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Cliq Digital AG (DE:CLIQ)
:CLIQ
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Cliq Digital AG
(XETRA:CLIQ)
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Rating:54Neutral
Price Target:
€3.00
▲(14.50% Upside)
Cliq Digital AG faces significant challenges, primarily due to new payment processing regulations impacting sales and customer acquisition. While the company has shown resilience in its cash position and improved profitability, the negative financial performance in 2024 and bearish technical indicators weigh heavily on the stock's outlook. The withdrawal of the 2025 outlook adds further uncertainty, making recovery efforts critical for future performance.
Cliq Digital AG (CLIQ) vs. iShares MSCI Germany ETF (EWG)
Market Cap
€17.01M
Dividend Yield3.06%
Average Volume (3M)7.49K
Price to Earnings (P/E)0.9
Beta (1Y)0.07
Revenue GrowthN/A
EPS GrowthN/A
CountryDE
Employees116
SectorCommunication Services
Sector Strength97
IndustryEntertainment
Share Statistics
EPS (TTM)0.09
Shares Outstanding6,508,714
10 Day Avg. Volume4,982
30 Day Avg. Volume7,492
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)N/A
P/FCF RatioN/A
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€3.00Price Target Upside14.50% Upside
Rating ConsensusHold
Number of Analyst Covering0
Cliq Digital AG Business Overview & Revenue Model
Company DescriptionCliq Digital AG, a streaming provider, engages in the performance marketing of mass market entertainment products. The company offers its members access to movies, series, music, audiobooks, sports, and games. It also provides digital marketing, offering products to the mass market. The company operates in approximately 30 countries. Cliq Digital AG is a strategic business partner for networks and content producers, as well as for publishers and payment service providers. The company was formerly known as Bob Mobile AG. Cliq Digital AG was founded in 2003 and is headquartered in Düsseldorf, Germany and has offices in Amsterdam, London, Paris, Barcelona, Toronto, and Florida.
How the Company Makes MoneyCliq Digital AG generates revenue primarily through subscription-based models, offering consumers access to a variety of digital content bundles. These bundles include music, movies, games, and other entertainment services, which are marketed and sold to end-users via direct marketing channels. The company partners with telecom operators, media companies, and other distribution platforms to expand its reach and facilitate content delivery. Another significant revenue stream is its direct-to-consumer sales, where customers subscribe to services directly through Cliq's own online platforms. Additionally, the company benefits from strategic partnerships that enhance its content offerings and distribution capabilities, contributing to its overall financial performance.
Cliq Digital AG Earnings Call Summary
Earnings Call Date:Aug 07, 2025
(Q2-2025)
| % Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Negative
The earnings call highlighted significant challenges due to new payment processing regulations, impacting sales, customer acquisition, and overall financial outlook. Despite improved profitability and cash position, the inability to process payments effectively and the withdrawal of the 2025 outlook overshadowed the positives.Q2-2025 Updates
Positive Updates
Improved Profitability and Cost Management
EBITDA increased by over 30% to EUR 6.5 million with the EBITDA margin reaching 7%, up from 3% in the prior year first half. Customer acquisition costs were halved from EUR 54 million to EUR 27 million. Operating free cash flow increased significantly from EUR 2.1 million in Q1 to EUR 6.8 million in Q2.
Resilient Cash Position
Net cash position reached EUR 20 million, up from EUR 13.6 million at the end of March, providing a solid foundation for the second half of the year. The company's balance sheet remains robust and well-capitalized with no bank borrowings.
Negative Updates
Payment Processing Challenges
New policies by card schemes and acquiring banks are significantly impacting business operations, restricting new customer acquisition and limiting payment processing for existing customers. This issue is expected to have a material adverse effect on sales and EBITDA for the remainder of 2025.
Decline in Sales and Customer Base
Group sales declined to EUR 98 million from EUR 141 million in the first half of 2024. The customer base dropped to 600,000 as of the end of June, down from 800,000 at the end of the first quarter.
Withdrawing 2025 Outlook
Due to increased uncertainty and inability to assess the full financial implications of payment processing issues, the company withdrew its previously communicated outlook for 2025.
Impact on Lifetime Value and Balance Sheet
Lifetime value of the customer base softened to EUR 72, down from EUR 80 in the first 6 months of 2024. The recent developments in the payment ecosystem are likely to negatively affect future contract costs and off-balance sheet operational indicators.
