Creative Realities (CREX)
NASDAQ:CREX
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Creative Realities
(NASDAQ:CREX)
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Rating:54Neutral
Price Target:
$3.50
▲(14.01% Upside)
Action:ReiteratedDate:01/08/26
The score is held back primarily by weak financial performance (declining revenue, negative margins, negative operating cash flow). Technicals provide support with price above key moving averages, but momentum is nearing stretched levels. The earnings call adds moderate optimism due to the transformative CDM acquisition and synergy targets, while valuation remains pressured due to losses (negative P/E) and no dividend support.
Positive Factors
Scale via CDM acquisition
Buying Cineplex Digital Media materially increases company scale, expanding revenue base and customer footprint. Doubling size supports fixed-cost absorption, improves negotiating leverage with suppliers and advertisers, and makes the stated $10M synergy target a meaningful driver of sustainable margin expansion.
Negative Factors
Declining revenue and ARR
Falling revenue and ARR reduce base-level cash generation and weaken monetization of installed systems. Sustained declines shrink scale benefits, make hitting post-acquisition >$100M revenue targets harder, and increase reliance on new large customer wins to restore recurring revenue and predictable margins.
Read all positive and negative factors
Positive Factors
Negative Factors
Scale via CDM acquisition
Buying Cineplex Digital Media materially increases company scale, expanding revenue base and customer footprint. Doubling size supports fixed-cost absorption, improves negotiating leverage with suppliers and advertisers, and makes the stated $10M synergy target a meaningful driver of sustainable margin expansion.
Read all positive factors
Creative Realities (CREX) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$38.71M
Dividend YieldN/A
Average Volume (3M)28.32K
Price to Earnings (P/E)―
Beta (1Y)1.08
Revenue Growth-18.37%
EPS Growth-1304.71%
CountryUS
Employees146
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)N/A
Shares Outstanding10,518,932
10 Day Avg. Volume23,407
30 Day Avg. Volume28,320
Financial Highlights & Ratios
PEG Ratio2.55
Price to Book (P/B)1.00
Price to Sales (P/S)0.50
P/FCF Ratio44.10
Enterprise Value/Market Cap1.59
Enterprise Value/Revenue1.39
Enterprise Value/Gross Profit3.22
Enterprise Value/Ebitda-21.88
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.36
Revenue Forecast (FY)$102.12M
Creative Realities Business Overview & Revenue Model
Company Description
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and organizations in the United States and internationally. Its technology an...
How the Company Makes Money
Creative Realities generates revenue through multiple streams including the sale of hardware and software solutions, service contracts for installation and maintenance, and subscription fees for its content management platform. The company also ea...
Creative Realities Earnings Call Summary
Earnings Call Date:Nov 12, 2025
(Q3-2025)
| % Change Since: |
Next Earnings Date:May 18, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted significant strategic achievements such as the acquisition of Cineplex Digital Media, which is expected to double the company's size and improve revenue and EBITDA margins. However, the quarter saw a decline in revenue and gross profit, along with increased debt levels. The company's financial outlook post-acquisition appears strong, but the current quarter's financial metrics were weaker.Positive Updates
Acquisition of Cineplex Digital Media
Creative Realities completed the acquisition of Cineplex Digital Media (CDM) for $70 million CAD, approximately $50 million USD. This acquisition is expected to double the company's size and significantly improve bottom-line results. CDM posted revenue of just under $56 million CAD in 2024 and is on track to deliver 25% year-over-year growth in 2025.
Negative Updates
Third Quarter Revenue Decline
Revenue for the third quarter was $10.5 million, down from $14.4 million in the prior year period. Gross profit also fell from $6.6 million in 2024 to $4.8 million. A $2 million order slipped from Q3 to Q4, negatively impacting results.
Read all updates
Q3-2025 Updates
Positive
Negative
Acquisition of Cineplex Digital Media
Creative Realities completed the acquisition of Cineplex Digital Media (CDM) for $70 million CAD, approximately $50 million USD. This acquisition is expected to double the company's size and significantly improve bottom-line results. CDM posted revenue of just under $56 million CAD in 2024 and is on track to deliver 25% year-over-year growth in 2025.
