Cricut Inc (CRCT)
NASDAQ:CRCT
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Cricut Inc
(NASDAQ:CRCT)
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Rating:66Neutral
Price Target:
$4.50
▲(13.35% Upside)
Action:ReiteratedDate:03/06/26
The score is driven primarily by solid underlying financial quality (strong margins, low leverage, and positive cash flow) and supportive valuation (moderate P/E and very high dividend yield). These positives are tempered by weak technical momentum and ongoing business headwinds highlighted on the earnings call, especially multi-year revenue contraction and continued pressure in products/accessories with near-term uncertainty.
Positive Factors
Margin Expansion
Sustained gross margin expansion, driven by a higher mix of platform revenue and improved product economics, materially boosts profitability resilience. Higher margins support cash flow, allow investment in R&D and marketing, and reduce reliance on volume recovery to sustain earnings over the next several quarters.
Negative Factors
Multi-year Revenue Decline
A sustained top-line contraction reduces economies of scale and puts pressure on absolute growth prospects. Even with margin gains, smaller revenue erodes operating leverage, limits reinvestment capacity, and makes long-term growth recovery dependent on successful product/market re-acceleration.
Read all positive and negative factors
Positive Factors
Negative Factors
Margin Expansion
Sustained gross margin expansion, driven by a higher mix of platform revenue and improved product economics, materially boosts profitability resilience. Higher margins support cash flow, allow investment in R&D and marketing, and reduce reliance on volume recovery to sustain earnings over the next several quarters.
Read all positive factors
Cricut Inc (CRCT) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$802.65M
Dividend Yield10.8%
Average Volume (3M)640.07K
Price to Earnings (P/E)13.9
Beta (1Y)1.06
Revenue Growth-2.72%
EPS Growth32.20%
CountryUS
Employees640
SectorTechnology
Sector Strength88
IndustryComputer Hardware
Share Statistics
EPS (TTM)0.04
Shares Outstanding56,748,943
10 Day Avg. Volume749,425
30 Day Avg. Volume640,071
Financial Highlights & Ratios
PEG Ratio0.58
Price to Book (P/B)3.10
Price to Sales (P/S)1.50
P/FCF Ratio6.06
Enterprise Value/Market Cap0.69
Enterprise Value/Revenue0.79
Enterprise Value/Gross Profit1.43
Enterprise Value/Ebitda4.48
Forecast
1Y Price Target
$3.45Price Target Upside-13.10% Downside
Rating ConsensusStrong Sell
Number of Analyst Covering3
EPS Forecast (FY)0.17
Revenue Forecast (FY)$695.96M
Cricut Inc Business Overview & Revenue Model
Company Description
Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers c...
How the Company Makes Money
Cricut generates revenue through multiple channels, primarily from the sale of its cutting machines and related accessories, which are sold through various retail channels, including online and brick-and-mortar stores. A significant portion of the...
Cricut Inc Key Performance Indicators (KPIs)
Any
Revenue by Geography
Sales breakdown across regions (for example U.S., Canada, international), highlighting where growth is coming from and geographic concentration risk. Heavy dependence on one region can expose the company to local economic shifts, while diversification or strong international growth points to new market opportunities.
Sales breakdown across regions (for example U.S., Canada, international), highlighting where growth is coming from and geographic concentration risk. Heavy dependence on one region can expose the company to local economic shifts, while diversification or strong international growth points to new market opportunities.
Data provided by:
The Fly
The FlyCricut Inc Earnings Call Summary
Earnings Call Date:Mar 03, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:May 12, 2026
Earnings Call Sentiment Positive
The call balanced encouraging operational and financial improvements — notably stronger full-year profitability (+22% net income), platform growth (paid subscribers +4%, ARPU +5%, platform revenue +5–6%), margin expansion, global product launches and a clear bundle-first strategy — against persistent top-line pressure (Q4 revenue -3%, FY revenue slightly down), significant declines in accessories & materials (-13% Q4, -9% FY), modest engagement erosion and near-term H1 2026 headwinds (promotions, difficult comps and tariff uncertainty). Management emphasized accelerated R&D, AI and product investments to drive long-term growth while remaining profitable and cash-generative, suggesting confidence in future recovery.Positive Updates
Improved Full-Year Profitability
Generated $76.7M net income for FY2025, up 22% YoY ($13.9M increase); ninth consecutive year of positive net income; operating income for the year $96.0M, up 26% YoY.
Negative Updates
Trailing Overall Revenue Growth
Total company revenue decreased less than 1% for FY2025 to $708.8M and declined 3% YoY in Q4 to $203.6M, indicating failure to deliver full-year top-line growth.
