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HomeToGo SE (DE:HTG)
XETRA:HTG
Germany Market

HomeToGo SE (HTG) AI Stock Analysis

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DE:HTG

HomeToGo SE

(XETRA:HTG)

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Neutral 48 (OpenAI - 5.2)
,
Neutral 48 (OpenAI - 5.2)
,
Neutral 48 (OpenAI - 5.2)
,
Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
€1.50
▼(-7.41% Downside)
Action:ReiteratedDate:03/21/26
The score is held back primarily by persistent losses and structurally negative free cash flow, alongside a bearish technical trend (below key moving averages with negative MACD). A low P/E provides some valuation support, but it is not enough to offset the financial and momentum risks.
Positive Factors
Sustained revenue growth with strong gross profit
HomeToGo shows multi-year top-line momentum and very high gross profit, indicating solid unit economics and market demand. Durable revenue growth provides a platform to scale fixed costs and improve operating leverage over time if management converts gross profit into positive operating income.
Marketplace aggregator business model
The aggregation model drives breadth of supply and user convenience, creating network effects and defensibility. Durable partnerships and referral/transaction monetization let HomeToGo monetize scale across channels and expand B2B SaaS offerings to accommodation partners for diversified, recurring revenue.
Sizable equity base provides balance-sheet support
A substantial equity base cushions ongoing losses and gives the company runway to invest in growth and product development without immediate insolvency risk. This structural buffer improves resilience while the business works to reach sustainable cash generation.
Negative Factors
Persistent negative EBIT and net income
Despite solid top-line and gross profit, operating profitability is consistently negative and the net loss widened in 2025. Structural inability so far to translate gross margins into positive operating income raises long-term sustainability concerns unless cost discipline or higher-margin revenue mix is achieved.
Consistently negative operating and free cash flow
Chronic negative operating and free cash flow means the business has not become self-funding and remains dependent on external capital. This constrains strategic flexibility, increases refinancing or dilution risk, and limits ability to invest counter-cyclically during travel demand shifts.
Notable step-up in total debt in 2025
A material increase in debt in 2025 raises leverage and servicing pressure at a time of negative cash flows. Higher debt reduces financial flexibility, heightens refinancing risk, and could force trade-offs between servicing liabilities and reinvesting in growth or product development.

HomeToGo SE (HTG) vs. iShares MSCI Germany ETF (EWG)

HomeToGo SE Business Overview & Revenue Model

Company DescriptionHomeToGo SE (HTG) is a leading global meta-search engine for vacation rentals, headquartered in Berlin, Germany. The company aggregates listings from various vacation rental providers and platforms, enabling users to search for and compare accommodations worldwide. HTG operates primarily in the travel and tourism sector, focusing on providing travelers with an extensive selection of rental properties ranging from apartments and cottages to villas and cabins. Its core services include facilitating easy access to vacation rental options and enhancing the booking experience through a user-friendly interface.
How the Company Makes MoneyHomeToGo primarily generates revenue from its vacation rental marketplace activities. A key revenue stream comes from monetizing user traffic through referral- and transaction-based models: when users click through from HomeToGo to a partner site to complete a booking, HomeToGo may earn referral revenue (e.g., cost-per-click and/or cost-per-acquisition arrangements), and when bookings are processed via booking-enabled flows, the company may earn a commission or other booking-related fees tied to the transaction value. HomeToGo also earns revenue through partnerships with vacation rental suppliers, online travel agencies, and property managers whose listings are distributed on the platform; commercial terms can include performance-based fees and other marketing/merchandising placements (specific partner names and exact terms: null). In addition, HomeToGo has expanded into B2B software and services for professional accommodation providers (e.g., technology that supports distribution, booking, and operational workflows), which can contribute subscription and/or service revenues (specific product names, pricing, and mix: null). Overall earnings are influenced by factors such as travel demand and seasonality, the breadth and quality of listing supply, conversion rates on partner and direct-booking paths, marketing efficiency, and the scale of its distribution and technology partnerships.

