boohoo group (BHOOY)
OTHER OTC:BHOOY
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boohoo group
(OTC:BHOOY)
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Rating:50Neutral
Price Target:
$6.50
▲(9.98% Upside)
Action:Upgraded
Date:06/18/26
The score is primarily constrained by weak financial health—ongoing losses, negative cash flow, and especially negative equity—despite signs of operational improvement in 2026. Technicals are supportive with a clear uptrend, but overbought signals raise near-term risk. Valuation is difficult to support on earnings due to the negative P/E and no dividend yield.
Positive Factors
Direct-to-consumer, digital-first model
Boohoo's digital-first, direct-to-consumer model provides long-term structural advantages: direct customer data, lower retail overhead, rapid assortment updates, and scalable marketing via social and influencer channels. These traits support unit economics and faster product-market fit over multiple quarters.
Negative Factors
Negative equity and weakened balance sheet
Negative equity is a material structural weakness that limits financing options, heightens refinancing and covenant risk, and constrains strategic investments. It reduces resilience to shocks and makes the company more reliant on external capital or asset sales to fund growth and operations.
Read all positive and negative factors
Positive Factors
Negative Factors
Direct-to-consumer, digital-first model
Boohoo's digital-first, direct-to-consumer model provides long-term structural advantages: direct customer data, lower retail overhead, rapid assortment updates, and scalable marketing via social and influencer channels. These traits support unit economics and faster product-market fit over multiple quarters.
Read all positive factors
boohoo group (BHOOY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$459.18M
Dividend YieldN/A
Average Volume (3M)0.00
Price to Earnings (P/E)―
Beta (1Y)1.52
Revenue Growth21.94%
EPS Growth68.14%
CountryUS
Employees5,079
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-1.50
Shares Outstanding80,986,015
10 Day Avg. Volume0
30 Day Avg. Volume0
Financial Highlights & Ratios
PEG Ratio0.05
Price to Book (P/B)-5.36
Price to Sales (P/S)0.34
P/FCF Ratio-12.11
Enterprise Value/Market Cap1.05
Enterprise Value/Revenue0.53
Enterprise Value/Gross Profit1.15
Enterprise Value/Ebitda10.64
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
boohoo group Business Overview & Revenue Model
Company Description
boohoo group plc operates as a prominent online fashion retailer, with its various subsidiaries reaching consumers across the United Kingdom, the wider European market, the United States, and internationally. The company is engaged in the design, ...
How the Company Makes Money
Boohoo Group primarily makes money by selling fashion and related products directly to consumers through its own e-commerce websites and mobile apps across its portfolio of brands. Revenue is generated mainly from the retail sale of own-brand clot...
boohoo group Earnings Call Summary
Earnings Call Date:May 08, 2024
(Q4-2024)
| % Change Since: |
Next Earnings Date:Sep 24, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted significant progress in core brands and operational efficiencies, particularly with Debenhams' marketplace and improved EBITDA margins. However, it also acknowledged challenges such as revenue decline and issues in the U.S. market. The sentiment is cautiously optimistic with a positive outlook for growth.Positive Updates
Core Brands Performance
Despite a headline revenue decline of 17%, the core brands showed a significant improvement with only a 4% decline in H2, indicating a positive turnaround and potential for future growth.
Negative Updates
Revenue Decline
Overall net revenue declined by 17% due to ongoing market headwinds, including weakened consumer demand and elevated costs.
Read all updates
Q4-2024 Updates
Positive
Negative
Core Brands Performance
Despite a headline revenue decline of 17%, the core brands showed a significant improvement with only a 4% decline in H2, indicating a positive turnaround and potential for future growth.
Read all positive updates
Company Guidance
The earnings call for BOO.L provided comprehensive guidance on the company's financial performance and strategic direction for the fiscal year 2024. The executives highlighted a 17% decline in headline revenue but noted stronger performance in core brands, which are on an accelerated path towards growth. The company successfully increased its EBITDA margin to 4% and completed significant capital expenditure projects, enhancing capacity and efficiency. The focus remains on achieving GBP 125 million in annualized savings by FY '25, with a rigorous cost assessment already underway. BOO.L's strategic shift to a marketplace model with Debenhams is yielding positive results, as over 50% of sales now come from third-party brands, contributing to a 13% decline in GMV, less than the net revenue decline. The company is poised to benefit from improving consumer demand and cost deflation in FY '25, with a targeted return to GMV growth and improvements in EBITDA margins, further supported by a strong balance sheet and reduced CapEx spend.boohoo group Financial Statement Overview
Summary
Income Statement
28
Negative
Balance Sheet
22
Negative
Cash Flow
30
Negative
| Breakdown | Feb 2025 | Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 911.80M | 790.30M | 1.46B | 1.77B | 1.98B |
| Gross Profit | 419.81M | 389.70M | 756.10M | 895.20M | 1.04B |
| EBITDA | 48.82M | -184.90M | -53.70M | -10.80M | 63.20M |
| Net Income | -107.69M | -326.40M | -137.80M | -75.60M | -4.00M |
Balance Sheet | |||||
| Total Assets | 458.35M | 525.90M | 1.08B | 1.23B | 998.40M |
| Cash, Cash Equivalents and Short-Term Investments | 52.13M | 44.70M | 230.00M | 332.00M | 115.50M |
| Total Debt | 219.82M | 243.10M | 446.90M | 463.60M | 151.90M |
| Total Liabilities | 516.09M | 522.00M | 795.70M | 825.70M | 534.10M |
| Stockholders Equity | -57.73M | 3.90M | 279.70M | 400.00M | 464.30M |
Cash Flow | |||||
| Free Cash Flow | -25.55M | -34.00M | -62.90M | 45.50M | -251.20M |
| Operating Cash Flow | -22.97M | -12.70M | 1.90M | 136.70M | 10.30M |
| Investing Cash Flow | -10.84M | 32.20M | -54.80M | -103.30M | -261.50M |
| Financing Cash Flow | 42.26M | -202.90M | -48.00M | 196.20M | 76.50M |
boohoo group Technical Analysis
Positive
5.91
Price Trends
5.10
Positive
5.30
Positive
4.87
Positive
Market Momentum
0.44
Negative
62.14
Neutral
42.73
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BHOOY, the sentiment is Positive. The current price of 5.91 is above the 20-day moving average (MA) of 5.72, above the 50-day MA of 5.10, and above the 200-day MA of 4.87, indicating a bullish trend. The MACD of 0.44 indicates Negative momentum. The RSI at 62.14 is Neutral, neither overbought nor oversold. The STOCH value of 42.73 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BHOOY.
boohoo group Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
69 Neutral | $1.56B | 24.24 | 12.85% | ― | 10.02% | 26.46% | |
67 Neutral | $7.02B | 24.99 | -25.47% | ― | 1.78% | 75.71% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
57 Neutral | $38.10B | 18.61 | 6.15% | 3.37% | 12.13% | -67.45% | |
55 Neutral | $775.54M | ― | -36.11% | ― | 10.25% | 70.25% | |
50 Neutral | $459.18M | -3.14 | -167.33% | ― | 21.94% | 68.14% | |
47 Neutral | $871.92M | ― | -194.88% | ― | 31.78% | ― |
* Consumer Cyclical Sector Average
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.