Creative Realities (CREX)
NASDAQ:CREX
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Creative Realities
(NASDAQ:CREX)
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Rating:49Neutral
Price Target:
$3.50
▲(14.01% Upside)
Action:ReiteratedDate:04/14/26
The score is held down primarily by weak financial performance: deteriorated TTM profitability, negative operating/free cash flow, and higher leverage. Offsetting factors include a constructive technical uptrend and a more optimistic earnings outlook tied to acquisition-driven scale, ARR growth, and targeted synergies, while valuation remains constrained by losses.
Positive Factors
Recurring revenue (ARR) growth
A 63% ARR increase to $20.1M and $4.1M more SaaS under contract materially strengthens recurring revenue mix. Durable ARR reduces revenue lumpy-ness from hardware projects, improves multi-period revenue visibility and supports margin and cash-flow conversion as SaaS scales.
Negative Factors
Elevated leverage from acquisition financing
Leverage rose sharply post-acquisition, increasing interest and refinancing risk. Higher net debt relative to modest equity compresses financial flexibility, raises required free cash flow to delever, and leaves less buffer for execution hiccups while interest costs pressure operating cash flow.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring revenue (ARR) growth
A 63% ARR increase to $20.1M and $4.1M more SaaS under contract materially strengthens recurring revenue mix. Durable ARR reduces revenue lumpy-ness from hardware projects, improves multi-period revenue visibility and supports margin and cash-flow conversion as SaaS scales.
Read all positive factors
Creative Realities (CREX) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$38.60M
Dividend YieldN/A
Average Volume (3M)26.86K
Price to Earnings (P/E)―
Beta (1Y)1.09
Revenue Growth-18.37%
EPS Growth-1304.71%
CountryUS
Employees146
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)-0.14
Shares Outstanding10,518,932
10 Day Avg. Volume15,961
30 Day Avg. Volume26,857
Financial Highlights & Ratios
PEG Ratio-0.02
Price to Book (P/B)0.00
Price to Sales (P/S)0.48
P/FCF Ratio-3.40
Enterprise Value/Market Cap1.74
Enterprise Value/Revenue1.18
Enterprise Value/Gross Profit2.62
Enterprise Value/Ebitda-77.33
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.31
Revenue Forecast (FY)$105.75M
Creative Realities Business Overview & Revenue Model
Company Description
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and organizations in the United States and internationally. Its technology an...
How the Company Makes Money
Creative Realities makes money primarily by selling and supporting digital signage and experiential technology solutions for multi-site enterprise customers. Revenue is generally generated through: (1) Software and subscriptions: fees for access t...
Creative Realities Earnings Call Summary
Earnings Call Date:Apr 14, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:May 18, 2026
Earnings Call Sentiment Positive
The call presents a predominantly positive operational and financial trajectory driven by the transformative CDM acquisition: revenue more than doubled in Q4, adjusted EBITDA improved materially, ARR and SaaS contracts expanded, and management highlighted significant new contracts and a strengthened leadership team. Offsetting risks include substantially higher debt from acquisition financing, elevated G&A and one-time integration costs, constrained near-term cash balances, weather- and contract-driven timing delays that pushed roughly $4M of revenue into later quarters, and some expected RFPs that have not yet appeared. Management projects meaningful synergies (target $10M) and a path to >$100M revenue in 2026 with mid-teens to >20% adjusted EBITDA margins when synergies are fully realized.Positive Updates
Quarterly Revenue Surge
Q4 revenue of $23.9M vs $11.0M in prior-year quarter, an increase of approximately +117%, with $13.6M attributable to the November CDM acquisition.
Negative Updates
Increased Leverage from Acquisition Financing
Gross debt rose to ~$43.3M (net $41.7M) at Dec 31 from ~$13M at the start of 2025, driven by financing for the CDM transaction (including a $36M term loan and $30M convertible preferred equity), increasing near-term leverage and interest obligations.
Read all updates
Q4-2025 Updates
Positive
Negative
Quarterly Revenue Surge
Q4 revenue of $23.9M vs $11.0M in prior-year quarter, an increase of approximately +117%, with $13.6M attributable to the November CDM acquisition.
