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oOh media Ltd (AU:OML)
ASX:OML

oOh media Ltd (OML) AI Stock Analysis

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AU:OML

oOh media Ltd

(Sydney:OML)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
AU$1.00
▼(-1.96% Downside)
Action:ReiteratedDate:02/18/26
The score is held back primarily by increased 2025 balance-sheet leverage and deteriorating net profitability, alongside a strong technical downtrend and weak momentum. Offsetting factors include historically solid cash generation and a high dividend yield, though the elevated P/E reduces valuation support.
Positive Factors
Strong cash generation
OML has consistently generated positive operating and free cash flow across the cycle, providing durable internal funding for operations and reinvestment. Persistent positive FCF supports network maintenance, DOOH rollout and working-capital needs, giving the company structural resilience versus peers.
Revenue recovery trend
Revenue rebounded meaningfully in 2025 after stagnation in 2024 and fundamentals show positive revenue growth, signaling demand recovery for OOH inventory. A sustained revenue uptrend supports capacity utilization, pricing leverage in premium locations and longer-term contract renewals with advertisers.
Diversified OOH & DOOH network
OML's mix of roadside, street furniture, retail, transport and DOOH screens creates diversified revenue sources and higher inventory utilization. DOOH permits time-slicing and dynamic selling to multiple advertisers, structurally boosting monetisation flexibility and recurring revenue potential over months.
Negative Factors
Elevated leverage
Debt-to-equity rising to ~2.5x materially increases refinancing and interest-rate sensitivity. Higher leverage reduces financial flexibility for capex or bidding on concessions, amplifies earnings volatility risk and limits the firm's ability to withstand ad-market downturns over the medium term.
Net margin erosion
A drop in net margin to ~2.4% cuts the company's cushion against cyclical ad revenue swings and raises reliance on scale or higher-margin DOOH sales. Lower after-tax profitability constrains retained earnings for reinvestment and makes dividend or debt-servicing commitments more vulnerable over time.
Weakening cash conversion
Although absolute FCF is positive, declining FCF growth and operating cash below net income signal weakening earnings quality. This reduces the company's ability to delever organically, fund network upgrades or absorb shocks without external financing, undermining long-term stability.

oOh media Ltd (OML) vs. iShares MSCI Australia ETF (EWA)

oOh media Ltd Business Overview & Revenue Model

Company DescriptionoOh!media Limited operates as an out of home media company in Australia and New Zealand. The company's portfolio includes large format classic and digital roadside screens; classic and digital signs in shopping centers, airport terminals, and lounges, as well as in cafes, pubs, universities, and office buildings; classic and digital street furniture signs; and digital and classic format advertising in public transportation corridors, such as rail. It also operates online platforms, including junkee.com, music.junkee.com, uni.junkee.com, video.junkee.com, politics.junkee.com, and punkee.com.au for millennial and youth audience; theupsider.com.au for CBD audience; and shortpress.com.au for small business audience. In addition, the company operates AWOL, Q-View for Qantas, and the Cusp for Westpac; and provides advertising creative and digital printing services. The company serves advertisers, landlords, leaseholders, community organizations, local councils, and governments. oOh!media Limited was founded in 1989 and is headquartered in North Sydney, Australia.
How the Company Makes MoneyoOh!media generates revenue primarily through the leasing of advertising space on its extensive network of outdoor media assets. The company operates on a revenue model that includes both traditional and digital advertising sales, with digital screens allowing for dynamic content and targeted campaigns that can be sold at a premium. Key revenue streams include long-term contracts with advertisers, one-off campaign sales, and programmatic advertising services that enable automated ad placements. Additionally, OML benefits from significant partnerships with various brands and agencies, as well as strategic alliances with property owners and transport operators, which enhance its advertising inventory and market reach. Factors contributing to its earnings include the growth of the OOH advertising sector, increasing demand for digital advertising solutions, and a focus on innovative technologies to improve campaign effectiveness.

oOh media Ltd Financial Statement Overview

Summary
Income statement and cash flow show a meaningful recovery with consistently positive free cash flow, but 2025 net margin fell to ~2.4% (down from ~5–6% in 2022–2024). Balance-sheet risk is elevated as leverage rose sharply in 2025 (debt-to-equity ~2.5x), increasing sensitivity to volatility and financing costs.
Income Statement
62
Positive
Revenue has recovered strongly over the cycle (2025 up meaningfully vs. 2024, after flat growth in 2024), and operating profitability has generally improved from the 2020–2021 loss years to consistent profits in 2022–2025. That said, profitability quality in 2025 looks weaker: net margin fell to ~2.4% from ~5–6% in 2022–2024, indicating heavier below-the-line costs and/or higher financing and non-operating drag. Gross margin also shows notable volatility across years, which raises questions on earnings stability.
Balance Sheet
38
Negative
Leverage has increased sharply in 2025, with debt-to-equity rising to ~2.5x from ~1.0–1.3x in 2021–2024, leaving the company more exposed to refinancing risk and earnings volatility. Equity is broadly stable, but total debt now dominates the capital structure relative to prior years. Returns on equity were modestly positive in 2022–2024, but the higher leverage combined with thinner 2025 net profitability materially increases balance-sheet risk.
Cash Flow
64
Positive
Cash generation is a clear strength: operating cash flow and free cash flow have remained solid and positive across all years shown, including the downturn period. However, free cash flow growth has been negative in 2023–2025 (and sharply down in 2025), signaling weakening cash momentum. Cash conversion also looks less supportive in 2024–2025, with operating cash flow running below net income in both years, which is a mild quality-of-earnings flag even though absolute free cash flow remains healthy.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue691.37M635.63M633.91M592.62M503.73M
Gross Profit156.71M433.88M417.75M112.10M49.52M
EBITDA325.43M149.72M244.92M290.90M238.38M
Net Income16.91M36.58M34.62M31.52M-10.29M
Balance Sheet
Total Assets1.90B1.79B1.66B1.73B1.85B
Cash, Cash Equivalents and Short-Term Investments18.26M21.45M31.65M40.05M60.05M
Total Debt1.85B956.93M806.84M827.90M951.74M
Total Liabilities1.17B1.05B918.13M929.06M1.05B
Stockholders Equity733.45M746.93M742.23M805.75M803.55M
Cash Flow
Free Cash Flow175.72M139.07M171.25M195.65M141.38M
Operating Cash Flow223.45M180.67M211.00M222.69M156.08M
Investing Cash Flow-53.55M-38.52M-41.90M-28.89M-13.80M
Financing Cash Flow-171.43M-154.01M-177.50M-213.80M-162.28M

