Primis Financial (FRST) AI Stock Analysis

• Market Cap: $330.73M
• Dividend Yield: 3.06%
• Average Volume (3M): 78.85K
• Price to Earnings (P/E): 38.2
• Beta (1Y): 0.90
• Revenue Growth: 9.90%
• EPS Growth: N/A
• Country: US
• Employees: 592
• Sector: Financial
• Sector Strength: 70
• Industry: Banks - Regional
• EPS (TTM): 0.28
• Shares Outstanding: 24,644,384
• 10 Day Avg. Volume: 73,083
• 30 Day Avg. Volume: 78,846
• PEG Ratio: -0.17
• Price to Book (P/B): 0.82
• Price to Sales (P/S): 1.13
• P/FCF Ratio: 15.70
• Enterprise Value/Market Cap: 1.17
• Enterprise Value/Revenue: 1.45
• Enterprise Value/Gross Profit: 3.25
• Enterprise Value/Ebitda: 120.28
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 67 Neutral
• Price Target: $14.50 ▲(7.25% Upside)

Primis Financial's overall stock score is driven by strong technical indicators and positive corporate events, which are offset by financial performance challenges and high valuation concerns. The earnings call provided a positive outlook, but credit issues remain a risk.

Positive Factors

Improved Return Metrics

Improved return metrics indicate enhanced efficiency in asset utilization and shareholder equity, supporting long-term profitability.

Mortgage Division Expansion

The expansion of the mortgage division boosts revenue potential and market presence, contributing to sustained business growth.

Sale-Leaseback Transaction

The sale-leaseback transaction strengthens the balance sheet, enhances capital levels, and supports strategic growth initiatives.

Negative Factors

Declining Revenue

Declining revenue growth poses a risk to sustained profitability and indicates challenges in maintaining competitive market positioning.

Credit Concerns

Credit concerns with nonaccrual loans could lead to increased risk and financial instability, affecting long-term financial health.

Negative Free Cash Flow Growth

Negative cash flow growth indicates potential liquidity issues, limiting the company's ability to invest in growth and manage debt.

Primis Financial Business Overview & Revenue Model

Company Description

Primis Financial (FRST) is a financial services company specializing in mortgage banking and related financial services. The company primarily operates in the residential mortgage market, offering a range of products including conventional mortgages, government-backed loans, and refinancing options. Primis is committed to providing innovative solutions to enhance the borrowing experience, utilizing technology to streamline the application and approval processes.

How the Company Makes Money

Primis Financial generates revenue primarily through interest income on loans it originates and services. The company earns money by charging borrowers interest on the mortgages it provides, which can include both fixed and variable rates depending on the loan products. Additionally, Primis may generate revenue through origination fees, which are charged at the time of loan closing. The company also benefits from servicing fees earned on the loans it manages over time. Significant partnerships with financial institutions and technology platforms further enhance its operational efficiencies and market reach, contributing to its overall earnings.

Primis Financial Financial Statement Overview

Summary

Primis Financial faces challenges with declining revenue and profitability, as evidenced by negative growth rates and low margins. The balance sheet remains stable with moderate leverage, but cash flow issues persist, impacting overall financial health. The company needs to address revenue generation and cash flow management to improve its financial standing.

Income Statement

Primis Financial's income statement shows a decline in revenue with a negative growth rate of -10.29% TTM, indicating challenges in revenue generation. The gross profit margin improved to 51.80% TTM from 38.07% in the previous year, suggesting better cost management. However, the net profit margin remains low at 1.21% TTM, and EBIT margin is negative, reflecting ongoing profitability issues.

Balance Sheet

The balance sheet indicates a stable debt-to-equity ratio of 0.34 TTM, showing moderate leverage. Return on equity is low at 0.80% TTM, suggesting limited profitability from shareholders' equity. The equity ratio is healthy, indicating a strong capital structure with adequate equity backing total assets.

