Brave Bison (BBSN) AI Stock Analysis

• Market Cap: £40.01M
• Dividend Yield: 0.67%
• Average Volume (3M): 4.30M
• Price to Earnings (P/E): 16.7
• Beta (1Y): 0.44
• Revenue Growth: -8.06%
• EPS Growth: -30.77%
• Country: UK
• Employees: 192
• Sector: Communication Services
• Sector Strength: 90
• Industry: Internet Content & Information
• EPS (TTM): <0.01
• Shares Outstanding: 1,333,585,400
• 10 Day Avg. Volume: 9,138,970
• 30 Day Avg. Volume: 4,297,173
• PEG Ratio: 0.02
• Price to Book (P/B): 2.57
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 15.77
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 78 Outperform
• Price Target: 3.50p ▲(16.67%Upside)

The overall score reflects a strong technical performance and strategic corporate actions, despite fair valuation and moderate financial performance. Strategic acquisitions enhance future growth prospects and significantly bolster Brave Bison's market position.

Brave Bison Business Overview & Revenue Model

Company Description

Brave Bison (BBSN) is a social and digital media company that operates in the marketing and advertising sectors. The company specializes in social media management, influencer marketing, and digital advertising, leveraging its expertise to deliver engaging content and effective campaigns across various digital platforms. Brave Bison works with a diverse range of clients to enhance their brand presence and achieve their marketing objectives.

How the Company Makes Money

Brave Bison makes money primarily through its digital marketing and advertising services. The company generates revenue by creating and managing social media content and campaigns for brands, facilitating influencer partnerships, and driving audience engagement on platforms like YouTube, Facebook, and Instagram. Additionally, Brave Bison earns through advertising deals, where it helps brands reach their target audience via digital content distribution. Partnerships with social media platforms and content creators also play a significant role in boosting the company's revenue by expanding its reach and influence in the digital space.

Brave Bison Financial Statement Overview

Summary

Brave Bison shows strong financial performance with a robust gross profit margin and improving net profit margin. The balance sheet is healthy with low debt levels, and cash flow generation remains solid. However, a recent revenue decline and slight increase in liabilities need monitoring.

Income Statement

Brave Bison has demonstrated a solid financial performance with a strong gross profit margin of 65% and an improving net profit margin of 6.9% in the latest year. The company has shown robust revenue growth from 2020 to 2023, although there was a decline in 2024. EBIT and EBITDA margins have improved significantly, reflecting enhanced operational efficiency. However, the recent revenue decline poses a potential challenge to sustaining profitability improvements.

Balance Sheet

The company maintains a healthy balance sheet with a low debt-to-equity ratio of 0.09, indicating low financial leverage. Return on equity improved to 10.6%, showcasing efficient use of equity. The equity ratio of 65% underscores a strong capital structure. However, the slight increase in total liabilities warrants monitoring.

Cash Flow

Brave Bison's cash flow position is positive, with consistent free cash flow generation. The operating cash flow to net income ratio is sound at 0.74, indicating sufficient cash generation relative to net income. The free cash flow to net income ratio of 0.67 highlights the firm's ability to convert earnings into cash. Despite a decrease in free cash flow, the company's cash flow management remains solid.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	32.83M	35.70M	31.65M	21.66M	14.49M
Gross Profit	21.34M	20.90M	16.95M	7.81M	3.98M
EBITDA	3.18M	2.33M	2.14M	758.00K	-822.00K
Net Income	2.26M	3.39M	2.08M	215.00K	-2.03M
Balance Sheet
Total Assets	32.70M	30.50M	20.60M	19.61M	6.08M
Cash, Cash Equivalents and Short-Term Investments	7.60M	6.92M	6.49M	5.91M	2.75M
Total Debt	1.85M	1.85M	701.00K	1.44M	466.00K
Total Liabilities	11.41M	11.90M	10.58M	12.08M	5.33M
Stockholders Equity	21.29M	18.59M	10.02M	7.53M	760.00K
Cash Flow
Free Cash Flow	1.46M	1.67M	1.63M	3.96M	-990.00K
Operating Cash Flow	1.62M	1.82M	1.71M	3.99M	-824.00K
Investing Cash Flow	-817.00K	-4.74M	-335.00K	-6.32M	-162.00K
Financing Cash Flow	-171.00K	3.35M	-823.00K	5.49M	-511.00K

Brave Bison Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 3.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Positive. The current price of 3 is above the 20-day moving average (MA) of 2.89, above the 50-day MA of 2.69, and above the 200-day MA of 2.37, indicating a bullish trend. The MACD of 0.12 indicates Negative momentum. The RSI at 56.47 is Neutral, neither overbought nor oversold. The STOCH value of 64.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BBSN.

Brave Bison Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BBSN	78 Outperform	£40.01M	16.67	11.34%	0.67%	-8.06%	-30.77%
Sector *	66 Neutral	£1.91B	10.32	-3.58%	3.20%	3.34%	-85.67%
DBOX	59 Neutral	£4.83M	―	-0.89%	―	30.65%	98.94%
MOS	43 Neutral	£58.34M	―	-84.71%	―	-26.19%	71.43%

Brave Bison Corporate Events

Brave Bison’s AGM Results and Upcoming EGM Plans

Brave Bison announced that all ordinary resolutions were passed at its Annual General Meeting, while special resolutions concerning share issuance and buybacks did not pass. The company plans to engage with dissenting shareholders and has scheduled an extraordinary general meeting to seek approval for the MiniMBA fundraising. With significant shareholder support already secured, the resolutions at the upcoming meeting are expected to pass, potentially impacting the company’s financial strategies and shareholder relations.

