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Societe BIC (BICEY)
OTHER OTC:BICEY
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Societe BIC (BICEY) AI Stock Analysis

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BICEY

Societe BIC

(OTC:BICEY)

Rating:73Outperform
Price Target:
$34.00
▲(10.07% Upside)
Societe BIC's overall score reflects strong financial health and attractive valuation, offset by technical indicators suggesting potential bearish momentum and challenges highlighted in the earnings call. The company's strategic initiatives and high dividend yield are significant positives.

Societe BIC (BICEY) vs. SPDR S&P 500 ETF (SPY)

Societe BIC Business Overview & Revenue Model

Company DescriptionSociete BIC (BICEY) is a global leader in the consumer goods sector, renowned for its production of high-quality, affordable, and essential everyday items. The company operates across three main sectors: stationery, lighters, and shavers. BIC's core products include ballpoint pens, mechanical pencils, markers, lighter products, and razors. With a strong presence in over 160 countries, BIC is committed to providing simple, reliable, and sustainable products that meet the needs of consumers worldwide.
How the Company Makes MoneySociete BIC generates revenue through the manufacturing and sale of its core product lines: stationery, lighters, and shavers. The company leverages its extensive global distribution network to supply these products to a wide range of customers, including individual consumers, businesses, and retailers. BIC's stationery segment is its largest revenue contributor, driven by the strong demand for writing instruments and school supplies. The lighters and shavers segments also contribute significantly to the company's earnings, with BIC maintaining a leading position in these markets due to its reputation for quality and safety. Additionally, BIC pursues strategic partnerships and marketing initiatives to enhance brand visibility and expand its market reach, further supporting its revenue growth.

Societe BIC Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 28, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted a return to growth in Q2 2025, strong performance of Tangle Teezer, and successful product innovations. However, the company faced challenges with overall net sales decline, difficulties in the U.S. market, decreased adjusted EBIT margin, negative free cash flow, and adverse currency impacts.
Q2-2025 Updates
Positive Updates
Return to Growth in Q2
BIC returned to growth in Q2 2025, delivering 1.4% growth at constant currency, an 8.4 percentage points improvement compared to Q1.
Strong Performance of Tangle Teezer
Tangle Teezer achieved double-digit growth, contributing 4 points to BIC's overall growth in H1 2025.
Blade Excellence Division Growth
Blade Excellence division's net sales were up 15.6% at constant currencies in H1 2025.
Successful Innovations and Product Launches
Notable product launches like the 4-Color Smooth and Intensity Paint markers in Europe, EZ LOAD lighter in Europe, and Flex 5 sensitive shaver in the U.S. contributed positively to sales.
Horizon Strategic Plan Progress
Continued focus on innovation, brand visibility, and supply chain optimization under the Horizon strategic plan showed positive results.
Negative Updates
Overall Net Sales Decline in H1
Total group net sales for H1 2025 declined 2.4% at constant currencies.
Challenges in U.S. Market
U.S. market faced declines in all core markets; stationery down 1.7%, lighter market down 5.4%, and disposable shaver category down 1.5% in value.
Decreased Adjusted EBIT Margin
H1 2025 adjusted EBIT margin was down 120 basis points to 13.7% compared to the previous year.
Negative Free Cash Flow
Free cash flow was negative EUR 14 million in H1 2025, compared to a positive EUR 37 million last year.
Impact of Currency Fluctuations
Currency fluctuations had a negative impact of 4.5 points in Q2 and 3.1 points in H1 2025.
Company Guidance
During BIC's First Half 2025 Results Conference Call, the company provided guidance for the full year of 2025. BIC expects net sales to grow between 0% and 3% at constant currencies. The adjusted EBIT margin is projected to be around 15%, and the company anticipates generating a free cash flow exceeding EUR 240 million. Despite facing macroeconomic challenges, including currency headwinds and competitive pressures, BIC's leadership expressed confidence in achieving these targets through strategic initiatives such as innovation, brand elevation, and supply chain optimization. The company's performance in the first half showed resilience, particularly with a rebound in the second quarter driven by improved sales across its divisions and geographies.

