Brave Bison (BBSN) AI Stock Analysis

• Market Cap: £77.10M
• Dividend Yield: 0.51%
• Average Volume (3M): 163.22K
• Price to Earnings (P/E): 42.4
• Beta (1Y): 0.68
• Revenue Growth: 1.92%
• EPS Growth: -75.53%
• Country: UK
• Employees: 192
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): 0.03
• Shares Outstanding: 95,894,740
• 10 Day Avg. Volume: 234,046
• 30 Day Avg. Volume: 163,224
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £71.00
• Price Target Upside: -11.69% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 68 Neutral
• Price Target: 71.00p ▼(-11.69% Downside)

Brave Bison's strong financial performance, characterized by solid profitability and a healthy balance sheet, is the primary driver of its stock score. Technical indicators suggest stability but lack strong momentum. Valuation metrics are reasonable, supporting the overall positive outlook.

Brave Bison Business Overview & Revenue Model

Company Description

Brave Bison Group plc operates as a digital advertising agency in the United Kingdom, Europe, the Asia-Pacific, and internationally. It engages in the creation, distribution, and monetization of online video content through The Hook on Instagram; The Wave House on TikTok; and Slick on Snapchat, as well as on behalf of channel partners, such as PGA Tour and US Open on YouTube. The company also buys media across advertising platforms, as well as directly from creators; and manages transactional platforms for customers. It helps content owners, operators, brands, publishers, and advertisers to build and engage online audiences; and enables its clients to commercialize their content to audiences on various online video platforms, such as YouTube, Facebook, and Snapchat. The company was formerly known as Rightster Group Plc and changed its name to Brave Bison Group Plc in May 2016. Brave Bison Group plc was founded in 2011 and is based in London, the United Kingdom.

How the Company Makes Money

Brave Bison generates revenue through multiple streams, including digital advertising sales, content licensing, and production services. The company collaborates with brands to create tailored video content, which is then promoted across its network of social media channels, earning revenue from ad placements. Additionally, BBSN monetizes its content through partnerships with major platforms like YouTube and Facebook, where it shares ad revenue generated from views. The company also engages in influencer marketing, connecting brands with key social media influencers, thus earning commissions on successful campaigns. These diversified revenue streams are bolstered by strategic partnerships with brands and content platforms, enhancing its market reach and profitability.

Brave Bison Financial Statement Overview

Summary

Brave Bison has solid profitability metrics with a strong gross profit margin and improved net profit margin. The balance sheet is healthy with low financial leverage and efficient use of equity. Cash flow is stable, though revenue growth is crucial for future performance.

Income Statement

Brave Bison has demonstrated a solid financial performance with a strong gross profit margin of 65% and an improving net profit margin of 6.9% in the latest year. The company has shown robust revenue growth from 2020 to 2023, although there was a decline in 2024. EBIT and EBITDA margins have improved significantly, reflecting enhanced operational efficiency. However, the recent revenue decline poses a potential challenge to sustaining profitability improvements.

Balance Sheet

The company maintains a healthy balance sheet with a low debt-to-equity ratio of 0.09, indicating low financial leverage. Return on equity improved to 10.6%, showcasing efficient use of equity. The equity ratio of 65% underscores a strong capital structure. However, the slight increase in total liabilities warrants monitoring.

Cash Flow

Brave Bison's cash flow position is positive, with consistent free cash flow generation. The operating cash flow to net income ratio is sound at 0.74, indicating sufficient cash generation relative to net income. The free cash flow to net income ratio of 0.67 highlights the firm's ability to convert earnings into cash. Despite a decrease in free cash flow, the company's cash flow management remains solid.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	32.83M	35.70M	31.65M	21.66M	14.49M
Gross Profit	21.34M	20.90M	16.95M	7.81M	3.98M
EBITDA	3.18M	2.33M	2.14M	758.00K	-822.00K
Net Income	2.26M	3.39M	2.08M	215.00K	-2.03M
Balance Sheet
Total Assets	32.70M	30.50M	20.60M	19.61M	6.08M
Cash, Cash Equivalents and Short-Term Investments	7.60M	6.92M	6.49M	5.91M	2.75M
Total Debt	1.85M	1.85M	701.00K	1.44M	466.00K
Total Liabilities	11.41M	11.90M	10.58M	12.08M	5.33M
Stockholders Equity	21.29M	18.59M	10.02M	7.53M	760.00K
Cash Flow
Free Cash Flow	1.46M	1.67M	1.63M	3.96M	-990.00K
Operating Cash Flow	1.62M	1.82M	1.71M	3.99M	-824.00K
Investing Cash Flow	-817.00K	-4.74M	-335.00K	-6.32M	-162.00K
Financing Cash Flow	-171.00K	3.35M	-823.00K	5.49M	-511.00K

Brave Bison Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 80.40
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Positive. The current price of 80.4 is above the 20-day moving average (MA) of 71.72, above the 50-day MA of 68.34, and above the 200-day MA of 55.12, indicating a bullish trend. The MACD of 4.01 indicates Negative momentum. The RSI at 66.99 is Neutral, neither overbought nor oversold. The STOCH value of 54.42 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BBSN.

