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Brave Bison (GB:BBSN)
:BBSN

Brave Bison (BBSN) AI Stock Analysis

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Brave Bison

(LSE:BBSN)

Rating:68Neutral
Price Target:
Brave Bison shows commendable financial health with strong profitability metrics and a robust balance sheet. The technical indicators are stable, and the strategic acquisitions are promising. However, the revenue decline and lack of dividend yield slightly temper the overall score.

Brave Bison (BBSN) vs. iShares MSCI United Kingdom ETF (EWC)

Brave Bison Business Overview & Revenue Model

Company DescriptionBrave Bison Group plc operates as a digital advertising agency in the United Kingdom, Europe, the Asia-Pacific, and internationally. It engages in the creation, distribution, and monetization of online video content through The Hook on Instagram; The Wave House on TikTok; and Slick on Snapchat, as well as on behalf of channel partners, such as PGA Tour and US Open on YouTube. The company also buys media across advertising platforms, as well as directly from creators; and manages transactional platforms for customers. It helps content owners, operators, brands, publishers, and advertisers to build and engage online audiences; and enables its clients to commercialize their content to audiences on various online video platforms, such as YouTube, Facebook, and Snapchat. The company was formerly known as Rightster Group Plc and changed its name to Brave Bison Group Plc in May 2016. Brave Bison Group plc was founded in 2011 and is based in London, the United Kingdom.
How the Company Makes MoneyBrave Bison makes money primarily through its digital marketing and advertising services. The company generates revenue by creating and managing social media content and campaigns for brands, facilitating influencer partnerships, and driving audience engagement on platforms like YouTube, Facebook, and Instagram. Additionally, Brave Bison earns through advertising deals, where it helps brands reach their target audience via digital content distribution. Partnerships with social media platforms and content creators also play a significant role in boosting the company's revenue by expanding its reach and influence in the digital space.

Brave Bison Financial Statement Overview

Summary
Brave Bison demonstrates solid financial performance with strong profitability, a robust balance sheet, and stable cash flows. While the revenue decline in 2024 is a concern, the company maintains operational efficiency and a strong capital structure.
Income Statement
75
Positive
Brave Bison has demonstrated a solid financial performance with a strong gross profit margin of 65% and an improving net profit margin of 6.9% in the latest year. The company has shown robust revenue growth from 2020 to 2023, although there was a decline in 2024. EBIT and EBITDA margins have improved significantly, reflecting enhanced operational efficiency. However, the recent revenue decline poses a potential challenge to sustaining profitability improvements.
Balance Sheet
70
Positive
The company maintains a healthy balance sheet with a low debt-to-equity ratio of 0.09, indicating low financial leverage. Return on equity improved to 10.6%, showcasing efficient use of equity. The equity ratio of 65% underscores a strong capital structure. However, the slight increase in total liabilities warrants monitoring.
Cash Flow
68
Positive
Brave Bison's cash flow position is positive, with consistent free cash flow generation. The operating cash flow to net income ratio is sound at 0.74, indicating sufficient cash generation relative to net income. The free cash flow to net income ratio of 0.67 highlights the firm's ability to convert earnings into cash. Despite a decrease in free cash flow, the company's cash flow management remains solid.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
32.83M35.70M31.65M21.66M14.49M
Gross Profit
21.34M20.90M16.95M7.81M3.98M
EBIT
1.90M1.05M1.46M701.00K-1.23M
EBITDA
3.18M2.33M2.14M758.00K-822.00K
Net Income Common Stockholders
2.26M3.39M2.08M215.00K-2.03M
Balance SheetCash, Cash Equivalents and Short-Term Investments
7.60M6.92M6.49M5.91M2.75M
Total Assets
32.70M30.50M20.60M19.61M6.08M
Total Debt
1.85M1.85M701.00K1.44M466.00K
Net Debt
-5.76M-5.07M-5.78M-4.47M-2.29M
Total Liabilities
11.41M11.90M10.58M12.08M5.33M
Stockholders Equity
21.29M18.59M10.02M7.53M760.00K
Cash FlowFree Cash Flow
1.46M1.67M1.63M3.96M-990.00K
Operating Cash Flow
1.62M1.82M1.71M3.99M-824.00K
Investing Cash Flow
-817.00K-4.74M-335.00K-6.32M-162.00K
Financing Cash Flow
-171.00K3.35M-823.00K5.49M-511.00K

Brave Bison Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price2.55
Price Trends
50DMA
2.53
Positive
100DMA
2.45
Positive
200DMA
2.32
Positive
Market Momentum
MACD
0.01
Positive
RSI
49.10
Neutral
STOCH
41.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Neutral. The current price of 2.55 is below the 20-day moving average (MA) of 2.58, above the 50-day MA of 2.53, and above the 200-day MA of 2.32, indicating a neutral trend. The MACD of 0.01 indicates Positive momentum. The RSI at 49.10 is Neutral, neither overbought nor oversold. The STOCH value of 41.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:BBSN.

