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Brave Bison Group PLC (GB:BBSN)
LSE:BBSN
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Brave Bison (BBSN) AI Stock Analysis

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GB:BBSN

Brave Bison

(LSE:BBSN)

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Neutral 68 (OpenAI - 4o)
Rating:68Neutral
Price Target:
71.00p
▼(-12.88% Downside)
Brave Bison's strong financial performance, characterized by solid profitability and a healthy balance sheet, is the primary driver of its stock score. Technical indicators suggest stability but lack strong momentum. Valuation metrics are reasonable, supporting the overall positive outlook.

Brave Bison (BBSN) vs. iShares MSCI United Kingdom ETF (EWC)

Brave Bison Business Overview & Revenue Model

Company DescriptionBrave Bison Group plc operates as a digital advertising agency in the United Kingdom, Europe, the Asia-Pacific, and internationally. It engages in the creation, distribution, and monetization of online video content through The Hook on Instagram; The Wave House on TikTok; and Slick on Snapchat, as well as on behalf of channel partners, such as PGA Tour and US Open on YouTube. The company also buys media across advertising platforms, as well as directly from creators; and manages transactional platforms for customers. It helps content owners, operators, brands, publishers, and advertisers to build and engage online audiences; and enables its clients to commercialize their content to audiences on various online video platforms, such as YouTube, Facebook, and Snapchat. The company was formerly known as Rightster Group Plc and changed its name to Brave Bison Group Plc in May 2016. Brave Bison Group plc was founded in 2011 and is based in London, the United Kingdom.
How the Company Makes MoneyBrave Bison generates revenue through multiple streams, including digital advertising sales, content licensing, and production services. The company collaborates with brands to create tailored video content, which is then promoted across its network of social media channels, earning revenue from ad placements. Additionally, BBSN monetizes its content through partnerships with major platforms like YouTube and Facebook, where it shares ad revenue generated from views. The company also engages in influencer marketing, connecting brands with key social media influencers, thus earning commissions on successful campaigns. These diversified revenue streams are bolstered by strategic partnerships with brands and content platforms, enhancing its market reach and profitability.

Brave Bison Financial Statement Overview

Summary
Brave Bison demonstrates strong profitability with a solid gross profit margin and improving net profit margin. The balance sheet is healthy with low debt and strong equity ratios. Cash flow is stable, though revenue growth is crucial to maintain positive momentum.
Income Statement
75
Positive
Brave Bison has demonstrated a solid financial performance with a strong gross profit margin of 65% and an improving net profit margin of 6.9% in the latest year. The company has shown robust revenue growth from 2020 to 2023, although there was a decline in 2024. EBIT and EBITDA margins have improved significantly, reflecting enhanced operational efficiency. However, the recent revenue decline poses a potential challenge to sustaining profitability improvements.
Balance Sheet
70
Positive
The company maintains a healthy balance sheet with a low debt-to-equity ratio of 0.09, indicating low financial leverage. Return on equity improved to 10.6%, showcasing efficient use of equity. The equity ratio of 65% underscores a strong capital structure. However, the slight increase in total liabilities warrants monitoring.
Cash Flow
68
Positive
Brave Bison's cash flow position is positive, with consistent free cash flow generation. The operating cash flow to net income ratio is sound at 0.74, indicating sufficient cash generation relative to net income. The free cash flow to net income ratio of 0.67 highlights the firm's ability to convert earnings into cash. Despite a decrease in free cash flow, the company's cash flow management remains solid.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue35.05M32.83M35.70M31.65M21.66M14.49M
Gross Profit23.26M21.34M20.90M16.95M7.81M3.98M
EBITDA1.86M3.18M2.33M2.14M838.00K-822.00K
Net Income1.19M2.26M3.39M2.08M458.00K-2.03M
Balance Sheet
Total Assets38.63M32.70M30.50M20.60M19.61M6.08M
Cash, Cash Equivalents and Short-Term Investments4.16M7.60M6.92M6.49M5.91M2.75M
Total Debt1.89M1.85M1.85M701.00K1.44M466.00K
Total Liabilities14.90M11.41M11.90M10.58M12.08M5.33M
Stockholders Equity23.72M21.29M18.59M10.02M7.53M760.00K
Cash Flow
Free Cash Flow-398.00K1.46M1.67M1.63M3.96M-990.00K
Operating Cash Flow-234.00K1.62M1.82M1.71M3.99M-824.00K
Investing Cash Flow-2.06M-565.00K-4.74M-335.00K-6.32M-162.00K
Financing Cash Flow-447.00K-366.00K3.35M-823.00K5.49M-511.00K

Brave Bison Technical Analysis

Technical Analysis Sentiment
Positive
Last Price81.50
Price Trends
50DMA
78.39
Positive
100DMA
71.54
Positive
200DMA
61.11
Positive
Market Momentum
MACD
0.42
Positive
RSI
51.99
Neutral
STOCH
75.59
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Positive. The current price of 81.5 is above the 20-day moving average (MA) of 81.41, above the 50-day MA of 78.39, and above the 200-day MA of 61.11, indicating a bullish trend. The MACD of 0.42 indicates Positive momentum. The RSI at 51.99 is Neutral, neither overbought nor oversold. The STOCH value of 75.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BBSN.

