Societe BIC (BICEY) AI Stock Analysis

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Societe BIC

(OTC:BICEY)

Rating:75Outperform

Price Target:

$35.00

▲(12.36% Upside)

Societe BIC's overall stock score is driven by its strong financial position and attractive valuation, which are offset by mixed technical indicators and challenges highlighted in the earnings call. The company's robust balance sheet and high dividend yield are significant strengths, while the negative free cash flow and market declines present risks.

Societe BIC (BICEY) vs. SPDR S&P 500 ETF (SPY)

Market Cap

$2.55B

Dividend Yield8.36%

Average Volume (3M)5.38K

Price to Earnings (P/E)13.2

Beta (1Y)0.52

Revenue Growth-3.58%

EPS Growth-16.42%

CountryUS

Employees10,192

SectorConsumer Defensive

Sector Strength59

IndustryHousehold & Personal Products

Share Statistics

EPS (TTM)1.01

Shares Outstanding83,242,325

10 Day Avg. Volume395

30 Day Avg. Volume5,375

Financial Highlights & Ratios

PEG RatioN/A

Price to Book (P/B)0.00

Price to Sales (P/S)0.00

P/FCF Ratio0.00

Enterprise Value/Market Cap1.04

Enterprise Value/Revenue0.95

Enterprise Value/Gross Profit1.85

Enterprise Value/Ebitda5.01

Forecast

1Y Price Target

$35.00

Price Target Upside12.36% Upside

Rating ConsensusModerate Buy

Number of Analyst Covering1

Societe BIC Business Overview & Revenue Model

Company DescriptionSociété BIC SA manufactures and sells stationery, lighter, shaver, and other products worldwide. It offers ball and coloring felt pens, markers, sticky notes, leads, whiteboards, and correction tapes, as well as graphite, coloring, mechanical, and other pencils; reusable notebooks, smart pens, erasers, crayons, art and craft kits, refillable shavers, razors shave cream, body and face lotions, finger painting products, and watercolors; permanent, single, metallic, and temporary tattoo markers; gel ink, roller, and fineliner pens; and ball and gel pen, color, and mechanical refills. The company also provides pocket, utility, decorated, non-decorated classic, electronic, and multipurpose lighters. In addition, it sells pantyhoses, batteries, and shaving preps; and advertising and promotional products. Further, the company is involved in the provision of delivery services; production of industrial equipment; and manufacture and distribution of IT solutions and consumer products, as well as in real estate and insurance activities. It markets its products primarily under the BIC, BIC Kids, Cello, Lucky, RocketBook, Tipp-Ex, BIC Wite-Out, DJEEP, BIC Soleil, Us, MADE FOR YOU, BIC Evolution, and BodyMark brands through a range of channels, including retail mass-market distributors, traditional stores, and office product stationers, as well as an e-commerce site. The company was founded in 1944 and is headquartered in Clichy, France.

How the Company Makes MoneySociete BIC generates revenue through the manufacturing and sale of its core product lines: stationery, lighters, and shavers. The company leverages its extensive global distribution network to supply these products to a wide range of customers, including individual consumers, businesses, and retailers. BIC's stationery segment is its largest revenue contributor, driven by the strong demand for writing instruments and school supplies. The lighters and shavers segments also contribute significantly to the company's earnings, with BIC maintaining a leading position in these markets due to its reputation for quality and safety. Additionally, BIC pursues strategic partnerships and marketing initiatives to enhance brand visibility and expand its market reach, further supporting its revenue growth.

Societe BIC Earnings Call Summary

Earnings Call Date:Jul 30, 2025

(Q2-2025)

% Change Since: -1.70%|

Next Earnings Date:Oct 28, 2025

Earnings Call Sentiment Neutral

BIC's earnings call presented a mixed outlook with a notable rebound in Q2 growth, strong performance from Tangle Teezer, and resilience in maintaining margins. However, challenges such as declines in the U.S. market, overall net sales drop in H1, and negative free cash flow indicate some ongoing difficulties.

Q2-2025 Updates

Positive Updates

Growth Rebound in Q2

BIC returned to growth in the second quarter with a 1.4% increase at constant currency, marking an 8.4 percentage points improvement in net sales growth compared to Q1.

Tangle Teezer Double-Digit Growth

Tangle Teezer achieved double-digit growth and contributed 4 points to the group's overall growth in the first half of 2025.

Resilient EBIT Margin

Despite a tough start to the year, BIC maintained a resilient margin of 13.7%, only 120 basis points below last year.

Innovation and Product Launches

Successful launches such as the 4-Color Smooth pen and Intensity Paint markers contributed to first-half performance, with the 4-Color pen growing 35% in net sales since 2021.

Distribution Gains

BIC achieved more than 20% growth in the discounters' channel in Europe over two years, driven by stationery and lighters.

Negative Updates

Decline in U.S. Market

The U.S. market experienced declines across all core markets, including a 1.7% decline in the stationery market, a 5.4% fall in the lighter market, and a 1.5% decline in the disposable shaver category.

Overall H1 Net Sales Decline

Total group net sales for the first half declined 2.4% at constant currencies.

Negative Free Cash Flow

Free cash flow was negative EUR 14 million for the first half of 2025.

Rocketbook Non-Cash Impairment

A EUR 19 million non-cash impairment was recorded for the Rocketbook business due to lower-than-expected performance.