Brave Bison Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BBSN	68 Neutral	£77.10M	42.39	5.43%	0.51%	1.92%	-75.53%
DBOX	52 Neutral	5.25M	-21.19	-0.89%	―	20.71%	96.18%
MOS	43 Neutral	58.34M	-30.75	―	―	-26.19%	71.43%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%

Brave Bison Corporate Events

Brave Bison Boosts Market Position with MTM Acquisition

Brave Bison has acquired MTM London Limited, a strategy and insights consultancy, for an initial cash-and-share consideration of £6 million. This acquisition is expected to significantly enhance Brave Bison’s financial performance, increasing its pro-forma EBITDA to £9.4 million and net revenue to £44 million for FY25. The acquisition aligns with Brave Bison’s strategy to expand its market presence and capabilities, with MTM contributing positively to the company’s operations. The acquisition also positions Brave Bison to exceed market expectations for FY25 and FY26, supported by strong trading and new customer wins.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £64.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Brave Bison Reports Strong Growth and Strategic Acquisitions in 2025

Brave Bison Group PLC has reported a 19% increase in net revenue and a 6% rise in adjusted EBITDA for the first half of 2025, surpassing market expectations. The company has made five acquisitions, including the significant purchase of MiniMBA, and completed a £15.5 million fundraising. These strategic moves are expected to enhance Brave Bison’s competitive position and market reach, with future growth anticipated in FY25 and FY26. The acquisition of MiniMBA, a marketing skills and training platform, will form a new practice within the company, strengthening its position as a partner for future-focused brands.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £64.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Brave Bison’s Strategic Acquisitions Drive Revenue Growth and Market Expansion

Brave Bison reported a 19% increase in net revenue and a 6% rise in adjusted EBITDA for the first half of 2025, surpassing market expectations. The company completed five acquisitions, including the significant purchase of MiniMBA, and raised £15.5 million through an oversubscribed fundraising. These strategic moves are expected to enhance Brave Bison’s competitive position and expand its market reach, particularly in marketing skills training. The acquisition of MiniMBA will form a new skills and capabilities practice, positioning Brave Bison as a key partner for future-focused brands.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £64.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Brave Bison to Announce Interim Results and Host Investor Presentation

Brave Bison Group PLC has announced that it will release its unaudited interim results for the first half of 2025 on September 11. The company will also host a live investor presentation on September 15, open to current and potential shareholders, providing an opportunity for engagement and questions about the company’s performance and future prospects.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £64.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

UBS Acquires 5.03% Stake in Brave Bison Group

Brave Bison Group PLC has announced a significant change in its shareholding structure, with UBS Group AG’s Investment Bank & Global Wealth Management division acquiring a 5.03% stake in the company. This acquisition marks a notable shift in the company’s ownership, potentially impacting its strategic direction and market positioning, while also reflecting UBS’s interest in the digital media sector.

Brave Bison Announces Change in Major Shareholdings

Brave Bison Group PLC, a digital media and social video company, has announced a change in its major shareholdings. River Merchant Capital Ltd, based in Guernsey, has reduced its voting rights in Brave Bison from 4.16% to 3.59%. This adjustment in shareholding could influence the company’s decision-making process and impact its strategic direction.

Brave Bison Announces Change in Voting Rights Structure

Brave Bison Group PLC has announced a change in its voting rights structure due to an acquisition or disposal of voting rights by Downing LLP, which now holds 8.06% of the voting rights. This adjustment reflects a significant shift in the company’s shareholder composition, potentially impacting its governance and strategic direction.

Pentwater Capital Acquires Significant Stake in Brave Bison

Brave Bison Group PLC has announced a change in major holdings, with Pentwater Capital Management LP acquiring a 5.03285% voting rights stake through financial instruments. This acquisition reflects a strategic move by Pentwater Capital to increase its influence within the company, potentially impacting Brave Bison’s future strategic decisions and market positioning.

Brave Bison Directors Increase Stake with New Share Acquisition

Brave Bison Group PLC announced the acquisition of 714,285 new ordinary shares by directors Oliver Green and Theo Green through Greenspan Investments Limited, increasing their total beneficial interest to 14.1% of the issued share capital. This transaction, conducted on the AIM Market of the London Stock Exchange, reflects a strategic move to consolidate ownership and potentially strengthen the company’s market position.

Brave Bison Completes MiniMBA Acquisition and Announces Share Consolidation

Brave Bison has successfully completed its acquisition of MiniMBA and announced a share consolidation at a ratio of 20 to 1, following approval at a General Meeting. This strategic move is expected to enhance the company’s market position and operational efficiency, with the total issued capital now consisting of 94,294,737 ordinary shares. The acquisition and share consolidation reflect Brave Bison’s ongoing efforts to strengthen its capabilities and expand its influence in the marketing and technology sectors.