Creative Realities (CREX)
:CREX
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Creative Realities (CREX) AI Stock Analysis

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CREX

Creative Realities

(NASDAQ:CREX)

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Neutral 50 (OpenAI - 4o)
Rating:50Neutral
Price Target:
$2.50
▼(-10.71% Downside)
Creative Realities' overall stock score is primarily impacted by its financial performance challenges, including declining revenues and profitability. The earnings call provided a more optimistic outlook due to strategic acquisitions, which could improve future financial metrics. However, current valuation and technical indicators remain mixed, reflecting uncertainties in the short term.

Creative Realities (CREX) vs. SPDR S&P 500 ETF (SPY)

Creative Realities Business Overview & Revenue Model

Company DescriptionCreative Realities (CREX) is a leading provider of digital signage and marketing solutions, specializing in creating immersive customer experiences through innovative technology. The company operates primarily in the retail, hospitality, and corporate sectors, offering a range of products and services including interactive displays, content management systems, and data analytics tools. CREX focuses on enhancing brand engagement and driving customer interactions through its cutting-edge solutions.
How the Company Makes MoneyCreative Realities generates revenue through multiple streams including the sale of hardware and software solutions, service contracts for installation and maintenance, and subscription fees for its content management platform. The company also earns income from consulting services that assist clients in developing effective digital marketing strategies. Significant partnerships with technology providers and advertising agencies enhance its offerings and expand its market reach, contributing to a diversified revenue model.

Creative Realities Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 13, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted significant strategic achievements such as the acquisition of Cineplex Digital Media, which is expected to double the company's size and improve revenue and EBITDA margins. However, the quarter saw a decline in revenue and gross profit, along with increased debt levels. The company's financial outlook post-acquisition appears strong, but the current quarter's financial metrics were weaker.
Q3-2025 Updates
Positive Updates
Acquisition of Cineplex Digital Media
Creative Realities completed the acquisition of Cineplex Digital Media (CDM) for $70 million CAD, approximately $50 million USD. This acquisition is expected to double the company's size and significantly improve bottom-line results. CDM posted revenue of just under $56 million CAD in 2024 and is on track to deliver 25% year-over-year growth in 2025.
Expansion into Canadian Market
With the acquisition of CDM, Creative Realities has significantly increased its operations outside the US. Over 60% of CDM's revenue is recurring, and approximately 84% of sales are based in Canada. CDM operates in over 6,000 locations with signage deployments in approximately 30,000 endpoints.
New Business Developments
Creative Realities has been chosen by a large QSR chain with over 4,000 locations in the US for a digital drive-through expansion. The company is also working with a c-store customer on a retail media network test involving 8,000 in-store screens that could lead to significant SaaS revenue growth.
Financial Outlook Post-Acquisition
The acquisition is anticipated to provide synergies of at least $10 million annually by 2026. Creative Realities expects total company revenue to exceed $100 million in 2026, with an adjusted EBITDA margin in the high teens.
Negative Updates
Third Quarter Revenue Decline
Revenue for the third quarter was $10.5 million, down from $14.4 million in the prior year period. Gross profit also fell from $6.6 million in 2024 to $4.8 million. A $2 million order slipped from Q3 to Q4, negatively impacting results.
Decreased Annual Recurring Revenue
Annual recurring run rate (ARR) was $12.3 million at the end of the third quarter, down from $18.1 million in the same period in 2024.
Increased Debt Levels
Gross and net debt increased to $22.2 million and $21.9 million, respectively, from $20.1 million and $19.5 million at the end of 2024. This increase is partly due to the financing of the CDM acquisition.
Company Guidance
In the third quarter of 2025, Creative Realities, Inc. reported revenue of $10.5 million, a decrease from $14.4 million in the same period in 2024, and a gross profit of $4.8 million compared to $6.6 million the previous year. The company's gross margin was 45%, slightly down from 46% in 2024, and adjusted EBITDA stood at $800,000, down from $2.3 million. As of September 30, 2025, the annual recurring run rate (ARR) was $12.3 million, a drop from $18.1 million in 2024. The acquisition of Cineplex Digital Media (CDM) for approximately $50 million USD is expected to double the company's size, aiming for over $100 million in revenue in 2026, with anticipated adjusted EBITDA margins exceeding 20% following synergies estimated to bring at least $10 million annually by 2026. The company also announced a strategic hire of Dan McAllister as Chief Revenue Officer to enhance customer acquisition in North America, aligning with their goal to accelerate growth and improve results in 2026.

