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Creative Realities
(NASDAQ:CREX)
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Rating:44Neutral
Price Target:
$3.50
▼(-7.16% Downside)
Action:Reiterated
Date:06/30/26
The score is primarily held down by weak financial performance: large TTM losses, renewed cash burn, and materially higher leverage. Corporate events modestly improve the outlook via added liquidity and planned debt reduction, while valuation remains constrained by a negative P/E and technical signals are neutral due to missing indicators.
Positive Factors
Revenue Growth & Gross Margin
Sustained top-line growth with a roughly 45% gross margin indicates the core digital signage offering generates meaningful gross profit. That margin provides structural room to cover fixed operating costs and supports scalable SaaS and managed-service economics as deployments expand.
Negative Factors
Elevated Leverage
Debt-to-equity near 3x signals materially higher financial risk versus prior years. Elevated leverage limits strategic flexibility, increases interest and covenant pressure, and magnifies downside if operating losses persist, making the company more vulnerable to cyclical shocks.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth & Gross Margin
Sustained top-line growth with a roughly 45% gross margin indicates the core digital signage offering generates meaningful gross profit. That margin provides structural room to cover fixed operating costs and supports scalable SaaS and managed-service economics as deployments expand.
Read all positive factors
Creative Realities (CREX) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$50.30M
Dividend YieldN/A
Average Volume (3M)32.24K
Price to Earnings (P/E)―
Beta (1Y)0.82
Revenue Growth32.18%
EPS Growth-62350.00%
CountryUS
Employees238
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)-1.87
Shares Outstanding13,097,892
10 Day Avg. Volume29,928
30 Day Avg. Volume32,242
Financial Highlights & Ratios
PEG Ratio-0.02
Price to Book (P/B)1.27
Price to Sales (P/S)0.48
P/FCF Ratio-3.40
Enterprise Value/Market Cap2.16
Enterprise Value/Revenue1.70
Enterprise Value/Gross Profit4.04
Enterprise Value/Ebitda-14.47
Forecast
1Y Price Target
$9.00Price Target Upside138.73% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)-0.62
Revenue Forecast (FY)$102.22M
Creative Realities Business Overview & Revenue Model
Company Description
Creative Realities, Inc. (CRI), along with its affiliated entities, operates both domestically and internationally, specializing in delivering cutting-edge digital marketing technologies and comprehensive solutions. Their services cater to a diver...
How the Company Makes Money
Creative Realities makes money primarily by selling and supporting digital signage and experiential technology solutions for multi-site enterprise customers. Revenue is generally generated through: (1) Software and subscriptions: fees for access t...
Creative Realities Earnings Call Summary
Earnings Call Date:Apr 14, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:Aug 17, 2026
Earnings Call Sentiment Positive
The call presents a predominantly positive operational and financial trajectory driven by the transformative CDM acquisition: revenue more than doubled in Q4, adjusted EBITDA improved materially, ARR and SaaS contracts expanded, and management highlighted significant new contracts and a strengthened leadership team. Offsetting risks include substantially higher debt from acquisition financing, elevated G&A and one-time integration costs, constrained near-term cash balances, weather- and contract-driven timing delays that pushed roughly $4M of revenue into later quarters, and some expected RFPs that have not yet appeared. Management projects meaningful synergies (target $10M) and a path to >$100M revenue in 2026 with mid-teens to >20% adjusted EBITDA margins when synergies are fully realized.Positive Updates
Quarterly Revenue Surge
Q4 revenue of $23.9M vs $11.0M in prior-year quarter, an increase of approximately +117%, with $13.6M attributable to the November CDM acquisition.
Negative Updates
Increased Leverage from Acquisition Financing
Gross debt rose to ~$43.3M (net $41.7M) at Dec 31 from ~$13M at the start of 2025, driven by financing for the CDM transaction (including a $36M term loan and $30M convertible preferred equity), increasing near-term leverage and interest obligations.
Read all updates
Q4-2025 Updates
Positive
Negative
Quarterly Revenue Surge
Q4 revenue of $23.9M vs $11.0M in prior-year quarter, an increase of approximately +117%, with $13.6M attributable to the November CDM acquisition.
