Pureprofile Ltd. (AU:PPL)
ASX:PPL
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Pureprofile Ltd.
(Sydney:PPL)
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Rating:54Neutral
Price Target:
AU$0.03
▼(-34.00% Downside)
Action:ReiteratedDate:05/07/26
The score is held back primarily by very weak technical momentum (price below major moving averages, negative MACD, extremely low RSI/Stoch). Financial performance is mixed—good revenue growth and gross margin, but thin net margins and declining free cash flow. Valuation is a modest positive due to a low P/E.
Positive Factors
Revenue growth trend
Consistent top-line expansion (7.25% YoY) indicates sustained demand for the platform's survey and insights services. Over 2-6 months this supports scale benefits, improves utilization of fixed costs, and underpins potential for stable incremental margins as revenue grows.
Negative Factors
Thin net margin
Net margin near 2.7% leaves limited buffer after operating and overhead costs. Structurally low bottom-line profitability makes the company sensitive to modest revenue downturns or rising SG&A, constraining reinvestment capacity and reducing resilience during stress periods.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue growth trend
Consistent top-line expansion (7.25% YoY) indicates sustained demand for the platform's survey and insights services. Over 2-6 months this supports scale benefits, improves utilization of fixed costs, and underpins potential for stable incremental margins as revenue grows.
Read all positive factors
Pureprofile Ltd. (PPL) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$40.92M
Dividend YieldN/A
Average Volume (3M)999.90K
Price to Earnings (P/E)7.4
Beta (1Y)1.07
Revenue Growth15.19%
EPS Growth14.29%
CountryAU
Employees215
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)<0.01
Shares Outstanding1,203,517,200
10 Day Avg. Volume723,199
30 Day Avg. Volume999,905
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)6.32
Price to Sales (P/S)0.81
P/FCF Ratio19.67
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)<0.01
Revenue Forecast (FY)AU$66.00M
Pureprofile Ltd. Business Overview & Revenue Model
Company Description
Pureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia, Europe, and the United States. It operates through three segments: Data...
How the Company Makes Money
PPL primarily makes money by selling access to consumer respondents and research services delivered through its online panel and survey/insights platform. Its core revenue stream is fees paid by business and research customers to field surveys: cl...
Pureprofile Ltd. Financial Statement Overview
Summary
Income Statement
65
Positive
Balance Sheet
60
Neutral
Cash Flow
55
Neutral
| Breakdown | TTM | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 61.33M | 57.18M | 48.07M | 43.65M | 35.54M | 30.00M |
| Gross Profit | 8.86M | 31.46M | 26.67M | 3.68M | 664.22K | 2.70M |
| EBITDA | 3.92M | 4.71M | 3.11M | 1.89M | 889.07K | 9.31M |
| Net Income | 1.88M | 1.54M | 94.35K | -2.16M | -2.16M | 2.81M |
Balance Sheet | ||||||
| Total Assets | 33.57M | 30.55M | 25.41M | 22.53M | 21.03M | 19.40M |
| Cash, Cash Equivalents and Short-Term Investments | 5.90M | 5.97M | 5.51M | 4.99M | 5.40M | 3.62M |
| Total Debt | 4.63M | 4.10M | 4.62M | 5.04M | 4.14M | 5.11M |
| Total Liabilities | 24.17M | 23.20M | 19.87M | 18.12M | 16.67M | 15.65M |
| Stockholders Equity | 9.41M | 7.35M | 5.54M | 4.41M | 4.36M | 3.75M |
Cash Flow | ||||||
| Free Cash Flow | 4.32M | 2.36M | 1.19M | 33.19K | 1.62M | 294.97K |
| Operating Cash Flow | 4.54M | 4.79M | 3.49M | 2.57M | 3.89M | 2.35M |
| Investing Cash Flow | -3.38M | -3.72M | -2.34M | -2.65M | -2.27M | -2.05M |
| Financing Cash Flow | -558.49K | -606.14K | -632.94K | -521.94K | 80.57K | 1.56M |
Pureprofile Ltd. Technical Analysis
Negative
0.05
Price Trends
0.04
Negative
0.04
Negative
0.04
Negative
Market Momentum
>-0.01
Negative
38.20
Neutral
117.78
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Negative. The current price of 0.05 is above the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.04, and above the 200-day MA of 0.04, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 38.20 is Neutral, neither overbought nor oversold. The STOCH value of 117.78 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:PPL.
