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HomeToGo SE (DE:HTG)
XETRA:HTG
Germany Market

HomeToGo SE (HTG) AI Stock Analysis

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DE:HTG

HomeToGo SE

(XETRA:HTG)

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Neutral 48 (OpenAI - 4o)
Rating:48Neutral
Price Target:
€1.50
▼(-7.41% Downside)
The overall stock score of 48 reflects significant challenges in financial performance, particularly in profitability and cash flow management. While technical analysis shows some positive momentum, the valuation remains unattractive due to negative earnings. The lack of earnings call insights or corporate events further limits the potential for a higher score.
Positive Factors
Revenue Growth
Strong revenue growth indicates expanding market reach and product adoption, supporting long-term business sustainability.
Low Debt Levels
Minimal reliance on debt financing enhances financial stability and reduces risk, providing flexibility for future investments.
Gross Profit Margin
High gross profit margins reflect efficient cost management, which can support profitability improvements over time.
Negative Factors
Profitability Challenges
Ongoing profitability issues can hinder long-term growth and investor confidence, requiring strategic adjustments.
Cash Flow Inefficiencies
Inefficient cash flow management limits the company's ability to reinvest and grow, impacting financial health.
Negative Return on Equity
A negative ROE suggests inefficiency in using equity capital, which can deter potential investors and affect valuation.

HomeToGo SE (HTG) vs. iShares MSCI Germany ETF (EWG)

HomeToGo SE Business Overview & Revenue Model

Company DescriptionHomeToGo SE (HTG) is a leading global meta-search engine for vacation rentals, headquartered in Berlin, Germany. The company aggregates listings from various vacation rental providers and platforms, enabling users to search for and compare accommodations worldwide. HTG operates primarily in the travel and tourism sector, focusing on providing travelers with an extensive selection of rental properties ranging from apartments and cottages to villas and cabins. Its core services include facilitating easy access to vacation rental options and enhancing the booking experience through a user-friendly interface.
How the Company Makes MoneyHomeToGo SE generates revenue primarily through affiliate marketing and advertising partnerships. The company earns a commission for each booking made through its platform when users are directed to the partner rental sites. Additionally, HomeToGo may engage in performance marketing by charging partners for advertising placements on its site. Key revenue streams include commissions from bookings, fees from featured listings or enhanced visibility for property owners, and partnerships with major travel and rental companies that contribute to its comprehensive database of listings. The growth of the vacation rental market and strategic collaborations with various property owners and booking platforms also significantly contribute to HomeToGo's earnings.

HomeToGo SE Financial Statement Overview

Summary
HomeToGo SE demonstrates strong gross margins and a solid equity position, but faces challenges with profitability and cash flow generation. While revenue is growing, the company needs to address its operational inefficiencies to achieve sustainable profitability and improve cash flow metrics.
Income Statement
45
Neutral
HomeToGo SE shows a strong gross profit margin of over 90% consistently, indicating effective cost management relative to revenue. However, the company struggles with profitability, as evidenced by negative net profit margins and EBIT margins, reflecting ongoing losses. Revenue growth is positive but modest, suggesting limited expansion in market share.
Balance Sheet
50
Neutral
The company's debt-to-equity ratio is very low, indicating minimal leverage and a conservative capital structure. However, the return on equity is negative, highlighting inefficiencies in generating returns for shareholders. The equity ratio is healthy, suggesting a strong equity base relative to total assets.
Cash Flow
40
Negative
Operating cash flow is positive but low relative to net income, indicating challenges in converting revenue into cash. Free cash flow remains negative, although there is significant improvement in free cash flow growth. The free cash flow to net income ratio is negative, reflecting ongoing cash flow challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue236.81M212.28M162.03M146.84M94.84M65.86M
Gross Profit207.14M199.22M145.76M134.64M90.50M63.06M
EBITDA-801.00K-5.93M-15.31M-44.63M-167.84M-19.20M
Net Income-35.19M-30.80M-28.28M-53.50M-166.79M-133.56M
Balance Sheet
Total Assets696.63M380.76M323.95M344.62M365.28M104.80M
Cash, Cash Equivalents and Short-Term Investments117.52M82.68M142.47M161.56M252.91M36.42M
Total Debt71.88M12.55M17.77M22.77M26.55M53.93M
Total Liabilities345.53M113.54M73.83M80.92M64.60M81.94M
Stockholders Equity318.09M234.37M250.12M263.70M300.69M22.86M
Cash Flow
Free Cash Flow-27.41M-9.77M-17.37M-40.77M-85.22M-14.33M
Operating Cash Flow-17.35M939.00K-10.12M-36.35M-83.26M-11.31M
Investing Cash Flow-99.56M-28.58M12.86M-621.00K-118.34M-4.65M
Financing Cash Flow153.45M-10.57M-5.64M-5.25M317.09M41.45M

HomeToGo SE Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1.62
Price Trends
50DMA
1.54
Positive
100DMA
1.63
Negative
200DMA
1.63
Negative
Market Momentum
MACD
0.03
Negative
RSI
53.24
Neutral
STOCH
43.70
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:HTG, the sentiment is Neutral. The current price of 1.62 is above the 20-day moving average (MA) of 1.52, above the 50-day MA of 1.54, and below the 200-day MA of 1.63, indicating a neutral trend. The MACD of 0.03 indicates Negative momentum. The RSI at 53.24 is Neutral, neither overbought nor oversold. The STOCH value of 43.70 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for DE:HTG.

HomeToGo SE Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
€93.85M8.7718.72%6.85%-0.48%-13.65%
61
Neutral
€14.86M19.5817.66%4.87%-0.74%31.08%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
€66.17M28.769.61%90.24%289.96%
48
Neutral
€274.35M-6.01-16.04%18.27%-87.64%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:HTG
HomeToGo SE
1.58
-0.36
-18.56%
DE:APM
Ad Pepper Media International NV
2.68
0.70
35.35%
DE:PU11
Social Chain AG
0.01
-0.01
-50.00%
DE:KA8
Klassik Radio AG
3.08
-0.43
-12.25%
DE:PAL
PANTAFLIX AG
1.01
-0.16
-13.68%
DE:EDL
Edel SE & Co. KGAA
4.38
0.23
5.54%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 18, 2025