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oOh media Ltd (AU:OML)
ASX:OML
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oOh media Ltd (OML) AI Stock Analysis

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AU:OML

oOh media Ltd

(Sydney:OML)

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Neutral 62 (OpenAI - 5.2)
Rating:62Neutral
Price Target:
AU$1.50
▲(57.89% Upside)
Action:Reiterated
Date:05/12/26
The score is held back primarily by elevated balance-sheet risk from sharply higher 2025 leverage and weaker 2025 net profitability, despite solid cash generation. Technicals are strong with price above key moving averages, but overbought signals add short-term risk. Valuation is a clear positive, supported by a low P/E and strong dividend yield.
Positive Factors
Cash generation resilience
Consistent positive operating and free cash flow across the cycle provides durable internal funding to support operations, dividends, capex and debt servicing. This cash generation gives management flexibility to invest in DOOH rollouts or incremental buybacks despite cyclical ad demand shifts.
Negative Factors
Elevated leverage
A sharp increase in leverage materially raises refinancing and interest rate risk, reducing financial flexibility. With debt now dominant in the capital structure, the company is more exposed to earnings volatility and has less room for strategic investments or cushioning during ad market downturns.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation resilience
Consistent positive operating and free cash flow across the cycle provides durable internal funding to support operations, dividends, capex and debt servicing. This cash generation gives management flexibility to invest in DOOH rollouts or incremental buybacks despite cyclical ad demand shifts.
Read all positive factors

oOh media Ltd (OML) vs. iShares MSCI Australia ETF (EWA)

oOh media Ltd Business Overview & Revenue Model

Company Description
Based in North Sydney, Australia, oOh!media Limited is a prominent out-of-home media enterprise operating throughout Australia and New Zealand. The company provides a diverse array of advertising opportunities, encompassing both traditional and di...
How the Company Makes Money
OML primarily makes money by selling advertising space and time across its out-of-home media network. Revenue is generated from (1) display advertising sales on its inventory (both classic/printed and digital out-of-home/DOOH), where advertisers p...

oOh media Ltd Financial Statement Overview

Summary
Income statement and cash flow are supportive (revenue recovery and consistently positive free cash flow), but the balance sheet is a major risk: leverage rose sharply in 2025 (debt-to-equity ~2.5x) and 2025 net margin fell to ~2.4% vs. ~5–6% in 2022–2024, increasing sensitivity to earnings volatility and financing costs.
Income Statement
62
Positive
Balance Sheet
38
Negative
Cash Flow
64
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue691.37M635.63M633.91M592.62M503.73M
Gross Profit156.71M433.88M417.75M112.10M49.52M
EBITDA249.45M149.72M244.92M290.90M238.38M
Net Income16.91M36.58M34.62M31.52M-10.29M
Balance Sheet
Total Assets1.90B1.79B1.66B1.73B1.85B
Cash, Cash Equivalents and Short-Term Investments18.26M21.45M31.65M40.05M60.05M
Total Debt1.85B956.93M806.84M827.90M951.74M
Total Liabilities1.17B1.05B918.13M929.06M1.05B
Stockholders Equity733.45M746.93M742.23M805.75M803.55M
Cash Flow
Free Cash Flow175.72M139.07M171.25M195.65M141.38M
Operating Cash Flow223.45M180.67M211.00M222.69M156.08M
Investing Cash Flow-53.55M-38.52M-41.90M-28.89M-13.80M
Financing Cash Flow-171.43M-154.01M-177.50M-213.80M-162.28M

oOh media Ltd Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.95
Price Trends
50DMA
1.39
Positive
100DMA
1.18
Positive
200DMA
1.22
Positive
Market Momentum
MACD
0.04
Negative
RSI
69.94
Neutral
STOCH
93.73
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:OML, the sentiment is Positive. The current price of 0.95 is below the 20-day moving average (MA) of 1.46, below the 50-day MA of 1.39, and below the 200-day MA of 1.22, indicating a bullish trend. The MACD of 0.04 indicates Negative momentum. The RSI at 69.94 is Neutral, neither overbought nor oversold. The STOCH value of 93.73 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:OML.

oOh media Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
AU$22.54B14.2012.52%0.69%-7.50%-13.78%
68
Neutral
AU$423.77M9.9020.21%5.86%-4.85%5.75%
66
Neutral
AU$1.53B346.430.28%4.83%-11.32%-95.16%
62
Neutral
AU$816.09M48.892.33%4.29%8.77%-53.76%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
AU$76.44M-9.85-5.46%-22.01%-306.25%
51
Neutral
AU$260.93M-48.23-0.90%5.03%2.04%98.79%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:OML
oOh media Ltd
1.55
-0.08
-4.63%
AU:SXL
Southern Cross Media Group Limited
0.56
0.05
10.02%
AU:NEC
Nine Entertainment Co. Holdings Limited
0.97
-0.14
-12.35%
AU:A1N
HT&E Ltd
0.26
-0.18
-40.91%
AU:IGL
IVE Group Ltd.
2.77
-0.10
-3.32%
AU:NWS
News Corporation Shs B Chess Depository Interests repr 1 Sh
44.75
-7.71
-14.70%

