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Pureprofile Ltd. (AU:PPL)
:PPL
Australian Market

Pureprofile Ltd. (PPL) AI Stock Analysis

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AU

Pureprofile Ltd.

(Sydney:PPL)

Rating:62Neutral
Price Target:
AU$0.00
▼(-100.00%Downside)
Pureprofile Ltd. demonstrates strong financial performance with solid revenue growth and improved cash flow, which are the most significant factors supporting its stock score. Technical analysis indicates neutral momentum, and valuation metrics suggest the stock might be overvalued. The absence of dividend income also impacts its attractiveness. Earnings call and corporate events data were not available, focusing the analysis on financials, technicals, and valuation.

Pureprofile Ltd. (PPL) vs. iShares MSCI Australia ETF (EWA)

Pureprofile Ltd. Business Overview & Revenue Model

Company DescriptionPureprofile Ltd. (PPL) is a global data and insights organization that operates within the market research and digital advertising sectors. The company specializes in providing data analytics and consumer insight services to businesses, enabling them to make informed marketing and strategic decisions. Pureprofile offers a platform that connects brands with consumers to gather valuable data through surveys and other engagement tools.
How the Company Makes MoneyPureprofile Ltd. makes money primarily through its data and insights services. The company's revenue streams include fees from businesses and brands that utilize its platform to conduct market research and gather consumer insights. This typically involves charging for access to their audience for surveys and data collection, as well as providing detailed analytics and reports. Additionally, Pureprofile partners with various companies to offer digital advertising solutions, including targeted advertising services based on the insights gathered from their data platform. Revenue is also generated through subscriptions and licensing fees from clients who use their data analytics tools for ongoing consumer engagement and insights.

Pureprofile Ltd. Financial Statement Overview

Summary
Pureprofile Ltd. shows strong revenue growth, improved gross profit margin, and positive net profit margin, indicating improved profitability. However, EBIT and EBITDA margins suggest room for operational efficiency improvements. The balance sheet reflects a healthier financial structure with reduced leverage. Cash flow management has improved, with strong free cash flow growth, but high capital expenditure could pressure future cash flows.
Income Statement
75
Positive
Pureprofile Ltd. shows strong revenue growth with a 10.1% increase from 2023 to 2024 and consistent growth over the years. The gross profit margin improved significantly to 55.5% in 2024, highlighting efficient cost management. Net profit margin turned positive, indicating improved profitability. However, EBIT and EBITDA margins remain modest at 1.5% and 6.8%, respectively, suggesting room for operational efficiency improvements.
Balance Sheet
65
Positive
The company has strengthened its financial position with a positive equity of $5.5M in 2024. The debt-to-equity ratio improved to 0.83, indicating moderate leverage. Return on equity is low at 1.7%, reflecting modest returns on shareholders' investments. The equity ratio of 21.8% suggests a balanced approach to financing through equity and liabilities.
Cash Flow
70
Positive
Free cash flow has shown substantial improvement, with a growth rate of 3481% from 2023 to 2024, demonstrating better cash management. The operating cash flow to net income ratio is strong at 37.0, indicating healthy operational cash generation. However, capital expenditure remains high, which could pressure future cash flows.
Breakdown
TTMJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income StatementTotal Revenue
53.31M48.07M43.65M35.54M30.00M24.19M
Gross Profit
8.59M26.67M3.68M664.22K2.70M333.53K
EBIT
4.35M712.50K-751.31K-2.17M-2.56M-3.68M
EBITDA
3.23M3.26M2.06M889.07K9.31M-1.16M
Net Income Common Stockholders
1.68M94.35K-2.16M-2.16M2.81M-9.83M
Balance SheetCash, Cash Equivalents and Short-Term Investments
5.14M5.24M4.99M5.40M3.62M1.77M
Total Assets
30.65M25.41M22.53M21.03M19.40M16.68M
Total Debt
4.37M4.62M5.04M4.14M5.11M26.91M
Net Debt
-770.81K-615.49K309.12K-1.16M1.49M25.14M
Total Liabilities
23.51M19.87M18.12M16.67M15.65M35.42M
Stockholders Equity
7.14M5.54M4.41M4.36M3.75M-18.74M
Cash FlowFree Cash Flow
3.27M1.19M33.19K1.62M294.97K-983.54K
Operating Cash Flow
4.49M3.49M2.57M3.89M2.35M1.42M
Investing Cash Flow
-2.89M-2.34M-2.65M-2.27M-2.05M-2.41M
Financing Cash Flow
-737.33K-632.94K-521.94K80.57K1.56M2.26M

Pureprofile Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.04
Price Trends
50DMA
0.04
Negative
100DMA
0.04
Negative
200DMA
0.04
Positive
Market Momentum
MACD
>-0.01
Negative
RSI
48.53
Neutral
STOCH
33.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Negative. The current price of 0.04 is below the 20-day moving average (MA) of 0.04, below the 50-day MA of 0.04, and above the 200-day MA of 0.04, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 48.53 is Neutral, neither overbought nor oversold. The STOCH value of 33.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:PPL.

