Baltic Classifieds Group Plc (GB:BCG)
LSE:BCG
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Baltic Classifieds Group Plc
(LSE:BCG)
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Rating:68Neutral
Price Target:
215.00 p
â–²(1.70% Upside)
Action:ReiteratedDate:12/07/25
Baltic Classifieds Group Plc's overall stock score reflects strong financial performance and positive corporate events, offset by bearish technical indicators and a revised revenue forecast. The company's robust profitability and strategic actions like share buybacks are significant strengths, but technical analysis suggests caution due to current market momentum.
Positive Factors
High profitability margins
Very high reported gross and net margins indicate durable operating leverage and pricing power in classifieds. A low variable-cost digital model means margins are sustainable, allowing the company to fund growth, buybacks or dividends while withstanding cyclical revenue dips.
Negative Factors
Revenue growth deceleration
A deceleration to modest mid-single-digit revenue growth suggests slower market expansion or monetisation limits in core verticals. Over months this can compress future earnings momentum, reduce operating leverage benefits, and force management to find new product or market levers to sustain growth.
Read all positive and negative factors
Positive Factors
Negative Factors
High profitability margins
Very high reported gross and net margins indicate durable operating leverage and pricing power in classifieds. A low variable-cost digital model means margins are sustainable, allowing the company to fund growth, buybacks or dividends while withstanding cyclical revenue dips.
Read all positive factors
Baltic Classifieds Group Plc (BCG) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£878.92M
Dividend Yield1.69%
Average Volume (3M)1.16M
Price to Earnings (P/E)15.6
Beta (1Y)1.05
Revenue Growth9.55%
EPS Growth29.82%
CountryUK
Employees144
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)0.10
Shares Outstanding447,563,080
10 Day Avg. Volume1,012,750
30 Day Avg. Volume1,161,454
Financial Highlights & Ratios
PEG Ratio1.03
Price to Book (P/B)5.53
Price to Sales (P/S)23.33
P/FCF Ratio33.88
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£236.00Price Target Upside11.64% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)0.14
Revenue Forecast (FY)£99.96M
Baltic Classifieds Group Plc Business Overview & Revenue Model
Company Description
Baltic Classifieds Group PLC owns and operates online classifieds portals in Estonia, Latvia, and Lithuania. It operates online classifieds portals for automotive, such as Autoplius.lt and Auto24.ee; real estate portals, including Aruodas.lt, KV.e...
How the Company Makes Money
BCG primarily makes money by monetising traffic and transaction intent on its online classifieds portals. Its core revenue model is paid listings and related seller tools: individuals and businesses pay to post or promote adverts (e.g., highlighte...
Baltic Classifieds Group Plc Financial Statement Overview
Summary
Income Statement
85
Very Positive
Balance Sheet
78
Positive
Cash Flow
82
Very Positive
| Breakdown | TTM | Apr 2024 | Apr 2023 | Apr 2022 | Apr 2022 | Apr 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 84.96M | 82.81M | 72.07M | 60.81M | 50.96M | 42.27M |
| Gross Profit | 70.65M | 82.81M | 57.18M | 47.85M | 40.87M | 34.36M |
| EBITDA | 65.79M | 64.56M | 54.93M | 46.05M | 28.78M | 32.16M |
| Net Income | 49.00M | 44.76M | 32.05M | 23.21M | 2.40M | -93.00K |
Balance Sheet | ||||||
| Total Assets | 386.43M | 389.81M | 400.33M | 417.76M | 424.49M | 437.61M |
| Cash, Cash Equivalents and Short-Term Investments | 22.40M | 23.61M | 24.86M | 27.07M | 19.91M | 17.11M |
| Total Debt | 16.45M | 25.36M | 50.30M | 69.69M | 82.80M | 213.13M |
| Total Liabilities | 31.75M | 40.81M | 66.17M | 85.11M | 97.12M | 229.34M |
| Stockholders Equity | 354.68M | 349.00M | 334.15M | 332.65M | 327.38M | 208.27M |
Cash Flow | ||||||
| Free Cash Flow | 58.46M | 57.01M | 50.89M | 42.41M | 20.39M | 16.62M |
| Operating Cash Flow | 58.89M | 57.37M | 51.20M | 42.66M | 20.83M | 16.70M |
| Investing Cash Flow | -1.42M | -1.35M | -303.00K | -1.85M | -433.00K | -25.01M |
| Financing Cash Flow | -56.75M | -57.26M | -53.09M | -33.66M | -17.58M | 4.72M |
Baltic Classifieds Group Plc Technical Analysis
Positive
211.40
Price Trends
186.41
Positive
194.63
Positive
254.72
Negative
Market Momentum
5.62
Negative
72.27
Negative
90.61
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BCG, the sentiment is Positive. The current price of 211.4 is above the 20-day moving average (MA) of 187.98, above the 50-day MA of 186.41, and below the 200-day MA of 254.72, indicating a neutral trend. The MACD of 5.62 indicates Negative momentum. The RSI at 72.27 is Negative, neither overbought nor oversold. The STOCH value of 90.61 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BCG.
