Strong Financial Performance
Q3 2025 saw a 2% increase in sales, operating income grew 114%, and EPS grew 100% year-on-year.
Growth in Paid Subscribers
Paid subscribers increased 6% year-on-year to over 3 million, with a significant positive trend in win-backs.
Innovative Product Launches
Launched 2 new cutting machines, new materials like printable tattoos and magnet sheets, and AI-driven features in Cricut Access.
International Expansion
International revenue increased by 5%, with positive momentum in the UK, Western Europe, India, Japan, and Australia.
Improved Gross Margins
Total gross margin in Q3 was 55.2%, up from 46.1% in Q3 2024, driven by higher product gross margins and subscription revenue.