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oOh media Ltd (AU:OML)
ASX:OML
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oOh media Ltd (OML) AI Stock Analysis

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AU:OML

oOh media Ltd

(Sydney:OML)

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Neutral 63 (OpenAI - 4o)
Rating:63Neutral
Price Target:
AU$1.50
▲(6.38% Upside)
oOh media Ltd's overall stock score is primarily influenced by its stable financial performance, marked by revenue growth and profitability, despite high leverage and declining free cash flow growth. Technical indicators suggest weak momentum, and the high P/E ratio indicates potential overvaluation, which could limit upside potential despite a decent dividend yield.
Positive Factors
Revenue Growth
Consistent revenue growth reflects the company's strong market position and ability to attract advertisers, supporting long-term business sustainability.
Operational Efficiency
Improved gross profit margins demonstrate effective cost control and operational efficiency, enhancing profitability and competitive advantage.
Cash Generation
Strong operating cash flow indicates robust cash generation capability, crucial for funding operations and strategic investments.
Negative Factors
High Leverage
High leverage can increase financial risk, potentially impacting the company's ability to invest in growth and weather economic downturns.
Declining Free Cash Flow Growth
Negative free cash flow growth may hinder the company's ability to fund new projects and pay down debt, affecting long-term financial health.
Decline in EBITDA
A decline in EBITDA indicates potential pressure on profitability, necessitating improved cost management to sustain earnings.

oOh media Ltd (OML) vs. iShares MSCI Australia ETF (EWA)

oOh media Ltd Business Overview & Revenue Model

Company DescriptionoOh!media Ltd (OML) is a leading Australian out-of-home (OOH) media company specializing in the design, development, and execution of advertising solutions across various platforms. The company operates in several sectors, including roadside, retail, and transit advertising, utilizing both traditional and digital formats. OML's core products and services include large format billboards, street furniture, retail displays, and airport advertising, enhancing brand visibility and engagement for clients across diverse industries.
How the Company Makes MoneyoOh!media generates revenue primarily through the leasing of advertising space on its extensive network of outdoor media assets. The company operates on a revenue model that includes both traditional and digital advertising sales, with digital screens allowing for dynamic content and targeted campaigns that can be sold at a premium. Key revenue streams include long-term contracts with advertisers, one-off campaign sales, and programmatic advertising services that enable automated ad placements. Additionally, OML benefits from significant partnerships with various brands and agencies, as well as strategic alliances with property owners and transport operators, which enhance its advertising inventory and market reach. Factors contributing to its earnings include the growth of the OOH advertising sector, increasing demand for digital advertising solutions, and a focus on innovative technologies to improve campaign effectiveness.

oOh media Ltd Financial Statement Overview

Summary
oOh media Ltd shows a promising financial trajectory with consistent revenue growth and profitability. The company has managed to improve its gross profit margins significantly, showcasing operational efficiency. However, the high leverage indicated by the debt-to-equity ratio demands caution. While cash flows are positive, the recent decline in free cash flow growth suggests the need for strategic cash management to sustain future operations.
Income Statement
75
Positive
The company has shown steady revenue growth over the past few years, with a recent increase from AUD 592.6M in 2022 to AUD 635.6M in 2024. Gross profit margin improved significantly from prior years, indicating better cost management and efficiency. The net profit margin has also been positive, indicating profitability, though there was a slight decline in EBITDA in 2024 compared to 2023, suggesting a need for careful cost management.
Balance Sheet
68
Positive
The debt-to-equity ratio is relatively high, reflecting significant leverage which could pose financial risk if not managed properly. However, the equity ratio shows that a substantial portion of the company is funded by equity, which is a positive sign. Return on equity is reasonable, showing that the company is effectively using shareholder equity to generate profits.
Cash Flow
72
Positive
Operating cash flow remains strong, although there was a decline from 2023 to 2024. Free cash flow has been positive and indicates good cash generation capability. However, the free cash flow growth has been negative from 2023 to 2024, suggesting potential challenges in maintaining cash flow levels. The operating cash flow to net income ratio is healthy, indicating good cash conversion from income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue683.49M635.63M633.91M592.62M503.73M426.52M
Gross Profit465.16M433.88M417.75M112.10M49.52M-1.60M
EBITDA171.98M149.72M244.92M290.90M238.38M233.62M
Net Income19.44M36.58M34.62M31.52M-10.29M-36.18M
Balance Sheet
Total Assets1.76B1.79B1.66B1.73B1.85B1.91B
Cash, Cash Equivalents and Short-Term Investments13.83M21.45M31.65M40.05M60.05M80.04M
Total Debt950.55M956.93M806.84M827.90M951.74M995.83M
Total Liabilities1.04B1.05B918.13M929.06M1.05B1.10B
Stockholders Equity716.56M746.93M742.23M805.75M803.55M806.93M
Cash Flow
Free Cash Flow188.27M139.07M171.25M195.65M141.38M152.25M
Operating Cash Flow230.22M180.67M211.00M222.69M156.08M167.96M
Investing Cash Flow-39.00M-38.52M-41.90M-28.89M-13.80M-13.22M
Financing Cash Flow-209.17M-154.01M-177.50M-213.80M-162.28M-135.90M