Baltic Classifieds Group Plc Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | £3.22B | 9.31 | 264.68% | 1.65% | 9.04% | 14.80% | |
70 Outperform | £4.03B | 11.42 | 51.86% | 1.81% | 3.95% | 7.68% | |
68 Neutral | £878.92M | 15.59 | 13.93% | 1.69% | 9.55% | 29.82% | |
65 Neutral | £107.01M | -155.74 | 10.30% | ― | 6.07% | 11.14% | |
62 Neutral | £83.06M | 13.06 | 4.81% | 0.60% | 65.48% | -55.97% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
47 Neutral | £79.32M | -7.53 | -47.52% | 2.10% | ― | ― |
* Communication Services Sector Average
GB:BCG
Baltic Classifieds Group Plc
195.20
-139.98
-41.76%
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GB:TIG
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34.00
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GB:RMV
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GB:BOOM
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81.82%
Baltic Classifieds Group Plc Corporate Events
Regulatory Filings and Compliance
Baltic Classifieds Group Confirms Total Voting Rights of 447.6 Million Shares
Neutral
May 1, 2026
Baltic Classifieds Group Plc has confirmed that its issued share capital comprises 447,563,090 ordinary shares of £0.01 each, with every share carrying one vote and no shares held in treasury. This structure sets the company’s total vot...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Cuts Share Count with April Buyback
Positive
Apr 30, 2026
Baltic Classifieds Group Plc has repurchased a total of 2,237,980 ordinary shares between 23 and 29 April 2026 through Merrill Lynch International, with the shares bought for cancellation as part of its ongoing share buyback programme. Following t...
Regulatory Filings and Compliance
Baltic Classifieds Director Increases Stake with Share Purchase
Positive
Apr 28, 2026
Baltic Classifieds Group Plc disclosed that non-executive director Ed Williams, together with a closely associated person, purchased 90,515 ordinary shares in the company on 27 April 2026. Following this transaction, Williams and his associated pa...
Business Operations and StrategyStock BuybackPrivate Placements and FinancingShareholder Meetings
Baltic Classifieds Group Seeks Extra Share Buyback Authority Amid Confidence in Outlook
Positive
Apr 27, 2026
Baltic Classifieds Group PLC, the leading online classifieds operator in the Baltics, runs fourteen digital marketplaces across Lithuania, Estonia and Latvia, covering autos, real estate, jobs and services, and general classifieds. The London-list...
Business Operations and StrategyStock BuybackShareholder Meetings
Baltic Classifieds Group Extends Share Buyback Programme and Plans Additional Authority
Positive
Apr 24, 2026
Baltic Classifieds Group plans to extend and fully utilise its existing authority to repurchase shares, having already bought back most of the 50,039,240 shares under a programme launched in 2022. The extension covers the remaining 5,166,481 share...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group cuts share count with latest buyback tranche
Positive
Apr 23, 2026
Baltic Classifieds Group has continued to shrink its share capital through an ongoing buyback programme, repurchasing 925,831 ordinary shares between 16 and 22 April 2026 via Merrill Lynch International for cancellation. The transactions, executed...
