Brand ResurgenceThe broader resurgence of Adidas's brand suggests an underpinning of support and pricing power for the brand to weather multiple scenarios.
Sales GrowthThe adidas brand experienced a 17% currency-neutral sales growth, surpassing the consensus expectation of 15%.
Strong DemandUnderlying demand for the adidas brand remains evident through strong order books, no cancellations to date, and no softening in trends.