Pureprofile Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
AUXRO
71
Outperform
$29.82B141.4212.98%23.95%
AUIRI
69
Neutral
$70.94M3.4125.65%5.00%-1.32%
AUAD8
65
Neutral
$592.71M178.281.98%-13.88%-80.31%
AUPPL
62
Neutral
AU$47.72M28.5727.08%23.76%
61
Neutral
$14.57B5.94-3.83%7.78%2.79%-33.24%
AUWR1
57
Neutral
AU$33.54M-9.14%-4.39%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:PPL
Pureprofile Ltd.
0.04
0.02
100.00%
AU:AD8
Audinate Group
7.18
-9.22
-56.22%
AU:XRO
Xero Limited
193.77
62.44
47.54%
AU:IRI
Integrated Research Limited
0.40
-0.39
-49.49%
AU:WR1
Winsome Resources Limited
0.13
-0.65
-83.33%

Pureprofile Ltd. Corporate Events

Pureprofile Ltd Expands Share Issuance to Bolster Market Operations
Jun 16, 2025

Pureprofile Ltd has issued 4,930,156 fully paid ordinary shares following the exercise of vested incentive securities from FY22. This issuance, conducted without disclosure under Part 6D.2 of the Corporations Act, aligns with the company’s compliance with relevant legal provisions. The move is expected to enhance Pureprofile’s market operations and stakeholder engagement as it continues to expand its global reach.

Pureprofile Ltd. Sees Increase in Substantial Shareholder Interest
May 30, 2025

Pureprofile Ltd. has experienced a change in the interests of its substantial shareholder, DMX Asset Management Limited. The shareholder’s voting power increased from 5.67% to 6.88% following an on-market purchase of 15,865,430 ordinary shares, valued at $626,886.34. This shift in shareholder interest could influence the company’s strategic decisions and impact its market positioning.

Pureprofile Issues New Shares Under Employee Incentive Plan
May 19, 2025

Pureprofile Ltd announced the issuance of 424,688 fully paid ordinary shares following the exercise of vested employee incentive securities from FY23. The shares were issued without disclosure under Part 6D.2 of the Corporations Act, and the company has complied with relevant provisions of the Act. This issuance reflects Pureprofile’s ongoing efforts to incentivize employees and strengthen its market position, potentially impacting its operational dynamics and stakeholder interests.

Pureprofile Ltd Announces ‘The Future of Insights’ Investor Webinar
May 12, 2025

Pureprofile Ltd has announced an upcoming investor webinar titled ‘The Future of Insights,’ scheduled for June 5, 2025. The webinar will feature discussions by Pureprofile’s senior leadership and industry experts on key trends in the data and insights landscape, focusing on AI, automation, and innovative research methods. The event will showcase new solutions such as AI-powered behavioral insights, AI-driven qualitative research, synthetic data, and self-service platforms, highlighting Pureprofile’s strategic approach to integrating emerging technologies for enhanced business insights.

Pureprofile Ltd. Announces Change in Substantial Holder’s Interests
May 5, 2025

Pureprofile Ltd. has announced a change in the interests of a substantial holder, Mr. Danny Kontos, in the company’s voting securities. Mr. Kontos has increased his voting power from 16.10% to 17.12% through on-market purchases, impacting the company’s shareholder dynamics and potentially influencing future company decisions.

Pureprofile Ltd. Releases Q3 FY25 Investor Presentation
Apr 30, 2025

Pureprofile Ltd. has released its Q3 FY25 investor presentation, highlighting its financial performance and strategic initiatives. The presentation emphasizes the company’s use of non-IFRS performance measures, such as EBITDA, to assess its performance, excluding discontinued operations. This focus on financial metrics and strategic positioning aims to provide stakeholders with a clearer understanding of Pureprofile’s ongoing business activities and future prospects.

Pureprofile Reports Strong Q3 FY25 Performance with 20% Revenue Growth
Apr 30, 2025

Pureprofile Limited reported a strong Q3 FY25 performance with a 16% increase in revenue, reaching $12.7 million, and a 16% rise in EBITDA. The company’s year-to-date revenue grew by 20% compared to the previous corresponding period, driven by significant contributions from the UK, US, and South East Asia. Despite a flat EBITDA margin of 5% due to seasonal trends, the company anticipates further growth with new platform solutions. Pureprofile’s recognition as a top B2B research company by Quirk’s Magazine underscores its industry standing.

Pureprofile Ltd to Release Q3 FY25 Results and Host Investor Briefing
Apr 23, 2025

Pureprofile Ltd has announced the release of its Q3 FY25 financial results scheduled for April 30, 2025, followed by an online investor briefing. The briefing will feature presentations by CEO Martin Filz and CFO Melinda Sheppard, offering insights into the company’s performance and a Q&A session, indicating transparency and engagement with stakeholders.

Pureprofile Ltd Announces Quotation of New Securities on ASX
Apr 2, 2025

Pureprofile Ltd has announced the quotation of 3,515,156 ordinary fully paid securities on the ASX, following the exercise of options or conversion of other convertible securities. This move is expected to enhance the company’s financial flexibility and potentially strengthen its market position, offering stakeholders increased investment opportunities.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.