Pureprofile Ltd. (PPL) AI Stock Analysis

• Market Cap: AU$54.95M
• Dividend Yield: N/A
• Average Volume (3M): 1.21M
• Price to Earnings (P/E): 32.9
• Beta (1Y): 1.01
• Revenue Growth: 23.76%
• EPS Growth: N/A
• Country: AU
• Employees: 215
• Sector: Communication Services
• Sector Strength: 82
• Industry: Advertising Agencies
• EPS (TTM): <0.01
• Shares Outstanding: 1,169,196,800
• 10 Day Avg. Volume: 1,881,665
• 30 Day Avg. Volume: 1,205,211
• PEG Ratio: 0.03
• Price to Book (P/B): 8.33
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 17.42
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 61 Neutral
• Price Target: AU$0.00 ▼(-100.00%Downside)

The overall stock score is influenced primarily by solid financial performance, with strong revenue growth and improved profitability. However, technical analysis indicates potential overbought conditions, and valuation metrics suggest the stock may be overvalued. The lack of earnings call and corporate events data limits a full assessment of the company's future outlook.

Pureprofile Ltd. Business Overview & Revenue Model

Company Description

Pureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia, Europe, and the United States. It operates through three segments: Data & Insights; Pure.amplify Media AU; and Pure.amplify Media UK. The Data & Insights segment conducts market research; and accesses insights and campaigns through its proprietary self-service platform. The Pure.amplify Media AU segment buys and sells online advertising inventory on behalf of advertisers and publishers. The Pure.amplify Media UK segment generates leads for clients through its consumer database and proprietary and partner digital assets. The company was founded in 2000 and is headquartered in Surry Hills, Australia.

How the Company Makes Money

Pureprofile Ltd. makes money primarily through its data and insights services, which include market research and digital advertising solutions. The company generates revenue by offering businesses access to consumer insights that can be used to tailor marketing strategies and improve customer engagement. Key revenue streams include subscription-based services for accessing data platforms, custom research projects for clients, and partnerships with advertisers and agencies for targeted digital advertising. Significant factors contributing to its earnings include its ability to provide valuable consumer data, comprehensive analytics, and the facilitation of efficient advertising campaigns, as well as its strategic partnerships within the advertising and market research industries.

Pureprofile Ltd. Financial Statement Overview

Summary

Pureprofile Ltd. shows strong revenue growth and improving profitability metrics. The balance sheet reflects a healthier financial structure with reduced leverage and positive equity. Cash flow management has improved, with strong free cash flow growth. However, there is still potential for enhancing operational efficiency and returns on equity.

Income Statement

Pureprofile Ltd. shows strong revenue growth with a 10.1% increase from 2023 to 2024 and consistent growth over the years. The gross profit margin improved significantly to 55.5% in 2024, highlighting efficient cost management. Net profit margin turned positive, indicating improved profitability. However, EBIT and EBITDA margins remain modest at 1.5% and 6.8%, respectively, suggesting room for operational efficiency improvements.

Balance Sheet

The company has strengthened its financial position with a positive equity of $5.5M in 2024. The debt-to-equity ratio improved to 0.83, indicating moderate leverage. Return on equity is low at 1.7%, reflecting modest returns on shareholders' investments. The equity ratio of 21.8% suggests a balanced approach to financing through equity and liabilities.

Cash Flow

Free cash flow has shown substantial improvement, with a growth rate of 3481% from 2023 to 2024, demonstrating better cash management. The operating cash flow to net income ratio is strong at 37.0, indicating healthy operational cash generation. However, capital expenditure remains high, which could pressure future cash flows.

Breakdown	Jun 2024	Jun 2023	Jun 2022	Jun 2021	Jun 2020
Income Statement
Total Revenue	48.07M	43.65M	35.54M	30.00M	24.19M
Gross Profit	26.67M	3.68M	664.22K	2.70M	333.53K
EBITDA	3.26M	2.06M	889.07K	9.31M	-1.16M
Net Income	94.35K	-2.16M	-2.16M	2.81M	-9.83M
Balance Sheet
Total Assets	25.41M	22.53M	21.03M	19.40M	16.68M
Cash, Cash Equivalents and Short-Term Investments	5.24M	4.99M	5.40M	3.62M	1.77M
Total Debt	4.62M	5.04M	4.14M	5.11M	26.91M
Total Liabilities	19.87M	18.12M	16.67M	15.65M	35.42M
Stockholders Equity	5.54M	4.41M	4.36M	3.75M	-18.74M
Cash Flow
Free Cash Flow	1.19M	33.19K	1.62M	294.97K	-983.54K
Operating Cash Flow	3.49M	2.57M	3.89M	2.35M	1.42M
Investing Cash Flow	-2.34M	-2.65M	-2.27M	-2.05M	-2.41M
Financing Cash Flow	-632.94K	-521.94K	80.57K	1.56M	2.26M

Pureprofile Ltd. Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.05
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Positive. The current price of 0.05 is above the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.04, and above the 200-day MA of 0.04, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 94.19 is Negative, neither overbought nor oversold. The STOCH value of 82.83 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:PPL.

