Brave Bison Group PLC (GB:BBSN)
LSE:BBSN
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Brave Bison
(LSE:BBSN)
Select Model
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Rating:70Outperform
Price Target:
86.00 p
▲(27.41% Upside)
Action:UpgradedDate:01/27/26
The score is primarily supported by solid underlying financial performance (profitability improvements, low leverage, and positive free cash flow) and constructive technical positioning (price above major moving averages). These are tempered by valuation risk from a high P/E and business momentum concerns due to the latest-year revenue decline and lower free cash flow.
Positive Factors
Margin Sustainability
High gross margin (65%) and an improving net margin (6.9%) indicate the business captures pricing power and controls costs across content production and ad sales. Sustained margins support reinvestment and resilience through advertising cycles, underpinning longer-term profitability.
Negative Factors
Recent Revenue Decline
A revenue drop in 2024 and weaker free cash flow raise concerns about sustaining prior margin gains. If top-line pressure persists, it could force cost cuts or limit content and distribution investments, undermining long-term growth and competitive positioning.
Read all positive and negative factors
Positive Factors
Negative Factors
Margin Sustainability
High gross margin (65%) and an improving net margin (6.9%) indicate the business captures pricing power and controls costs across content production and ad sales. Sustained margins support reinvestment and resilience through advertising cycles, underpinning longer-term profitability.
Read all positive factors
Brave Bison (BBSN) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£81.93M
Dividend Yield0.6%
Average Volume (3M)438.57K
Price to Earnings (P/E)77.5
Beta (1Y)-0.12
Revenue Growth1.92%
EPS Growth-75.53%
CountryUK
Employees192
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)0.03
Shares Outstanding112,238,120
10 Day Avg. Volume789,108
30 Day Avg. Volume438,571
Financial Highlights & Ratios
PEG Ratio-7.12
Price to Book (P/B)25.20
Price to Sales (P/S)16.34
P/FCF Ratio368.46
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.07
Revenue Forecast (FY)£44.56M
Brave Bison Business Overview & Revenue Model
Company Description
Brave Bison Group plc operates as a digital advertising agency in the United Kingdom, Europe, the Asia-Pacific, and internationally. It engages in the creation, distribution, and monetization of online video content through The Hook on Instagram; ...
How the Company Makes Money
Brave Bison generates revenue through multiple streams, including digital advertising sales, content licensing, and production services. The company collaborates with brands to create tailored video content, which is then promoted across its netwo...
Brave Bison Financial Statement Overview
Summary
Income Statement
75
Positive
Balance Sheet
70
Positive
Cash Flow
68
Positive
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 35.05M | 32.83M | 35.70M | 31.65M | 21.66M | 14.49M |
| Gross Profit | 23.26M | 21.34M | 20.90M | 16.95M | 7.81M | 3.98M |
| EBITDA | 1.86M | 3.18M | 2.33M | 2.14M | 838.00K | -822.00K |
| Net Income | 1.19M | 2.26M | 3.39M | 2.08M | 458.00K | -2.03M |
Balance Sheet | ||||||
| Total Assets | 38.63M | 32.70M | 30.50M | 20.60M | 19.61M | 6.08M |
| Cash, Cash Equivalents and Short-Term Investments | 4.16M | 7.60M | 6.92M | 6.49M | 5.91M | 2.75M |
| Total Debt | 1.89M | 1.85M | 1.85M | 701.00K | 1.44M | 466.00K |
| Total Liabilities | 14.90M | 11.41M | 11.90M | 10.58M | 12.08M | 5.33M |
| Stockholders Equity | 23.72M | 21.29M | 18.59M | 10.02M | 7.53M | 760.00K |
Cash Flow | ||||||
| Free Cash Flow | -398.00K | 1.46M | 1.67M | 1.63M | 3.96M | -990.00K |
| Operating Cash Flow | -234.00K | 1.62M | 1.82M | 1.71M | 3.99M | -824.00K |
| Investing Cash Flow | -2.06M | -565.00K | -4.74M | -335.00K | -6.32M | -162.00K |
| Financing Cash Flow | -447.00K | -366.00K | 3.35M | -823.00K | 5.49M | -511.00K |
Brave Bison Technical Analysis
Negative
67.50
Price Trends
76.28
Negative
74.47
Negative
73.11
Negative
Market Momentum
-0.38
Negative
41.83
Neutral
66.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Negative. The current price of 67.5 is below the 20-day moving average (MA) of 74.48, below the 50-day MA of 76.28, and below the 200-day MA of 73.11, indicating a bearish trend. The MACD of -0.38 indicates Negative momentum. The RSI at 41.83 is Neutral, neither overbought nor oversold. The STOCH value of 66.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:BBSN.
Brave Bison Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | £81.93M | 77.50 | 5.28% | 0.60% | 1.92% | -75.53% | |
68 Neutral | £846.86M | 15.59 | 13.93% | 1.69% | 9.56% | 29.82% | |
65 Neutral | £82.73M | 16.43 | 64.51% | ― | 7.54% | ― | |
65 Neutral | £4.89M | -7.42 | -3.35% | ― | 20.71% | 96.18% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
47 Neutral | £87.73M | -7.53 | -39.17% | 2.10% | -6.63% | -177.14% |
* Communication Services Sector Average
GB:BBSN
Brave Bison
73.00
26.37
56.55%
GB:TIG
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36.50
-16.90
-31.65%
GB:BOOM
Audioboom
460.00
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15.58%
GB:DBOX
Digitalbox plc
4.15
-0.20
-4.60%
GB:BCG
Baltic Classifieds Group Plc
187.40
-99.90
-34.77%
Brave Bison Corporate Events
Business Operations and StrategyDividendsFinancial Disclosures
Brave Bison Beats FY25 Expectations and Targets Early Debt Repayment
Positive
Jan 13, 2026
Brave Bison reported that trading for the year ended 31 December 2025 was ahead of market expectations, with unaudited net revenue of at least £33.5m, up 57% year-on-year, and adjusted EBITDA and adjusted profit before tax rising 44% and 41% ...
Business Operations and Strategy
Brave Bison Confirms Revised Admission Date for New Employee Option Shares
Neutral
Dec 19, 2025
Brave Bison Group plc, the next-generation marketing and technology partner for global brands, has updated the timing for the admission of 202,451 new ordinary shares arising from the exercise of share options by certain Group employees. The admis...
Delistings and Listing ChangesPrivate Placements and Financing
Brave Bison Expands Share Capital with New Issuance
Positive
Dec 12, 2025
Brave Bison announced the exercise of option rights by certain employees, resulting in the issuance of 202,451 new ordinary shares. These shares will be admitted to trading on AIM, increasing the total number of shares in issue to 102,474,298. Thi...
M&A TransactionsPrivate Placements and Financing
Brave Bison Proposes Acquisition of M+C Saatchi Performance to Expand Market Reach
Positive
Nov 3, 2025
Brave Bison has submitted a non-binding proposal to acquire M+C Saatchi Performance for £50 million, aiming to merge it with its existing operations to create a major independent performance marketing company outside the US. The acquisition i...
Business Operations and StrategyExecutive/Board Changes
Brave Bison Appoints Singer Capital Markets as Joint Broker
Positive
Oct 29, 2025
Brave Bison has appointed Singer Capital Markets as a Joint Broker, working alongside Cavendish Capital Markets, to enhance its market presence and operational capabilities. This strategic move is expected to strengthen the company’s positio...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.