Brave Bison Group PLC (GB:BBSN)
LSE:BBSN
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Brave Bison
(LSE:BBSN)
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Rating:71Outperform
Price Target:
108.00 p
▲(60.00% Upside)
Action:Upgraded
Date:06/02/26
The score is driven primarily by improved financial performance (turnaround, strong 2025 revenue growth, and low leverage), supported by constructive technicals with an established uptrend. Offsetting these positives, valuation is expensive (high P/E and low yield) and cash flow/profitability volatility reduces confidence in the durability of recent gains.
Positive Factors
Accelerating Revenue Growth
A 55% top-line acceleration in 2025 indicates meaningful demand traction and successful commercial execution across services. Sustained high revenue growth, if maintained, supports scale benefits, reinvestment capacity and improves odds that the business can fund expansion without excessive external financing.
Negative Factors
Free Cash Flow Volatility
A massive year-over-year FCF decline raises repeatability concerns: inconsistent cash conversion hinders reinvestment and makes funding acquisitions or working-capital needs riskier. Durable operational cash generation is required to convert revenue growth into shareholder-value creation.
Read all positive and negative factors
Positive Factors
Negative Factors
Accelerating Revenue Growth
A 55% top-line acceleration in 2025 indicates meaningful demand traction and successful commercial execution across services. Sustained high revenue growth, if maintained, supports scale benefits, reinvestment capacity and improves odds that the business can fund expansion without excessive external financing.
Read all positive factors
Brave Bison (BBSN) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£113.41M
Dividend Yield0.6%
Average Volume (3M)438.57K
Price to Earnings (P/E)66.2
Beta (1Y)0.02
Revenue Growth65.48%
EPS Growth-40.91%
CountryUK
Employees192
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)0.02
Shares Outstanding116,319,750
10 Day Avg. Volume789,108
30 Day Avg. Volume438,571
Financial Highlights & Ratios
PEG Ratio0.04
Price to Book (P/B)1.44
Price to Sales (P/S)1.04
P/FCF Ratio21.24
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.08
Revenue Forecast (FY)£48.75M
Brave Bison Business Overview & Revenue Model
Company Description
Brave Bison Group plc (BBSN.L), a digital advertising agency headquartered in London and founded in 2011, boasts a significant international footprint, operating across the United Kingdom, Europe, the Asia-Pacific region, and beyond. The company's...
How the Company Makes Money
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Brave Bison Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
86
Very Positive
Cash Flow
63
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 54.32M | 32.83M | 35.70M | 31.65M | 21.66M |
| Gross Profit | 34.15M | 21.34M | 20.90M | 16.95M | 7.81M |
| EBITDA | 6.72M | 3.18M | 2.33M | 2.14M | 838.00K |
| Net Income | 1.51M | 2.26M | 3.39M | 2.08M | 458.00K |
Balance Sheet | |||||
| Total Assets | 77.52M | 32.70M | 30.50M | 20.60M | 19.61M |
| Cash, Cash Equivalents and Short-Term Investments | 10.50M | 7.60M | 6.92M | 6.49M | 5.91M |
| Total Debt | 8.08M | 1.85M | 1.85M | 701.00K | 1.44M |
| Total Liabilities | 38.40M | 11.41M | 11.90M | 10.58M | 12.08M |
| Stockholders Equity | 39.12M | 21.29M | 18.59M | 10.02M | 7.53M |
Cash Flow | |||||
| Free Cash Flow | 2.65M | 1.46M | 1.67M | 1.63M | 3.96M |
| Operating Cash Flow | 2.84M | 1.62M | 1.82M | 1.71M | 3.99M |
| Investing Cash Flow | -21.47M | -565.00K | -4.74M | -335.00K | -6.32M |
| Financing Cash Flow | 21.50M | -366.00K | 3.35M | -823.00K | 5.49M |
Brave Bison Technical Analysis
Positive
67.50
Price Trends
83.09
Positive
79.49
Positive
77.45
Positive
Market Momentum
3.99
Negative
73.38
Negative
76.03
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Positive. The current price of 67.5 is below the 20-day moving average (MA) of 89.04, below the 50-day MA of 83.09, and below the 200-day MA of 77.45, indicating a bullish trend. The MACD of 3.99 indicates Negative momentum. The RSI at 73.38 is Negative, neither overbought nor oversold. The STOCH value of 76.03 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BBSN.