Read all positive updates
Company Guidance
Management reiterated that it expects total company revenue to exceed $100 million in 2026 with adjusted EBITDA margin in the mid‑teens for the year, rising to above 20% once at least $10 million of annualized synergies (currently >60% achieved) are fully realized, and said adjusted EBITDA, ARR and free cash flow should increase to allow debt paydown. Key metrics discussed: Q4 revenue was $23.9M (vs. $11.0M YA) including $13.6M from CDM, Q4 gross profit $11.5M and consolidated gross margin 47.9% (hardware $6.6M, service $17.3M; hardware GM 28%, service GM 55.7%), adjusted EBITDA $5.2M (Q4), operating income ≈ $0.5M, net loss $1.9M (−$0.19/sh), ARR $20.1M at 12/31 (up from $12.3M in Q3) with $4.1M of SaaS under contract to add, cash ≈ $1.6M, gross/net debt ≈ $43.3M/$41.7M (includes $36M term loan and $30M convertible preferred), and expected interest expense of roughly $0.5–0.75M per quarter; management also noted weather delayed $4M+ of Q1 revenue into Q2 and that Q4 is typically the largest media quarter.Creative Realities Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
34
Negative
Cash Flow
29
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 57.23M | 50.85M | 45.17M | 43.35M | 18.44M |
| Gross Profit | 25.71M | 24.01M | 22.18M | 17.74M | 8.36M |
| EBITDA | -8.87M | 2.45M | 3.36M | 7.53M | 2.42M |
| Net Income | -8.28M | -3.51M | -2.94M | 1.88M | 232.00K |
Balance Sheet | |||||
| Total Assets | 151.04M | 65.21M | 70.78M | 66.02M | 22.88M |
| Cash, Cash Equivalents and Short-Term Investments | 1.56M | 1.04M | 2.91M | 1.63M | 2.88M |
| Total Debt | 28.34M | 13.97M | 14.56M | 19.16M | 7.53M |
| Total Liabilities | 101.85M | 39.75M | 41.95M | 40.44M | 14.15M |
| Stockholders Equity | 21.50M | 25.46M | 28.83M | 25.58M | 8.73M |
Cash Flow | |||||
| Free Cash Flow | -8.06M | 580.00K | 1.14M | -5.00M | -688.00K |
| Operating Cash Flow | -7.75M | 3.38M | 5.17M | -708.00K | 471.00K |
| Investing Cash Flow | -40.48M | -2.80M | -4.03M | -21.48M | -1.16M |
| Financing Cash Flow | 48.74M | -2.45M | 137.00K | 20.93M | 1.75M |
Creative Realities Technical Analysis
Positive
3.07
Price Trends
3.45
Positive
3.21
Positive
2.95
Positive
Market Momentum
0.03
Negative
67.47
Neutral
70.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CREX, the sentiment is Positive. The current price of 3.07 is below the 20-day moving average (MA) of 3.54, below the 50-day MA of 3.45, and above the 200-day MA of 2.95, indicating a bullish trend. The MACD of 0.03 indicates Negative momentum. The RSI at 67.47 is Neutral, neither overbought nor oversold. The STOCH value of 70.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CREX.
Creative Realities Risk Analysis
Creative Realities disclosed 46 risk factors in its most recent earnings report. Creative Realities reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Creative Realities Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
49 Neutral | $38.60M | -3.31 | -35.75% | ― | -18.37% | -1304.71% | |
44 Neutral | $5.46M | -0.04 | -73.89% | ― | -48.75% | -6.62% | |
43 Neutral | $21.64M | -0.46 | -112.49% | ― | 347.74% | 84.88% | |
43 Neutral | $14.93M | -2.07 | -147.57% | ― | ― | ― |
* Technology Sector Average
CREX
Creative Realities
3.85
2.46
176.98%
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Creative Realities Corporate Events
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Creative Realities Repurchases Warrant to Reduce Share Dilution
Positive
Feb 18, 2026
On February 16–17, 2026, Creative Realities, Inc. entered into and closed a warrant repurchase agreement with Slipstream Communications, LLC, buying back for $200,000 a warrant that had been exercisable for up to 1,731,499 shares of its comm...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.