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Primis Financial (FRST)
NASDAQ:FRST
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Primis Financial (FRST) AI Stock Analysis

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FRST

Primis Financial

(NASDAQ:FRST)

Rating:62Neutral
Price Target:
$12.50
▲(12.71%Upside)
Primis Financial's overall stock score reflects a mix of strengths and challenges. The most significant factor is its earnings call, which highlighted strong net income and strategic growth initiatives. Technical analysis provides a supportive backdrop with positive momentum. Financial performance remains a concern due to declining margins and equity, but strategic management could improve long-term stability. Valuation and corporate events contribute positively, but the high P/E ratio needs to be monitored.

Primis Financial (FRST) vs. SPDR S&P 500 ETF (SPY)

Primis Financial Business Overview & Revenue Model

Company DescriptionPrimis Financial Corp. operates as the bank holding company for Primis Bank that provides a range of financial services to individuals and small and medium sized businesses in the United States. Its deposit products include checking, NOW, savings, and money market accounts, as well as certificates of deposits. The company also offers commercial business and real estate, construction, secured asset based, small business administration, mortgage warehouse lending products, as well as financing for medical, dental, and veterinary businesses; residential mortgage, trust mortgage, home equity lines of credit, secured and unsecured personal, and consumer loans, as well as life insurance premium financing and demand loans. It also offers cash management services comprising investment/sweep, zero balance, and controlled disbursement accounts; and wire transfer, employer/payroll processing, night depository, depository transfer, merchant, ACH origination, and remote deposit capture services. In addition, the company provides debit cards, ATM services, notary services, and mobile and online banking. As of December 31, 2021, it operated forty full-service branches in Virginia and Maryland. The company was formerly known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp. Primis Financial Corp. was founded in 2004 and is based in McLean, Virginia.
How the Company Makes MoneyPrimis Financial makes money primarily through the interest income earned on its loan portfolio, which includes commercial, consumer, and real estate loans. It also generates revenue from fees and service charges associated with its deposit accounts and other banking services. Additionally, the company earns income from its wealth management and investment advisory services, providing clients with financial planning and asset management solutions. Key revenue streams include net interest income, derived from the difference between interest earned on loans and interest paid on deposits, and non-interest income from fees and service charges. Strategic partnerships with financial technology firms and other financial institutions may enhance its service offerings and contribute to its earnings.

Primis Financial Earnings Call Summary

Earnings Call Date:Jul 24, 2025
(Q2-2025)
|
% Change Since: -5.13%|
Next Earnings Date:Oct 23, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong financial performance and strategic growth initiatives, particularly in digital platforms and mortgage services. Despite some challenges with consumer program volatility, the company is well-positioned for continued growth with cost-saving measures and a strong market position in specialized banking services.
Q2-2025 Updates
Positive Updates
Strong Net Income and Earnings
Primis Financial Corp. reported $8.4 million in net income or $0.34 per share for the second quarter, reflecting strong financial performance.
Improved Operating Leverage
The company achieved wide operating leverage with incremental margins in the mid-4% range and steady to declining operating expenses.
Digital Platform Success
The digital platform raised $36 million nationwide at 4.06% and led to effective deposit cost reduction to 2.89%, which is 32% lower than the same quarter last year.
Mortgage Growth
Primis Mortgage closed about $323 million in the quarter, up 52% from the same quarter in 2024, demonstrating strong growth.
Cost Reduction Initiatives
The company negotiated a solution with its core provider to save about $300,000 per month starting in August and expects additional technology-oriented savings.
Panacea Financial Performance
Panacea grew to over $500 million in outstanding credit and was rated the #1 bank for doctors on Google, illustrating strong performance and market recognition.
Loan Growth
Gross loans held for investment increased almost 12% annualized from March 31 to June 30, with a focus on high-yield earning assets.
Negative Updates
Consumer Program Volatility
The second quarter was the last to bear significant noise due to the consumer program, impacting the reported net interest income.
Potential Loan Growth Moderation
Loan growth may slow in the second half of 2025, particularly in the mortgage warehouse, which is expected to moderate in the fourth quarter.
Company Guidance
During the Primis Financial Corp. second quarter earnings call for fiscal year 2025, several key metrics and strategic initiatives were highlighted. The company reported a net income of $8.4 million, or $0.34 per share, with a pretax gain of $7.5 million from a portion of its interest in Panacea Financial Holdings. Notably, they achieved an incremental margin in the mid-4% range, maintaining operating expenses at a steady to declining state. The core net interest margin was reported at 3.15%, with the cost of deposits at an attractive 2.89%, a 32% reduction from the same quarter last year. The company projected a 12% annualized loan growth, driven by divisions like Panacea and Primis Mortgage, which closed $323 million in the quarter, up 52% from the previous year. Additionally, Primis highlighted a negotiated savings of $300,000 per month with a core provider, expected to increase to $600,000 by early 2027, contributing to their strategy of maintaining operating expenses around $18 million per quarter by 2026.

