder returns. Chief executive Justinas...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cancels 1.25 Million Shares in Ongoing Buyback
Positive
Jul 30, 2026
Baltic Classifieds Group Plc has repurchased 1,248,497 ordinary shares between 23 and 28 July 2026 through Merrill Lynch International, with the shares to be cancelled as part of its ongoing buyback programme. The transaction reduces the number of...
Financial DisclosuresRegulatory Filings and ComplianceShareholder Meetings
Baltic Classifieds Group Publishes 2026 Annual Report and Sets AGM Date
Neutral
Jul 23, 2026
Baltic Classifieds Group PLC, the leading online classifieds operator in the Baltic states, runs fourteen major portals across Lithuania, Estonia and Latvia, covering autos, real estate, jobs and services, and generalist categories. The London-lis...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count with New Buyback Tranche
Positive
Jul 23, 2026
Baltic Classifieds Group Plc has repurchased 1,733,764 of its own ordinary shares between 16 and 22 July 2026 via Merrill Lynch International, with the shares bought for cancellation as part of its ongoing buyback programme. Following these transa...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count After July Buyback
Positive
Jul 16, 2026
Baltic Classifieds Group Plc has repurchased 2,287,544 ordinary shares between 9 and 15 July 2026 via Merrill Lynch International, with the shares cancelled following the transactions. The buyback reduces the number of shares in issue to 425,964,7...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds cuts share count with latest buyback
Positive
Jul 9, 2026
Baltic Classifieds Group Plc operates online classified platforms across the Baltic region, providing digital marketplaces for real estate, automotive, employment and general consumer listings. Its business model centres on high-traffic portals th...
Business Operations and StrategyExecutive/Board Changes
Baltic Classifieds Group Refreshes Remuneration Committee Leadership
Positive
Jul 2, 2026
Baltic Classifieds Group PLC has adjusted the leadership of its Remuneration Committee, with Ed Williams stepping down as chair while remaining a member, and independent non-executive director Rūta Armonė taking over as chair. The board ...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count With Latest Buyback
Positive
Jul 2, 2026
Baltic Classifieds Group Plc has repurchased 1,649,838 ordinary shares between 25 June and 1 July 2026 via Merrill Lynch International, with the shares cancelled following purchase. The buyback reduces the share count to 430,190,598, potentially e...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Updates Share Capital and Voting Rights After Buybacks
Neutral
Jul 2, 2026
Baltic Classifieds Group PLC has confirmed that its issued share capital stood at 430,454,801 ordinary shares as of 30 June 2026, each carrying one voting right and with no shares held in treasury. This figure, which includes 3,380,277 shares alre...
Business Operations and StrategyStock BuybackDividendsFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Baltic Classifieds Group lifts profits, ramps buybacks and expands Baltic real estate data reach
Positive
Jul 2, 2026
Baltic Classifieds Group reported a solid financial year to 30 April 2026, with revenue up 7% to €88.5 million and EBITDA rising 7% to €68.6 million, maintaining an industry‑leading 78% margin. Profit for the year climbed 14% to ...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Cancels Nearly 2 Million Shares in Latest Buyback
Neutral
Jun 25, 2026
Baltic Classifieds Group Plc has repurchased 1,994,642 of its own ordinary shares between 18 and 24 June 2026 through Merrill Lynch International, with all acquired shares to be cancelled. Following these buybacks, the company’s share capita...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cancels 2.1 Million Shares in Ongoing Buyback
Positive
Jun 18, 2026
Baltic Classifieds Group Plc has repurchased 2,058,252 ordinary shares between 11 and 17 June 2026 via Merrill Lynch International and cancelled them, as part of its ongoing share buyback programme. The weighted average prices paid ranged around t...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds cuts share count after 2m-share buyback
Positive
Jun 11, 2026
Baltic Classifieds Group Plc has repurchased 2,006,778 of its own ordinary shares between 4 and 10 June 2026 via Merrill Lynch International, at weighted average prices ranging roughly from 185p to 193p per share. The shares are being cancelled, r...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Cancels 2.8 Million Shares After Latest Buyback Round
Positive
Jun 4, 2026
Baltic Classifieds Group Plc has repurchased 2,815,600 of its own ordinary shares between 28 May and 3 June 2026 through Merrill Lynch International, paying weighted average prices mostly around 180 pence per share. The shares are being cancelled,...
Business Operations and StrategyStock BuybackShareholder Meetings
Baltic Classifieds Group Launches New €180m Share Buyback Programme
Positive
Jun 1, 2026
Baltic Classifieds Group has unveiled a new share buyback programme to follow its current scheme, which is nearing its authorised limit after being extended earlier this year. Backed by shareholder approval granted on 27 May 2026, the new authoris...
Business Operations and StrategyFinancial Disclosures
Baltic Classifieds Group Sets 2 July Date for Full-Year Results
Neutral
Jun 1, 2026
Baltic Classifieds Group PLC said it will release full-year results for the year ended 30 April 2026 on the morning of 2 July 2026. The announcement date signals when investors and analysts can next assess the performance and strategic progress of...
Regulatory Filings and Compliance
Baltic Classifieds Group Confirms Total Voting Rights and Share Capital
Neutral
Jun 1, 2026
Baltic Classifieds Group Plc has confirmed that as of the close of business on 31 May 2026, its issued share capital comprised 439,716,530 ordinary shares of £0.01 each, with no shares held in treasury. Each ordinary share carries one voting ...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds cancels 2m shares and corrects buyback data
Positive
May 28, 2026
Baltic Classifieds Group PLC has cancelled 2,045,755 ordinary shares purchased on the market between 21 and 27 May, reducing its share capital to 440,715,708 shares and leaving no treasury stock, a move that typically enhances earnings per share a...
Business Operations and StrategyStock BuybackShareholder Meetings
Baltic Classifieds Group Wins Strong Shareholder Backing for Share Buyback Authority
Positive
May 27, 2026
Baltic Classifieds Group shareholders have approved a special resolution authorising the company to make on-market purchases of its own shares, with 97.68% of votes cast in favour and 2.32% against at the 27 May general meeting. The mandate, backe...
Regulatory Filings and Compliance
Baltic Classifieds Corrects Director Share Transaction as Nominee Transfer
Neutral
May 21, 2026
Baltic Classifieds Group Plc has clarified that a previously reported transaction by non-executive director Kristel Volver was not a market purchase of shares but an internal transfer between nominee account providers. The correction confirms that...
Regulatory Filings and Compliance
Baltic Classifieds Discloses Administrative Share Transfer by Non-Executive Director
Neutral
May 21, 2026
Baltic Classifieds Group Plc has disclosed a managerial dealings notification involving non-executive director Kristel Volver, who moved 515,151 ordinary shares from one nominee account provider to another. The transfer, executed for nil considera...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Cuts Share Count with 1.76 Million Share Buyback
Positive
May 21, 2026
Baltic Classifieds Group Plc has repurchased 1,761,157 of its own ordinary shares between 14 and 20 May 2026 via Merrill Lynch International, with the shares bought for cancellation. The programme reduces the company’s share capital and can ...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count With Latest Buyback
Positive
May 14, 2026
Baltic Classifieds Group Plc has repurchased 1,990,383 of its own ordinary shares between 7 and 13 May 2026 through Merrill Lynch International, with the shares to be cancelled. Following these transactions, the company now has 444,522,620 ordinar...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 04, 2026