Brave Bison Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | £113.41M | 66.17 | 4.81% | 0.60% | 65.48% | -40.91% | |
68 Neutral | £825.93M | 21.65 | 13.93% | 1.69% | 9.55% | 29.82% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
51 Neutral | £5.90M | -40.38 | -3.35% | ― | 7.27% | -100.00% | |
50 Neutral | £76.08M | 103.13 | 10.30% | ― | 6.07% | 11.14% | |
48 Neutral | £96.14M | -2.95 | -47.52% | 2.10% | ― | ― |
* Communication Services Sector Average
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Brave Bison Corporate Events
Business Operations and StrategyStock BuybackShareholder Meetings
Brave Bison AGM backs core resolutions but rejects key capital authorities
Negative
Jun 17, 2026
Brave Bison Group plc said shareholders approved all ordinary resolutions at its Annual General Meeting, but three special resolutions on share issuance authorities, share buybacks and the ability to call general meetings on 14 days’ notice ...
Business Operations and StrategyFinancial DisclosuresShareholder Meetings
Brave Bison posts 92% H1 revenue surge and taps AI-led growth
Positive
Jun 17, 2026
Brave Bison reported strong first-half 2026 trading ahead of its AGM, with net revenue expected to rise at least 92% to no less than £23 million and adjusted EBITDA meeting management expectations, supported by strong cash generation and a mo...
Business Operations and StrategyFinancial DisclosuresShareholder Meetings
Brave Bison posts 92% revenue surge and strong cash position in first half of 2026
Positive
Jun 17, 2026
Brave Bison reported strong first-half 2026 trading ahead of its AGM, with net revenue expected to be at least £23 million, up no less than 92% year on year, and adjusted EBITDA in line with expectations, underpinned by strong cash generation...
Business Operations and StrategyPrivate Placements and Financing
Brave Bison gains £2m Ritson investment as MiniMBA founder raises stake to 7%
Positive
Jun 15, 2026
Brave Bison has secured a further £2 million investment from Professor Mark Ritson, founder of its acquired MiniMBA training business, after his vehicle Moonlight Graham exercised an option to buy 4,081,632 new shares at 49p, lifting his stak...
Business Operations and StrategyExecutive/Board ChangesShareholder Meetings
Brave Bison details tightly capped 2026 executive value-creation incentive plan
Positive
Jun 1, 2026
Brave Bison has set out the detailed terms of a new 2026 Long Term Incentive Plan for executive chairman Oliver Green and chief growth officer Theodore Green, following consultation with shareholders representing around 70% of its equity. The valu...
Business Operations and Strategy
Brave Bison to Showcase Growth Story at Mello2026 Investor Event
Positive
May 27, 2026
Brave Bison Group, the London-listed marketing and technology partner to global brands, will present at the Mello2026 investor event on 2 June 2026 in London. Senior leadership, including the executive chairman, chief growth officer, and chief fin...
Business Operations and StrategyDividendsFinancial DisclosuresRegulatory Filings and ComplianceShareholder Meetings
Brave Bison Sets June AGM, Details LTIP and Confirms Dividend Timetable
Positive
May 18, 2026
Brave Bison has published its 2025 Annual Report and issued notice of its Annual General Meeting, scheduled for 17 June 2026 in London, where shareholders will also receive further details of a proposed Long Term Incentive Plan by early June. The ...
Business Operations and Strategy
Brave Bison’s MiniMBA Wins Major Omnicom Oceania Training Deal
Positive
May 6, 2026
Brave Bison’s MiniMBA marketing skills platform has secured a multi-year partnership with Omnicom Group, targeting the Omnicom Oceania network and putting more than 1,000 employees in Australia and New Zealand through its MBA-level marketing...
Business Operations and StrategyDividendsFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Brave Bison posts fifth year of earnings growth and upgrades 2026 outlook
Positive
Apr 30, 2026
Brave Bison reported its fifth consecutive year of growth, with 2025 net revenue rising 60% to £34.1m and adjusted EBITDA up 51% to £6.8m, both ahead of consensus, despite a lower statutory profit due to acquisition-related costs. The gr...
Business Operations and StrategyDividendsFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Brave Bison Lifts 2026 Outlook After Fifth Year of Earnings Growth
Positive
Apr 30, 2026
Brave Bison reported its fifth consecutive year of growth, with 2025 net revenue up 60% to £34.1m and adjusted EBITDA up 51% to £6.8m, both ahead of consensus, despite statutory profit before tax falling due to higher acquisition and res...
Business Operations and StrategyExecutive/Board Changes
Brave Bison Strengthens Board with Appointment of Veteran CFO as Non-Executive Director
Positive
Apr 30, 2026
Brave Bison Group plc has appointed experienced finance executive Yvonne Monaghan as a Non-Executive Director, effective 1 May 2026, with responsibility for chairing the Audit Committee. Monaghan, a chartered accountant and former long-serving CFO...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.