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Altitude Group PLC (GB:ALT)
LSE:ALT

Altitude (ALT) AI Stock Analysis

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GB:ALT

Altitude

(LSE:ALT)

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Neutral 63 (OpenAI - 5.2)
Rating:63Neutral
Price Target:
24.50p
▲(19.51% Upside)
Action:DowngradedDate:12/30/25
The score is supported mainly by improved fundamentals and a conservative, low-debt balance sheet with positive cash generation. It is held back by weak technicals (price below key moving averages and negative MACD) and only moderate valuation support given a ~20.7 P/E and no dividend.
Positive Factors
Conservative balance sheet
Very low leverage and growing equity provide durable financial flexibility. A debt-to-equity near 0.02 materially reduces refinancing and solvency risk, allowing the company to fund ops, absorb shocks, and pursue strategic investments or opportunistic M&A without stressing cash flows over the coming months.
Improving cash generation
Free cash flow turning consistently positive signals the business is converting operations into spendable cash. Improving FCF supports reinvestment in product, hiring, or debt reduction and reduces reliance on external financing, strengthening the company's ability to sustain operations and strategic initiatives.
Profitability recovery
A shift from prior losses to positive EBIT, EBITDA and a modest net margin demonstrates the company has improved unit economics and cost structure. This recovery builds a foundation to expand margins as revenue stabilizes and supports a path toward higher returns on capital if growth and margin trends continue.
Negative Factors
Revenue decline
An ~18% year decline is a structural risk to the business model: shrinking top line reduces operating leverage and makes fixed-cost coverage harder. Unless revenue stabilization or new growth initiatives offset this, sustained declines could impair margin expansion and limit reinvestment capacity over the medium term.
Gross margin pressure
Eroding gross margins point to competitive pricing, adverse mix, or rising delivery costs that chip away at core profitability. Margin deterioration reduces the effectiveness of revenue growth in driving profits and free cash flow, raising the risk that further margin compression will constrain long-term return improvement.
Weak cash conversion
Operating cash flow covering only ~32% of sales and FCF below net income signal working-capital or investment drag. Volatile cash conversion limits resilience, can necessitate external funding for growth or capex, and makes sustained investment in product or sales capacity more challenging if trends persist.

Altitude (ALT) vs. iShares MSCI United Kingdom ETF (EWC)

Altitude Business Overview & Revenue Model

Company DescriptionAltitude Group plc provides technology and information solutions in North America and the United Kingdom. The company offers patented technology platform to its network with a built-in supply chain, as well as combines an e-commerce trading platform with a cloud-based CRM and order management system for business intelligence requirements; e-commerce website solutions with in-built patented online designer and pre-loaded product databases; patented online design solutions; and virtual sample services that allow personalized design on a product with imprint technique. It also provides software services, events and exhibitions, catalogues, artwork services, marketing and business administration services to distributors. The company was incorporated in 2004 and is headquartered in Sheffield, the United Kingdom.
How the Company Makes MoneyAltitude makes money through a subscription-based revenue model, where clients pay recurring fees for access to its cloud services and platforms. Key revenue streams include fees for computing power, storage solutions, and data analytics tools, which are charged on a pay-as-you-go basis or through tiered subscription plans. The company also generates revenue through strategic partnerships with enterprise clients and technology providers, offering custom solutions and integration services. Additionally, Altitude leverages its expertise in artificial intelligence and machine learning to offer premium analytics services, which contribute significantly to its earnings.