Pureprofile Ltd. Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
64 Neutral | AU$15.51M | 5.09 | 16.87% | ― | -16.26% | ― | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
54 Neutral | AU$40.92M | 7.40 | 22.47% | ― | 15.19% | 14.29% | |
49 Neutral | AU$665.55M | 6.21 | 2.33% | 4.29% | 8.77% | -53.76% | |
41 Neutral | AU$26.57M | -2.82 | 366.81% | ― | 18.69% | -250.00% | |
39 Underperform | AU$17.41M | -17.81 | 31.79% | ― | -15.68% | 25.00% |
* Communication Services Sector Average
AU:PPL
Pureprofile Ltd.
0.03
>-0.01
-22.73%
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Motio Limited
0.05
0.01
32.43%
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RMA Global Ltd.
0.04
0.01
33.33%
AU:IS3
I Synergy Group Ltd.
0.01
>-0.01
-16.67%
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oOh media Ltd
1.26
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-19.90%
Pureprofile Ltd. Corporate Events
Pureprofile sets date for Q3 FY26 results and investor briefing
Apr 20, 2026
Pureprofile Ltd will release its Q3 FY26 financial results on 23 April 2026 and has scheduled an online investor and analyst briefing the same day at 10.30am AEST. The session, to be led by CEO Martin Filz and CFO Melinda Sheppard, will cover the ...
Pureprofile Seeks ASX Quotation for 17.6 Million New Shares
Apr 14, 2026
Pureprofile Ltd. has applied for quotation on the ASX of 17,613,198 new fully paid ordinary shares, issued in two tranches dated March 18 and March 31, 2026. The application signals an expansion of the company’s listed capital base, which ma...
Pureprofile to Outline AI Strategy at Investor Webinar
Mar 27, 2026
Pureprofile Ltd, an Australia-based data and insights company founded in 2000, specialises in online research and consumer profiling through its ResTech and SaaS solutions for more than 750 clients worldwide. The business focuses on extracting ric...
Pureprofile Flags Limits on Forward-Looking Data in Investor Briefing
Mar 25, 2026
Pureprofile Ltd., listed on the ASX as PPL, operates within the data, insights and market research sector, providing analytics and consumer intelligence services to corporate clients. It reports both IFRS and non‑IFRS metrics, such as EBITDA...
Pureprofile issues new shares on exercise of incentive securities
Mar 18, 2026
Pureprofile Ltd has issued 16,450,288 fully paid ordinary shares following the exercise of vested incentive securities, most of which originated from awards granted in FY21, with the remainder from FY23. The company will seek quotation of these ne...
Pureprofile director boosts equity stake via cashless option exercise
Mar 4, 2026
Pureprofile Limited has disclosed a change in the securities held by director Martin Filz, reflecting the exercise of previously granted incentive options into ordinary shares. The transaction involved both direct and indirect interests, including...
Pureprofile issues new shares on exercise of vested incentive securities
Mar 4, 2026
Pureprofile Ltd has issued 16,107,172 fully paid ordinary shares following the exercise of 30,953,678 vested incentive securities that were originally granted in FY21 and FY22. The company stated that the new shares were issued without a prospectu...
Pureprofile Seeks ASX Quotation for Over 16 Million New Shares
Mar 4, 2026
Pureprofile Ltd. has applied for quotation on the ASX of 16,107,172 additional ordinary fully paid shares under its PPL ticker, with an issue date of March 4, 2026. The move increases the number of quoted securities on issue, indicating an expansi...
Pureprofile outlines H1 FY26 performance metrics in investor presentation
Feb 25, 2026
Pureprofile has released its H1 FY26 investor presentation, outlining summary financial and operational information for shareholders and the market. The materials, designed for information purposes and to accompany its most recent financial report...
Pureprofile lifts half-year profit and strengthens balance sheet on higher revenue
Feb 25, 2026
Pureprofile reported a strong first half to 31 December 2025, with revenue from ordinary activities rising 14.2% to $33.4 million and EBITDA excluding significant items up 14.0% to $3.8 million. Profit before income tax increased 14% to $1.7 milli...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.