Business Operations and StrategyExecutive/Board Changes
Baltic Classifieds Group Announces COO Succession as Long-Serving Executive Retires
Positive
Apr 22, 2026
Baltic Classifieds Group has announced that long-serving Chief Operating Officer Simonas Orkinas plans to retire and will not seek re-election at the company’s next annual general meeting in September 2026. Development Director Artūras ...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Cuts Share Count With Latest Buyback Tranche
Positive
Apr 16, 2026
Baltic Classifieds Group Plc has repurchased 2,437,332 of its own ordinary shares between 9 and 15 April 2026 via Merrill Lynch International, paying weighted average prices around 193–201 pence per share, and plans to cancel all of these sh...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Trims Share Count with Latest Buyback
Positive
Apr 9, 2026
Baltic Classifieds Group has repurchased 843,887 of its own ordinary shares between 2 and 8 April 2026 via Merrill Lynch International, with the shares bought for cancellation as part of its ongoing share buyback programme. Following these transac...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Buys Back and Cancels 1.56 Million Shares
Neutral
Apr 2, 2026
Baltic Classifieds Group Plc has repurchased 1,556,043 of its own ordinary shares between 26 March and 1 April 2026 through Merrill Lynch International, at prices ranging roughly between 169.2p and 185p per share, and has cancelled these shares. F...
Regulatory Filings and Compliance
Baltic Classifieds Group Confirms Total Voting Rights at 454.6 Million Shares
Neutral
Apr 1, 2026
Baltic Classifieds Group PLC has confirmed that its issued share capital comprises 454,610,095 ordinary shares of £0.01 each, with every share carrying one vote at the company’s general meetings. The company holds no shares in treasury,...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count With Latest Buyback
Positive
Mar 26, 2026
Baltic Classifieds Group Plc has repurchased a total of 2,312,763 ordinary shares between 19 March and 25 March 2026 through Merrill Lynch International, with the shares to be cancelled. Following these transactions, the company now has 455,998,58...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Shrinks Share Count with Latest Buyback Tranche
Positive
Mar 19, 2026
Baltic Classifieds Group Plc has repurchased 1,876,913 ordinary shares between 12 and 18 March 2026 through Merrill Lynch International, with the shares bought for cancellation as part of its ongoing share buyback programme. Following these transa...
Regulatory Filings and Compliance
Baltic Classifieds Chair Donates Shares to Family Charitable Trust Without Changing Stake
Neutral
Mar 16, 2026
Baltic Classifieds Group PLC has disclosed internal share transfers involving its chair, Trevor Mather, and his closely associated persons, in line with EU Market Abuse Regulation requirements. Mather transferred 200,000 ordinary shares and his wi...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count with Latest Buyback
Positive
Mar 12, 2026
Baltic Classifieds Group Plc has repurchased 1,939,046 of its own ordinary shares between 5 and 11 March 2026 via Merrill Lynch International, with the shares to be cancelled. Following these buybacks, the company’s issued share capital stan...
Regulatory Filings and Compliance
Baltic Classifieds Discloses Internal Share Transfer With No Change in Ownership
Neutral
Mar 6, 2026
Baltic Classifieds Group Plc reported an internal share transfer involving Rebecca Williams, who is closely associated with non-executive director Ed Williams, moving 972,326 ordinary shares between nominee account providers at no consideration. T...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count with Latest Buyback
Positive
Mar 5, 2026
Baltic Classifieds Group has repurchased a total of 1,277,641 ordinary shares between 2 and 4 March 2026 via Merrill Lynch International, with the shares bought for cancellation as part of its ongoing share buyback programme. Following these trans...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds trims share count with latest buyback
Positive
Mar 2, 2026
Baltic Classifieds Group PLC has bought back 579,454 of its own ordinary shares for cancellation at an average price of 185.4521p, as part of its ongoing share repurchase programme executed through Merrill Lynch International. The buyback, carried...
Regulatory Filings and Compliance
Baltic Classifieds Confirms Total Voting Rights at 463.4 Million Shares
Neutral
Mar 2, 2026
Baltic Classifieds Group Plc has confirmed that as of the close of business on 28 February 2026, its issued share capital comprises 463,404,950 ordinary shares, each carrying one vote, with no shares held in treasury. This disclosure sets the offi...
Business Operations and StrategyStock Buyback
Baltic Classifieds Group Cancels Nearly 500,000 Shares in Ongoing Buyback
Positive
Feb 27, 2026
Baltic Classifieds Group Plc has repurchased 499,596 of its ordinary shares for cancellation at an average price of 182.6045 pence, as part of its ongoing share buyback programme executed through Merrill Lynch International. Following this transac...
Business Operations and StrategyStock Buyback
Baltic Classifieds Cancels 474,825 Shares in Ongoing Buyback
Positive
Feb 26, 2026
Baltic Classifieds Group Plc has executed another share buyback, repurchasing 474,825 ordinary shares on 25 February 2026 at an average price of 183.0170 pence per share through Merrill Lynch International for cancellation. This transaction is par...
