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Pureprofile Ltd. (AU:PPL)
ASX:PPL
Australian Market

Pureprofile Ltd. (PPL) AI Stock Analysis

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AU:PPL

Pureprofile Ltd.

(Sydney:PPL)

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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
Rating:62Neutral
Price Target:
AU$0.04
▼(-18.00% Downside)
Action:ReiteratedDate:11/25/25
The overall stock score is driven by solid technical analysis indicating a bullish trend, despite the stock being overvalued. Financial performance shows potential for growth, but profitability and cash flow efficiency need improvement. The absence of earnings call and corporate events data limits further insights.
Positive Factors
Revenue growth
Sustained top-line growth (double-digit FY trend) indicates expanding demand for Pureprofile’s panels and adtech services, supporting scalable revenue streams and higher addressable-market penetration. Durable growth aids reinvestment in products and commercial expansion over 2–6 months.
Healthy gross margin
A 55% gross margin implies strong unit economics from licensed panel and data services, giving pricing power and room to absorb sales/marketing spend. This margin buffer supports long-term profitability improvements as the company scales recurring services and adtech activations.
Improved leverage and high ROE
Lower leverage and a 20.9% ROE signal stronger capital efficiency and reduced financial risk, improving funding flexibility for growth initiatives. Balanced capital structure supports durable investment in panels, product development and partnerships without excessive refinancing pressure.
Negative Factors
Thin net profit margin
A low net margin (2.7%) shows most gross profit is absorbed by operating and overhead costs, limiting retained earnings and ability to self-fund strategic initiatives. Sustained thin margins constrain resilience to slower demand or higher input costs over the medium term.
Weak free cash flow conversion
A sharp FCF decline and low OCF-to-net-income ratio indicate earnings are not fully translating to spendable cash. This reduces capacity to invest, pay down debt, or return capital, creating longer-term funding constraints if cash conversion doesn’t improve.
Modest operating margins
Modest EBIT/EBITDA margins point to limited operating leverage and sensitivity to sales mix or marketing spend. Without structural margin expansion through cost efficiency or higher-value product adoption, profitability gains will likely remain constrained over coming quarters.

Pureprofile Ltd. (PPL) vs. iShares MSCI Australia ETF (EWA)

Pureprofile Ltd. Business Overview & Revenue Model

Company DescriptionPureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia, Europe, and the United States. It operates through three segments: Data & Insights; Pure.amplify Media AU; and Pure.amplify Media UK. The Data & Insights segment conducts market research; and accesses insights and campaigns through its proprietary self-service platform. The Pure.amplify Media AU segment buys and sells online advertising inventory on behalf of advertisers and publishers. The Pure.amplify Media UK segment generates leads for clients through its consumer database and proprietary and partner digital assets. The company was founded in 2000 and is headquartered in Surry Hills, Australia.
How the Company Makes MoneyPPL primarily generates revenue by selling research and insights services and related data products to business customers. Key revenue streams include: (1) Paid survey and panel services—clients pay for access to respondents and survey completions via Pureprofile’s online panels and sampling capabilities, typically priced based on factors such as incidence, targeting criteria, length of interview, and volume; (2) Insights/research solutions—clients pay for end-to-end research projects or self-serve research tools that include survey programming, fieldwork, analytics, and reporting; and (3) Media/adtech solutions—PPL earns revenue by commercializing its permissioned audience data for advertising use cases (e.g., audience targeting, segmentation, and campaign measurement/activation), where fees are generally tied to campaign spend, impressions, audience usage, or data licensing arrangements. Significant contributors to earnings can include the scale and quality of its proprietary panel, recurring demand from agencies and enterprise customers, and partnerships/integrations with other research platforms, publishers, or advertising ecosystem participants used to distribute surveys or activate/measure audiences. null

