tiprankstipranks
Trending News
More News >
Pureprofile Ltd. (AU:PPL)
ASX:PPL
Australian Market
Advertisement

Pureprofile Ltd. (PPL) AI Stock Analysis

Compare
7 Followers

Top Page

AU:PPL

Pureprofile Ltd.

(Sydney:PPL)

Select Model
Select Model
Select Model
Neutral 56 (OpenAI - 4o)
Rating:56Neutral
Price Target:
AU$0.00
▼(-100.00% Downside)
Pureprofile Ltd. shows strong revenue growth and improved leverage management, which are positive indicators. However, the stock's high P/E ratio and overbought technical indicators suggest caution. The company's modest profitability and cash flow challenges further temper its overall attractiveness.

Pureprofile Ltd. (PPL) vs. iShares MSCI Australia ETF (EWA)

Pureprofile Ltd. Business Overview & Revenue Model

Company DescriptionPureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia, Europe, and the United States. It operates through three segments: Data & Insights; Pure.amplify Media AU; and Pure.amplify Media UK. The Data & Insights segment conducts market research; and accesses insights and campaigns through its proprietary self-service platform. The Pure.amplify Media AU segment buys and sells online advertising inventory on behalf of advertisers and publishers. The Pure.amplify Media UK segment generates leads for clients through its consumer database and proprietary and partner digital assets. The company was founded in 2000 and is headquartered in Surry Hills, Australia.
How the Company Makes MoneyPureprofile generates revenue primarily through its market research services and data analytics solutions. The company charges clients for access to its platform, where they can conduct surveys and collect consumer insights. Key revenue streams include fees for survey participation, data analytics services, and subscription models for ongoing access to its insights platform. Additionally, Pureprofile may form strategic partnerships with brands and other research firms to enhance its service offerings, which can lead to increased business opportunities and revenue growth.

Pureprofile Ltd. Financial Statement Overview

Summary
Pureprofile Ltd. demonstrates solid revenue growth, improved profitability metrics, and a healthier balance sheet with reduced leverage. Cash flow management has significantly improved, evidenced by strong free cash flow growth. However, there is room for enhancing operational efficiency and returns on equity.
Income Statement
65
Positive
Pureprofile Ltd. shows strong revenue growth with a 10.1% increase from 2023 to 2024 and consistent growth over the years. The gross profit margin improved significantly to 55.5% in 2024, highlighting efficient cost management. Net profit margin turned positive, indicating improved profitability. However, EBIT and EBITDA margins remain modest at 1.5% and 6.8%, respectively, suggesting room for operational efficiency improvements.
Balance Sheet
60
Neutral
The company has strengthened its financial position with a positive equity of $5.5M in 2024. The debt-to-equity ratio improved to 0.83, indicating moderate leverage. Return on equity is low at 1.7%, reflecting modest returns on shareholders' investments. The equity ratio of 21.8% suggests a balanced approach to financing through equity and liabilities.
Cash Flow
55
Neutral
Free cash flow has shown substantial improvement, with a growth rate of 3481% from 2023 to 2024, demonstrating better cash management. The operating cash flow to net income ratio is strong at 37.0, indicating healthy operational cash generation. However, capital expenditure remains high, which could pressure future cash flows.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue57.18M57.18M48.07M43.65M35.54M30.00M
Gross Profit9.57M31.46M26.67M3.68M664.22K2.70M
EBITDA1.92M4.71M3.11M2.06M889.07K9.31M
Net Income1.54M1.54M94.35K-2.16M-2.16M2.81M
Balance Sheet
Total Assets30.55M30.55M25.41M22.53M21.03M19.40M
Cash, Cash Equivalents and Short-Term Investments5.97M5.97M5.51M4.99M5.40M3.62M
Total Debt4.10M4.10M4.62M5.04M4.14M5.11M
Total Liabilities23.20M23.20M19.87M18.12M16.67M15.65M
Stockholders Equity7.35M7.35M5.54M4.41M4.36M3.75M
Cash Flow
Free Cash Flow4.63M2.36M1.19M33.19K1.62M294.97K
Operating Cash Flow4.79M4.79M3.49M2.57M3.89M2.35M
Investing Cash Flow-3.72M-3.72M-2.34M-2.65M-2.27M-2.05M
Financing Cash Flow-606.14K-606.14K-632.94K-521.94K80.57K1.56M

Pureprofile Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.05
Price Trends
50DMA
0.04
Positive
100DMA
0.04
Positive
200DMA
0.04
Positive
Market Momentum
MACD
<0.01
Negative
RSI
98.05
Negative
STOCH
121.48
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Positive. The current price of 0.05 is above the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.04, and above the 200-day MA of 0.04, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 98.05 is Negative, neither overbought nor oversold. The STOCH value of 121.48 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:PPL.

