Creative Realities (CREX) AI Stock Analysis

• Market Cap: $29.35M
• Dividend Yield: N/A
• Average Volume (3M): 88.95K
• Price to Earnings (P/E): 27.0
• Beta (1Y): 1.38
• Revenue Growth: 1.68%
• EPS Growth: 98.96%
• Country: US
• Employees: 146
• Sector: Technology
• Sector Strength: 95
• Industry: Software - Application
• EPS (TTM): 0.32
• Shares Outstanding: 10,518,932
• 10 Day Avg. Volume: 77,091
• 30 Day Avg. Volume: 88,953
• PEG Ratio: -10.12
• Price to Book (P/B): 1.02
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -10.29
• Enterprise Value/Market Cap: 1.17
• Enterprise Value/Revenue: 0.72
• Enterprise Value/Gross Profit: 8.40
• Enterprise Value/Ebitda: -2.16
• 1Y Price Target: $8.00
• Price Target Upside: 190.91% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2

• Rating: 47 Neutral
• Price Target: $3.00 ▲(9.09%Upside)

Creative Realities' stock score is primarily impacted by its financial performance, which is hindered by inconsistent profitability and high debt levels. Technical analysis indicates bearish trends, and valuation metrics highlight the unprofitable nature of the company. The earnings call provides some optimism, but immediate challenges remain significant.

Creative Realities Business Overview & Revenue Model

Company Description

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and organizations in the United States and internationally. Its technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. The company also provides system hardware; professional and implementation services; software design and development; and software licensing, deployment, and maintenance and support services, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, apparel and accessories, banking, baby/children, beauty, CPG, department stores, digital out-of-home, electronics, fashion, fitness, foodservice/quick service restaurant, financial services, gaming, luxury, mass merchants, mobile operators, and pharmacy retail industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky.

How the Company Makes Money

Creative Realities generates revenue through the sale and installation of its digital signage solutions, which encompass hardware components, software licensing, and ongoing service contracts. The company also earns from custom content creation services tailored to client needs. Additionally, Creative Realities benefits from long-term partnerships with major brands and retailers who require continuous updates and maintenance of their digital display networks, ensuring a steady stream of recurring income. By leveraging these diverse revenue streams, Creative Realities capitalizes on the growing demand for digital transformation in customer engagement strategies.

Creative Realities Financial Statement Overview

Summary

Creative Realities shows potential with revenue growth and stable gross margins, but faces challenges with inconsistent profitability and weak cash flow management. The balance sheet is moderately stable, yet high debt levels present a risk. Improving operational efficiencies and cash flow generation is crucial.

Income Statement

Creative Realities has shown inconsistent profitability with fluctuating net income, moving from a profit in 2022 to notable losses in subsequent periods. Despite increased revenues over the years, the net profit margin remains negative due to operating inefficiencies and costs. The gross profit margin is relatively stable, indicating good cost management in production. Revenue growth has been positive, but the company needs to improve its profitability metrics to achieve a healthier financial position.

Balance Sheet

The company's balance sheet reflects moderate financial stability with a reasonable debt-to-equity ratio, although total debt remains high. Stockholders' equity has strengthened over the years, supported by asset growth and increased retained earnings. However, the equity ratio shows room for improvement. The company must focus on reducing liabilities to enhance financial resilience.

Cash Flow

Creative Realities has experienced volatility in cash flow, with operating cash flow turning negative in the most recent TTM period. Free cash flow has also been negative, reflecting high capital expenditures and operational challenges. The cash flow to net income ratios indicate that cash generation is weak relative to reported net income, underscoring the need for better cash management strategies.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	50.85M	45.17M	43.35M	18.44M	17.46M
Gross Profit	24.01M	22.18M	17.74M	8.36M	8.12M
EBITDA	2.45M	3.36M	945.00K	-667.00K	-14.51M
Net Income	-3.51M	-2.94M	1.88M	232.00K	-16.84M
Balance Sheet
Total Assets	65.21M	70.78M	66.02M	22.88M	20.62M
Cash, Cash Equivalents and Short-Term Investments	1.04M	2.91M	1.63M	2.88M	1.83M
Total Debt	13.85M	14.56M	19.16M	7.53M	10.84M
Total Liabilities	39.75M	41.95M	40.44M	14.15M	16.28M
Stockholders Equity	25.46M	28.83M	25.58M	8.73M	4.33M
Cash Flow
Free Cash Flow	580.00K	1.14M	-5.00M	-688.00K	-4.19M
Operating Cash Flow	3.38M	5.17M	-708.00K	471.00K	-3.53M
Investing Cash Flow	-2.80M	-4.03M	-21.48M	-1.16M	-657.00K
Financing Cash Flow	-2.45M	137.00K	20.93M	1.75M	3.48M

Creative Realities Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 2.75
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CREX, the sentiment is Negative. The current price of 2.75 is below the 20-day moving average (MA) of 3.10, below the 50-day MA of 3.18, and below the 200-day MA of 2.79, indicating a bearish trend. The MACD of -0.10 indicates Positive momentum. The RSI at 35.73 is Neutral, neither overbought nor oversold. The STOCH value of 26.92 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CREX.

Creative Realities Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	62 Neutral	$34.85B	5.63	-12.19%	2.01%	5.91%	-17.91%
NXPL	49 Neutral	$18.46M	―	-49.11%	―	19.37%	-197.96%
CREX	47 Neutral	$29.35M	27.05	-0.11%	―	1.68%	98.96%
IPM	47 Neutral	$18.75M	―	-17.07%	―	-13.06%	-151.73%
SMSI	43 Neutral	$15.24M	―	-55.77%	―	-45.77%	67.69%
XTKG	―	$168.10M	―	-55.41%	―	―	―
QH	38 Underperform	$9.16M	―	0.61%	―	-18.93%	-1133.29%

Creative Realities Corporate Events

Creative Realities Amends Credit Agreement with Bank

On July 24, 2025, Creative Realities, Inc. and its subsidiaries, in collaboration with First Merchants Bank, executed a Second Amendment to their Credit Agreement. This amendment adjusts the borrowing base margin for the company’s revolving line of credit, setting it at 95% until September 29, 2025, 90% until October 30, 2025, and 85% thereafter, impacting the company’s financial flexibility and credit availability.

The most recent analyst rating on (CREX) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.

Creative Realities Grants Stock Units to Executives

On July 3, 2025, Creative Realities, Inc. granted restricted stock units to its CEO, Richard Mills, and Interim CFO, David Ryan Mudd. Mills received 450,000 units, vesting in installments by 2028, while Mudd received 50,000 units, also vesting by 2028. These grants are part of the company’s 2023 Stock Incentive Plan and are subject to specific conditions including continued service, sale transactions, or changes in control.

The most recent analyst rating on (CREX) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.

Creative Realities Resolves Dispute with CEO Stock Options

On June 2, 2025, Creative Realities, Inc. fully vested an option for 333,334 shares of common stock to its CEO, Richard Mills, as a result of resolving a dispute related to the Guaranteed Consideration from a merger agreement. Additionally, the company issued stock options to Mr. Mills and Interim CFO David Ryan Mudd, with a ten-year term, under its 2023 Stock Incentive Plan, reflecting strategic incentives for leadership retention and alignment with shareholder interests.

The most recent analyst rating on (CREX) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.