Flame for Life Decline

Net sales in the Flame for Life division were down 8.6% at constant currencies in H1 2025.

Company Guidance

During the BIC First Half 2025 Results Conference Call, the company provided guidance for the full year 2025, anticipating net sales growth between 0% and 3% at constant currencies, with an adjusted EBIT margin expected to be around 15%. Additionally, free cash flow is projected to exceed EUR 240 million. In the first half of 2025, BIC reported a net sales decline of 2.4% at constant currencies, although it achieved a 1.4% growth in the second quarter. The adjusted EBIT margin for H1 2025 was 13.7%, down 120 basis points from the previous year, and the adjusted EPS stood at EUR 2.35, compared to EUR 2.95 in the prior year. The company faced challenges such as higher raw material costs, unfavorable currency fluctuations, and reduced consumer confidence, yet maintained resilience with positive contributions from its strategic initiatives, including the performance of Tangle Teezer, which achieved double-digit growth.

Societe BIC Financial Statement Overview

Summary

Societe BIC maintains a strong financial position with consistent revenue and profitability margins, low leverage, and effective cash flow management. However, slight declines in net profit margin and return on equity indicate areas for improvement.

Income Statement

Positive

Societe BIC shows stable performance with a slight decline in total revenue from 2023 to 2024. The gross profit margin remained consistent at around 50%, indicating efficient cost management. However, net profit margin decreased from 10.0% in 2023 to 9.6% in 2024, reflecting pressure on net income. EBIT and EBITDA margins are strong, indicating solid operational efficiency.

Balance Sheet

Positive

The company's balance sheet is robust with a decreasing debt-to-equity ratio from 0.08 in 2023 to 0.19 in 2024, still indicating low leverage. The equity ratio remains strong at around 63%, demonstrating a stable financial structure. Return on equity slightly decreased from 12.3% in 2023 to 11.8% in 2024, suggesting moderate profitability.

Cash Flow

Positive

Cash flows are healthy with operating cash flow covering net income comfortably. Free cash flow increased by 8.8% from 2023 to 2024, reflecting effective cash management. The free cash flow to net income ratio is strong, highlighting efficient conversion of earnings into cash.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.20B	2.26B	2.23B	1.83B	1.63B
Gross Profit	1.10B	1.15B	1.08B	930.75M	782.42M
EBITDA	425.32M	444.02M	403.24M	390.54M	275.05M
Net Income	212.01M	226.51M	198.60M	314.19M	93.72M
Balance Sheet
Total Assets	2.83B	2.65B	2.68B	2.50B	2.17B
Cash, Cash Equivalents and Short-Term Investments	459.17M	477.26M	422.86M	468.91M	265.74M
Total Debt	334.90M	156.19M	119.38M	100.07M	117.96M
Total Liabilities	1.04B	800.74M	807.20M	772.02M	713.23M
Stockholders Equity	1.79B	1.85B	1.88B	1.72B	1.46B
Cash Flow
Free Cash Flow	270.59M	248.70M	216.40M	205.69M	274.55M
Operating Cash Flow	357.71M	353.30M	299.99M	280.56M	357.65M
Investing Cash Flow	-283.71M	-114.06M	-172.46M	57.57M	-149.26M
Financing Cash Flow	-73.26M	-192.06M	-175.18M	-148.27M	-61.11M

Societe BIC Technical Analysis

Technical Analysis Sentiment

Neutral

Last Price31.15

Price Trends

50DMA

31.03

Negative

100DMA

31.00

Negative

200DMA

31.46

Negative

Market Momentum

MACD

-0.16

Negative

RSI

50.29

Neutral

STOCH

98.66

Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BICEY, the sentiment is Neutral. The current price of 31.15 is above the 20-day moving average (MA) of 30.91, above the 50-day MA of 31.03, and below the 200-day MA of 31.46, indicating a bearish trend. The MACD of -0.16 indicates Negative momentum. The RSI at 50.29 is Neutral, neither overbought nor oversold. The STOCH value of 98.66 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for BICEY.

Societe BIC Peers Comparison

Overall Rating

UnderperformOutperform

Sector (63)

Financial Indicators

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ACU	76 Outperform	$163.41M	17.08	9.50%	1.42%	0.70%	-48.75%
BICEY	75 Outperform	$2.55B	13.25	9.84%	8.36%	-3.58%	-16.42%
SPB	63 Neutral	$1.41B	21.75	2.98%	3.23%	-2.78%	-17.38%
Sector *	63 Neutral	$20.97B	14.56	-8.07%	3.14%	2.79%	-9.90%
EPC	57 Neutral	$1.08B	17.18	4.12%	2.62%	-2.92%	-43.06%
NWL	48 Neutral	$2.26B	―	-8.42%	5.13%	-5.29%	9.72%
HELE	47 Neutral	$541.06M	5.74	-23.99%	―	-4.39%	-326.42%

* Consumer Defensive Sector Average

Performance Comparison

BICEY

Societe BIC

31.15

0.51

1.66%

ACU

Acme United

40.92

0.83

2.07%

HELE

Helen Of Troy

23.07

-28.45

-55.22%

NWL

Newell Brands

5.46

-1.58

-22.44%

SPB

Spectrum Brands Holdings

56.60

-32.33

-36.35%

EPC

Edgewell Personal Care

22.93

-14.69

-39.05%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 16, 2025