Competitive AdvantageKanzhun has developed a strong competitive moat through its innovative direct recruitment model, supported by extensive enterprise and MAU bases, as well as recruitment facilitation technology.
Market Growth PotentialOnline recruitment market to grow at a CAGR of 10% over FY24-26E, driven by the rising online penetration rate.
Profitability ImprovementKanzhun's online recruitment service revenue is forecast to increase, with an adjusted operating margin expected to improve from 31% to 41%, driven by enhanced operating leverage and efficiency.