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Cliq Digital AG (DE:CLIQ)
:CLIQ
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Cliq Digital AG (CLIQ) AI Stock Analysis

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DE:CLIQ

Cliq Digital AG

(XETRA:CLIQ)

Rating:52Neutral
Price Target:
€3.00
▲(5.63% Upside)
Cliq Digital AG faces significant challenges, primarily driven by recent financial performance downturns and operational disruptions highlighted in the earnings call. Technical analysis indicates bearish momentum, and valuation metrics are concerning with a negative P/E ratio. Despite some positive aspects like a strong balance sheet and improved EBITDA margin, the overall outlook remains cautious.

Cliq Digital AG (CLIQ) vs. iShares MSCI Germany ETF (EWG)

Cliq Digital AG Business Overview & Revenue Model

Company DescriptionCliq Digital AG (CLIQ) is a leading provider of digital entertainment services, offering a wide range of content including music, movies, games, and software applications. The company specializes in delivering high-quality streaming services and media content to consumers across various digital platforms. With a strong focus on innovation and customer satisfaction, Cliq Digital AG operates predominantly in the technology and entertainment sectors, providing tailored content packages to meet diverse consumer preferences.
How the Company Makes MoneyCliq Digital AG generates revenue primarily through subscription-based models, offering consumers access to a variety of digital content bundles. These bundles include music, movies, games, and other entertainment services, which are marketed and sold to end-users via direct marketing channels. The company partners with telecom operators, media companies, and other distribution platforms to expand its reach and facilitate content delivery. Another significant revenue stream is its direct-to-consumer sales, where customers subscribe to services directly through Cliq's own online platforms. Additionally, the company benefits from strategic partnerships that enhance its content offerings and distribution capabilities, contributing to its overall financial performance.

Cliq Digital AG Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: -14.20%|
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Negative
The earnings call highlighted significant operational challenges due to changes in the payment ecosystem impacting customer acquisition and sales. Despite improvements in EBITDA margin and efficient cost control measures, the inability to process payments and the withdrawal of financial guidance overshadowed these positives.
Q2-2025 Updates
Positive Updates
EBITDA Margin Growth
EBITDA increased by over 30% to EUR 6.5 million with the EBITDA margin reaching 7%, up from 3% in the prior year first half.
Cost Control and Cash Generation
Operating free cash flow increased significantly from EUR 2.1 million in Q1 to EUR 6.8 million in Q2 due to reduced customer acquisition costs and tight operational cost control.
Improved Marketing Efficiency
Marketing cost ratio improved as customer acquisition costs were reduced by 20% quarter-on-quarter, with the cost per acquisition lowered to adhere to the profitability-first strategy.
Negative Updates
Payment Processing Issues
Significant disruptions in payment processing due to new standards by card schemes and acquiring banks, affecting new customer acquisition and existing customer payments.
Sales Decline
Group sales declined to EUR 98 million from EUR 141 million in the first half of 2024, with customer base dropping to 600,000 from 800,000 in the first quarter.
Guidance Withdrawal
Due to the inability to assess the financial implications of the payment issues, the previously communicated outlook for 2025 was withdrawn.
Share Repurchase Plan Halted
Dylan Media decided not to support the share buyback due to the need to preserve liquidity amidst uncertain business conditions.
Company Guidance
During Cliq Group's earnings call for Q2 2025, the company withdrew its previous outlook for the year due to significant disruptions in the global digital payments ecosystem. These disruptions, driven by new regulations from card schemes and acquiring banks, have materially impacted Cliq's ability to acquire new customers and process payments for existing ones. As a result, the company anticipates a negative impact on sales and EBITDA throughout the remainder of 2025. Despite a decline in group sales to EUR 98 million, down from EUR 141 million in H1 2024, Cliq maintained profitability by halving customer acquisition costs from EUR 54 million to EUR 27 million and increasing EBITDA by over 30% to EUR 6.5 million. The EBITDA margin improved to 7%, up from 3% in the prior year. Cliq also reduced its headcount from 132 to 109, reflecting ongoing cost streamlining efforts. The company's cash position strengthened, with net cash reaching EUR 20 million by the end of June, up from EUR 13.6 million at the end of March. Despite these financial challenges, Cliq remains focused on adapting to the evolving regulatory landscape and maintaining profitability.

