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HomeToGo SE (DE:HTG)
XETRA:HTG
Germany Market

HomeToGo SE (HTG) AI Stock Analysis

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DE:HTG

HomeToGo SE

(XETRA:HTG)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
€1.00
▼(-38.27% Downside)
Action:ReiteratedDate:03/21/26
The score is held back primarily by persistent losses and structurally negative free cash flow, alongside a bearish technical trend (below key moving averages with negative MACD). A low P/E provides some valuation support, but it is not enough to offset the financial and momentum risks.
Positive Factors
Marketplace + B2B product mix
HomeToGo's core marketplace aggregates supply and monetizes referrals/transactions while expanding into B2B software. This diversified revenue mix supports durable network effects and recurring fee potential from professional partners, improving structural revenue resilience over time.
Negative Factors
Persistent negative cash flow
Chronic negative operating and free cash flow mean the business does not self-fund growth, creating ongoing financing needs. Over months this raises dilution or debt risk, constrains reinvestment flexibility, and magnifies execution risk if demand or conversion weakens.
Read all positive and negative factors
Positive Factors
Negative Factors
Marketplace + B2B product mix
HomeToGo's core marketplace aggregates supply and monetizes referrals/transactions while expanding into B2B software. This diversified revenue mix supports durable network effects and recurring fee potential from professional partners, improving structural revenue resilience over time.
Read all positive factors

HomeToGo SE (HTG) vs. iShares MSCI Germany ETF (EWG)

HomeToGo SE Business Overview & Revenue Model

Company Description
HomeToGo SE (HTG) is a leading global meta-search engine for vacation rentals, headquartered in Berlin, Germany. The company aggregates listings from various vacation rental providers and platforms, enabling users to search for and compare accommo...
How the Company Makes Money
HomeToGo primarily generates revenue from its vacation rental marketplace activities. A key revenue stream comes from monetizing user traffic through referral- and transaction-based models: when users click through from HomeToGo to a partner site ...

HomeToGo SE Financial Statement Overview

Summary
Revenue growth and very high gross profit signal strong unit economics, but profitability remains weak with persistent negative EBIT and net income and a worsening net loss in 2025. Cash flow is the biggest drag: operating cash flow is negative in most years and free cash flow is consistently negative, indicating ongoing funding needs. Balance sheet strength is moderate with a sizable equity base, but higher debt in 2025 increases risk.
Income Statement
36
Negative
Balance Sheet
58
Neutral
Cash Flow
28
Negative
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Mar 2022
Income Statement
Total Revenue255.47M212.28M162.03M146.84M94.84M
Gross Profit203.56M199.22M145.76M134.64M90.50M
EBITDA-62.76M-5.93M-15.31M-44.63M-167.84M
Net Income-100.00M-30.80M-28.28M-53.50M-166.79M
Balance Sheet
Total Assets616.35M380.76M323.95M344.62M365.28M
Cash, Cash Equivalents and Short-Term Investments92.41M82.68M142.47M161.56M252.91M
Total Debt98.25M12.55M17.77M22.77M26.55M
Total Liabilities350.56M113.54M73.83M80.92M64.60M
Stockholders Equity230.81M234.37M250.12M263.70M300.69M
Cash Flow
Free Cash Flow-35.44M-9.77M-17.37M-40.77M-85.22M
Operating Cash Flow-34.03M939.00K-10.12M-36.35M-83.26M
Investing Cash Flow-95.60M-28.58M12.86M-621.00K-118.34M
Financing Cash Flow151.18M-10.57M-5.64M-5.25M317.09M

HomeToGo SE Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.62
Price Trends
50DMA
1.41
Negative
100DMA
1.47
Negative
200DMA
1.56
Negative
Market Momentum
MACD
-0.07
Positive
RSI
21.28
Positive
STOCH
2.24
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:HTG, the sentiment is Negative. The current price of 1.62 is above the 20-day moving average (MA) of 1.29, above the 50-day MA of 1.41, and above the 200-day MA of 1.56, indicating a bearish trend. The MACD of -0.07 indicates Positive momentum. The RSI at 21.28 is Positive, neither overbought nor oversold. The STOCH value of 2.24 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:HTG.

HomeToGo SE Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
€14.28M-7.86-6.18%4.87%-0.74%31.08%
65
Neutral
€101.99M7.1621.56%6.85%-0.48%-13.65%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
€65.68M40.009.29%90.24%289.96%
48
Neutral
€196.22M-2.68-35.92%18.27%-87.64%
45
Neutral
€32.27M-5.29183.09%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:HTG
HomeToGo SE
1.13
-0.56
-33.14%
DE:APM
Ad Pepper Media International NV
2.66
0.32
13.68%
DE:PU11
Social Chain AG
0.01
-0.01
-50.00%
DE:KA8
Klassik Radio AG
2.96
-0.38
-11.38%
DE:PAL
PANTAFLIX AG
0.95
-0.26
-21.25%
DE:EDL
Edel SE & Co. KGAA
4.76
0.94
24.51%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 21, 2026