Business Operations and StrategyStock Buyback
Baltic Classifieds Group Tightens Share Base With Latest Buyback
Positive
Feb 25, 2026
Baltic Classifieds Group Plc has continued its share buyback activity, repurchasing 349,482 ordinary shares on 24 February 2026 at an average price of 181.2634 pence, with prices ranging between 179.40 pence and 183.00 pence. The transaction, exec...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count with Latest Buyback
Positive
Feb 24, 2026
Baltic Classifieds Group has bought back 566,528 of its own ordinary shares for cancellation at an average price of 183.0602p, as part of its ongoing share repurchase programme executed through Merrill Lynch International. The buyback, conducted w...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count with Latest Buyback
Positive
Feb 24, 2026
Baltic Classifieds Group Plc has repurchased 566,528 of its ordinary shares for cancellation at an average price of 183.0602p, as part of its ongoing share buyback programme executed through Merrill Lynch International. Following this transaction,...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count with Latest Buyback
Positive
Feb 23, 2026
Baltic Classifieds Group has repurchased 462,616 of its ordinary shares for cancellation at an average price of 187.5207p, as part of its ongoing share buyback programme executed through Merrill Lynch International. The transaction reduces the num...
Stock BuybackFinancial DisclosuresRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count With Fresh Buyback
Positive
Feb 20, 2026
Baltic Classifieds Group Plc has bought back 609,969 of its own ordinary shares for cancellation, at an average price of 182.8622 pence and within a daily range between 181.4 pence and 186.6 pence, as part of its ongoing share repurchase programme...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Cancels 318,025 Shares After Latest Buyback Tranche
Positive
Feb 19, 2026
Baltic Classifieds Group Plc, a leading online classifieds marketplace operator in the Baltics with a London listing, has continued its capital return strategy through active management of its share base. The group runs digital platforms in Lithua...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cancels 208,039 Shares in Latest Buyback
Positive
Feb 18, 2026
Baltic Classifieds Group PLC has repurchased 208,039 of its ordinary shares for cancellation, at an average price of 181.3362 pence per share, as part of its ongoing share buyback programme executed through Merrill Lynch International. Following t...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count with Latest Buyback
Positive
Feb 17, 2026
Baltic Classifieds Group Plc has bought back 264,339 of its ordinary shares for cancellation at an average price of 182.1701p, as part of its ongoing share repurchase programme executed through Merrill Lynch International. The move reduces the num...
Stock Buyback
Baltic Classifieds Group Cancels 559,447 Shares in Latest Buyback
Positive
Feb 16, 2026
Baltic Classifieds Group Plc has repurchased 559,447 of its ordinary shares for cancellation at an average price of 184.6342p, as part of its ongoing share buyback programme executed through Merrill Lynch International. The company now has 467,737...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count with Latest Buyback
Positive
Feb 12, 2026
Baltic Classifieds Group Plc has bought back 511,018 of its own ordinary shares for cancellation, at an average price of 184.8974 pence, as part of its ongoing share repurchase programme executed through Merrill Lynch International. Following this...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count With New Buyback Tranche
Positive
Feb 11, 2026
Baltic Classifieds Group PLC has repurchased 456,319 of its ordinary shares for cancellation at an average price of 189.0299p, as part of its ongoing buyback programme executed through Merrill Lynch International. Following this transaction, the c...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cancels 314,912 Shares in Latest Buyback
Positive
Feb 10, 2026
Baltic Classifieds Group Plc has repurchased 314,912 of its ordinary shares for cancellation, at an average price of 186.9392 pence, as part of its ongoing share buyback programme. The transaction, executed through Merrill Lynch International on 9...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count with Latest Buyback
Neutral
Feb 9, 2026
Baltic Classifieds Group Plc, which runs online classified advertising platforms across the Baltic region, offers digital marketplaces for sectors such as property, autos, and consumer goods. The group generates revenue by connecting buyers and se...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cancels 343,236 Shares in Ongoing Buyback
Neutral
Feb 6, 2026
Baltic Classifieds Group Plc has repurchased 343,236 of its ordinary shares for cancellation at an average price of 191.5529p per share, as part of its ongoing share buyback programme executed through Merrill Lynch International. Following this la...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.