Societe BIC Financial Statement Overview

Summary
Societe BIC displays a strong financial position with stable revenue and profitability margins. The balance sheet is sound with low leverage and high equity, while cash flow metrics indicate efficient cash generation and management. However, slight declines in net profit margin and return on equity suggest areas for improvement.
Income Statement
75
Positive
Societe BIC shows stable performance with a slight decline in total revenue from 2023 to 2024. The gross profit margin remained consistent at around 50%, indicating efficient cost management. However, net profit margin decreased from 10.0% in 2023 to 9.6% in 2024, reflecting pressure on net income. EBIT and EBITDA margins are strong, indicating solid operational efficiency.
Balance Sheet
80
Positive
The company's balance sheet is robust with a decreasing debt-to-equity ratio from 0.08 in 2023 to 0.19 in 2024, still indicating low leverage. The equity ratio remains strong at around 63%, demonstrating a stable financial structure. Return on equity slightly decreased from 12.3% in 2023 to 11.8% in 2024, suggesting moderate profitability.
Cash Flow
78
Positive
Cash flows are healthy with operating cash flow covering net income comfortably. Free cash flow increased by 8.8% from 2023 to 2024, reflecting effective cash management. The free cash flow to net income ratio is strong, highlighting efficient conversion of earnings into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.79B2.20B2.26B2.23B1.83B1.63B
Gross Profit1.43B1.10B1.15B1.08B930.75M782.42M
EBITDA525.99M425.32M444.02M403.24M390.54M275.05M
Net Income276.08M212.01M226.51M198.60M314.19M93.72M
Balance Sheet
Total Assets2.70B2.83B2.65B2.68B2.50B2.17B
Cash, Cash Equivalents and Short-Term Investments387.20M459.17M477.26M422.86M468.91M265.74M
Total Debt186.03M334.90M156.19M119.38M100.07M117.96M
Total Liabilities895.19M1.04B800.74M807.20M772.02M713.23M
Stockholders Equity1.81B1.79B1.85B1.88B1.72B1.46B
Cash Flow
Free Cash Flow300.30M270.59M248.70M216.40M205.69M274.55M
Operating Cash Flow393.69M357.71M353.30M299.99M280.56M357.65M
Investing Cash Flow-61.30M-283.71M-114.06M-172.46M57.57M-149.26M
Financing Cash Flow-240.38M-73.26M-192.06M-175.18M-148.27M-61.11M

Societe BIC Technical Analysis

Technical Analysis Sentiment
Negative
Last Price30.89
Price Trends
50DMA
31.03
Negative
100DMA
31.03
Negative
200DMA
31.23
Negative
Market Momentum
MACD
0.01
Positive
RSI
47.72
Neutral
STOCH
12.69
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BICEY, the sentiment is Negative. The current price of 30.89 is below the 20-day moving average (MA) of 31.08, below the 50-day MA of 31.03, and below the 200-day MA of 31.23, indicating a bearish trend. The MACD of 0.01 indicates Positive momentum. The RSI at 47.72 is Neutral, neither overbought nor oversold. The STOCH value of 12.69 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BICEY.

Societe BIC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$161.39M16.879.50%1.37%0.70%-48.75%
73
Outperform
$2.55B13.029.84%8.58%-3.58%-16.42%
63
Neutral
$20.49B14.78-2.88%3.11%1.86%-5.76%
59
Neutral
$1.35B20.442.98%3.37%-2.78%-17.38%
58
Neutral
$1.10B17.554.12%2.54%-2.92%-43.06%
52
Neutral
$567.46M5.74-23.99%-4.39%-326.42%
51
Neutral
$2.64B-8.42%4.44%-5.29%9.72%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BICEY
Societe BIC
30.89
-1.78
-5.45%
ACU
Acme United
44.36
2.97
7.18%
HELE
Helen Of Troy
25.57
-29.46
-53.53%
NWL
Newell Brands
6.31
-0.49
-7.21%
SPB
Spectrum Brands Holdings
56.88
-30.70
-35.05%
EPC
Edgewell Personal Care
23.40
-12.55
-34.91%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 04, 2025