Charlie's Holdings (CHUC) AI Stock Analysis

• Market Cap: $25.42M
• Dividend Yield: N/A
• Average Volume (3M): 45.88K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.66
• Revenue Growth: -19.50%
• EPS Growth: 27.72%
• Country: US
• Employees: 30
• Sector: Consumer Defensive
• Sector Strength: 65
• Industry: Tobacco
• EPS (TTM): >-0.01
• Shares Outstanding: 259,946,900
• 10 Day Avg. Volume: 39,665
• 30 Day Avg. Volume: 45,877
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: 0.62
• Enterprise Value/Revenue: 2.03
• Enterprise Value/Gross Profit: 6.36
• Enterprise Value/Ebitda: -4.94
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 38 Underperform
• Price Target: ―

Charlie's Holdings is struggling with significant financial instability, marked by declining revenues, negative margins, and weak cash flow. The technical analysis shows poor market momentum, and valuation metrics highlight potential high risk. The absence of clear guidance from the earnings call adds to the uncertainty. These factors collectively result in a low overall stock score.

Charlie's Holdings Business Overview & Revenue Model

Company Description

Charlie's Holdings, Inc., together with its subsidiaries, formulates, markets, and distributes nicotine-based vapor products in the United States and internationally. It sells its products through distributors, specialty retailers, and third-party online resellers to approximately 80 countries, primarily, including the United Kingdom, Italy, Spain, New Zealand, Australia, and Canada. The company was formerly known as True Drinks Holdings, Inc. and changed its name to Charlie's Holdings, Inc. Charlie's Holdings, Inc. was founded in 2014 and is headquartered in Costa Mesa, California.

How the Company Makes Money

Charlie's Holdings generates revenue primarily through the sale of its beverage products. The company distributes its products through various sales channels, including retail stores, online platforms, and direct sales to consumers. Key revenue streams include wholesale distribution agreements and direct-to-consumer sales, supported by strategic partnerships with retailers and distributors. Additionally, the company's focus on lifestyle branding and marketing initiatives helps drive sales growth and expand market reach.

Charlie's Holdings Financial Statement Overview

Summary

Charlie's Holdings is facing significant financial challenges, with declining revenues, negative profitability, and weak cash flow generation. The negative equity position and reliance on debt highlight financial instability.

Income Statement

The company has been experiencing declining revenues, with a significant drop from 2022 to TTM 2024. Gross profit margin has deteriorated from 37.78% in 2022 to 35.21% in TTM 2024. Net profit margin is negative, indicating ongoing unprofitability. The negative EBIT and EBITDA margins highlight operational inefficiencies.

Balance Sheet

Charlie's Holdings has a negative stockholders' equity in TTM 2024, indicating financial instability. The debt-to-equity ratio cannot be calculated due to negative equity. The equity ratio is negative, showing a heavy reliance on debt financing and a weak asset base.

Cash Flow

The company shows negative operating and free cash flows, indicating insufficient cash generation from operations. The free cash flow growth rate is not applicable due to persistent negative cash flows. The operating cash flow to net income ratio is not meaningful given the negative figures.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	8.49M	16.25M	26.42M	21.50M	16.69M
Gross Profit	2.89M	6.04M	9.98M	11.07M	9.21M
EBITDA	-2.99M	-1.09M	-837.00K	5.84M	-6.45M
Net Income	-4.16M	-2.09M	-1.59M	4.81M	-7.34M
Balance Sheet
Total Assets	3.94M	5.77M	7.06M	9.25M	6.53M
Cash, Cash Equivalents and Short-Term Investments	211.00K	367.00K	257.00K	866.00K	1.42M
Total Debt	2.23M	2.89M	2.25M	912.00K	3.63M
Total Liabilities	5.72M	5.88M	5.36M	6.12M	12.52M
Stockholders Equity	-1.78M	-107.00K	1.70M	3.13M	-6.00M
Cash Flow
Free Cash Flow	-1.62M	-783.00K	-1.91M	-1.46M	-3.44M
Operating Cash Flow	-1.62M	-783.00K	-1.72M	-1.35M	-3.27M
Investing Cash Flow	0.00	0.00	-189.00K	-110.00K	-169.00K
Financing Cash Flow	1.47M	893.00K	1.30M	901.00K	2.42M

Charlie's Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.09
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CHUC, the sentiment is Negative. The current price of 0.09 is below the 20-day moving average (MA) of 0.09, below the 50-day MA of 0.10, and above the 200-day MA of 0.07, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 44.41 is Neutral, neither overbought nor oversold. The STOCH value of 66.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CHUC.

Charlie's Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TPB	70 Neutral	$1.45B	35.54	26.05%	0.31%	4.44%	-5.94%
Sector *	63 Neutral	$20.32B	12.52	-7.33%	3.14%	2.92%	-10.01%
ISPR	49 Neutral	$153.72M	―	-110.47%	―	-1.69%	-106.13%
XXII	46 Neutral	$1.28M	―	-385.90%	―	-56.65%	99.11%
CHUC	38 Underperform	$25.42M	―	242.55%	―	-19.50%	27.72%
GNLN	38 Underperform	$4.95M	―	-113.32%	―	-78.81%	92.54%
KAVL	31 Underperform	$5.47M	―	-88.92%	―	-71.85%	59.22%