Growth in Buy-Side Revenue
Buy-side revenue increased by 7% to $7.3 million, representing the majority of the company's consolidated revenue.
Strategic Partnership with ReachTV
Direct Digital Holdings announced a partnership between its subsidiary, Orange 142, and ReachTV, enhancing their buy-side business with new inventory and valuable data targeting segments.
AI-Driven Efficiencies
The company leveraged AI to increase its feature set by nearly 40%, create 10-plus new AI modules, and achieve significant cost savings through automation.
Successful Debt Conversion
Converted $25 million of existing debt into Series A convertible preferred stock, improving the company's shareholders' equity position and financial flexibility.
Operating Expense Reduction
Year-to-date operating expenses were reduced by $5.4 million, a 20% decrease compared to the first 9 months of 2024.