Brave Bison Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
£62.10M17.317.66%3.23%8.60%31.37%
68
Neutral
£34.01M14.1711.34%-8.06%-30.77%
62
Neutral
£5.13M-0.89%30.65%98.94%
60
Neutral
$14.09B6.90-3.35%3.68%2.44%-36.27%
GBMOS
58
Neutral
£58.34M-84.71%-26.19%71.43%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:BBSN
Brave Bison
2.55
-0.05
-1.92%
GB:DBOX
Digitalbox plc
4.35
0.55
14.47%
GB:MOS
Mobile Streams
0.62
0.58
1450.00%
GB:NWOR
National World PLC
23.20
9.13
64.89%

Brave Bison Corporate Events

M&A TransactionsBusiness Operations and Strategy
Brave Bison Completes Acquisition of The Fifth Group
Positive
May 9, 2025

Brave Bison has completed the acquisition of The Fifth Limited from News UK & Ireland Limited, enhancing its portfolio in digital media and marketing. As a result of the acquisition, News Corporation now holds a 3% stake in Brave Bison, indicating a strategic move that could strengthen Brave Bison’s market position and offer new opportunities for growth.

Spark’s Take on GB:BBSN Stock

According to Spark, TipRanks’ AI Analyst, GB:BBSN is a Outperform.

Brave Bison’s stock is rated positively due to its robust financial health and strategic acquisitions that enhance its market position. The technical indicators support continued upward momentum. However, the revenue decline in 2024 and lack of dividend yield temper the overall score slightly.

To see Spark’s full report on GB:BBSN stock, click here.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Brave Bison Enters Exclusive Talks to Acquire MiniMBA
Positive
May 9, 2025

Brave Bison has entered exclusive negotiations to acquire MiniMBA from Centaur Media for £19 million. MiniMBA, an eLearning platform for marketing professionals, will form the cornerstone of a new eLearning & business intelligence division for Brave Bison, leveraging its expertise in AI and digital marketing. The acquisition is expected to significantly boost Brave Bison’s financial performance, with MiniMBA contributing a minimum of £3.5 million in Adjusted EBITDA, enhancing the company’s pro-forma Adjusted EBITDA by 78% to £8.0 million. The deal, if completed, will be materially accretive to earnings per share.

Spark’s Take on GB:BBSN Stock

According to Spark, TipRanks’ AI Analyst, GB:BBSN is a Outperform.

Brave Bison’s stock is rated positively due to its robust financial health and strategic acquisitions that enhance its market position. The technical indicators support continued upward momentum. However, the revenue decline in 2024 and lack of dividend yield temper the overall score slightly.

To see Spark’s full report on GB:BBSN stock, click here.

Delistings and Listing ChangesRegulatory Filings and Compliance
Brave Bison Issues New Shares Following Employee Option Exercise
Neutral
Apr 23, 2025

Brave Bison Group PLC has announced the issuance of 1,771,450 new ordinary shares following the exercise of share options by former employees. These shares will be admitted to the AIM Market of the London Stock Exchange, increasing the company’s total voting rights to 1,293,585,397 shares. This move reflects the company’s ongoing efforts to manage its share capital and maintain transparency with shareholders, potentially impacting shareholder calculations under FCA rules.

M&A TransactionsBusiness Operations and Strategy
Brave Bison Expands Influencer Marketing Reach with Acquisition of The Fifth
Positive
Apr 10, 2025

Brave Bison has announced the acquisition of The Fifth Limited from News UK, a move that will expand its capabilities in the influencer marketing sector. This acquisition will result in News UK becoming a significant shareholder in Brave Bison, and both companies will enter a strategic partnership. The Fifth, known for its expertise in influencer marketing, will be integrated with Brave Bison’s SocialChain to enhance their service offerings. This acquisition is expected to positively impact Brave Bison’s financial performance and strengthen its position in the influencer marketing industry.

M&A TransactionsDividendsBusiness Operations and StrategyFinancial Disclosures
Brave Bison Reports Strong FY24 Results and Strategic Acquisitions
Positive
Apr 10, 2025

Brave Bison reported an 8% growth in net revenue excluding US operations and a 7% increase in adjusted profit before tax for FY24, with expectations for FY25 to exceed market forecasts. The company declared its first dividend in 12 years, reflecting its profitable growth strategy and commitment to returning excess cash to shareholders. Significant strategic moves include the acquisition of Engage, enhancing its sports and entertainment offerings, and the planned acquisition of The Fifth, an influencer marketing company, which will make News Corp a top shareholder.

M&A TransactionsBusiness Operations and Strategy
Brave Bison Expands with Acquisition of Builtvisible
Positive
Mar 27, 2025

Brave Bison has announced the acquisition of Builtvisible, a performance marketing agency specializing in organic performance strategies, for up to £3.5 million. This acquisition, which follows the purchase of Engage Digital Partners earlier in 2025, is expected to enhance Brave Bison’s performance marketing and digital media operations by integrating Builtvisible’s expertise and team. The move is part of Brave Bison’s strategy to capitalize on the growing complexity of digital media buying influenced by artificial intelligence, and it is anticipated to be accretive in the current financial year.

Financial Disclosures
Brave Bison Announces 2024 Financial Results Release and Investor Presentation
Neutral
Mar 17, 2025

Brave Bison has announced that it will publish its audited financial results for the year ending December 31, 2024, on April 10, 2025. The company will host a live presentation for existing and potential shareholders on the same day, allowing for interactive participation and questions, which underscores its commitment to transparency and stakeholder engagement.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.