Company Guidance
During the earnings call for Cliq Group's Second Quarter 2025, the company announced the withdrawal of its 2025 outlook due to significant disruptions in the global digital payments ecosystem. New regulatory standards introduced by card schemes and acquiring banks have severely impacted their ability to acquire new customers and process payments for existing ones, leading to an anticipated negative impact on sales, EBITDA, and the customer base's lifetime value. Despite these challenges, the company reported an increase in EBITDA by over 30% to EUR 6.5 million, with an improved EBITDA margin of 7%. However, group sales declined to EUR 98 million from EUR 141 million in the first half of 2024, and the customer base dropped to 600,000. Operating free cash flow improved significantly, reaching EUR 6.8 million in Q2, and the net cash position increased to EUR 20 million. The company is exploring alternative payment methods and engaging with partners to mitigate the impact of the regulatory changes.Cliq Digital AG Financial Statement Overview
Summary
Cliq Digital AG's financial performance has been mixed. While the company showed strong growth in previous years, 2024 marked a significant downturn with negative earnings and reduced cash flows. The balance sheet remains relatively robust, but recent financial challenges highlight potential liquidity risks.Income Statement
The income statement shows a mixed performance. Revenue declined significantly in 2024 compared to previous years, with a negative EBIT and EBITDA, resulting in a negative net income. However, the company demonstrated strong revenue growth in earlier years, with a peak in 2023. The gross profit margin remained relatively stable prior to 2024, indicating efficient cost management until the recent downturn.65
Positive
Balance Sheet
The balance sheet is relatively strong with a high equity ratio, indicating financial stability. The debt-to-equity ratio is low, suggesting low leverage and reduced risk. However, the decline in stockholders' equity in 2024 is a concern, reflecting the recent losses. Overall, the company's historical balance sheet metrics reflect a solid financial position prior to 2024.75
Positive
Cash Flow
The cash flow statement indicates a decline in free cash flow in 2024, which aligns with the company's recent financial challenges. Operating cash flow has decreased but remains positive, indicating some operational efficiency. However, the decrease in free cash flow growth and the negative trends in recent periods highlight potential liquidity risks.60
Neutral
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 199.89M | 243.02M | 326.36M | 276.06M | 149.98M | 106.95M |
| Gross Profit | 23.56M | 45.67M | 84.64M | 74.76M | 96.11M | 67.29M |
| EBITDA | 16.76M | -12.69M | 50.04M | 45.20M | 27.45M | 15.64M |
| Net Income | -27.34M | -27.85M | 31.84M | 29.05M | 17.82M | 7.16M |
Balance Sheet | ||||||
| Total Assets | 94.00M | 98.14M | 154.68M | 135.10M | 96.27M | 76.97M |
| Cash, Cash Equivalents and Short-Term Investments | 19.99M | 11.92M | 15.74M | 16.80M | 7.30M | 4.91M |
| Total Debt | 3.07M | 3.64M | 4.32M | 11.75M | 8.53M | 5.75M |
| Total Liabilities | 20.66M | 27.03M | 51.59M | 53.79M | 36.71M | 21.32M |
| Stockholders Equity | 73.33M | 71.20M | 103.18M | 81.37M | 59.53M | 50.81M |
Cash Flow | ||||||
| Free Cash Flow | 17.35M | 3.47M | 19.68M | 14.24M | 17.48M | 14.10M |
| Operating Cash Flow | 17.38M | 8.75M | 30.39M | 23.80M | 20.77M | 14.80M |
| Investing Cash Flow | -2.77M | -5.28M | -11.76M | -8.40M | -4.79M | -696.00K |
| Financing Cash Flow | -3.42M | -7.15M | -12.79M | -7.70M | -14.60M | -3.60M |
Cliq Digital AG Technical Analysis
Negative
2.62
Price Trends
3.39
Negative
4.48
Negative
4.83
Negative
Market Momentum
-0.22
Negative
38.98
Neutral
37.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:CLIQ, the sentiment is Negative. The current price of 2.62 is below the 20-day moving average (MA) of 2.76, below the 50-day MA of 3.39, and below the 200-day MA of 4.83, indicating a bearish trend. The MACD of -0.22 indicates Negative momentum. The RSI at 38.98 is Neutral, neither overbought nor oversold. The STOCH value of 37.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:CLIQ.
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.