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HomeToGo SE (DE:HTG)
XETRA:HTG
Germany Market
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HomeToGo SE (HTG) AI Stock Analysis

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DE:HTG

HomeToGo SE

(XETRA:HTG)

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Neutral 43 (OpenAI - 4o)
Rating:43Neutral
Price Target:
€1.50
▲(4.17% Upside)
HomeToGo SE's stock score is primarily impacted by its financial performance and technical analysis. The company's strong gross margins and equity position are overshadowed by profitability and cash flow challenges. The bearish technical indicators further weigh down the score. Valuation concerns, highlighted by a negative P/E ratio, also contribute to the low score.
Positive Factors
Revenue Growth
Positive revenue growth indicates the company's ability to attract more users and partners, which is crucial for long-term sustainability in the competitive travel industry.
Gross Margin Strength
High gross margins reflect efficient cost management and pricing power, providing a buffer against market fluctuations and supporting long-term profitability.
Low Leverage
A low leverage ratio suggests financial stability and flexibility, allowing HomeToGo to invest in growth opportunities without significant debt burden.
Negative Factors
Profitability Challenges
Ongoing profitability challenges could hinder the company's ability to reinvest in its platform and compete effectively, impacting long-term growth.
Cash Flow Issues
Negative free cash flow indicates difficulties in generating cash from operations, which could limit strategic investments and operational flexibility.
Operational Inefficiencies
Operational inefficiencies reflected in negative ROE suggest challenges in resource utilization, potentially affecting shareholder value and long-term growth.

HomeToGo SE (HTG) vs. iShares MSCI Germany ETF (EWG)

HomeToGo SE Business Overview & Revenue Model

Company DescriptionHomeToGo SE (HTG) is a leading global meta-search engine for vacation rentals, headquartered in Berlin, Germany. The company aggregates listings from various vacation rental providers and platforms, enabling users to search for and compare accommodations worldwide. HTG operates primarily in the travel and tourism sector, focusing on providing travelers with an extensive selection of rental properties ranging from apartments and cottages to villas and cabins. Its core services include facilitating easy access to vacation rental options and enhancing the booking experience through a user-friendly interface.
How the Company Makes MoneyHomeToGo SE generates revenue primarily through affiliate marketing and advertising partnerships. The company earns a commission for each booking made through its platform when users are directed to the partner rental sites. Additionally, HomeToGo may engage in performance marketing by charging partners for advertising placements on its site. Key revenue streams include commissions from bookings, fees from featured listings or enhanced visibility for property owners, and partnerships with major travel and rental companies that contribute to its comprehensive database of listings. The growth of the vacation rental market and strategic collaborations with various property owners and booking platforms also significantly contribute to HomeToGo's earnings.

HomeToGo SE Financial Statement Overview

Summary
HomeToGo SE demonstrates strong gross margins and a solid equity position, but faces challenges with profitability and cash flow generation. While revenue is growing, the company needs to address its operational inefficiencies to achieve sustainable profitability and improve cash flow metrics.
Income Statement
45
Neutral
HomeToGo SE shows a strong gross profit margin of over 90% consistently, indicating effective cost management relative to revenue. However, the company struggles with profitability, as evidenced by negative net profit margins and EBIT margins, reflecting ongoing losses. Revenue growth is positive but modest, suggesting limited expansion in market share.
Balance Sheet
55
Neutral
The company's debt-to-equity ratio is very low, indicating minimal leverage and a conservative capital structure. However, the return on equity is negative, highlighting inefficiencies in generating returns for shareholders. The equity ratio is healthy, suggesting a strong equity base relative to total assets.
Cash Flow
40
Negative
Operating cash flow is positive but low relative to net income, indicating challenges in converting revenue into cash. Free cash flow remains negative, although there is significant improvement in free cash flow growth. The free cash flow to net income ratio is negative, reflecting ongoing cash flow challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue216.10M212.28M162.03M146.84M94.84M65.86M
Gross Profit201.57M199.22M145.76M134.64M90.50M63.06M
EBITDA-12.33M-5.93M-15.31M-44.63M-167.84M-19.20M
Net Income-42.76M-30.80M-28.28M-53.50M-166.79M-133.56M
Balance Sheet
Total Assets451.99M380.76M323.95M344.62M365.28M104.80M
Cash, Cash Equivalents and Short-Term Investments156.51M82.68M142.47M161.56M252.91M36.42M
Total Debt101.00K12.55M17.77M22.77M26.55M53.93M
Total Liabilities138.00M113.54M73.83M80.92M64.60M81.94M
Stockholders Equity281.46M234.37M250.12M263.70M300.69M22.86M
Cash Flow
Free Cash Flow-5.50M-9.77M-17.37M-40.77M-85.22M-14.33M
Operating Cash Flow6.30M939.00K-10.12M-36.35M-83.26M-11.31M
Investing Cash Flow-3.94M-28.58M12.86M-621.00K-118.34M-4.65M
Financing Cash Flow70.63M-10.57M-5.64M-5.25M317.09M41.45M

HomeToGo SE Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.44
Price Trends
50DMA
1.71
Negative
100DMA
1.65
Negative
200DMA
1.70
Negative
Market Momentum
MACD
-0.06
Positive
RSI
27.37
Positive
STOCH
21.61
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:HTG, the sentiment is Negative. The current price of 1.44 is below the 20-day moving average (MA) of 1.61, below the 50-day MA of 1.71, and below the 200-day MA of 1.70, indicating a bearish trend. The MACD of -0.06 indicates Positive momentum. The RSI at 27.37 is Positive, neither overbought nor oversold. The STOCH value of 21.61 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:HTG.

HomeToGo SE Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
€91.70M8.257.04%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
€75.06M36.238.40%34.60%2817.86%
43
Neutral
€266.54M-6.73-16.04%15.75%-30.81%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:HTG
HomeToGo SE
1.44
-0.69
-32.39%
DE:APM
Ad Pepper Media International NV
2.96
1.20
68.18%
DE:PU11
Social Chain AG
0.01
0.00
0.00%
DE:KA8
Klassik Radio AG
3.40
-0.22
-6.08%
DE:PAL
PANTAFLIX AG
1.12
-0.15
-11.81%
DE:EDL
Edel SE & Co. KGAA
4.26
-0.02
-0.47%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 01, 2025