Societe BIC (BICEY) AI Stock Analysis

• Market Cap: $2.58B
• Dividend Yield: 8.92%
• Average Volume (3M): 160.00
• Price to Earnings (P/E): 13.5
• Beta (1Y): 0.47
• Revenue Growth: -3.58%
• EPS Growth: -16.42%
• Country: US
• Employees: 10,192
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): N/A
• Shares Outstanding: 81,722,626
• 10 Day Avg. Volume: 265
• 30 Day Avg. Volume: 160
• PEG Ratio: -3.29
• Price to Book (P/B): 1.47
• Price to Sales (P/S): 1.20
• P/FCF Ratio: 9.72
• Enterprise Value/Market Cap: 0.88
• Enterprise Value/Revenue: 1.06
• Enterprise Value/Gross Profit: 2.12
• Enterprise Value/Ebitda: 6.19
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 72 Outperform
• Price Target: $35.00 ▲(14.16% Upside)

Societe BIC's strong financial performance and attractive valuation are the primary strengths, with a robust balance sheet and high dividend yield. However, technical indicators suggest a bearish trend, which tempers the overall score.

Positive Factors

Strong balance sheet / low leverage

Low leverage and a high equity ratio provide durable financial flexibility. This balance sheet strength supports capital allocation (capex, dividends, M&A), helps withstand demand shocks or input-cost cycles, and reduces refinancing risk over the next several quarters.

Healthy operating cash generation

Rising free cash flow and operating cash comfortably covering net income indicate efficient cash conversion. Reliable FCF funds dividends, working capital and modest investment without relying on external financing, supporting sustainable operations and strategic initiatives.

Stable high gross margins and operational efficiency

Consistently high gross margins reflect scale manufacturing, procurement advantages and branded pricing power in low-price consumer categories. Strong operating margins provide a durable buffer to input-cost volatility and support reinvestment in distribution and brand marketing.

Negative Factors

Top-line decline

Negative revenue growth signals structural demand pressure or market saturation in core categories. Persistent top-line contraction limits the company's ability to leverage fixed costs, slows scale benefits, and may force tougher choices on pricing, distribution or product investment.

Eroding net margin and ROE

Declines in net margin and return on equity indicate profit pressure despite stable gross margins. This suggests rising operating costs, mix shifts or higher SG&A, reducing capital efficiency and constraining returns available for reinvestment or sustained shareholder distributions.

Earnings per share contraction

A sharp negative EPS growth rate points to weaker underlying earnings generation beyond one-off items. Falling EPS can limit retained earnings, pressure dividend sustainability, and signal operational or competitive headwinds that could persist without strategic corrective action.

Societe BIC Business Overview & Revenue Model

Company Description

Société BIC SA manufactures and sells stationery, lighter, shaver, and other products worldwide. It offers ball and coloring felt pens, markers, sticky notes, leads, whiteboards, and correction tapes, as well as graphite, coloring, mechanical, and other pencils; reusable notebooks, smart pens, erasers, crayons, art and craft kits, refillable shavers, razors shave cream, body and face lotions, finger painting products, and watercolors; permanent, single, metallic, and temporary tattoo markers; gel ink, roller, and fineliner pens; and ball and gel pen, color, and mechanical refills. The company also provides pocket, utility, decorated, non-decorated classic, electronic, and multipurpose lighters. In addition, it sells pantyhoses, batteries, and shaving preps; and advertising and promotional products. Further, the company is involved in the provision of delivery services; production of industrial equipment; and manufacture and distribution of IT solutions and consumer products, as well as in real estate and insurance activities. It markets its products primarily under the BIC, BIC Kids, Cello, Lucky, RocketBook, Tipp-Ex, BIC Wite-Out, DJEEP, BIC Soleil, Us, MADE FOR YOU, BIC Evolution, and BodyMark brands through a range of channels, including retail mass-market distributors, traditional stores, and office product stationers, as well as an e-commerce site. The company was founded in 1944 and is headquartered in Clichy, France.