HomeToGo SE Financial Statement Overview

Summary
Revenue growth and very high gross profit signal strong unit economics, but profitability remains weak with persistent negative EBIT and net income and a worsening net loss in 2025. Cash flow is the biggest drag: operating cash flow is negative in most years and free cash flow is consistently negative, indicating ongoing funding needs. Balance sheet strength is moderate with a sizable equity base, but higher debt in 2025 increases risk.
Income Statement
36
Negative
Top-line momentum is solid, with revenue rising from 2023 to 2024 and further improving in 2025 (annual growth rates of ~10.3%, ~31.0%, and ~7.9%, respectively). Gross profit remains very high, indicating strong unit economics. However, profitability is the key weakness: EBIT and net income are negative across all periods provided, and 2025 shows a meaningful deterioration versus 2024 (net loss widening sharply). Overall, growth is evident, but the earnings profile remains pressured and volatile.
Balance Sheet
58
Neutral
The balance sheet is supported by a sizable equity base in recent years (2021–2025), which helps absorb ongoing losses. Leverage was very elevated in 2020, but improved materially in 2021–2024 as debt remained relatively low versus equity; 2025 shows a notable step-up in total debt, which increases financial risk. Returns on equity are consistently negative, reflecting continued losses and limited evidence yet of balance-sheet-driven value creation.
Cash Flow
28
Negative
Cash generation is a major concern. Operating cash flow is negative in most years (including 2025), and free cash flow is consistently negative across all periods shown, indicating the business has not yet become self-funding. 2024 showed a brief improvement in operating cash flow turning slightly positive, but that reversed in 2025 with a sizable outflow. While free cash flow loss narrowed in 2024 versus 2023, it worsened again in 2025, pointing to ongoing funding needs and execution risk.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Mar 2022
Income Statement
Total Revenue255.47M212.28M162.03M146.84M94.84M
Gross Profit203.56M199.22M145.76M134.64M90.50M
EBITDA-62.76M-5.93M-15.31M-44.63M-167.84M
Net Income-100.00M-30.80M-28.28M-53.50M-166.79M
Balance Sheet
Total Assets616.35M380.76M323.95M344.62M365.28M
Cash, Cash Equivalents and Short-Term Investments92.41M82.68M142.47M161.56M252.91M
Total Debt98.25M12.55M17.77M22.77M26.55M
Total Liabilities350.56M113.54M73.83M80.92M64.60M
Stockholders Equity230.81M234.37M250.12M263.70M300.69M
Cash Flow
Free Cash Flow-35.44M-9.77M-17.37M-40.77M-85.22M
Operating Cash Flow-34.03M939.00K-10.12M-36.35M-83.26M
Investing Cash Flow-95.60M-28.58M12.86M-621.00K-118.34M
Financing Cash Flow151.18M-10.57M-5.64M-5.25M317.09M

HomeToGo SE Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.62
Price Trends
50DMA
1.48
Negative
100DMA
1.50
Negative
200DMA
1.57
Negative
Market Momentum
MACD
-0.04
Positive
RSI
27.63
Positive
STOCH
20.01
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:HTG, the sentiment is Negative. The current price of 1.62 is above the 20-day moving average (MA) of 1.39, above the 50-day MA of 1.48, and above the 200-day MA of 1.57, indicating a bearish trend. The MACD of -0.04 indicates Positive momentum. The RSI at 27.63 is Positive, neither overbought nor oversold. The STOCH value of 20.01 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:HTG.

HomeToGo SE Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
€14.86M-7.8629.87%4.87%-0.74%31.08%
65
Neutral
€121.06M7.1621.56%6.85%-0.48%-13.65%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
€66.66M40.009.29%90.24%289.96%
48
Neutral
€223.13M2.51-12.60%18.27%-87.64%
45
Neutral
€31.25M-5.29183.09%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:HTG
HomeToGo SE
1.29
-0.52
-28.61%
DE:APM
Ad Pepper Media International NV
2.70
0.14
5.47%
DE:PU11
Social Chain AG
0.01
0.00
0.00%
DE:KA8
Klassik Radio AG
3.08
-0.45
-12.75%
DE:PAL
PANTAFLIX AG
0.92
-0.30
-25.00%
DE:EDL
Edel SE & Co. KGAA
5.65
1.13
25.00%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 21, 2026