oOh media Ltd Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.02
Price Trends
50DMA
1.18
Negative
100DMA
1.23
Negative
200DMA
1.41
Negative
Market Momentum
MACD
-0.06
Negative
RSI
37.31
Neutral
STOCH
39.85
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:OML, the sentiment is Negative. The current price of 1.02 is below the 20-day moving average (MA) of 1.06, below the 50-day MA of 1.18, and below the 200-day MA of 1.41, indicating a bearish trend. The MACD of -0.06 indicates Negative momentum. The RSI at 37.31 is Neutral, neither overbought nor oversold. The STOCH value of 39.85 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:OML.

oOh media Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
AU$462.81M10.4822.94%5.86%-1.40%68.17%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
AU$16.46M16.25-1.65%12.07%98.72%
51
Neutral
AU$44.81M-0.87-2.90%86.34%-2.19%-210.32%
50
Neutral
AU$552.25M32.442.70%4.29%9.25%-42.79%
49
Neutral
AU$299.24M-55.313.01%5.03%-15.51%
44
Neutral
AU$109.20M22.44-0.27%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:OML
oOh media Ltd
1.00
-0.37
-27.22%
AU:SXL
Southern Cross Media Group Limited
0.62
-0.05
-7.60%
AU:MXO
Motio Limited
0.05
0.02
92.59%
AU:A1N
HT&E Ltd
0.35
-0.22
-39.47%
AU:IGL
IVE Group Ltd.
2.92
0.70
31.53%
AU:GTN
GTN Ltd.
0.25
-0.07
-20.97%

oOh media Ltd Corporate Events

oOh!media sets 16 February date to unveil 2025 full-year results
Jan 12, 2026

oOh!media Limited has scheduled the release of its full-year results for the 12 months ended 31 December 2025 for Monday, 16 February 2026, and will host a same-day analyst and investor briefing at 9:00am AEDT. The results presentation will be accessible via webcast through the company’s investor website and a dedicated online link, underscoring its ongoing engagement with capital markets and providing stakeholders with an opportunity to assess the company’s recent performance and outlook in the out-of-home media sector.

The most recent analyst rating on (AU:OML) stock is a Buy with a A$1.80 price target. To see the full list of analyst forecasts on oOh media Ltd stock, see the AU:OML Stock Forecast page.

oOh!media Director Joanne Pollard Increases Indirect Shareholding
Dec 19, 2025

oOh!media Limited has disclosed a change in director Joanne Pollard’s indirect interest in the company, with her family trust acquiring an additional 5,300 fully paid ordinary shares via an on-market trade on 18 December 2025. Following this transaction, Pollard’s indirect holding through Giueseppina Investments Pty Ltd as trustee for the Pollard Family Trust increased from 101,461 to 106,761 shares, with no changes to any related contracts and confirmation that the trade did not occur during a closed period requiring prior written clearance.

The most recent analyst rating on (AU:OML) stock is a Buy with a A$1.80 price target. To see the full list of analyst forecasts on oOh media Ltd stock, see the AU:OML Stock Forecast page.

oOh!media Limited Appoints New Director with Significant Shareholding
Dec 8, 2025

oOh!media Limited has announced the appointment of James Taylor as a director, effective from December 8, 2025. Taylor holds 32,258 fully paid ordinary shares jointly with Susan Belinda Taylor, indicating a vested interest in the company. This appointment could influence the company’s strategic direction and potentially impact its market positioning.

The most recent analyst rating on (AU:OML) stock is a Buy with a A$1.80 price target. To see the full list of analyst forecasts on oOh media Ltd stock, see the AU:OML Stock Forecast page.

oOh!media Announces Director Departure and Securities Update
Dec 8, 2025

oOh!media Limited announced the cessation of Catherine O’Connor as a director effective December 8, 2025. The notice details her interests in securities, including performance rights and fully paid ordinary shares, reflecting changes in the company’s board composition and potential implications for its governance and strategic direction.

The most recent analyst rating on (AU:OML) stock is a Buy with a A$1.80 price target. To see the full list of analyst forecasts on oOh media Ltd stock, see the AU:OML Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 18, 2026