Creative Realities Financial Statement Overview

Summary
Creative Realities faces challenges with declining revenues and profitability, as reflected in negative margins and net income. While leverage is moderate, the negative return on equity and cash flow issues highlight operational inefficiencies. The company needs to improve revenue growth and operational efficiency to enhance financial stability.
Income Statement
45
Neutral
Creative Realities has shown a decline in revenue growth with a TTM revenue decrease of 8.08%. The gross profit margin remains relatively stable at 45.14%, but the net profit margin is negative at -2.56%, indicating profitability challenges. EBIT and EBITDA margins are also negative, reflecting operational inefficiencies.
Balance Sheet
50
Neutral
The company maintains a moderate debt-to-equity ratio of 0.75, suggesting manageable leverage. However, the return on equity is negative at -4.36%, indicating inefficiencies in generating returns from equity. The equity ratio stands at 35.73%, showing a reasonable proportion of equity financing.
Cash Flow
40
Negative
Free cash flow has grown significantly by 98.5%, but the operating cash flow is negative, indicating cash management issues. The free cash flow to net income ratio is high at 28.21, suggesting reliance on non-operational cash flows.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue44.32M50.85M45.17M43.35M18.44M17.46M
Gross Profit19.12M24.01M22.18M17.74M8.36M8.12M
EBITDA-2.81M2.45M3.36M7.53M2.42M-14.51M
Net Income-9.53M-3.51M-2.94M1.88M232.00K-16.84M
Balance Sheet
Total Assets61.27M65.21M70.78M66.02M22.88M20.62M
Cash, Cash Equivalents and Short-Term Investments314.00K1.04M2.91M1.63M2.88M1.83M
Total Debt5.80M13.97M14.56M19.16M7.53M10.84M
Total Liabilities39.38M39.75M41.95M40.44M14.15M16.28M
Stockholders Equity21.89M25.46M28.83M25.58M8.73M4.33M
Cash Flow
Free Cash Flow-2.91M580.00K1.14M-5.00M-688.00K-4.19M
Operating Cash Flow-2.20M3.38M5.17M-708.00K471.00K-3.53M
Investing Cash Flow-2.47M-2.80M-4.03M-21.48M-1.16M-657.00K
Financing Cash Flow4.12M-2.45M137.00K20.93M1.75M3.48M

Creative Realities Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.80
Price Trends
50DMA
2.62
Positive
100DMA
2.71
Negative
200DMA
2.50
Positive
Market Momentum
MACD
<0.01
Positive
RSI
43.58
Neutral
STOCH
34.43
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CREX, the sentiment is Negative. The current price of 2.8 is below the 20-day moving average (MA) of 2.90, above the 50-day MA of 2.62, and above the 200-day MA of 2.50, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 43.58 is Neutral, neither overbought nor oversold. The STOCH value of 34.43 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CREX.

Creative Realities Risk Analysis

Creative Realities disclosed 40 risk factors in its most recent earnings report. Creative Realities reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Creative Realities Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
50
Neutral
$29.45M-36.46%-18.37%-1304.71%
47
Neutral
$17.86M-1.02-52.92%-48.75%-6.62%
38
Underperform
$33.09M>-0.01-122.59%445.29%81.73%
33
Underperform
$35.81M-4.06-216.29%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CREX
Creative Realities
2.64
-0.75
-22.12%
ANY
Sphere 3D
0.46
-0.91
-66.42%
CYN
Cyngn
3.56
-860.44
-99.59%
SPPL
Simpple Ltd.
4.94
-6.18
-55.58%
ORKT
Orangekloud Technology Inc. Class A
1.09
-10.43
-90.54%
CSAI
Cloudastructure, Inc. Class A
1.33
-24.08
-94.77%

Creative Realities Corporate Events

Creative Realities Reports Q3 2025 Financial Results
Nov 13, 2025

Creative Realities, Inc., a prominent player in the digital signage and AdTech industry, specializes in designing, developing, and deploying digital signage-based experiences across various sectors. The company recently released its financial results for the third quarter of fiscal 2025, highlighting a significant acquisition and financial performance metrics.