Brave Bison Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
£82.33M43.755.43%0.48%1.92%-75.53%
61
Neutral
£115.02M38.4689.29%7.54%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
52
Neutral
£5.07M-20.48-3.35%20.71%96.18%
43
Neutral
£58.34M-30.75-26.19%71.43%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:BBSN
Brave Bison
81.50
41.81
105.34%
GB:MOS
Mobile Streams
0.62
0.29
87.88%
GB:BOOM
Audioboom
620.00
417.50
206.17%
GB:DBOX
Digitalbox plc
4.30
0.05
1.18%
GB:SEEN
SEEEN Plc
4.75
0.75
18.75%

Brave Bison Corporate Events

Business Operations and StrategyExecutive/Board Changes
Brave Bison Appoints Singer Capital Markets as Joint Broker
Positive
Oct 29, 2025

Brave Bison has appointed Singer Capital Markets as a Joint Broker, working alongside Cavendish Capital Markets, to enhance its market presence and operational capabilities. This strategic move is expected to strengthen the company’s position in the marketing and technology industry, potentially benefiting stakeholders by expanding its reach and services.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £71.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Business Operations and StrategyShareholder Meetings
Brave Bison’s Shareholders Reject Proposed Resolution
Negative
Oct 24, 2025

Brave Bison announced that a resolution proposed at their recent general meeting was not passed by shareholders, as it was voted down in a poll. This outcome reflects a significant decision by the shareholders, potentially impacting the company’s strategic direction and indicating a divergence in views between the management and its stakeholders.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £71.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Brave Bison Board Opposes Proposed Director Appointment
Negative
Oct 6, 2025

Brave Bison has announced a general meeting in response to a requisition notice from Lord Michael Ashcroft, proposing the appointment of Julia Robertson as a non-executive director. The Board recommends voting against this resolution, having consulted with shareholders and strategic partners, and received support from shareholders representing 51% of the company’s issued share capital.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £71.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Brave Bison Faces Board Requisition Notice
Neutral
Sep 26, 2025

Brave Bison Group PLC has received a requisition notice from Lord Michael Ashcroft to hold a general meeting for the appointment of a new director to the Board. The Board plans to organize the meeting following statutory guidelines, advising shareholders to refrain from taking any action at this moment.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £71.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Brave Bison Executives Exercise LTIP, Boosting Share Capital
Positive
Sep 25, 2025

Brave Bison Group PLC announced that its Executive Chairman, Oliver Green, and Chief Growth Officer, Theo Green, have exercised their put option rights under the 2021 Executive Long-Term Incentive Plan (LTIP), resulting in the issuance of 6,377,110 new ordinary shares. This move, representing 6.6% of the company’s existing share capital, is part of a strategic remuneration structure aimed at retaining and motivating key executives, reflecting a significant increase in shareholder value since the LTIP’s adoption.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £71.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Executive/Board Changes
Brave Bison Faces Potential Board Changes
Neutral
Sep 24, 2025

Brave Bison Group PLC has received a communication from representatives of Lord Michael Ashcroft expressing a desire to appoint a nominee Director to the Company’s Board. The Board is currently evaluating the situation and plans to consult with shareholders, with further updates to be provided as necessary.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £71.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Business Operations and StrategyM&A Transactions
Brave Bison Boosts Market Position with MTM Acquisition
Positive
Sep 11, 2025

Brave Bison has acquired MTM London Limited, a strategy and insights consultancy, for an initial cash-and-share consideration of £6 million. This acquisition is expected to significantly enhance Brave Bison’s financial performance, increasing its pro-forma EBITDA to £9.4 million and net revenue to £44 million for FY25. The acquisition aligns with Brave Bison’s strategy to expand its market presence and capabilities, with MTM contributing positively to the company’s operations. The acquisition also positions Brave Bison to exceed market expectations for FY25 and FY26, supported by strong trading and new customer wins.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £64.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Business Operations and StrategyFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Brave Bison Reports Strong Growth and Strategic Acquisitions in 2025
Positive
Sep 11, 2025

Brave Bison Group PLC has reported a 19% increase in net revenue and a 6% rise in adjusted EBITDA for the first half of 2025, surpassing market expectations. The company has made five acquisitions, including the significant purchase of MiniMBA, and completed a £15.5 million fundraising. These strategic moves are expected to enhance Brave Bison’s competitive position and market reach, with future growth anticipated in FY25 and FY26. The acquisition of MiniMBA, a marketing skills and training platform, will form a new practice within the company, strengthening its position as a partner for future-focused brands.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £64.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Business Operations and StrategyFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Brave Bison’s Strategic Acquisitions Drive Revenue Growth and Market Expansion
Positive
Sep 11, 2025

Brave Bison reported a 19% increase in net revenue and a 6% rise in adjusted EBITDA for the first half of 2025, surpassing market expectations. The company completed five acquisitions, including the significant purchase of MiniMBA, and raised £15.5 million through an oversubscribed fundraising. These strategic moves are expected to enhance Brave Bison’s competitive position and expand its market reach, particularly in marketing skills training. The acquisition of MiniMBA will form a new skills and capabilities practice, positioning Brave Bison as a key partner for future-focused brands.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £64.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Financial Disclosures
Brave Bison to Announce Interim Results and Host Investor Presentation
Neutral
Sep 5, 2025

Brave Bison Group PLC has announced that it will release its unaudited interim results for the first half of 2025 on September 11. The company will also host a live investor presentation on September 15, open to current and potential shareholders, providing an opportunity for engagement and questions about the company’s performance and future prospects.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £64.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 12, 2025