Pureprofile Ltd. Financial Statement Overview

Summary
Pureprofile Ltd. demonstrates positive revenue growth and improved leverage management. However, profitability margins are modest, and cash flow generation poses challenges. The company shows potential for growth but needs to enhance profitability and cash flow efficiency.
Income Statement
65
Positive
Pureprofile Ltd. has shown a positive revenue growth rate of 7.25% in the latest year, indicating a strong upward trend. The gross profit margin is healthy at 55.03%, reflecting efficient cost management. However, the net profit margin is relatively low at 2.69%, suggesting limited profitability after expenses. The EBIT and EBITDA margins are modest, indicating room for improvement in operational efficiency.
Balance Sheet
60
Neutral
The company's debt-to-equity ratio has improved to 0.56, showing better leverage management compared to previous years. Return on equity is strong at 20.93%, indicating effective use of equity to generate profits. The equity ratio is moderate, suggesting a balanced approach to financing through equity and debt.
Cash Flow
55
Neutral
Operating cash flow has increased, but free cash flow has declined by 27.89%, indicating potential challenges in generating cash after capital expenditures. The operating cash flow to net income ratio is 0.25, showing decent cash generation relative to net income. The free cash flow to net income ratio is below 1, suggesting that not all net income is translating into free cash flow.
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue61.33M57.18M48.07M43.65M35.54M30.00M
Gross Profit8.86M31.46M26.67M3.68M664.22K2.70M
EBITDA3.92M4.71M3.11M1.89M889.07K9.31M
Net Income1.88M1.54M94.35K-2.16M-2.16M2.81M
Balance Sheet
Total Assets33.57M30.55M25.41M22.53M21.03M19.40M
Cash, Cash Equivalents and Short-Term Investments5.90M5.97M5.51M4.99M5.40M3.62M
Total Debt4.63M4.10M4.62M5.04M4.14M5.11M
Total Liabilities24.17M23.20M19.87M18.12M16.67M15.65M
Stockholders Equity9.41M7.35M5.54M4.41M4.36M3.75M
Cash Flow
Free Cash Flow4.32M2.36M1.19M33.19K1.62M294.97K
Operating Cash Flow4.54M4.79M3.49M2.57M3.89M2.35M
Investing Cash Flow-3.38M-3.72M-2.34M-2.65M-2.27M-2.05M
Financing Cash Flow-558.49K-606.14K-632.94K-521.94K80.57K1.56M

Pureprofile Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.05
Price Trends
50DMA
0.04
Negative
100DMA
0.05
Negative
200DMA
0.04
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
38.20
Neutral
STOCH
43.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Negative. The current price of 0.05 is above the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.04, and above the 200-day MA of 0.04, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 38.20 is Neutral, neither overbought nor oversold. The STOCH value of 43.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:PPL.

Pureprofile Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
AU$46.25M7.4022.47%18.95%1200.00%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
AU$14.88M5.09-1.65%12.07%98.72%
50
Neutral
AU$506.45M41.172.33%4.29%9.25%-42.79%
39
Underperform
AU$29.23M-2.82366.81%12.70%71.21%
39
Underperform
AU$19.15M-59.1831.79%-12.90%87.50%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:PPL
Pureprofile Ltd.
0.04
0.00
0.00%
AU:MXO
Motio Limited
0.05
0.02
62.07%
AU:RMY
RMA Global Ltd.
0.04
<0.01
18.92%
AU:IS3
I Synergy Group Ltd.
0.01
>-0.01
-8.33%
AU:OML
oOh media Ltd
0.94
-0.48
-33.85%

Pureprofile Ltd. Corporate Events

Pureprofile issues new shares on exercise of incentive securities
Mar 18, 2026

Pureprofile Ltd has issued 16,450,288 fully paid ordinary shares following the exercise of vested incentive securities, most of which originated from awards granted in FY21, with the remainder from FY23. The company will seek quotation of these new shares on the ASX and has confirmed compliance with relevant Australian corporate reporting and disclosure obligations, signalling routine capital management activity with no undisclosed market-sensitive information.

The share issuance under incentive plans marginally increases Pureprofile’s equity base while aligning employee and stakeholder interests through equity participation. By affirming there is no excluded information and that all statutory obligations have been met, the company provides assurance to investors about transparency and governance standards around this incremental change to its capital structure.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile director boosts equity stake via cashless option exercise
Mar 4, 2026

Pureprofile Limited has disclosed a change in the securities held by director Martin Filz, reflecting the exercise of previously granted incentive options into ordinary shares. The transaction involved both direct and indirect interests, including holdings through GEMH Pty Ltd, and is part of the company’s established equity-based remuneration framework for senior management.

Filz exercised 10,955,903 unlisted options originally issued as FY21 incentive securities using a cashless exercise facility, resulting in the issuance of 5,810,354 additional ordinary shares. Following the conversion, his holding increased to 28,304,544 fully paid ordinary shares and 22,471,037 performance rights, further consolidating his equity stake and more closely aligning his financial interests with long-term shareholder value.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile issues new shares on exercise of vested incentive securities
Mar 4, 2026

Pureprofile Ltd has issued 16,107,172 fully paid ordinary shares following the exercise of 30,953,678 vested incentive securities that were originally granted in FY21 and FY22. The company stated that the new shares were issued without a prospectus under the Corporations Act disclosure exemptions and confirmed its ongoing compliance with financial reporting and continuous disclosure obligations, signalling routine balance sheet and capital structure management rather than a new capital raising.

