Primis Financial (FRST) AI Stock Analysis

• Market Cap: $265.16M
• Dividend Yield: 3.65%
• Average Volume (3M): 78.85K
• Price to Earnings (P/E): 31.0
• Beta (1Y): 1.15
• Revenue Growth: 9.90%
• EPS Growth: N/A
• Country: US
• Employees: 592
• Sector: Financial
• Sector Strength: 70
• Industry: Banks - Regional
• EPS (TTM): 0.28
• Shares Outstanding: 24,643,185
• 10 Day Avg. Volume: 73,083
• 30 Day Avg. Volume: 78,846
• PEG Ratio: -0.17
• Price to Book (P/B): 0.82
• Price to Sales (P/S): 1.13
• P/FCF Ratio: 15.70
• Enterprise Value/Market Cap: 1.47
• Enterprise Value/Revenue: 1.45
• Enterprise Value/Gross Profit: 3.25
• Enterprise Value/Ebitda: 120.28
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 55 Neutral
• Price Target: $11.00 ▲(0.46% Upside)

Primis Financial's overall stock score reflects a mix of challenges and strengths. The most significant factor is the company's improved earnings and return metrics, as highlighted in the earnings call. However, financial performance issues, particularly in revenue generation and cash flow management, weigh heavily on the score. Technical indicators and valuation metrics suggest a neutral outlook, with no strong bullish or bearish signals.

Primis Financial Business Overview & Revenue Model

Company Description

Primis Financial Corp. operates as the bank holding company for Primis Bank that provides a range of financial services to individuals and small and medium sized businesses in the United States. Its deposit products include checking, NOW, savings, and money market accounts, as well as certificates of deposits. The company also offers commercial business and real estate, construction, secured asset based, small business administration, mortgage warehouse lending products, as well as financing for medical, dental, and veterinary businesses; residential mortgage, trust mortgage, home equity lines of credit, secured and unsecured personal, and consumer loans, as well as life insurance premium financing and demand loans. It also offers cash management services comprising investment/sweep, zero balance, and controlled disbursement accounts; and wire transfer, employer/payroll processing, night depository, depository transfer, merchant, ACH origination, and remote deposit capture services. In addition, the company provides debit cards, ATM services, notary services, and mobile and online banking. As of December 31, 2021, it operated forty full-service branches in Virginia and Maryland. The company was formerly known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp. Primis Financial Corp. was founded in 2004 and is based in McLean, Virginia.

How the Company Makes Money

Primis Financial generates revenue primarily through the origination and servicing of mortgage loans. The company earns income from origination fees charged to borrowers at the time of loan closing, as well as interest income accrued on the loans over their lifetime. Additionally, Primis may generate revenue from servicing fees for managing the loans on behalf of investors. Key revenue streams include residential mortgages, commercial loans, and ancillary services such as loan refinancing. Partnerships with technology providers and real estate platforms also play a significant role in expanding their reach and enhancing efficiencies, contributing positively to their overall earnings.

Primis Financial Financial Statement Overview

Summary

Primis Financial faces challenges with declining revenue and profitability, as evidenced by negative growth rates and low margins. The balance sheet remains stable with moderate leverage, but cash flow issues persist, impacting overall financial health. The company needs to address revenue generation and cash flow management to improve its financial standing.

Income Statement

Primis Financial's income statement shows a decline in revenue with a negative growth rate of -10.29% TTM, indicating challenges in revenue generation. The gross profit margin improved to 51.80% TTM from 38.07% in the previous year, suggesting better cost management. However, the net profit margin remains low at 1.21% TTM, and EBIT margin is negative, reflecting ongoing profitability issues.

Balance Sheet

The balance sheet indicates a stable debt-to-equity ratio of 0.34 TTM, showing moderate leverage. Return on equity is low at 0.80% TTM, suggesting limited profitability from shareholders' equity. The equity ratio is healthy, indicating a strong capital structure with adequate equity backing total assets.