Pureprofile Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
OML	74 Outperform	AU$929.40M	25.22	4.91%	4.06%	0.27%	6.59%
Sector *	61 Neutral	$41.05B	-1.44	-12.05%	3.94%	2.10%	-69.66%
PPL	61 Neutral	AU$54.95M	32.86	27.08%	―	23.76%	―
MXO	56 Neutral	AU$13.09M	―	-18.57%	―	33.99%	64.89%
FSG	52 Neutral	AU$17.02M	―	-7.44%	―	―	―
RMY	39 Underperform	AU$20.59M	―	-910.77%	―	3.67%	72.22%
IS3	31 Underperform	AU$1.71M	―		―	-7.96%	70.97%

Pureprofile Ltd. Corporate Events

Pureprofile Ltd Announces Cessation of Securities

Pureprofile Ltd announced the cessation of certain securities, specifically 3,000,000 options and 484,848 share rights, due to the expiry and lapse of conditions, respectively. This cessation reflects a routine adjustment in the company’s capital structure, potentially impacting stakeholders by altering the available securities and reflecting on the company’s strategic financial management.

Pureprofile Ltd Announces Quotation of New Securities on ASX

Pureprofile Ltd has announced the application for quotation of a total of 5,354,844 fully paid ordinary securities on the Australian Securities Exchange (ASX). This move is part of the company’s strategy to enhance its market presence and provide liquidity to its shareholders, potentially impacting its operational capabilities and market positioning positively.

Pureprofile Ltd. Announces Change in Substantial Holding

Pureprofile Ltd. has announced a change in the substantial holding of its voting shares, with Mr. Danny Kontos increasing his stake in the company. The change reflects an increase in voting power from 18.20% to 19.51% through on-market purchases, indicating a strengthened position for Mr. Kontos within the company.

Pureprofile Ltd Expands Share Issuance to Bolster Market Operations

Pureprofile Ltd has issued 4,930,156 fully paid ordinary shares following the exercise of vested incentive securities from FY22. This issuance, conducted without disclosure under Part 6D.2 of the Corporations Act, aligns with the company’s compliance with relevant legal provisions. The move is expected to enhance Pureprofile’s market operations and stakeholder engagement as it continues to expand its global reach.

Pureprofile Ltd. Sees Increase in Substantial Shareholder Interest

Pureprofile Ltd. has experienced a change in the interests of its substantial shareholder, DMX Asset Management Limited. The shareholder’s voting power increased from 5.67% to 6.88% following an on-market purchase of 15,865,430 ordinary shares, valued at $626,886.34. This shift in shareholder interest could influence the company’s strategic decisions and impact its market positioning.

Pureprofile Issues New Shares Under Employee Incentive Plan

Pureprofile Ltd announced the issuance of 424,688 fully paid ordinary shares following the exercise of vested employee incentive securities from FY23. The shares were issued without disclosure under Part 6D.2 of the Corporations Act, and the company has complied with relevant provisions of the Act. This issuance reflects Pureprofile’s ongoing efforts to incentivize employees and strengthen its market position, potentially impacting its operational dynamics and stakeholder interests.

Pureprofile Ltd Announces ‘The Future of Insights’ Investor Webinar

Pureprofile Ltd has announced an upcoming investor webinar titled ‘The Future of Insights,’ scheduled for June 5, 2025. The webinar will feature discussions by Pureprofile’s senior leadership and industry experts on key trends in the data and insights landscape, focusing on AI, automation, and innovative research methods. The event will showcase new solutions such as AI-powered behavioral insights, AI-driven qualitative research, synthetic data, and self-service platforms, highlighting Pureprofile’s strategic approach to integrating emerging technologies for enhanced business insights.

Pureprofile Ltd. Announces Change in Substantial Holder’s Interests

Pureprofile Ltd. has announced a change in the interests of a substantial holder, Mr. Danny Kontos, in the company’s voting securities. Mr. Kontos has increased his voting power from 16.10% to 17.12% through on-market purchases, impacting the company’s shareholder dynamics and potentially influencing future company decisions.

Pureprofile Ltd. Releases Q3 FY25 Investor Presentation

Pureprofile Ltd. has released its Q3 FY25 investor presentation, highlighting its financial performance and strategic initiatives. The presentation emphasizes the company’s use of non-IFRS performance measures, such as EBITDA, to assess its performance, excluding discontinued operations. This focus on financial metrics and strategic positioning aims to provide stakeholders with a clearer understanding of Pureprofile’s ongoing business activities and future prospects.

Pureprofile Reports Strong Q3 FY25 Performance with 20% Revenue Growth

Pureprofile Limited reported a strong Q3 FY25 performance with a 16% increase in revenue, reaching $12.7 million, and a 16% rise in EBITDA. The company’s year-to-date revenue grew by 20% compared to the previous corresponding period, driven by significant contributions from the UK, US, and South East Asia. Despite a flat EBITDA margin of 5% due to seasonal trends, the company anticipates further growth with new platform solutions. Pureprofile’s recognition as a top B2B research company by Quirk’s Magazine underscores its industry standing.

Pureprofile Ltd to Release Q3 FY25 Results and Host Investor Briefing

Pureprofile Ltd has announced the release of its Q3 FY25 financial results scheduled for April 30, 2025, followed by an online investor briefing. The briefing will feature presentations by CEO Martin Filz and CFO Melinda Sheppard, offering insights into the company’s performance and a Q&A session, indicating transparency and engagement with stakeholders.