Cash Flow

Cash flow analysis reveals negative free cash flow growth of -170.45% TTM, highlighting cash management challenges. The operating cash flow to net income ratio is negative, indicating cash flow issues relative to earnings. However, the free cash flow to net income ratio is slightly above 1, suggesting some ability to convert earnings into cash.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	268.67M	254.11M	237.87M	141.64M	123.71M	131.40M
Gross Profit	119.65M	96.74M	111.42M	108.78M	110.47M	85.81M
EBITDA	3.23M	-19.98M	-2.09M	24.77M	47.61M	26.91M
Net Income	2.97M	-16.20M	-7.83M	14.15M	31.11M	22.98M
Balance Sheet
Total Assets	3.87B	3.69B	3.86B	3.57B	3.41B	3.09B
Cash, Cash Equivalents and Short-Term Investments	336.15M	243.22M	305.97M	314.17M	801.50M	349.42M
Total Debt	128.03M	128.56M	160.72M	432.52M	211.49M	239.63M
Total Liabilities	3.50B	3.33B	3.46B	3.18B	3.00B	2.70B
Stockholders Equity	376.42M	351.76M	376.16M	388.97M	411.88M	390.55M
Cash Flow
Free Cash Flow	-37.83M	18.34M	26.89M	11.42M	24.86M	25.11M
Operating Cash Flow	-36.63M	19.53M	28.82M	12.43M	27.32M	26.20M
Investing Cash Flow	160.54M	108.30M	-312.76M	-616.86M	10.53M	-200.81M
Financing Cash Flow	-96.42M	-140.88M	283.63M	152.10M	296.21M	338.87M

Primis Financial Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 13.52
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FRST, the sentiment is Positive. The current price of 13.52 is above the 20-day moving average (MA) of 13.21, above the 50-day MA of 11.89, and above the 200-day MA of 10.48, indicating a bullish trend. The MACD of 0.38 indicates Positive momentum. The RSI at 60.88 is Neutral, neither overbought nor oversold. The STOCH value of 20.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FRST.

Primis Financial Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TSBK	82 Outperform	$287.18M	9.78	11.48%	2.91%	8.17%	21.95%
CHMG	78 Outperform	$260.19M	19.50	5.69%	2.40%	-6.25%	-38.79%
FDBC	72 Outperform	$250.76M	9.44	11.95%	3.61%	17.97%	68.34%
PKBK	71 Outperform	$293.60M	8.82	11.15%	2.84%	12.91%	21.72%
ISBA	68 Neutral	$361.25M	19.77	8.27%	2.13%	7.29%	33.75%
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
FRST	67 Neutral	$330.73M	38.24	2.25%	3.06%	9.90%	―

Primis Financial Corporate Events

Primis Financial Announces New Share Repurchase Authorization

On December 18, 2025, Primis Financial Corp.’s board of directors reauthorized a stock repurchase program allowing the company to buy back up to 750,000 shares of its common stock between December 18, 2025 and December 18, 2026. The company, which had previously repurchased 79,549 shares at an average price of $10 under an earlier plan, said purchases may be executed in the open market, through privately negotiated transactions or via Rule 10b5-1 trading plans, with the scale and timing of buybacks dependent on share price performance, market conditions, regulatory constraints and available liquidity; the program is discretionary, may be changed or terminated at any time, and does not commit Primis to repurchase a specific number of shares, underscoring flexible capital management rather than a fixed return-of-capital schedule for shareholders.

The most recent analyst rating on (FRST) stock is a Hold with a $12.50 price target. To see the full list of analyst forecasts on Primis Financial stock, see the FRST Stock Forecast page.

Primis Financial Completes Sale-Leaseback for $50 Million Gain

On December 5, 2025, Primis Bank completed a sale-leaseback transaction involving 18 retail banking branches, generating a pre-tax gain of approximately $50 million. This strategic move is part of Primis Financial‘s broader effort to restructure its balance sheet, improve earnings, and bolster capital levels to support future growth. The transaction is expected to enhance the company’s financial metrics, including an increase in tangible book value and earnings per share. Additionally, Primis plans to restructure its investment and insurance portfolios and refinance its debt, aiming to further strengthen its financial position and operational efficiency.

The most recent analyst rating on (FRST) stock is a Hold with a $12.50 price target. To see the full list of analyst forecasts on Primis Financial stock, see the FRST Stock Forecast page.

Primis Financial Announces Quarterly Dividend Amid Growth

On October 23, 2025, Primis Financial Corp. announced a quarterly cash dividend of $0.10 per share, payable on November 21, 2025, reflecting its improved financial performance. The company reported significant growth in net income and earnings per share for the third quarter of 2025, driven by improved net interest margins, increased mortgage volumes, and strategic divestments. Primis has demonstrated strong operational momentum across its business lines, including its core community bank, mortgage operations, and digital platform, positioning itself for continued profitability and growth into 2026.

The most recent analyst rating on (FRST) stock is a Hold with a $10.50 price target. To see the full list of analyst forecasts on Primis Financial stock, see the FRST Stock Forecast page.