How the Company Makes Money

BIC generates revenue primarily through the sale of its core products in the stationery, lighters, and shavers segments. The company operates on a business-to-consumer model, selling its products through various retail channels, including supermarkets, office supply stores, and online platforms. Key revenue streams include direct sales of writing instruments, disposable lighters, and grooming products. BIC also benefits from strong brand recognition and customer loyalty, which drives consistent demand for its products. Additionally, the company engages in strategic partnerships with retailers and distributors to enhance market reach and optimize supply chain efficiency, contributing to its overall profitability.

Societe BIC Financial Statement Overview

Summary

Societe BIC shows stable financial performance with consistent gross profit margins and strong operational efficiency. The balance sheet is robust with low leverage, and cash flows are healthy, indicating efficient cash management. However, slight declines in net profit margin and return on equity suggest areas for improvement.

Income Statement

Societe BIC shows stable performance with a slight decline in total revenue from 2023 to 2024. The gross profit margin remained consistent at around 50%, indicating efficient cost management. However, net profit margin decreased from 10.0% in 2023 to 9.6% in 2024, reflecting pressure on net income. EBIT and EBITDA margins are strong, indicating solid operational efficiency.

Balance Sheet

The company's balance sheet is robust with a decreasing debt-to-equity ratio from 0.08 in 2023 to 0.19 in 2024, still indicating low leverage. The equity ratio remains strong at around 63%, demonstrating a stable financial structure. Return on equity slightly decreased from 12.3% in 2023 to 11.8% in 2024, suggesting moderate profitability.

Cash Flow

Cash flows are healthy with operating cash flow covering net income comfortably. Free cash flow increased by 8.8% from 2023 to 2024, reflecting effective cash management. The free cash flow to net income ratio is strong, highlighting efficient conversion of earnings into cash.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.13B	2.20B	2.26B	2.23B	1.83B	1.63B
Gross Profit	1.06B	1.19B	1.15B	1.08B	930.75M	782.42M
EBITDA	364.36M	424.52M	442.92M	401.94M	563.32M	275.04M
Net Income	176.86M	212.01M	226.51M	198.60M	314.19M	93.72M
Balance Sheet
Total Assets	2.74B	2.83B	2.65B	2.69B	2.50B	2.17B
Cash, Cash Equivalents and Short-Term Investments	313.46M	459.17M	477.26M	422.86M	468.91M	265.74M
Total Debt	364.98M	334.90M	156.19M	119.38M	100.07M	117.96M
Total Liabilities	1.06B	1.04B	800.74M	820.38M	772.02M	713.23M
Stockholders Equity	1.68B	1.79B	1.85B	1.87B	1.72B	1.46B
Cash Flow
Free Cash Flow	215.82M	270.59M	258.97M	216.40M	214.38M	274.55M
Operating Cash Flow	328.78M	357.71M	353.30M	299.99M	280.56M	357.65M
Investing Cash Flow	-317.27M	-283.71M	-114.06M	-172.46M	57.57M	-149.26M
Financing Cash Flow	-458.47M	-73.26M	-192.06M	-175.18M	-148.27M	-61.11M

Societe BIC Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 30.66
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BICEY, the sentiment is Positive. The current price of 30.66 is below the 20-day moving average (MA) of 31.53, above the 50-day MA of 29.82, and above the 200-day MA of 30.45, indicating a bullish trend. The MACD of 0.65 indicates Positive momentum. The RSI at 60.18 is Neutral, neither overbought nor oversold. The STOCH value of 23.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BICEY.

Societe BIC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CHD	73 Outperform	$24.15B	32.71	17.62%	1.38%	1.45%	42.04%
BICEY	72 Outperform	$2.58B	13.55	9.84%	8.92%	-3.58%	-16.42%
SPB	64 Neutral	$1.59B	17.40	4.92%	3.15%	-5.21%	1.96%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
CLX	62 Neutral	$14.24B	18.79	4163.16%	5.05%	-9.35%	123.06%
EPC	58 Neutral	$953.92M	37.07	1.62%	3.51%	-1.34%	-73.59%
NWL	49 Neutral	$1.92B	-76.72	-0.86%	7.76%	-5.88%	90.23%