Buy-Side Revenue Acceleration
Buy-side revenue grew ~28% in Q4 2025 to $8.2M (from $6.4M in Q4 2024) and the company reported ~10% year-over-year buy-side revenue growth for 2025, driven by new and expanded customers across travel/tourism, higher education and energy.
Full-Year Sales and New Customer Wins
Full-year consolidated sales were $34.7M for 2025. New verticals/customers contributed ~$1.7M in Q4 and about $7M for the full year, indicating successful expansion into new segments.
Operating Expense Reductions
Operating expenses decreased 12% in Q4 2025 to $6.7M (from $7.7M) and decreased 18% year-over-year to $25.2M for the full year (down $5.4M versus 2024). Management expects additional ~$0.5M per quarter reduction starting Q2 from winding down sell-side contracts.
New Product Launch — Ignition+ (AI-enabled)
In March 2026 the company launched Ignition+, an AI-enabled programmatic media solution aimed at enterprise buy-side customers to drive transparency, efficiency and centralized buying — a strategic product to capture mid-market and enterprise demand.
Capital Structure Actions and Access to Capital
Company took multiple balance-sheet steps in 2025: conversion of debt to $25M of convertible preferred stock, issuance of an additional $10M Series A preferred in Q4, expansion of equity reserve facility by 50M shares (~$100M capacity) and $7.3M raised via that facility in 2025.
Strategic Realignment and Guidance
Management consolidated operations into a single reporting segment for 2026, emphasized buy-side focus, and reiterated target to return to positive platform growth and achieve breakeven or better quarterly performance by the second half of 2026, with an annualized growth target of ~10% YoY.