UC3, the joint venture between UEFA and European Football Clubs that controls and manages the strategic marketing, sales and delivery of commercial rights for UEFA club competitions, has agreed to enter an exclusive negotiation period with Nike (NKE) to become the official match ball provider for all UEFA men’s club competitions from 2027 to 2031, the group confirmed. “This decision follows a highly competitive tender process launched in March 2026 by UC3 and its agency, Relevent Football Partners. No further comment will be made in the meantime,” the UC3 stated.
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