Increase in Paid Subscribers
Paid subscribers increased over 6% year-over-year to just over 2.97 million, with sequential growth of 15,000 in Q1.
International Sales Growth
International sales grew by 8% year-over-year, with notable strength in the U.K., Germany, META, and Latin America markets.
Strong Profitability
Operating income increased by 16% year-over-year, and net income was $23.9 million, or 14.7% of total sales.
Launch of New Machines
Cricut launched the next generation cutting machines, Cricut Explore 4 and Cricut Maker 4, with positive initial feedback from retailers and users.
Capital Allocation Decisions
The Board approved a special dividend of $0.75 per share, a semi-annual dividend of $0.10 per share, and replenished the stock repurchase program up to $50 million.
Improvement in Gross Margins
Gross margin improved to 60.5% from 54.7% in Q1 2024, aided by higher product margins and a favorable product mix.