Creative Realities’ Earnings Call: Strategic Moves Amid Challenges
Nov 13, 2025

Creative Realities’ recent earnings call presented a mixed sentiment, highlighting both strategic achievements and current financial challenges. The acquisition of Cineplex Digital Media (CDM) is a significant milestone, expected to double the company’s size and enhance revenue and EBITDA margins. However, the quarter’s financial results showed a decline in revenue and gross profit, coupled with increased debt levels. Despite these setbacks, the company’s financial outlook post-acquisition remains optimistic.

Business Operations and StrategyFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Creative Realities Completes Acquisition of Cineplex Digital Media
Positive
Nov 12, 2025

On November 6, 2025, Creative Realities, Inc. entered into an amended and restated Credit Agreement, securing a $36 million term loan and a $22.5 million revolving credit facility to finance the acquisition of Cineplex Digital Media (CDM) and refinance certain debts. The acquisition, completed on November 7, 2025, for approximately CAD $70 million, is expected to enhance Creative Realities’ growth trajectory by expanding its customer base and leveraging synergies across a broader media network. Despite a challenging third quarter with a net loss of $7.8 million and a decrease in revenue and gross profit compared to the previous year, the acquisition and new board members are anticipated to strengthen the company’s industry position and financial performance moving forward.

The most recent analyst rating on (CREX) stock is a Hold with a $3.00 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.

Business Operations and StrategyM&A Transactions
Creative Realities Discusses Cineplex Digital Media Acquisition
Positive
Oct 17, 2025

On October 16, 2025, Creative Realities, Inc. held a conference call to discuss its upcoming acquisition of Cineplex Digital Media Inc. and its affiliates, contingent upon meeting certain closing conditions. This strategic move is expected to enhance Creative Realities’ market position by expanding its digital media capabilities, potentially impacting stakeholders positively by broadening the company’s operational scope.

The most recent analyst rating on (CREX) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.

Business Operations and StrategyM&A TransactionsPrivate Placements and Financing
Creative Realities Acquires Cineplex Digital Media for Growth
Positive
Oct 16, 2025

Creative Realities announced the acquisition of Cineplex Digital Media for CAD 70 million, which is expected to double the company’s size and expand its North American footprint. The acquisition will bring significant synergies, including cost savings of at least $10 million annually by the end of 2026, and is anticipated to be accretive to earnings almost immediately. The acquisition includes Canada’s largest mall network, enhancing Creative Realities’ position in the digital out-of-home media sector. The company plans to finance the acquisition through a combination of debt and equity, and expects the transaction to close in October 2025. Preliminary results for the third quarter indicate lower-than-expected revenue, but the acquisition is expected to substantially boost revenue and adjusted EBITDA in the future.

The most recent analyst rating on (CREX) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.

Executive/Board Changes
Creative Realities CFO Resignation Announced
Neutral
Sep 26, 2025

On September 26, 2025, Creative Realities, Inc. announced the resignation of their Chief Financial Officer, David Ryan Mudd, effective October 10, 2025. Mudd is leaving to join another company with annual revenues exceeding $2 billion. His departure is not due to any disagreements with Creative Realities’ operations or financial policies. Richard Mills, the company’s CEO, will serve as interim CFO until a permanent replacement is found.

The most recent analyst rating on (CREX) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.

Creative Realities’ Earnings Call Highlights Growth and Challenges
Sep 1, 2025

Creative Realities’ recent earnings call conveyed a generally positive sentiment, highlighting strong revenue growth and improved EBITDA, alongside debt reduction and significant new business engagements, particularly in the quick service restaurant (QSR) vertical. However, the company also acknowledged challenges such as declining gross margins, a delayed media network deployment, and increased leverage. Overall, the call emphasized positive growth indicators and strategic progress, while also addressing certain operational and financial hurdles.

Creative Realities Sees Revenue Growth Amid Challenges
Aug 14, 2025

Creative Realities, Inc. is a prominent provider of digital signage, media, and AdTech solutions, catering to various industries including retail, automotive, and entertainment. The company specializes in creating digital signage-based experiences and offers recurring SaaS and support services.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 13, 2025