Read all updates
Q4-2025 Updates
Positive
Negative
Improved Full-Year Profitability
Generated $76.7M net income for FY2025, up 22% YoY ($13.9M increase); ninth consecutive year of positive net income; operating income for the year $96.0M, up 26% YoY.
Read all positive updates
Company Guidance
Management did not provide formal 2026 guidance but offered directional color: they expect to be profitable each quarter and to generate positive cash flow from operations for full-year 2026, will remain active in their $50.0 million repurchase program (about $41.3 million remaining), and will continue similar marketing/promotional cadence and accelerated R&D/innovation investments; they declined to quantify tariff margin impact after the Supreme Court ruling. They reiterated confidence in full‑year platform growth (Platform was $83.9M in Q4, up 6% YoY; full‑year Platform revenue +5%; ARPU $55.77, up 5%; paid subscribers just over 3.09M, +132k or >4% YoY), but flagged seasonal softness in Q2/Q3 and product headwinds in H1 (Q4 Products $119.7M, down 8% YoY; Accessories & Materials down 13% in Q4 and 9% for the year) driven by tougher comps and lower ASPs on new Q1 machines. Management said machine sell‑outs remain positive quarter‑to‑date, expects to “hit stride” in the back half as bundle‑first launches (two next‑gen machines, two heat presses, and a DTF service) scale, and emphasized they will continue to prioritize profitability/margin discipline after 2025 results (FY revenue $708.8M, FY net income $76.7M or 10.8% of sales; Q4 net income $7.8M or 3.8% of sales; total gross margin Q4 47.4% / FY 55.1%).Cricut Inc Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
78
Positive
Cash Flow
71
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 708.78M | 712.54M | 765.15M | 886.30M | 1.31B |
| Gross Profit | 390.43M | 352.79M | 343.29M | 349.89M | 457.45M |
| EBITDA | 96.03M | 118.21M | 110.14M | 109.23M | 212.06M |
| Net Income | 76.70M | 62.83M | 53.64M | 60.67M | 140.47M |
Balance Sheet | |||||
| Total Assets | 580.81M | 693.03M | 750.12M | 949.63M | 1.01B |
| Cash, Cash Equivalents and Short-Term Investments | 275.65M | 336.91M | 245.14M | 299.20M | 241.60M |
| Total Debt | 11.62M | 15.21M | 14.17M | 19.37M | 19.54M |
| Total Liabilities | 237.25M | 226.27M | 215.25M | 276.89M | 332.27M |
| Stockholders Equity | 343.56M | 466.76M | 534.87M | 672.74M | 673.98M |
Cash Flow | |||||
| Free Cash Flow | 175.81M | 246.63M | 264.38M | 83.91M | -140.74M |
| Operating Cash Flow | 200.23M | 264.97M | 288.10M | 117.68M | -104.95M |
| Investing Cash Flow | 60.66M | -18.33M | -48.78M | -107.87M | -35.79M |
| Financing Cash Flow | -237.44M | -156.44M | -322.19M | -26.25M | 260.24M |
Cricut Inc Technical Analysis
Negative
3.97
Price Trends
4.33
Negative
4.57
Negative
5.09
Negative
Market Momentum
-0.12
Positive
28.57
Positive
9.39
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CRCT, the sentiment is Negative. The current price of 3.97 is below the 20-day moving average (MA) of 4.11, below the 50-day MA of 4.33, and below the 200-day MA of 5.09, indicating a bearish trend. The MACD of -0.12 indicates Positive momentum. The RSI at 28.57 is Positive, neither overbought nor oversold. The STOCH value of 9.39 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CRCT.
Cricut Inc Risk Analysis
Cricut Inc disclosed 82 risk factors in its most recent earnings report. Cricut Inc reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Cricut Inc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
66 Neutral | $802.65M | 13.89 | 20.44% | 10.80% | -2.72% | 32.20% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
53 Neutral | $567.44M | -50.52 | -2.91% | ― | 9.79% | 63.17% | |
52 Neutral | $658.36M | -6.79 | -12.33% | ― | -2.93% | -22.55% | |
52 Neutral | $1.70B | ― | -46.23% | ― | ― | ― | |
48 Neutral | $366.62M | -1.62 | -36.12% | ― | 42.17% | -215.37% | |
45 Neutral | $284.83M | 7.65 | 14.09% | ― | -11.78% | ― |
* Technology Sector Average
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Cricut Inc Corporate Events
Business Operations and StrategyStock BuybackFinancial Disclosures
Cricut Posts Strong 2025 Profitability Despite Flat Revenue
Positive
Mar 3, 2026
Cricut, Inc. reported fourth-quarter and full-year 2025 results on March 3, 2026, showing its ninth consecutive year of profitability, with 2025 net income up 22% to $76.7 million and revenue nearly flat at $708.8 million. The company expanded gro...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.