Brave Bison Strengthens Market Position with Strategic Acquisitions

Brave Bison has reported strong progress in its strategic goals for the first five months of 2025, highlighted by four acquisitions that enhance its competitive edge in the marketing and technology sector. Notable acquisitions include Engage Digital Partners, Builtvisible, and The Fifth, which have expanded Brave Bison’s capabilities in sports marketing, performance marketing, and influencer marketing, respectively. The acquisition of MiniMBA, expected to complete in July 2025, marks Brave Bison’s largest transaction to date and will establish a new skills and capabilities practice. This move is supported by a £13.5 million fundraising effort, with MiniMBA’s founder, Mark Ritson, becoming a strategic shareholder.

Slater Investments Increases Stake in Brave Bison Group PLC

Brave Bison Group PLC has announced a change in its major holdings, with Slater Investments increasing its voting rights from 4.66% to 6.18%. This acquisition of voting rights signifies a strengthened position for Slater Investments within the company, potentially impacting the strategic decisions and future direction of Brave Bison.

Brave Bison Acquires MiniMBA to Enhance Marketing Capabilities

Brave Bison has announced its acquisition of MiniMBA, a marketing skills and training platform, for £19.0 million. This acquisition is expected to significantly boost Brave Bison’s revenue and EBITDA, while diversifying its income streams. The move underscores Brave Bison’s commitment to becoming a leading marketing and technology partner by enhancing its service offerings for CMOs and expanding its educational capabilities. The acquisition will be funded through a £13.5 million fundraising and a £10 million credit facility, with MiniMBA founder Mark Ritson becoming a significant shareholder in Brave Bison.

Brave Bison Extends Exclusivity in MiniMBA Acquisition Talks

Brave Bison has extended its exclusive negotiations with Centaur Media plc for the acquisition of MiniMBA, valued at £19 million, by an additional seven days, now set to conclude by 26 June 2025. The extension indicates advanced progress in the acquisition talks, although there is no certainty of completion, potentially impacting Brave Bison’s market positioning and stakeholder interests.

Brave Bison Announces AGM Details and Dividend Payment Date Change

Brave Bison Group PLC has announced the publication of its 2024 Annual Report and the notice for its Annual General Meeting (AGM) scheduled for June 27, 2025. The company has also adjusted the payment date for its final dividend for FY24 to July 1, 2025, to accommodate the AGM’s ratification process. Shareholders are encouraged to participate in the AGM by submitting proxy votes electronically, with the company providing multiple channels for engagement and inquiries.

Primark Selects Brave Bison’s SocialChain as Global Social Media Partner

Primark has appointed Brave Bison’s SocialChain as its new global social media agency to enhance its digital presence and engage with audiences more effectively. This partnership marks a significant development for SocialChain, highlighting its role in shaping cultural and commercial narratives for prominent brands.

Brave Bison Completes Acquisition of The Fifth Group

Brave Bison has completed the acquisition of The Fifth Limited from News UK & Ireland Limited, enhancing its portfolio in digital media and marketing. As a result of the acquisition, News Corporation now holds a 3% stake in Brave Bison, indicating a strategic move that could strengthen Brave Bison’s market position and offer new opportunities for growth.

Brave Bison Enters Exclusive Talks to Acquire MiniMBA

Brave Bison has entered exclusive negotiations to acquire MiniMBA from Centaur Media for £19 million. MiniMBA, an eLearning platform for marketing professionals, will form the cornerstone of a new eLearning & business intelligence division for Brave Bison, leveraging its expertise in AI and digital marketing. The acquisition is expected to significantly boost Brave Bison’s financial performance, with MiniMBA contributing a minimum of £3.5 million in Adjusted EBITDA, enhancing the company’s pro-forma Adjusted EBITDA by 78% to £8.0 million. The deal, if completed, will be materially accretive to earnings per share.

Brave Bison Issues New Shares Following Employee Option Exercise

Brave Bison Group PLC has announced the issuance of 1,771,450 new ordinary shares following the exercise of share options by former employees. These shares will be admitted to the AIM Market of the London Stock Exchange, increasing the company’s total voting rights to 1,293,585,397 shares. This move reflects the company’s ongoing efforts to manage its share capital and maintain transparency with shareholders, potentially impacting shareholder calculations under FCA rules.

Brave Bison Expands Influencer Marketing Reach with Acquisition of The Fifth

Brave Bison has announced the acquisition of The Fifth Limited from News UK, a move that will expand its capabilities in the influencer marketing sector. This acquisition will result in News UK becoming a significant shareholder in Brave Bison, and both companies will enter a strategic partnership. The Fifth, known for its expertise in influencer marketing, will be integrated with Brave Bison’s SocialChain to enhance their service offerings. This acquisition is expected to positively impact Brave Bison’s financial performance and strengthen its position in the influencer marketing industry.

Brave Bison Reports Strong FY24 Results and Strategic Acquisitions

Brave Bison reported an 8% growth in net revenue excluding US operations and a 7% increase in adjusted profit before tax for FY24, with expectations for FY25 to exceed market forecasts. The company declared its first dividend in 12 years, reflecting its profitable growth strategy and commitment to returning excess cash to shareholders. Significant strategic moves include the acquisition of Engage, enhancing its sports and entertainment offerings, and the planned acquisition of The Fifth, an influencer marketing company, which will make News Corp a top shareholder.