Brave Bison (BBSN) AI Stock Analysis

• Market Cap: £80.44M
• Dividend Yield: 0.6%
• Average Volume (3M): 438.57K
• Price to Earnings (P/E): 42.7
• Beta (1Y): -0.17
• Revenue Growth: 1.92%
• EPS Growth: -75.53%
• Country: UK
• Employees: 192
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): 0.03
• Shares Outstanding: 102,474,300
• 10 Day Avg. Volume: 789,108
• 30 Day Avg. Volume: 438,571
• PEG Ratio: -7.12
• Price to Book (P/B): 25.20
• Price to Sales (P/S): 16.34
• P/FCF Ratio: 368.46
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 70 Outperform
• Price Target: 86.00p ▲(27.41% Upside)

The score is primarily supported by solid underlying financial performance (profitability improvements, low leverage, and positive free cash flow) and constructive technical positioning (price above major moving averages). These are tempered by valuation risk from a high P/E and business momentum concerns due to the latest-year revenue decline and lower free cash flow.

Positive Factors

Margin Sustainability

High gross margin (65%) and an improving net margin (6.9%) indicate the business captures pricing power and controls costs across content production and ad sales. Sustained margins support reinvestment and resilience through advertising cycles, underpinning longer-term profitability.

Balance Sheet Strength

Very low leverage (debt/equity 0.09) and a strong equity ratio (65%) provide financial flexibility to weather downturns, fund strategic initiatives, or invest in content and technology without stress from interest burdens, enhancing long-term stability.

Cash Generation

Solid cash conversion metrics (OCF/Net Income 0.74; FCF/Net Income 0.67) show the company reliably turns earnings into liquidity. Durable cash generation supports dividends, content investment and strategic partnerships without heavy reliance on external financing.

Negative Factors

Recent Revenue Decline

A revenue drop in 2024 and weaker free cash flow raise concerns about sustaining prior margin gains. If top-line pressure persists, it could force cost cuts or limit content and distribution investments, undermining long-term growth and competitive positioning.

Earnings Volatility

A steep EPS decline (-75% reported) signals significant earnings volatility or one-off pressures that reduce retained earnings and investment capacity. Persistent EPS weakness would erode the company’s ability to fund growth and could strain investor and partner confidence over time.

Platform Concentration Risk

Dependence on major social platforms for distribution and monetization concentrates execution risk: algorithm or policy changes, fee shifts, or platform prioritization could materially reduce reach or ad yields, posing a structural threat to the company’s core revenue streams.

Brave Bison Business Overview & Revenue Model

Company Description

Brave Bison Group plc operates as a digital advertising agency in the United Kingdom, Europe, the Asia-Pacific, and internationally. It engages in the creation, distribution, and monetization of online video content through The Hook on Instagram; The Wave House on TikTok; and Slick on Snapchat, as well as on behalf of channel partners, such as PGA Tour and US Open on YouTube. The company also buys media across advertising platforms, as well as directly from creators; and manages transactional platforms for customers. It helps content owners, operators, brands, publishers, and advertisers to build and engage online audiences; and enables its clients to commercialize their content to audiences on various online video platforms, such as YouTube, Facebook, and Snapchat. The company was formerly known as Rightster Group Plc and changed its name to Brave Bison Group Plc in May 2016. Brave Bison Group plc was founded in 2011 and is based in London, the United Kingdom.

How the Company Makes Money

Brave Bison generates revenue through multiple streams, including digital advertising sales, content licensing, and production services. The company collaborates with brands to create tailored video content, which is then promoted across its network of social media channels, earning revenue from ad placements. Additionally, BBSN monetizes its content through partnerships with major platforms like YouTube and Facebook, where it shares ad revenue generated from views. The company also engages in influencer marketing, connecting brands with key social media influencers, thus earning commissions on successful campaigns. These diversified revenue streams are bolstered by strategic partnerships with brands and content platforms, enhancing its market reach and profitability.

Brave Bison Financial Statement Overview

Summary

Financial statements are solid overall: strong gross margin (65%) and improved net margin (6.9%), improved EBIT/EBITDA margins, low leverage (debt-to-equity 0.09) and a strong equity ratio (65%). Offsetting this, revenue declined in 2024 and free cash flow decreased, which introduces sustainability risk.

Income Statement

Brave Bison has demonstrated a solid financial performance with a strong gross profit margin of 65% and an improving net profit margin of 6.9% in the latest year. The company has shown robust revenue growth from 2020 to 2023, although there was a decline in 2024. EBIT and EBITDA margins have improved significantly, reflecting enhanced operational efficiency. However, the recent revenue decline poses a potential challenge to sustaining profitability improvements.

Balance Sheet

The company maintains a healthy balance sheet with a low debt-to-equity ratio of 0.09, indicating low financial leverage. Return on equity improved to 10.6%, showcasing efficient use of equity. The equity ratio of 65% underscores a strong capital structure. However, the slight increase in total liabilities warrants monitoring.