Pureprofile Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$48.67B4.58-11.27%4.14%2.83%-41.78%
AU$765.07M39.062.70%4.12%9.25%-42.79%
AU$16.07M-570.00-1.65%12.07%98.72%
AU$47.96M31.5423.87%18.95%1200.00%
AU$23.92M12.70%71.21%
AU$22.56M-12.90%87.50%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:PPL
Pureprofile Ltd.
0.05
0.02
66.67%
AU:FSG
Field Solutions Holdings Ltd
0.02
0.00
0.00%
AU:MXO
Motio Limited
0.06
0.04
200.00%
AU:RMY
RMA Global Ltd.
0.04
-0.01
-20.00%
AU:IS3
I Synergy Group Ltd.
0.01
0.00
0.00%
AU:OML
oOh media Ltd
1.36
0.17
14.29%

Pureprofile Ltd. Corporate Events

Pureprofile Ltd. Secures Shareholder Support at AGM
Oct 29, 2025

At its recent Annual General Meeting, Pureprofile Ltd. announced that all resolutions were passed by shareholders, reflecting strong support for the company’s strategic direction. This outcome is likely to bolster the company’s operational confidence and enhance its industry positioning, with implications for continued growth and stakeholder engagement.

Pureprofile Ltd. Reports Strong FY25 Performance and Strategic Growth Plans for FY26
Oct 29, 2025

Pureprofile Ltd. has reported a successful FY25, achieving its fifth consecutive year of double-digit revenue growth and a second year of positive net profit after tax. The company has strengthened its international presence, particularly in the UK and US, and expanded its technology capabilities with new AI-driven solutions. The integration of i-Link Research Solutions has bolstered its domestic offering in ANZ. Looking forward to FY26, Pureprofile aims to deepen client relationships, leverage new products, and enhance profitability through automation and tech-enabled services, positioning itself for continued growth and resilience.

Pureprofile Ltd. Appoints New External Auditor
Oct 29, 2025

Pureprofile Ltd. has announced a change in its external auditor, appointing BDO Audit Pty Ltd effective from October 28, 2025, following a review of its audit arrangements. This decision aligns with the company’s governance practices to support its business and growth objectives. The transition from Grant Thornton Australia, who resigned with ASIC’s consent, reflects Pureprofile’s commitment to maintaining robust audit and assurance standards. The appointment of BDO Audit Pty Ltd will be ratified at the company’s 2026 Annual General Meeting, indicating a strategic move to ensure continued financial oversight and support for its transformation efforts.

Pureprofile Ltd. Announces FY25 AGM Investor Presentation
Oct 28, 2025

Pureprofile Ltd. has announced its FY25 AGM Investor Presentation, which will be delivered by the company’s management team during the Annual General Meeting. The meeting is scheduled for October 29, 2025, and will be held both in-person and virtually, allowing shareholders and non-shareholders to attend. This presentation is a significant event for the company, as it provides insights into its strategic direction and operational performance, potentially impacting its market positioning and stakeholder engagement.

Pureprofile Achieves Record Revenue and Expands Global Reach in Q1 FY26
Oct 27, 2025

Pureprofile Ltd. announced record quarterly revenue and EBITDA for Q1 FY26, with total revenue reaching $16.1 million, a 15% increase from the previous year. The company’s Rest of World revenue surpassed its ANZ revenue for the first time, highlighting its successful global expansion strategy. Platform revenue saw significant growth, driven by increased client demand and new AI product innovations. The company’s focus on international markets and technological advancements positions it for continued growth and strengthens its industry standing.

