Cricut Inc (CRCT) AI Stock Analysis

• Market Cap: $1.06B
• Dividend Yield: 11.05%
• Average Volume (3M): 636.57K
• Price to Earnings (P/E): 13.3
• Beta (1Y): 0.87
• Revenue Growth: -2.72%
• EPS Growth: 32.20%
• Country: US
• Employees: 640
• Sector: Technology
• Sector Strength: 88
• Industry: Computer Hardware
• EPS (TTM): 0.10
• Shares Outstanding: 53,976,482
• 10 Day Avg. Volume: 579,860
• 30 Day Avg. Volume: 636,570
• PEG Ratio: 1.22
• Price to Book (P/B): 2.63
• Price to Sales (P/S): 1.72
• P/FCF Ratio: 4.97
• Enterprise Value/Market Cap: 1.09
• Enterprise Value/Revenue: 1.62
• Enterprise Value/Gross Profit: 2.99
• Enterprise Value/Ebitda: 9.06
• 1Y Price Target: $4.00
• Price Target Upside: -16.49% Downside
• Rating Consensus: Strong Sell
• Number of Analyst Covering: 3
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 69 Neutral
• Price Target: $5.00 ▲(4.38% Upside)

Cricut Inc's overall stock score is driven by strong financial performance and attractive valuation metrics. However, technical indicators suggest bearish momentum, and challenges highlighted in the earnings call, such as declining accessory sales and tariff impacts, temper the outlook.

Positive Factors

Strong Financial Performance

The significant growth in operating income and EPS indicates robust profitability and efficient cost management, enhancing long-term financial stability.

Growth in Paid Subscribers

The increase in paid subscribers reflects strong demand for Cricut's subscription services, providing a stable recurring revenue stream and supporting future growth.

Improved Gross Margins

Improved gross margins suggest effective cost control and pricing strategies, which strengthen profitability and competitive positioning over time.

Negative Factors

Decline in Accessories and Materials Revenue

The decline in accessory sales indicates potential market share loss and competitive pressure, which could impact overall revenue growth and market position.

Ongoing Engagement Challenges

Decreasing user engagement suggests challenges in retaining active users, which may affect future subscription renewals and customer loyalty.

Impact of Tariffs on Margins

Tariff-related costs could pressure margins, affecting profitability and pricing strategies, potentially leading to reduced competitiveness in global markets.

Cricut Inc Business Overview & Revenue Model

Company Description

Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy, Cricut Explore, and Cricut Maker to cut, write, score, and create decorative effects using various materials, such as paper, vinyl, leather, and others; and design apps comprise Design Space app and Cricut Joy-specific app. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, various hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

How the Company Makes Money

Cricut generates revenue through multiple channels, primarily from the sale of its cutting machines and related accessories, which are sold through various retail channels, including online and brick-and-mortar stores. A significant portion of the company's income comes from its subscription service, Cricut Access, which provides users with access to a vast library of designs and fonts for a monthly fee. The company also earns revenue from selling materials such as vinyl, paper, and other crafting supplies that complement its machines. Furthermore, Cricut has established partnerships with retailers and e-commerce platforms to expand its market reach and drive sales. Overall, the combination of machine sales, subscription services, and material sales constitutes the core of Cricut's revenue model.

Cricut Inc Financial Statement Overview

Summary

Cricut Inc. exhibits strong financial health with efficient operations and solid profitability. The company has a stable balance sheet with low leverage, enhancing its financial resilience. Cash flow generation is improving, although further enhancement in cash profitability would be beneficial. The company should focus on maintaining revenue growth consistency to sustain its financial performance.

Income Statement

Cricut Inc. shows a strong gross profit margin of 50.8% TTM, indicating efficient cost management. The net profit margin of 9.5% TTM is healthy, though slightly below the industry average. Revenue growth has been volatile, with a recent TTM increase of 58.8%, following previous declines. EBIT and EBITDA margins are stable, reflecting consistent operational efficiency.

Balance Sheet

The company maintains a low debt-to-equity ratio of 0.03 TTM, showcasing strong financial stability and low leverage risk. Return on equity is robust at 14.3% TTM, indicating effective use of equity capital. The equity ratio of 42.8% TTM suggests a solid capital structure with a good balance between debt and equity.