Cash Flow

Brave Bison's cash flow position is positive, with consistent free cash flow generation. The operating cash flow to net income ratio is sound at 0.74, indicating sufficient cash generation relative to net income. The free cash flow to net income ratio of 0.67 highlights the firm's ability to convert earnings into cash. Despite a decrease in free cash flow, the company's cash flow management remains solid.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	35.05M	32.83M	35.70M	31.65M	21.66M	14.49M
Gross Profit	23.26M	21.34M	20.90M	16.95M	7.81M	3.98M
EBITDA	1.86M	3.18M	2.33M	2.14M	838.00K	-822.00K
Net Income	1.19M	2.26M	3.39M	2.08M	458.00K	-2.03M
Balance Sheet
Total Assets	38.63M	32.70M	30.50M	20.60M	19.61M	6.08M
Cash, Cash Equivalents and Short-Term Investments	4.16M	7.60M	6.92M	6.49M	5.91M	2.75M
Total Debt	1.89M	1.85M	1.85M	701.00K	1.44M	466.00K
Total Liabilities	14.90M	11.41M	11.90M	10.58M	12.08M	5.33M
Stockholders Equity	23.72M	21.29M	18.59M	10.02M	7.53M	760.00K
Cash Flow
Free Cash Flow	-398.00K	1.46M	1.67M	1.63M	3.96M	-990.00K
Operating Cash Flow	-234.00K	1.62M	1.82M	1.71M	3.99M	-824.00K
Investing Cash Flow	-2.06M	-565.00K	-4.74M	-335.00K	-6.32M	-162.00K
Financing Cash Flow	-447.00K	-366.00K	3.35M	-823.00K	5.49M	-511.00K

Brave Bison Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 67.50
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Positive. The current price of 67.5 is below the 20-day moving average (MA) of 72.31, below the 50-day MA of 72.44, and below the 200-day MA of 68.05, indicating a bullish trend. The MACD of 2.20 indicates Negative momentum. The RSI at 71.49 is Negative, neither overbought nor oversold. The STOCH value of 87.78 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BBSN.

Brave Bison Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BBSN	70 Outperform	£80.44M	42.66	5.43%	0.60%	1.92%	-75.53%
BCG	68 Neutral	£955.42M	23.26	14.24%	1.69%	9.56%	29.82%
BOOM	65 Neutral	£103.23M	34.50	89.29%	―	7.54%	―
DBOX	65 Neutral	£5.19M	-20.95	-3.35%	―	20.71%	96.18%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
TIG	47 Neutral	£117.78M	-8.64	―	2.10%	-6.63%	-177.14%

Brave Bison Corporate Events

Brave Bison Beats FY25 Expectations and Targets Early Debt Repayment

Brave Bison reported that trading for the year ended 31 December 2025 was ahead of market expectations, with unaudited net revenue of at least £33.5m, up 57% year-on-year, and adjusted EBITDA and adjusted profit before tax rising 44% and 41% respectively to no less than £6.5m and £5.5m. Year-end net cash of £4.3m also came in significantly better than consensus, supported by a strong fourth quarter in its Sport & Entertainment activities and an improved working capital position, although some of this benefit is expected to unwind in the first half of 2026. The board now anticipates repaying all outstanding bank debt before the end of 2026, earlier than previously expected, and intends to use surplus free cash flow for further acquisitions and dividends in line with its capital allocation policy, while signalling comfort with FY26 market forecasts and highlighting that revenues and profits will increasingly be second-half weighted due to the scheduling of MiniMBA courses.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £78.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Brave Bison Confirms Revised Admission Date for New Employee Option Shares

Brave Bison Group plc, the next-generation marketing and technology partner for global brands, has updated the timing for the admission of 202,451 new ordinary shares arising from the exercise of share options by certain Group employees. The admission of these shares, which form part of the company’s existing employee incentive arrangements, will now occur on 23 December 2025, with all other terms of the issuance remaining unchanged, indicating only a minor administrative adjustment rather than a change in the company’s broader capital or strategic position.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £78.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Brave Bison Expands Share Capital with New Issuance

Brave Bison announced the exercise of option rights by certain employees, resulting in the issuance of 202,451 new ordinary shares. These shares will be admitted to trading on AIM, increasing the total number of shares in issue to 102,474,298. This move reflects the company’s ongoing growth and commitment to expanding its market influence.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £78.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Brave Bison Proposes Acquisition of M+C Saatchi Performance to Expand Market Reach

Brave Bison has submitted a non-binding proposal to acquire M+C Saatchi Performance for £50 million, aiming to merge it with its existing operations to create a major independent performance marketing company outside the US. The acquisition is expected to significantly boost Brave Bison’s financial performance, potentially increasing its adjusted EBITDA by over 80% and enhancing its market position in the UK and APAC regions. The acquisition will be funded through a new bank facility and a share placement, although there is no certainty of completion.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £71.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.

Brave Bison Appoints Singer Capital Markets as Joint Broker

Brave Bison has appointed Singer Capital Markets as a Joint Broker, working alongside Cavendish Capital Markets, to enhance its market presence and operational capabilities. This strategic move is expected to strengthen the company’s position in the marketing and technology industry, potentially benefiting stakeholders by expanding its reach and services.

The most recent analyst rating on (GB:BBSN) stock is a Hold with a £71.00 price target. To see the full list of analyst forecasts on Brave Bison stock, see the GB:BBSN Stock Forecast page.