Cash Flow

Cash flow analysis reveals negative free cash flow growth of -170.45% TTM, highlighting cash management challenges. The operating cash flow to net income ratio is negative, indicating cash flow issues relative to earnings. However, the free cash flow to net income ratio is slightly above 1, suggesting some ability to convert earnings into cash.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	268.67M	254.11M	237.87M	141.64M	123.71M	131.40M
Gross Profit	119.65M	96.74M	111.42M	108.78M	110.47M	85.81M
EBITDA	3.23M	-19.98M	-2.09M	24.77M	47.61M	26.91M
Net Income	2.97M	-16.20M	-7.83M	14.15M	31.11M	22.98M
Balance Sheet
Total Assets	3.87B	3.69B	3.86B	3.57B	3.41B	3.09B
Cash, Cash Equivalents and Short-Term Investments	336.15M	243.22M	305.97M	314.17M	801.50M	349.42M
Total Debt	128.03M	128.56M	160.72M	432.52M	211.49M	239.63M
Total Liabilities	3.50B	3.33B	3.46B	3.18B	3.00B	2.70B
Stockholders Equity	376.42M	351.76M	376.16M	388.97M	411.88M	390.55M
Cash Flow
Free Cash Flow	-37.83M	18.34M	26.89M	11.42M	24.86M	25.11M
Operating Cash Flow	-36.63M	19.53M	28.82M	12.43M	27.32M	26.20M
Investing Cash Flow	160.54M	108.30M	-312.76M	-616.86M	10.53M	-200.81M
Financing Cash Flow	-96.42M	-140.88M	283.63M	152.10M	296.21M	338.87M

Primis Financial Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 10.95
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FRST, the sentiment is Positive. The current price of 10.95 is above the 20-day moving average (MA) of 10.75, above the 50-day MA of 10.49, and above the 200-day MA of 10.10, indicating a bullish trend. The MACD of 0.10 indicates Positive momentum. The RSI at 56.81 is Neutral, neither overbought nor oversold. The STOCH value of 45.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FRST.

Primis Financial Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FDBC	75 Outperform	$251.05M	9.65	11.95%	3.85%	17.97%	68.34%
TSBK	73 Outperform	$258.63M	8.92	12.11%	3.16%	8.17%	21.95%
ISBA	73 Outperform	$320.67M	17.73	8.27%	2.71%	7.29%	33.75%
PKBK	70 Neutral	$257.60M	7.84	11.15%	3.24%	12.91%	21.72%
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
CHMG	65 Neutral	$242.13M	18.09	5.69%	2.54%	-6.25%	-38.79%
FRST	55 Neutral	$265.16M	30.96	2.25%	3.65%	9.90%	―

Primis Financial Corporate Events

Primis Financial Corp. Q3 Earnings Call Highlights Growth and Challenges

Primis Financial Corp. recently held its earnings call, revealing a strong financial performance for the third quarter of 2025. The company reported significant growth in net earnings and improved return metrics, showcasing successful expansion in key business divisions. However, the call also highlighted challenges related to credit concerns with nonaccrual loans, which require resolution.

Primis Financial Announces Quarterly Dividend Amid Growth

On October 23, 2025, Primis Financial Corp. announced a quarterly cash dividend of $0.10 per share, payable on November 21, 2025, reflecting its improved financial performance. The company reported significant growth in net income and earnings per share for the third quarter of 2025, driven by improved net interest margins, increased mortgage volumes, and strategic divestments. Primis has demonstrated strong operational momentum across its business lines, including its core community bank, mortgage operations, and digital platform, positioning itself for continued profitability and growth into 2026.

The most recent analyst rating on (FRST) stock is a Hold with a $10.50 price target. To see the full list of analyst forecasts on Primis Financial stock, see the FRST Stock Forecast page.

Primis Financial Corp. Reports Strong Q2 Earnings

The latest earnings call from Primis Financial Corp. painted a positive picture of the company’s financial health and strategic direction. The sentiment was overwhelmingly optimistic, with strong financial performance and strategic growth initiatives taking center stage. The company is particularly focused on expanding its digital platforms and mortgage services, which have shown significant promise. Despite facing some challenges with consumer program volatility, Primis is well-positioned for continued growth, supported by cost-saving measures and a robust market position in specialized banking services.

Primis Financial Corp. Reports Strong Q2 2025 Earnings

Primis Financial Corp. is a financial services company primarily operating in the banking sector, offering a range of services to individuals and businesses through its subsidiary, Primis Bank, with a focus on the Virginia and Maryland regions. In its latest earnings report for the second quarter of 2025, Primis Financial Corp. announced a significant increase in net income, reporting $8.4 million, or $0.34 per diluted share, compared to $3.4 million, or $0.14 per diluted share, in the same quarter of the previous year. The company also declared a quarterly cash dividend of $0.10 per share. Key financial highlights include a substantial gain from the sale of a portion of its ownership in Panacea Financial Holdings, Inc., which contributed $7.5 million in pre-tax gains. Primis Mortgage saw a 52% increase in closed loans, primarily in construction-to-permanent products, while the company also reported improvements in credit quality and a reduction in promotional loan volatility. Looking ahead, Primis Financial Corp. anticipates continued growth and profitability, with plans to reduce expenses through renegotiated contracts and further consolidation efforts, aiming for pre-tax pre-provision earnings visibility of $10.5 to $11 million.