Cash Flow

Cricut Inc. has demonstrated positive free cash flow growth of 13.6% TTM, indicating improved cash generation. The operating cash flow to net income ratio is strong at 1.58 TTM, highlighting efficient cash conversion. The free cash flow to net income ratio of 0.93 TTM suggests good cash profitability, though there is room for improvement.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	714.49M	712.54M	765.15M	886.30M	1.31B	959.03M
Gross Profit	387.97M	352.79M	343.29M	349.89M	457.45M	332.37M
EBITDA	127.93M	118.20M	109.91M	109.83M	215.66M	214.63M
Net Income	80.84M	62.83M	53.64M	60.67M	140.47M	154.58M
Balance Sheet
Total Assets	564.25M	693.03M	750.12M	949.63M	1.01B	581.40M
Cash, Cash Equivalents and Short-Term Investments	207.10M	336.91M	245.14M	299.20M	241.60M	122.22M
Total Debt	12.51M	15.21M	14.17M	19.37M	19.54M	0.00
Total Liabilities	205.86M	226.27M	215.25M	276.89M	332.27M	352.48M
Stockholders Equity	358.39M	466.76M	534.87M	672.74M	673.98M	228.93M
Cash Flow
Free Cash Flow	199.81M	246.63M	264.38M	83.91M	-140.74M	226.38M
Operating Cash Flow	220.88M	264.97M	288.10M	117.68M	-104.95M	248.23M
Investing Cash Flow	64.00M	-18.33M	-48.78M	-107.87M	-35.79M	-21.84M
Financing Cash Flow	-239.52M	-156.44M	-322.19M	-26.25M	260.24M	-110.92M

Cricut Inc Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 4.79
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CRCT, the sentiment is Negative. The current price of 4.79 is below the 20-day moving average (MA) of 5.19, below the 50-day MA of 5.81, and below the 200-day MA of 5.29, indicating a bearish trend. The MACD of -0.23 indicates Positive momentum. The RSI at 31.59 is Neutral, neither overbought nor oversold. The STOCH value of 9.80 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CRCT.

Cricut Inc Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CRCT	69 Neutral	$1.06B	13.30	19.38%	11.05%	-2.72%	32.20%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
CRSR	57 Neutral	$801.45M	―	-5.88%	―	9.79%	63.17%
DDD	47 Neutral	$334.72M	-21.23	7.15%	―	-11.78%	―
SSYS	46 Neutral	$837.62M	―	-11.22%	―	-6.00%	17.87%
RCAT	44 Neutral	$1.12B	―	―	―	―	―
NNDM	43 Neutral	$345.01M	-1.49	-6.85%	―	27.39%	-64.74%

Cricut Inc Corporate Events

Cricut, Inc. Reports Balanced Q3 2025 Earnings

Cricut, Inc. Balances Growth and Challenges in Q3 2025 Earnings Call

Cricut, Inc. Sees Strong Q3 2025 Growth

Cricut, Inc. is a creative technology company known for its connected platform that enables users to create DIY projects using its smart cutting machines and design software. In its third quarter of 2025, Cricut reported a revenue increase to $170.4 million, a 2% rise compared to the same period in 2024, and a significant 79% increase in net income to $20.5 million. The company also announced a recurring semi-annual dividend of $0.10 per share. Key financial highlights include a 114% increase in operating income and a 6% growth in paid subscribers, reaching over 3 million. Platform revenue rose by 7%, while product revenue saw a slight decline of 3%. The company remains debt-free, with $207 million in cash and cash equivalents. Looking forward, Cricut is focused on accelerating investments in hardware development and international market expansion to drive future growth, despite challenges such as tariffs.

Cricut Inc Reports Strong Q3 2025 Financial Results

Cricut, Inc. reported its financial results for the third quarter of 2025, showing a 2% increase in revenue to $170.4 million compared to Q3 2024, and a significant 79% rise in net income to $20.5 million. The company also announced a recurring semi-annual dividend of $0.10 per share to be paid in January 2026. Despite challenges from tariffs, Cricut is focusing on accelerating investments in product development and international market expansion to drive future growth. The company ended the quarter with $207 million in cash and remains debt-free, highlighting its strong financial position.

The most recent analyst rating on (CRCT) stock is a Sell with a $4.75 price target. To see the full list of analyst forecasts on Cricut Inc stock, see the CRCT Stock Forecast page.

Cricut, Inc. Reports Positive Q2 Earnings Amid Challenges

Cricut, Inc. Reports Positive Earnings Amidst Challenges

Cricut, Inc. Reports Strong Q2 2025 Results

Cricut, Inc. is a creative technology company that offers a connected platform for DIY projects, featuring smart cutting machines and design software. In its second quarter of 2025, Cricut reported a revenue increase of 2% year-over-year, reaching $172.1 million, with net income rising by 24% to $24.5 million. The company also saw a 7% growth in paid subscribers, totaling over 3 million. Key financial metrics showed a gross margin improvement to 59%, and operating income rose by 14%. International revenue contributed 21% to the total revenue, marking an 8% increase. Cricut’s strategic focus remains on accelerating investments in product development and marketing to drive future growth. The company ended the quarter with $377 million in cash and cash equivalents, maintaining a debt-free status. Looking ahead, Cricut is committed to leveraging its strong cash flow and strategic investments to navigate market uncertainties and support long-term growth.