Primis Financial Financial Statement Overview

Summary
Primis Financial faces a challenging financial environment. The income statement shows declining profitability and inconsistent revenue growth. The balance sheet reflects moderate leverage but weakening equity, while the cash flow indicates strong operational cash generation, highlighting the need for strategic management to stabilize finances.
Income Statement
45
Neutral
The income statement reveals a challenging period for Primis Financial, with fluctuating revenues and declining margins over recent periods. The TTM (Trailing-Twelve-Months) data shows a gross profit margin of approximately 58.3% and a negative net profit margin of -1.95%, indicating struggles in converting revenue into profit. Revenue growth has been inconsistent, with recent declines contributing to a negative trajectory.
Balance Sheet
50
Neutral
Primis Financial's balance sheet shows a moderate level of stability with a debt-to-equity ratio of approximately 0.27, reflecting manageable leverage. However, the declining stockholders' equity over recent periods poses a concern. The equity ratio is around 9.67%, indicating a relatively low equity buffer compared to total assets, which could be a potential risk.
Cash Flow
60
Neutral
The cash flow statement highlights a positive operating cash flow, with an operating cash flow to net income ratio of -18.67 in the TTM period, suggesting efficient cash generation relative to reported losses. However, the free cash flow growth has been erratic, and the company faces challenges in sustaining positive cash flow trends given the considerable financing outflows.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue196.67M107.70M143.96M125.81M123.71M99.80M
Gross Profit125.13M96.74M135.79M115.42M110.47M91.79M
EBITDA3.04M-19.98M-2.09M24.77M47.78M38.09M
Net Income3.96M-16.20M-7.83M14.15M31.25M23.29M
Balance Sheet
Total Assets3.68B3.70B3.86B3.57B3.41B3.09B
Cash, Cash Equivalents and Short-Term Investments57.04M243.96M230.28M314.17M801.50M349.42M
Total Debt95.95M95.88M157.67M426.08M201.53M223.57M
Total Liabilities3.31B3.33B3.46B3.18B201.53M223.57M
Stockholders Equity355.60M360.46M376.16M394.40M411.88M390.55M
Cash Flow
Free Cash Flow55.00M0.0026.89M12.09M24.86M28.58M
Operating Cash Flow55.00M19.53M28.82M13.11M27.32M29.66M
Investing Cash Flow-190.01M0.00-312.76M-617.51M10.46M-204.27M
Financing Cash Flow-179.35M-140.88M283.63M152.10M296.21M338.87M

Primis Financial Technical Analysis

Technical Analysis Sentiment
Positive
Last Price11.09
Price Trends
50DMA
10.53
Positive
100DMA
9.77
Positive
200DMA
10.55
Positive
Market Momentum
MACD
0.27
Positive
RSI
50.06
Neutral
STOCH
18.37
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FRST, the sentiment is Positive. The current price of 11.09 is below the 20-day moving average (MA) of 11.47, above the 50-day MA of 10.53, and above the 200-day MA of 10.55, indicating a neutral trend. The MACD of 0.27 indicates Positive momentum. The RSI at 50.06 is Neutral, neither overbought nor oversold. The STOCH value of 18.37 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FRST.

Primis Financial Risk Analysis

Primis Financial disclosed 38 risk factors in its most recent earnings report. Primis Financial reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Primis Financial Peers Comparison

Overall Rating
UnderperformOutperform
Sector (67)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$201.18M9.498.29%6.20%14.84%170.41%
76
Outperform
$235.42M20.895.14%2.56%-6.64%-52.40%
76
Outperform
$228.43M10.7510.50%4.27%14.11%29.41%
73
Outperform
$218.76M12.068.60%2.76%7.42%15.82%
67
Neutral
$16.60B11.209.14%3.93%10.99%-3.70%
62
Neutral
$274.18M30.602.36%3.61%1.75%
60
Neutral
$220.08M18.326.62%3.34%-6.85%-51.70%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FRST
Primis Financial
11.09
0.19
1.74%
EVBN
Evans Bancorp
39.53
8.49
27.35%
LCNB
LCNB
14.20
1.60
12.70%
PWOD
Penns Woods Bancorp
30.00
9.40
45.63%
CHMG
Chemung Financial
49.14
5.91
13.67%
MBCN
Middlefield Banc
27.07
4.76
21.34%

Primis Financial Corporate Events

DividendsBusiness Operations and StrategyFinancial Disclosures
Primis Financial Reports Strong Q2 2025 Growth
Positive
Jul 24, 2025

Primis Financial Corp. reported significant financial growth for the second quarter of 2025, with net income rising to $8.4 million from $3.4 million in the same quarter of 2024. The company declared a quarterly cash dividend of $0.10 per share, payable in August 2025. Key drivers of this growth included a successful sale of a portion of its ownership in Panacea Financial Holdings, increased mortgage lending, and strategic cost reductions. The company’s core banking operations showed improved profitability, driven by a robust deposit base and low-cost funding strategies. Primis is also enhancing its proprietary banking technology, V1BE, to extend its reach and licensing potential. The company’s national strategies, including mortgage warehouse lending, have expanded significantly, supported by its digital platform, which has seen a substantial increase in deposits.

The most recent analyst rating on (FRST) stock is a Buy with a $14.00 price target. To see the full list of analyst forecasts on Primis Financial stock, see the FRST Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Primis Financial Updates Board Structure and Bylaws
Neutral
Jul 7, 2025

On July 2, 2025, Primis Financial Corp. amended its Articles of Incorporation to remove the classified structure of its Board of Directors, effective from the 2026 annual meeting. The company also updated its bylaws to reflect this change. Additionally, the Board adopted the Primis Financial Corp. Omnibus Incentive Plan, which was approved by stockholders at the annual meeting on June 26, 2025.

The most recent analyst rating on (FRST) stock is a Buy with a $14.00 price target. To see the full list of analyst forecasts on Primis Financial stock, see the FRST Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Primis Financial Holds Annual Stockholders Meeting
Neutral
Jun 27, 2025

On June 26, 2025, Primis Financial Corp. held its Annual Meeting of Stockholders, where 21,611,844 shares were represented. The stockholders elected four directors to the board, approved the amendment to declassify the board, ratified the appointment of Crowe, LLP as auditors, and approved the Omnibus Incentive Plan and executive compensation.

The most recent analyst rating on (FRST) stock is a Buy with a $14.00 price target. To see the full list of analyst forecasts on Primis Financial stock, see the FRST Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 29, 2025