Competitive AdvantageKanzhun has developed a strong competitive moat through its innovative direct recruitment model, supported by extensive enterprise and MAU bases, as well as recruitment facilitation technology.
Financial PerformanceKanzhun's online recruitment service revenue is forecast to increase, with an adjusted operating margin expected to improve from 31% to 41%, driven by enhanced operating leverage and efficiency.
Market PositionKanzhun is the largest online recruitment platform in China in terms of both revenue and MAUs in 2024, according to CIC and estimates.