Read all positive updates
Company Guidance
In the third quarter of 2025, Creative Realities, Inc. reported revenue of $10.5 million, a decrease from $14.4 million in the same period in 2024, and a gross profit of $4.8 million compared to $6.6 million the previous year. The company's gross margin was 45%, slightly down from 46% in 2024, and adjusted EBITDA stood at $800,000, down from $2.3 million. As of September 30, 2025, the annual recurring run rate (ARR) was $12.3 million, a drop from $18.1 million in 2024. The acquisition of Cineplex Digital Media (CDM) for approximately $50 million USD is expected to double the company's size, aiming for over $100 million in revenue in 2026, with anticipated adjusted EBITDA margins exceeding 20% following synergies estimated to bring at least $10 million annually by 2026. The company also announced a strategic hire of Dan McAllister as Chief Revenue Officer to enhance customer acquisition in North America, aligning with their goal to accelerate growth and improve results in 2026.Creative Realities Financial Statement Overview
Summary
Income Statement
45
Neutral
Balance Sheet
50
Neutral
Cash Flow
40
Negative
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 44.32M | 50.85M | 45.17M | 43.35M | 18.44M | 17.46M |
| Gross Profit | 19.12M | 24.01M | 22.18M | 17.74M | 8.36M | 8.12M |
| EBITDA | -2.81M | 2.45M | 3.36M | 7.53M | 2.42M | -14.51M |
| Net Income | -9.53M | -3.51M | -2.94M | 1.88M | 232.00K | -16.84M |
Balance Sheet | ||||||
| Total Assets | 61.27M | 65.21M | 70.78M | 66.02M | 22.88M | 20.62M |
| Cash, Cash Equivalents and Short-Term Investments | 314.00K | 1.04M | 2.91M | 1.63M | 2.88M | 1.83M |
| Total Debt | 23.97M | 13.97M | 14.56M | 19.16M | 7.53M | 10.84M |
| Total Liabilities | 39.38M | 39.75M | 41.95M | 40.44M | 14.15M | 16.28M |
| Stockholders Equity | 21.89M | 25.46M | 28.83M | 25.58M | 8.73M | 4.33M |
Cash Flow | ||||||
| Free Cash Flow | -2.91M | 580.00K | 1.14M | -5.00M | -688.00K | -4.19M |
| Operating Cash Flow | -2.20M | 3.38M | 5.17M | -708.00K | 471.00K | -3.53M |
| Investing Cash Flow | -2.47M | -2.80M | -4.03M | -21.48M | -1.16M | -657.00K |
| Financing Cash Flow | 4.12M | -2.45M | 137.00K | 20.93M | 1.75M | 3.48M |
Creative Realities Technical Analysis
Positive
3.07
Price Trends
3.40
Positive
3.11
Positive
2.95
Positive
Market Momentum
0.08
Positive
54.93
Neutral
55.62
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CREX, the sentiment is Positive. The current price of 3.07 is below the 20-day moving average (MA) of 3.61, below the 50-day MA of 3.40, and above the 200-day MA of 2.95, indicating a neutral trend. The MACD of 0.08 indicates Positive momentum. The RSI at 54.93 is Neutral, neither overbought nor oversold. The STOCH value of 55.62 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CREX.
Creative Realities Risk Analysis
Creative Realities disclosed 46 risk factors in its most recent earnings report. Creative Realities reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Creative Realities Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
54 Neutral | $38.71M | -0.77 | -35.75% | ― | -18.37% | -1304.71% | |
43 Neutral | $4.62M | -0.04 | -73.89% | ― | -48.75% | -6.62% | |
43 Neutral | $26.62M | -1.26 | -112.49% | ― | 347.74% | 84.88% | |
43 Neutral | $14.70M | -2.19 | -147.57% | ― | ― | ― |
* Technology Sector Average
CREX
Creative Realities
3.61
1.65
84.18%
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Creative Realities Corporate Events
Business Operations and StrategyExecutive/Board Changes
Creative Realities Appoints Tamra Koshewa as New CFO
Positive
Dec 4, 2025
On December 1, 2025, Creative Realities, Inc. appointed Tamra Koshewa as the new Chief Financial Officer, succeeding Richard Mills who served as interim CFO until November 30, 2025. Ms. Koshewa brings over 30 years of financial leadership experien...
Executive/Board ChangesPrivate Placements and FinancingShareholder Meetings
Creative Realities Completes Financing with North Run Fund
Neutral
Nov 19, 2025
On November 6, 2025, Creative Realities, Inc. completed a financing transaction with North Run Strategic Opportunities Fund I, LP, issuing Series A Convertible Preferred Stock. This transaction led to a temporary change in the company’s Boar...
Business Operations and StrategyFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Creative Realities Completes Acquisition of Cineplex Digital Media
Positive
Nov 12, 2025
On November 6, 2025, Creative Realities, Inc. entered into an amended and restated Credit Agreement, securing a $36 million term loan and a $22.5 million revolving credit facility to finance the acquisition of Cineplex Digital Media (CDM) and refi...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.