Pureprofile Ltd Invites Non-Shareholders to FY25 AGM Briefing
Oct 24, 2025

Pureprofile Ltd has announced an invitation for brokers, investors, and interested non-shareholders to attend a briefing coinciding with its FY25 Annual General Meeting, which will include a Q1 FY26 results update on October 29, 2025. This event highlights Pureprofile’s commitment to transparency and engagement with its stakeholders, potentially impacting its market positioning by providing insights into its operational performance and future outlook.

Pureprofile Ltd Announces Quotation of New Securities on ASX
Oct 14, 2025

Pureprofile Ltd has announced the quotation of 600,000 fully paid ordinary securities on the Australian Securities Exchange (ASX), effective from September 2, 2025. This move is part of the company’s strategy to enhance its market presence and potentially increase its shareholder base, reflecting a positive step in its operational and financial strategy.

Pureprofile Ltd Announces 2025 AGM Details and Communication Preferences
Sep 26, 2025

Pureprofile Ltd has announced the dispatch of documents related to its 2025 Annual General Meeting (AGM) to shareholders, emphasizing the option for shareholders to choose their preferred method of communication. The AGM will be held both in-person and virtually, providing flexibility for shareholder participation. This announcement highlights Pureprofile’s commitment to shareholder engagement and the facilitation of accessible communication channels, which may enhance shareholder relations and participation.

Pureprofile Director Increases Stake with Significant Share Acquisition
Sep 26, 2025

Pureprofile Limited announced a change in the director’s interest notice, as Adrian Gonzalez, through indirect interest held by his spouse, acquired 1,187,202 ordinary fully paid shares. This acquisition, executed through on-market trades, reflects a significant increase in the director’s stake, potentially impacting the company’s governance and signaling confidence in its future prospects.

Pureprofile Ltd Issues 600,000 New Shares to Enhance Market Operations
Sep 2, 2025

Pureprofile Ltd has issued 600,000 fully paid ordinary shares following the exercise of vested incentive securities initially issued in FY23. This move aligns with the company’s compliance with relevant sections of the Corporations Act, and the shares will be quoted following the lodgement of an Appendix 2A. This issuance is part of Pureprofile’s strategic efforts to enhance its market operations and maintain transparency with stakeholders.

Pureprofile Releases Corporate Governance Statement for FY2025
Aug 28, 2025

Pureprofile Limited has released its corporate governance statement for the financial year ending June 30, 2025, which is accessible on their website. The statement outlines the company’s adherence to the ASX Corporate Governance Council’s principles and recommendations, highlighting its commitment to maintaining robust governance practices. This release is significant for stakeholders as it reaffirms Pureprofile’s dedication to transparency and accountability, potentially strengthening its position in the market.

Pureprofile Ltd. Releases FY25 Investor Presentation
Aug 28, 2025

Pureprofile Ltd. has released an investor presentation summarizing its financial performance and strategic direction. The presentation highlights the company’s use of non-IFRS performance measures, such as EBITDA, to evaluate its performance, excluding discontinued operations. The document emphasizes the inherent risks and uncertainties associated with forward-looking statements, and the company disclaims responsibility for the accuracy of these projections. This release aims to inform stakeholders of the company’s current status and future outlook, although it does not constitute an investment offer or advice.

Pureprofile Ltd Reports Significant Financial Growth in 2025
Aug 28, 2025

Pureprofile Ltd reported a significant financial performance improvement for the year ending June 30, 2025, with a 19% increase in revenues to $57.2 million and a remarkable 1531% rise in profit after tax to $1.54 million. The company’s EBITDA, excluding significant items, doubled to $5.22 million, highlighting strong operational efficiency and growth. Despite the impressive financial results, no dividends were declared for the period. These results underscore Pureprofile’s strengthened position in the market, potentially enhancing stakeholder confidence and future business prospects.

Pureprofile Releases Q4 FY25 Investor Briefing Video
Aug 1, 2025

Pureprofile Ltd. has announced the availability of a video recording of its Q4 FY25 investor briefing, which took place on July 28, 2025. This announcement, authorized by the CEO and Managing Director, provides stakeholders with insights into the company’s recent performance and strategic direction, potentially impacting its market positioning and stakeholder engagement.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 29, 2025