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Direct Digital Holdings (DRCT)
NASDAQ:DRCT
US Market
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Direct Digital Holdings (DRCT) Price & Analysis

497 Followers

DRCT Stock Chart & Stats

$2.55
$0.05(1.96%)
At close: 4:00 PM EDT
$2.55
$0.05(1.96%)

Bulls Say, Bears Say

Bulls Say
Cost ManagementManagement continues to evaluate costs judiciously, finding a healthy baseline with potential for further reductions.
Financial PerformanceThe recovery remains on track for Direct Digital Holdings, with a decent beginning in the first quarter.
Bears Say
Macro UncertaintyThere is a little bit of extra worry as the scale event is expected in the second half, where visibility is unclear.
Revenue Performance4Q24 revenue of $9.1 million was a bit worse than anticipated, as macro trends caught up with Direct, creating an incredibly challenging environment.

Direct Digital Holdings News

DRCT FAQ

What was Direct Digital Holdings’s price range in the past 12 months?
Direct Digital Holdings lowest stock price was $2.17 and its highest was $113.90 in the past 12 months.
    What is Direct Digital Holdings’s market cap?
    Direct Digital Holdings’s market cap is $2.10M.
      When is Direct Digital Holdings’s upcoming earnings report date?
      Direct Digital Holdings’s upcoming earnings report date is Nov 05, 2026 which is in 77 days.
        How were Direct Digital Holdings’s earnings last quarter?
        Direct Digital Holdings released its earnings results on Aug 12, 2026. The company reported -$5.78 earnings per share for the quarter, beating the consensus estimate of -$9.605 by $3.825.
          Is Direct Digital Holdings overvalued?
          According to Wall Street analysts Direct Digital Holdings’s price is currently Overvalued. Get more investment ideas with TipRanks Premium
            Does Direct Digital Holdings pay dividends?
            Direct Digital Holdings does not currently pay dividends.
            What is Direct Digital Holdings’s EPS estimate?
            Direct Digital Holdings’s EPS estimate is -9.02.
              How many shares outstanding does Direct Digital Holdings have?
              Direct Digital Holdings has 760,567 shares outstanding.
                What happened to Direct Digital Holdings’s price movement after its last earnings report?
                Direct Digital Holdings reported an EPS of -$5.78 in its last earnings report, beating expectations of -$9.605. Following the earnings report the stock price went down -0.722%.
                  Which hedge fund is a major shareholder of Direct Digital Holdings?
                  Currently, no hedge funds are holding shares in DRCT
                  What is the TipRanks Smart Score and how is it calculated?
                  Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology

                    Company Description

                    Direct Digital Holdings

                    Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.

                    Direct Digital Holdings (DRCT) Earnings & Revenues

                    DRCT Earnings Call

                    Q2 2026
                    0:00 / 0:00
                    Earnings Call Sentiment|Negative
                    The call presented a mixed operational picture: management highlighted strategic progress — including new AI and GEO product launches, a 5% year-to-date revenue gain when excluding DSP spend declines, improved client retention, and reduced operating expenses — but the headline financials were weak. Total revenue declined substantially (~23% in Q2, ~21% YTD), gross profit fell, adjusted EBITDA and operating loss worsened, and liquidity is tight with covenant noncompliance and only $500k of cash on hand. While there are constructive signs from new offerings and operational changes, the magnitude of revenue decline and the financing risk materially outweigh the positives in the near term.View all DRCT earnings summaries
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                    Ownership Overview

                    0.63%1.15%97.32%
                    ― Other Institutional Investors
                    97.32% Public Companies and
                    Individual Investors
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