Altitude Financial Statement Overview

Summary
Strong balance sheet (very low leverage and growing equity) and improved profitability versus earlier losses, with positive free cash flow. Offsetting factors include a meaningful latest-year revenue decline, gross margin pressure, and uneven cash conversion (FCF below net income).
Income Statement
61
Positive
Revenue scaled materially from 2020 to 2025 (annual), and profitability has improved sharply versus the heavy losses seen in 2020–2021. The latest year (2025 annual) remained profitable (net margin ~3.2%) with positive EBIT and EBITDA, but revenue contracted meaningfully (about -18%), and gross margin has trended down from earlier peak levels—suggesting pricing pressure, mix shift, or higher delivery costs. Overall: solid turnaround with modest current profitability, but growth consistency and margin durability are key watch items.
Balance Sheet
86
Very Positive
The balance sheet looks conservative: debt is very low relative to equity (debt-to-equity ~0.02 in 2025 annual), and equity has grown over time, providing a sizable cushion. Returns on equity are positive and improving (roughly ~7.9% in 2025 annual vs lower levels earlier), though still not high enough to be considered best-in-class for software. Main limitation is not leverage risk, but rather ensuring profits and returns continue to strengthen to fully utilize the strong capital base.
Cash Flow
67
Positive
Cash generation is positive and improving versus earlier years: free cash flow turned solidly positive in 2025 annual (~1.16m) and grew strongly year-over-year, and operating cash flow is also positive. However, cash conversion weakened in the latest year: operating cash flow covered a relatively small portion of sales (~0.32), and free cash flow was below net income (about ~0.78), indicating working-capital or investment demands are consuming cash even as earnings remain positive. Overall: good recovery and momentum, but cash conversion volatility remains a risk.
BreakdownTTMMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue38.79M28.84M24.01M18.76M11.94M7.71M
Gross Profit13.46M10.96M10.37M8.61M6.15M5.58M
EBITDA1.86M2.03M1.40M1.34M960.00K-196.00K
Net Income-161.00929.71K697.00K390.00K97.00K-1.23M
Balance Sheet
Total Assets24.78M16.84M14.49M13.86M11.29M11.09M
Cash, Cash Equivalents and Short-Term Investments501.39K523.27K1.22M1.17M902.00K2.10M
Total Debt3.25M184.23K383.00K563.00K690.00K665.00K
Total Liabilities9.67M5.05M3.83M4.43M3.18M3.30M
Stockholders Equity11.23M11.79M10.66M9.43M8.11M7.79M
Cash Flow
Free Cash Flow470.18K1.16M338.00K445.00K-1.08M-569.00K
Operating Cash Flow1.61M1.49M2.13M1.55M-227.00K90.00K
Investing Cash Flow-2.48M-1.92M-1.80M-1.10M-852.00K-338.00K
Financing Cash Flow1.36M-207.73K-257.00K-225.00K-164.00K-7.00K

Altitude Technical Analysis

Technical Analysis Sentiment
Negative
Last Price20.50
Price Trends
50DMA
21.84
Positive
100DMA
22.51
Negative
200DMA
22.72
Negative
Market Momentum
MACD
0.23
Positive
RSI
48.84
Neutral
STOCH
15.32
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:ALT, the sentiment is Negative. The current price of 20.5 is below the 20-day moving average (MA) of 22.90, below the 50-day MA of 21.84, and below the 200-day MA of 22.72, indicating a neutral trend. The MACD of 0.23 indicates Positive momentum. The RSI at 48.84 is Neutral, neither overbought nor oversold. The STOCH value of 15.32 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:ALT.

Altitude Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
£17.92M9.6628.74%5.18%
70
Outperform
£11.43M13.9511.10%4.73%6.76%-11.53%
63
Neutral
£16.43M22.73
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
54
Neutral
£11.00M-51.47-1.90%-2.67%-466.67%
48
Neutral
£11.05M-3.77-32.98%-9.19%4.69%
42
Neutral
£10.63M-9.25-14.44%7.86%70.77%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:ALT
Altitude
22.50
-3.00
-11.76%
GB:ARC
Arcontech
85.50
8.49
11.02%
GB:BIRD
Blackbird PLC
2.30
-3.70
-61.67%
GB:ING
Ingenta
123.50
63.26
105.01%
GB:CRDL
Cordel Group PLC
4.90
-2.85
-36.77%
GB:ITIM
Itim Group PLC
35.00
-20.00
-36.36%

Altitude Corporate Events

Business Operations and StrategyExecutive/Board Changes
Altitude’s AIM Smarter Names Chief Commercial Officer to Drive AI-Led Growth
Positive
Feb 10, 2026

Altitude Group’s U.S. subsidiary AIM Smarter has appointed Christopher Young as Chief Commercial Officer, bringing in a veteran executive with more than 25 years of commercial leadership across retail, technology and print-on-demand. The move comes as AIM invests in its AI-enabled platform, including the recently launched AIM iQ tool, to help its network of over 2,300 distributors, generating more than $2 billion in annual sales, compete more effectively in a rapidly evolving promotional products market.

Young will lead commercial strategy, member engagement and partner success, with a mandate to translate AIM’s growing suite of AI-based tools into tangible competitive advantages for distributors and suppliers. Altitude’s leadership frames the hire as a key step in scaling technology adoption, deepening partnerships and reinforcing AIM’s position as the largest distributor community in the U.S. promotional products industry amid shifting buyer behaviour and rising demand for integrated digital platforms.

