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Cliq Digital AG (DE:CLIQ)
XETRA:CLIQ

Cliq Digital AG (CLIQ) AI Stock Analysis

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DE:CLIQ

Cliq Digital AG

(XETRA:CLIQ)

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Neutral 49 (OpenAI - 5.2)
Rating:49Neutral
Price Target:
€2.50
▲(82.48% Upside)
Action:ReiteratedDate:03/13/26
The score is held back primarily by sharply deteriorated operating performance (revenue contraction and ongoing net losses), despite support from a low-debt balance sheet and improved 2025 cash flow. Technically, momentum has improved in the short term but looks stretched, and valuation is constrained by negative earnings with only partial support from the dividend yield.
Positive Factors
Low leverage / strong balance sheet
A very low-debt capital structure provides durable financial flexibility: it supports continued investment in marketing or product, cushions operating losses, and reduces refinancing risk. That conservatism gives the company runway to stabilize operations without urgent external funding.
Negative Factors
Sharp revenue contraction
Sustained, material revenue declines weaken scale economics and erode the fixed-cost absorption that subscription bundles rely on. Over 2-6 months this trend can continue to pressure margins, reduce marketing ROI, and make recovering profitable unit economics harder without clear demand drivers changing.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage / strong balance sheet
A very low-debt capital structure provides durable financial flexibility: it supports continued investment in marketing or product, cushions operating losses, and reduces refinancing risk. That conservatism gives the company runway to stabilize operations without urgent external funding.
Read all positive factors

Cliq Digital AG (CLIQ) vs. iShares MSCI Germany ETF (EWG)

Cliq Digital AG Business Overview & Revenue Model

Company Description
Cliq Digital AG, a streaming provider, engages in the performance marketing of mass market entertainment products. The company offers its members access to movies, series, music, audiobooks, sports, and games. It also provides digital marketing, o...
How the Company Makes Money
Cliq Digital primarily makes money from recurring subscription fees paid by end users for access to its digital entertainment bundles. The core revenue stream is direct-to-consumer (D2C) subscription revenue, where customers sign up through Cliq D...

Cliq Digital AG Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Apr 30, 2026
Earnings Call Sentiment Negative
The earnings call highlighted significant challenges due to new payment processing regulations, impacting sales, customer acquisition, and overall financial outlook. Despite improved profitability and cash position, the inability to process payments effectively and the withdrawal of the 2025 outlook overshadowed the positives.
Positive Updates
Improved Profitability and Cost Management
EBITDA increased by over 30% to EUR 6.5 million with the EBITDA margin reaching 7%, up from 3% in the prior year first half. Customer acquisition costs were halved from EUR 54 million to EUR 27 million. Operating free cash flow increased significantly from EUR 2.1 million in Q1 to EUR 6.8 million in Q2.
Negative Updates
Payment Processing Challenges
New policies by card schemes and acquiring banks are significantly impacting business operations, restricting new customer acquisition and limiting payment processing for existing customers. This issue is expected to have a material adverse effect on sales and EBITDA for the remainder of 2025.
Read all updates
Q2-2025 Updates
Negative
Improved Profitability and Cost Management
EBITDA increased by over 30% to EUR 6.5 million with the EBITDA margin reaching 7%, up from 3% in the prior year first half. Customer acquisition costs were halved from EUR 54 million to EUR 27 million. Operating free cash flow increased significantly from EUR 2.1 million in Q1 to EUR 6.8 million in Q2.
Read all positive updates
Company Guidance
During the earnings call for Cliq Group's Second Quarter 2025, the company announced the withdrawal of its 2025 outlook due to significant disruptions in the global digital payments ecosystem. New regulatory standards introduced by card schemes and acquiring banks have severely impacted their ability to acquire new customers and process payments for existing ones, leading to an anticipated negative impact on sales, EBITDA, and the customer base's lifetime value. Despite these challenges, the company reported an increase in EBITDA by over 30% to EUR 6.5 million, with an improved EBITDA margin of 7%. However, group sales declined to EUR 98 million from EUR 141 million in the first half of 2024, and the customer base dropped to 600,000. Operating free cash flow improved significantly, reaching EUR 6.8 million in Q2, and the net cash position increased to EUR 20 million. The company is exploring alternative payment methods and engaging with partners to mitigate the impact of the regulatory changes.

Cliq Digital AG Financial Statement Overview

Summary
Overall fundamentals are mixed: the income statement is weak with steep revenue declines and continued net losses (low income statement score), partly offset by a strong, low-leverage balance sheet and a 2025 rebound in operating and free cash flow. The key risk is that profitability has not stabilized despite improved cash generation.
Income Statement
36
Negative
Balance Sheet
72
Positive
Cash Flow
63
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue199.89M131.90M243.02M326.36M276.06M149.98M
Gross Profit23.56M-7.87M45.67M84.64M74.76M96.11M
EBITDA16.66M45.91M-12.69M50.04M45.20M27.45M
Net Income-27.34M-12.40M-27.85M31.84M29.05M17.82M
Balance Sheet
Total Assets94.00M74.00M98.14M154.68M135.10M96.27M
Cash, Cash Equivalents and Short-Term Investments19.99M30.80M11.92M15.74M16.80M7.30M
Total Debt3.07M1.85M3.64M4.32M11.75M8.53M
Total Liabilities20.66M13.17M27.03M51.59M53.79M36.71M
Stockholders Equity73.33M60.90M71.20M103.18M81.37M59.53M
Cash Flow
Free Cash Flow17.35M22.53M3.47M19.68M14.24M17.48M
Operating Cash Flow17.38M22.64M8.75M30.39M23.80M20.77M
Investing Cash Flow-2.77M-2.10M-5.28M-11.76M-8.40M-4.79M
Financing Cash Flow-3.42M-1.67M-7.15M-12.79M-7.70M-14.60M

Cliq Digital AG Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.37
Price Trends
50DMA
1.96
Positive
100DMA
1.83
Positive
200DMA
2.69
Positive
Market Momentum
MACD
0.29
Negative
RSI
70.65
Negative
STOCH
85.62
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:CLIQ, the sentiment is Positive. The current price of 1.37 is below the 20-day moving average (MA) of 2.45, below the 50-day MA of 1.96, and below the 200-day MA of 2.69, indicating a bullish trend. The MACD of 0.29 indicates Negative momentum. The RSI at 70.65 is Negative, neither overbought nor oversold. The STOCH value of 85.62 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:CLIQ.

Cliq Digital AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
€14.57M-7.8629.87%4.87%-0.74%31.08%
65
Neutral
€101.99M3.1021.56%6.85%-0.48%-13.65%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
€67.65M40.009.29%90.24%289.96%
49
Neutral
€17.09M-0.37-18.27%5.87%
45
Neutral
€32.27M-5.29183.09%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:CLIQ
Cliq Digital AG
2.92
-2.85
-49.39%
DE:APM
Ad Pepper Media International NV
2.74
0.24
9.60%
DE:LOU
DE Deutsche Entertainment
3.44
-0.86
-20.00%
DE:KA8
Klassik Radio AG
3.02
-0.41
-11.95%
DE:PAL
PANTAFLIX AG
0.95
-0.22
-19.23%
DE:EDL
Edel SE & Co. KGAA
4.76
0.77
19.21%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 13, 2026