Cricut Inc (CRCT)
NASDAQ:CRCT
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Earnings Data
Report Date
Aug 11, 2026After Close (Confirmed)
Period Ending
2026 (Q2)Consensus EPS Forecast
0.05Last Year’s EPS
0.11Same Quarter Last Year
Strong Sell
Based on 3 Analysts Ratings
Earnings Call Summary
Earnings Call Sentiment|Neutral
The call presented a mixed picture: the platform showed clear strength (platform revenue +~6%, ARPU +4.8%, paid subscribers +104k), successful new product and service introductions, improving onboarding and international growth (+16%). However, product revenue and product gross margins suffered materially (products down 9.6%; product GM down ~9.6 pts), total revenue declined ~2%, cash from operations fell significantly, and tariff/cost pressures and inventory E&O impacted profitability. Management emphasized a roadmap of product innovation, bundle strategy and marketing investments to drive a stronger back half, but acknowledged near‑term headwinds.Company Guidance
Platform Revenue Growth and ARPU Increase
Platform revenue grew nearly 6% year‑over‑year to $84.8M and ARPU increased 4.8% to $55.65 (from $53.10), driven by subscriber growth and foreign exchange tailwinds.
Subscriber and Engagement Momentum
Paid subscribers increased by ~104,000 (+over 3% YoY) to ~3.08M. Active users were up 1% year‑over‑year and early onboarding cohorts showed the highest Q1 cut intensity in two years, indicating improving new‑user engagement.
New Product and Service Launches
Launched two next‑generation cutting machines (Cricut Joy 2 and Explore 5), EasyPress SE heat presses, and Cricut's first service (Direct‑to‑Film). Initial user feedback and adoption were encouraging; DTF orders were ~80% from subscribers with ~33% repeat orders.
Machine Sell‑Out and Global Expansion
Global machine sell‑out units increased year‑over‑year (directional sell‑out data). International revenue grew over 16% YoY to $40.9M and represented 26% of revenue (up from 22%), with strong performance in Europe, Australia and nascent markets in Asia and Latin America.
Profitability and Capital Allocation
Company remained profitable in Q1 with net income of $20.3M (12.7% of sales) and operating income of $22.9M (14.4% of revenue). Cash & equivalents were $256M, the company is debt‑free, executed $12.2M in share repurchases (2.8M shares) and announced a recurring semiannual dividend of $0.10 per share.
Product and Platform Innovation
Investments in guided onboarding, AI features (AI Project Designer, chatbot improvements), bundle‑only strategy and omni pen universal pen system. Portfolio expansion planned with >200 new SKUs and retail refreshes across core categories.
Marketing and Execution Gains
Improved digital marketing and influencer activations produced stronger connected machine demand early in Q1; Michaels awarded Cricut 'Best New Product Launch' for the Joy 2 and Explore 5 introductions.
CRCT Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
CRCT Earnings-Related Price Changes
Report Date | Price 1 Day Before | Price 1 Day After | Percentage Change |
|---|---|---|---|
May 05, 2026 | $4.22 | $4.44 | +5.21% |
Mar 03, 2026 | $4.32 | $4.52 | +4.63% |
Nov 04, 2025 | $4.91 | $4.65 | -5.18% |
Aug 05, 2025 | $4.75 | $5.55 | +16.90% |
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Cricut Inc (CRCT) report earnings?
Cricut Inc (CRCT) is schdueled to report earning on Aug 11, 2026, After Close (Confirmed).
What is Cricut Inc (CRCT) earnings time?
Cricut Inc (CRCT) earnings time is at Aug 11, 2026, After Close (Confirmed).
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.
What companies are reporting earnings today?
You can see a list of the companies which are reporting today on TipRanks earnings calendar.
What is CRCT EPS forecast?
CRCT EPS forecast for the fiscal quarter 2026 (Q2) is 0.05.