Read all positive updates
Company Guidance
Management reiterated that it expects total company revenue to exceed $100 million in 2026 with adjusted EBITDA margin in the mid‑teens for the year, rising to above 20% once at least $10 million of annualized synergies (currently >60% achieved) are fully realized, and said adjusted EBITDA, ARR and free cash flow should increase to allow debt paydown. Key metrics discussed: Q4 revenue was $23.9M (vs. $11.0M YA) including $13.6M from CDM, Q4 gross profit $11.5M and consolidated gross margin 47.9% (hardware $6.6M, service $17.3M; hardware GM 28%, service GM 55.7%), adjusted EBITDA $5.2M (Q4), operating income ≈ $0.5M, net loss $1.9M (−$0.19/sh), ARR $20.1M at 12/31 (up from $12.3M in Q3) with $4.1M of SaaS under contract to add, cash ≈ $1.6M, gross/net debt ≈ $43.3M/$41.7M (includes $36M term loan and $30M convertible preferred), and expected interest expense of roughly $0.5–0.75M per quarter; management also noted weather delayed $4M+ of Q1 revenue into Q2 and that Q4 is typically the largest media quarter.Creative Realities Financial Statement Overview
Summary
Income Statement
28
Negative
Balance Sheet
22
Negative
Cash Flow
24
Negative
| Breakdown | Mar 2026 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 57.23M | 50.85M | 45.17M | 43.35M | 18.44M |
| Gross Profit | 25.71M | 24.01M | 22.18M | 17.74M | 8.36M |
| EBITDA | 104.00K | 2.45M | 3.36M | 7.53M | 2.42M |
| Net Income | -7.11M | -3.51M | -2.94M | 1.88M | 232.00K |
Balance Sheet | |||||
| Total Assets | 151.04M | 65.21M | 70.78M | 66.02M | 22.88M |
| Cash, Cash Equivalents and Short-Term Investments | 1.56M | 1.04M | 2.91M | 1.63M | 2.88M |
| Total Debt | 65.60M | 13.97M | 14.56M | 19.16M | 7.53M |
| Total Liabilities | 101.85M | 39.75M | 41.95M | 40.44M | 14.15M |
| Stockholders Equity | 21.50M | 25.46M | 28.83M | 25.58M | 8.73M |
Cash Flow | |||||
| Free Cash Flow | -8.06M | 580.00K | 1.14M | -5.00M | -688.00K |
| Operating Cash Flow | -7.75M | 3.38M | 5.17M | -708.00K | 471.00K |
| Investing Cash Flow | -40.48M | -2.80M | -4.03M | -21.48M | -1.16M |
| Financing Cash Flow | 48.74M | -2.45M | 137.00K | 20.93M | 1.75M |
Creative Realities Technical Analysis
Neutral
3.77
Price Trends
3.82
Positive
3.71
Positive
3.29
Positive
Market Momentum
0.03
Positive
47.76
Neutral
33.72
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CREX, the sentiment is Neutral. The current price of 3.77 is below the 20-day moving average (MA) of 3.92, below the 50-day MA of 3.82, and above the 200-day MA of 3.29, indicating a neutral trend. The MACD of 0.03 indicates Positive momentum. The RSI at 47.76 is Neutral, neither overbought nor oversold. The STOCH value of 33.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for CREX.
Creative Realities Risk Analysis
Creative Realities disclosed 47 risk factors in its most recent earnings report. Creative Realities reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Creative Realities Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
44 Neutral | $50.30M | -2.05 | -67.05% | ― | 32.18% | -62350.00% | |
44 Neutral | $13.90M | -0.03 | -63.69% | ― | -17.62% | 4.83% | |
43 Neutral | $18.61M | -0.24 | -112.49% | ― | -32.55% | 99.67% | |
42 Neutral | $10.43M | -0.93 | -147.57% | ― | 271.41% | -19.81% |
* Technology Sector Average
CREX
Creative Realities
3.84
0.57
17.43%
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Creative Realities Corporate Events
Business Operations and StrategyPrivate Placements and Financing
Creative Realities Announces New Public Equity Offering
Positive
Jun 30, 2026
On June 29, 2026, Creative Realities priced an underwritten public offering of 2,528,571 shares of common stock at $3.50 per share and pre-funded warrants for 900,000 shares at $3.49 per warrant, all sold by the company, with a 30-day option for t...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
Creative Realities Launches Stock Offering, Issues Preliminary Outlook
Positive
Jun 29, 2026
On June 29, 2026, Creative Realities announced it had commenced an underwritten public offering of common stock and pre-funded warrants, with an additional 30-day option for the underwriter to purchase up to 12.5% more shares depending on demand a...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.