The disclosure indicates that there is no excluded information relevant to the new share issue, which may reassure investors regarding transparency and regulatory conformity. While the issuance will modestly increase Pureprofile’s share base, it primarily reflects the vesting of previously awarded incentives, aligning employee and stakeholder interests without altering the company’s strategic direction or market positioning.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Seeks ASX Quotation for Over 16 Million New Shares
Mar 4, 2026

Pureprofile Ltd. has applied for quotation on the ASX of 16,107,172 additional ordinary fully paid shares under its PPL ticker, with an issue date of March 4, 2026. The move increases the number of quoted securities on issue, indicating an expansion of the company’s listed capital base that may affect its share liquidity and the holdings of existing and new investors.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile outlines H1 FY26 performance metrics in investor presentation
Feb 25, 2026

Pureprofile has released its H1 FY26 investor presentation, outlining summary financial and operational information for shareholders and the market. The materials, designed for information purposes and to accompany its most recent financial reports, emphasise the use of non-IFRS measures such as EBITDA to better reflect underlying performance.

The company highlights standard disclaimers around forward-looking statements and reliance on third-party industry data, underscoring that such information has not been independently verified. The presentation reinforces that it is not an offer or solicitation for securities and that investors should rely on formal ASX disclosures when making investment decisions.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile lifts half-year profit and strengthens balance sheet on higher revenue
Feb 25, 2026

Pureprofile reported a strong first half to 31 December 2025, with revenue from ordinary activities rising 14.2% to $33.4 million and EBITDA excluding significant items up 14.0% to $3.8 million. Profit before income tax increased 14% to $1.7 million, while profit after tax attributable to shareholders climbed 21.6% to $1.94 million, supported by recognition of deferred tax assets that delivered a net tax benefit.

The company’s recognition of previously unrecognised deferred tax assets of $543,950 reflects greater confidence in future taxable profits after two consecutive years of taxable earnings. Net tangible assets per share improved to 0.08 cents from a negative 0.11 cents a year earlier, signalling a strengthened balance sheet, though the board did not declare or pay any dividends for the period.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Posts Archived H1 and Q2 FY26 Investor Briefing for Market Access
Jan 28, 2026

Pureprofile Ltd has released an archived video recording of its H1 and Q2 FY26 investor briefing, held on 27 January 2026, offering shareholders and potential investors on-demand access to management’s latest commentary on company performance and strategy. By making the briefing available online, the ASX-listed data and insights provider is enhancing transparency and engagement with the market, giving stakeholders greater opportunity to assess its operational progress and positioning in the global research and ResTech sector.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.06 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile outlines parameters and limitations of H1 & Q2 FY26 investor presentation
Jan 26, 2026

Pureprofile Ltd has released a presentation outlining its H1 and Q2 FY26 investor materials, positioning the document as an informational, high-level summary of its current performance and reporting framework rather than an offer or solicitation. The company emphasises that the presentation should be read alongside its most recent financial reports and ASX disclosures, highlights its use of non‑IFRS measures such as EBITDA for performance evaluation, and underscores significant caveats around forward‑looking statements, third‑party industry data, and the limitations and unaudited nature of certain metrics used.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.06 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Lifts FY26 Revenue Guidance on Record First-Half Growth and International Expansion
Jan 26, 2026

Pureprofile Limited has upgraded its FY26 revenue guidance to a range of $64 million to $65 million, up from $63 million to $64 million, while reaffirming an EBITDA margin target of 10–11%, following a record first half performance. For H1 FY26, the company reported total revenue of $33.3 million, up 14% year on year and marking its sixth consecutive half of double-digit revenue growth, along with EBITDA of $3.8 million, also up 14% and maintaining an 11% margin despite ongoing investment in growth initiatives. Rest of World revenue rose 30% to $16.8 million and, for the first time, surpassed ANZ to become the group’s largest geographic contributor, reflecting a successful international expansion strategy and a five-year CAGR of 38% in these markets. Platform revenue grew 54% to $9.4 million, underscoring the shift toward scalable, technology-led solutions, while management highlighted increased operating leverage and plans to further improve efficiencies and margins through automation and AI in the second half.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.06 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Sets Date for H1 and Q2 FY26 Results and Investor Briefing
Jan 20, 2026

Pureprofile Ltd will release its half-year and second-quarter FY26 financial results on 27 January 2026 and will host an online investor and analyst briefing the same day at 11:00am AEDT. Chief Executive Officer Martin Filz and Chief Financial Officer Melinda Sheppard will present an overview of the results followed by a Q&A session, signalling the company’s continued focus on transparent communication with the market and providing stakeholders with direct access to senior management for insights into its financial performance and strategic direction.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 25, 2025