oOh media Ltd Corporate Events

oOh!media advances talks with three private equity bidders on potential takeover
Jul 12, 2026
oOh!media has confirmed it is in advanced discussions with three private equity suitors, Pacific Equity Partners, I Squared Capital and Oaktree Capital Management, over separate conditional, non-binding change-of-control proposals valuing the comp...
oOh!media updates market on CEO equity incentive awards
Jun 25, 2026
oOh!media has updated the market on changes to managing director James Taylor’s equity interests, following shareholder approval at the company’s 14 May 2026 annual general meeting. The update reflects new allocations under the group&#...
oOh!media Issues New Unquoted Performance Rights Under Employee Incentive Plan
Jun 25, 2026
oOh!media Limited has notified the market of the issue of 1,301,809 unquoted performance rights under its employee incentive scheme. The new securities, recorded under ASX code OMLAA and issued on 18 June 2026, are not intended to be quoted on the...
oOh!media issues new performance rights under employee incentive scheme
Jun 25, 2026
oOh!media Limited has issued a total of 1,809,629 unquoted performance rights under its employee incentive scheme, allocated in two tranches on 5 June and 18 June 2026. The move underscores the company’s continued use of equity-based remuner...
oOh!media Confirms Multiple Conditional Bids in Ongoing Control Talks
Jun 9, 2026
oOh!media Limited has confirmed it is in talks with multiple parties over a potential change of control transaction, following media reports of external interest in the company. In addition to ongoing discussions with Pacific Equity Partners and I...
oOh!media rebuffs twin private equity bids but opens door to higher offers
May 10, 2026
oOh!media Limited has received a second unsolicited, conditional non-binding indicative takeover proposal, with infrastructure investor I Squared Capital offering A$1.45 a share in cash via a scheme of arrangement, following an earlier A$1.40 a sh...
oOh!media corrects AGM notice on long-term incentive vesting metrics
May 3, 2026
oOh!media has issued corrections to typographical errors in vesting tables contained in the Explanatory Notes to its 10 April 2026 Notice of Annual General Meeting. The changes relate to specific figures in the ROIC hurdle for the 2025 long-term i...
oOh!media Cancels Over 5.3 Million Shares After On-Market Buy-Back
Apr 30, 2026
oOh!media Limited has cancelled 5,303,862 fully paid ordinary shares following completion of an on-market share buy-back, as disclosed in an Appendix 3H lodged with the ASX. The reduction in issued capital reflects the company’s ongoing capi...
oOh!media weighs conditional A$1.40-per-share takeover approach from PEP
Apr 28, 2026
oOh!media Limited has received an unsolicited, non-binding indicative offer from private equity firm Pacific Equity Partners to acquire 100% of the company via a scheme of arrangement at A$1.40 per share in cash. The proposal remains highly condit...
oOh!media Updates Progress of On‑Market Share Buy‑Back
Apr 27, 2026
oOh!media Limited has provided an updated notification regarding its on-market share buy-back program for its ordinary fully paid shares listed under the ASX code OML. The update states that as of 28 April 2026, the company has repurchased a cumul...
oOh!media Updates Market on Progress of On‑Market Share Buy‑Back
Apr 23, 2026
oOh!media Limited has provided an updated notification to the ASX regarding its ongoing on-market share buy-back of ordinary fully paid shares under code OML. The company reported that a total of 9,969,524 shares had been repurchased before the pr...
oOh!media Updates Market on Ongoing On‑Market Share Buy‑Back
Apr 21, 2026
oOh!media Limited has provided an updated notification to the ASX regarding its on‑market share buy‑back of ordinary fully paid shares under code OML. As of this latest filing dated 22 April 2026, the company reports that a total of 9,...
oOh!media Updates Market on Progress of On‑Market Share Buy‑Back
Apr 20, 2026
oOh!media Limited has provided an updated notification to the market regarding its ongoing on-market share buy-back program for its ordinary fully paid shares. The company reported that a total of 9,248,876 securities had been repurchased before t...
oOh!media Updates Market on Progress of On-Market Share Buy-Back
Apr 19, 2026
oOh!media Limited has updated the market on its ongoing on-market share buy-back program for its ordinary fully paid shares. As of 20 April 2026, the company reported that it had repurchased a cumulative total of 8,969,846 shares prior to the prev...
oOh!media Appoints L.E.K. Partner David Ferrarin to Board
Apr 16, 2026
oOh!media has appointed David Ferrarin as a Non-Executive Director, effective 18 May 2026, strengthening its board with deep sector expertise. Ferrarin is a long-standing partner at L.E.K. Consulting, where he leads the Australia and New Zealand M...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 12, 2026