The most recent analyst rating on (GB:ALT) stock is a Hold with a £24.50 price target. To see the full list of analyst forecasts on Altitude stock, see the GB:ALT Stock Forecast page.

Business Operations and Strategy
Altitude Group Appoints Singer Capital Markets as Nominated Adviser and Broker
Positive
Feb 4, 2026

Altitude Group plc has appointed Singer Capital Markets as its Nominated Adviser and Sole Broker with immediate effect, a move that formalises Singer’s role in providing advisory and broking services for the AIM-quoted company. The appointment is expected to support Altitude’s capital markets presence and investor engagement as it continues to develop its technology-driven offerings in the branded merchandise and promotional products sector.

The most recent analyst rating on (GB:ALT) stock is a Hold with a £24.50 price target. To see the full list of analyst forecasts on Altitude stock, see the GB:ALT Stock Forecast page.

Other
Altitude Executive Chairman Increases Stake with Share Purchase
Positive
Jan 19, 2026

Altitude Group plc has announced that its Executive Chairman, Alexander Brennan, has increased his stake in the company through an on-market purchase of 23,675 ordinary shares at 21.00 pence per share on 19 January 2026. Following this transaction, Brennan’s beneficial holding stands at 84,281 ordinary shares, representing approximately 0.12% of the company’s issued share capital, signalling continued alignment of the chairman’s interests with those of shareholders and marginally strengthening insider ownership in the group.

The most recent analyst rating on (GB:ALT) stock is a Hold with a £22.00 price target. To see the full list of analyst forecasts on Altitude stock, see the GB:ALT Stock Forecast page.

Other
Altitude COO Transfers Shareholding Into ISA With No Change in Beneficial Interest
Neutral
Dec 23, 2025

Altitude Group plc reported that Chief Operating Officer Deborah Wilkinson has moved 99,500 ordinary shares into an Individual Savings Account in her name through a same-day sale and repurchase at around 20 pence per share. The transaction, conducted on AIM, is a technical transfer with no change to Wilkinson’s beneficial holding, which remains at 884,380 shares, or 1.21% of the company’s issued share capital, and therefore does not alter the overall ownership structure of the business.

Other
Altitude Group’s Director Increases Stake with Significant Share Purchase
Neutral
Dec 1, 2025

Altitude Group PLC announced that Martin Varley, a Non-Executive Director, has purchased 114,997 ordinary shares at an average price of 21.79 pence per share. This transaction increases Varley’s beneficial holding to 9,888,935 shares, representing approximately 13.56% of the company’s issued share capital, potentially strengthening his influence within the company.

Business Operations and Strategy
Altitude Group Announces Change of Registered Office Address
Neutral
Nov 28, 2025

Altitude Group plc has announced a change in its registered office address to 71-75 Shelton Street, Covent Garden, London, effective from 27 November 2025. This change reflects the company’s ongoing operational adjustments and may have implications for its business operations and stakeholder communications.

Business Operations and Strategy
Altitude Group Announces Share Option Exercises and Grants
Positive
Nov 27, 2025

Altitude Group plc announced the exercise and grant of share options to its employees, including key managerial figures, as part of its incentive program. The exercise of 2022 Options and the grant of 2025 Options are tied to specific performance targets, which aim to align employee interests with company growth. This move impacts the company’s share capital and reflects its strategy to motivate and retain talent, potentially enhancing its market position and stakeholder value.

Business Operations and Strategy
Altitude Group Announces Employee Share Option Exercises and New Grants
Positive
Nov 27, 2025

Altitude Group plc announced the exercise of options and the grant of new options to employees, including key executives, as part of its ongoing incentive program. The new options are tied to performance targets, including share price and earnings per share, which aim to align employee interests with company growth objectives. This move is expected to impact the company’s operations by potentially increasing employee motivation and aligning their goals with the company’s financial performance, thereby strengthening its market position.

Business Operations and StrategyFinancial Disclosures
Altitude Group Reports Strong Revenue Growth and Strategic Realignment in H1 2025
Positive
Nov 27, 2025

Altitude Group Plc reported solid revenue growth and strategic realignment in its unaudited interim results for the first half of 2025. The company experienced an 18% increase in total revenue, driven by strong merchanting performance and the expansion of Gear Shop sites. Leadership changes and a decentralized operating model have enhanced decision-making and operational discipline, positioning Altitude for scalable growth. The company is focused on improving margin quality and cash generation, with strategic initiatives underway to enhance the AIM platform and strengthen merchanting discipline. These efforts aim to support sustainable growth and shareholder value in the coming years.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 30, 2025