oOh media Ltd Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.41
Price Trends
50DMA
1.56
Negative
100DMA
1.63
Negative
200DMA
1.51
Negative
Market Momentum
MACD
-0.05
Negative
RSI
35.54
Neutral
STOCH
36.45
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:OML, the sentiment is Negative. The current price of 1.41 is below the 20-day moving average (MA) of 1.46, below the 50-day MA of 1.56, and below the 200-day MA of 1.51, indicating a bearish trend. The MACD of -0.05 indicates Negative momentum. The RSI at 35.54 is Neutral, neither overbought nor oversold. The STOCH value of 36.45 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:OML.

oOh media Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
AU$759.68M39.062.70%4.04%9.25%-42.79%
63
Neutral
AU$411.46M8.8422.94%6.74%-1.40%68.17%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
€208.71M26.523.01%4.73%-15.51%
56
Neutral
AU$63.87M12.86-2.90%76.03%-2.19%-210.32%
54
Neutral
AU$13.54M-1.65%12.07%98.72%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:OML
oOh media Ltd
1.42
0.26
22.41%
AU:SXL
Southern Cross Media Group Limited
0.85
0.38
83.30%
AU:MXO
Motio Limited
0.05
0.02
66.67%
AU:A1N
HT&E Ltd
0.49
-0.20
-28.99%
AU:IGL
IVE Group Ltd.
2.65
0.73
38.02%
AU:GTN
GTN Ltd.
0.33
0.06
22.22%

oOh media Ltd Corporate Events

oOh!media Appoints James Taylor as New CEO
Aug 11, 2025

oOh!media Limited has announced the appointment of James Taylor as its new Managing Director and CEO, succeeding Cathy O’Connor who will step down after more than four years. Taylor, with over 25 years of experience in the Australian media industry, is expected to bring his expertise in digital and technology platforms to drive the company’s growth in the Out of Home sector, which is the fastest growing sector in the Australian media landscape. His appointment follows a comprehensive search process, and he is anticipated to join the company by early 2026, ensuring a smooth transition with O’Connor remaining until January 2026.

The most recent analyst rating on (AU:OML) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on oOh media Ltd stock, see the AU:OML Stock Forecast page.

oOh!media to Announce 2025 Half-Year Results
Aug 4, 2025

oOh!media Limited has announced that it will release its half-year results for the period ending 30 June 2025 on 18 August 2025. Following the announcement, a briefing for analysts and investors will be held, which will be webcast for broader accessibility. This release is significant as it provides insights into the company’s financial performance and strategic positioning, potentially impacting stakeholders’ perceptions and decisions.

The most recent analyst rating on (AU:OML) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on oOh media Ltd stock, see the AU:OML Stock Forecast page.

oOh!media Faces Contract Non-Renewal with Auckland Transport
Jul 14, 2025

oOh!media Limited announced that its contract with Auckland Transport, which accounted for 4% of its FY24 revenue, will not be renewed upon its expiration in September 2025. Despite this setback, the company remains confident in maintaining its leading position in the New Zealand Out Of Home market, emphasizing its diverse lease maturity profile and strong contract discipline to ensure sustainable growth and returns.

The most recent analyst rating on (AU:OML) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on oOh media Ltd stock, see the AU:OML Stock Forecast page.

oOh!media Ltd Issues Performance Rights to Employees
May 22, 2025

oOh!media Ltd has announced the issuance of 1,525,035 performance rights under an employee incentive scheme. These securities are unquoted and subject to transfer restrictions until the restriction period ends, reflecting the company’s strategy to incentivize and retain talent, potentially impacting its operational efficiency and market competitiveness.

The most recent analyst rating on (AU:OML) stock is a Hold with a A$1.50 price target. To see the full list of analyst forecasts on oOh media Ltd stock, see the AU:OML Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 03, 2025