Cliq Digital AG Financial Statement Overview

Summary
Cliq Digital AG's financial performance reflects a mixed picture. The company has experienced significant downturns in 2024, with negative net income and reduced cash flows. The balance sheet remains relatively robust with a high equity ratio and low leverage, providing a foundation for potential recovery.
Income Statement
65
Positive
The income statement shows a mixed performance. Revenue declined significantly in 2024 compared to previous years, with a negative EBIT and EBITDA, resulting in a negative net income. However, the company demonstrated strong revenue growth in earlier years, with a peak in 2023. The gross profit margin remained relatively stable prior to 2024, indicating efficient cost management until the recent downturn.
Balance Sheet
75
Positive
The balance sheet is relatively strong with a high equity ratio, indicating financial stability. The debt-to-equity ratio is low, suggesting low leverage and reduced risk. However, the decline in stockholders' equity in 2024 is a concern, reflecting the recent losses. Overall, the company's historical balance sheet metrics reflect a solid financial position prior to 2024.
Cash Flow
60
Neutral
The cash flow statement indicates a decline in free cash flow in 2024, which aligns with the company's recent financial challenges. Operating cash flow has decreased but remains positive, indicating some operational efficiency. However, the decrease in free cash flow growth and the negative trends in recent periods highlight potential liquidity risks.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue243.02M326.36M276.06M149.98M106.95M
Gross Profit45.67M84.64M74.76M96.11M67.29M
EBITDA-12.69M50.04M45.20M27.45M15.64M
Net Income-27.85M31.84M29.05M17.82M7.16M
Balance Sheet
Total Assets98.14M154.68M135.10M96.27M76.97M
Cash, Cash Equivalents and Short-Term Investments11.92M15.74M16.80M7.30M4.91M
Total Debt3.64M4.32M11.75M8.53M5.75M
Total Liabilities27.03M51.59M53.79M36.71M21.32M
Stockholders Equity71.20M103.18M81.37M59.53M50.81M
Cash Flow
Free Cash Flow3.47M19.68M14.24M17.48M14.10M
Operating Cash Flow8.75M30.39M23.80M20.77M14.80M
Investing Cash Flow-5.28M-11.76M-8.40M-4.79M-696.00K
Financing Cash Flow-7.15M-12.79M-7.70M-14.60M-3.60M

Cliq Digital AG Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.84
Price Trends
50DMA
5.34
Negative
100DMA
5.64
Negative
200DMA
5.23
Negative
Market Momentum
MACD
-0.55
Positive
RSI
7.79
Positive
STOCH
10.66
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:CLIQ, the sentiment is Negative. The current price of 2.84 is below the 20-day moving average (MA) of 5.02, below the 50-day MA of 5.34, and below the 200-day MA of 5.23, indicating a bearish trend. The MACD of -0.55 indicates Positive momentum. The RSI at 7.79 is Positive, neither overbought nor oversold. The STOCH value of 10.66 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:CLIQ.

Cliq Digital AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (58)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
€79.50M
67
Neutral
€88.28M7.9421.57%7.28%-7.73%-9.17%
58
Neutral
€124.13M0.35-10.80%4.35%11.64%-8.53%
52
Neutral
€18.44M0.91-31.39%1.41%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:CLIQ
Cliq Digital AG
2.91
-3.41
-53.96%
DE:APM
Ad Pepper Media International NV
3.22
1.28
65.98%
DE:EDL
Edel SE & Co. KGAA
4.12
0.40
10.75%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 12, 2025