Pureprofile Ltd. (PPL) AI Stock Analysis

• Market Cap: AU$60.83M
• Dividend Yield: N/A
• Average Volume (3M): 999.90K
• Price to Earnings (P/E): 40.0
• Beta (1Y): 0.93
• Revenue Growth: 18.95%
• EPS Growth: 1200.00%
• Country: AU
• Employees: 215
• Sector: Communication Services
• Sector Strength: 97
• Industry: Advertising Agencies
• EPS (TTM): <0.01
• Shares Outstanding: 1,169,796,800
• 10 Day Avg. Volume: 723,199
• 30 Day Avg. Volume: 999,905
• PEG Ratio: 0.03
• Price to Book (P/B): 6.32
• Price to Sales (P/S): 0.81
• P/FCF Ratio: 19.67
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 62 Neutral
• Price Target: AU$0.06 ▲(10.00% Upside)

The overall stock score is driven by solid technical analysis indicating a bullish trend, despite the stock being overvalued. Financial performance shows potential for growth, but profitability and cash flow efficiency need improvement. The absence of earnings call and corporate events data limits further insights.

Positive Factors

Revenue Growth

Sustained revenue growth indicates ongoing demand for Pureprofile's survey, panel and adtech offerings. Over the next 2-6 months, recurring client programs and expanding enterprise use cases can support further scale and provide a foundation for margin improvement if managed alongside operating leverage.

Gross Margin

A ~55% gross margin reflects a high-value, low incremental-cost business model typical of data and insights platforms. This structural margin provides room to absorb marketing and product investments while still enabling operating leverage as revenue grows, supporting durable profitability upside.

Balance Sheet Strength

Improved leverage and a high ROE demonstrate efficient capital use and a balanced financing profile. This gives management flexibility to fund growth initiatives, invest in the panel and adtech capabilities, or pursue strategic partnerships without immediately diluting shareholders or overburdening cash flows.

Negative Factors

Low Net Profit Margin

A low net margin means most gross profit is consumed by operating expenses, limiting internal cash generation for reinvestment. Persistently thin bottom-line performance could necessitate cost restructuring or external funding to support growth initiatives over the medium term.

Declining Free Cash Flow

A nearly 28% fall in free cash flow reduces the company's ability to self-fund product development, panel incentives, or acquisitions. If this trend persists, Pureprofile may face constraints on strategic investments or be forced to rely more on external financing within the next several quarters.

Weak Cash Conversion

Only 25% cash conversion signals earnings are not translating efficiently into cash, increasing earnings quality risk. Over 2-6 months this can strain working capital for panel payments and campaign fulfilment, making operations more dependent on financing or tighter credit terms.

Pureprofile Ltd. Business Overview & Revenue Model

Company Description

Pureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia, Europe, and the United States. It operates through three segments: Data & Insights; Pure.amplify Media AU; and Pure.amplify Media UK. The Data & Insights segment conducts market research; and accesses insights and campaigns through its proprietary self-service platform. The Pure.amplify Media AU segment buys and sells online advertising inventory on behalf of advertisers and publishers. The Pure.amplify Media UK segment generates leads for clients through its consumer database and proprietary and partner digital assets. The company was founded in 2000 and is headquartered in Surry Hills, Australia.

How the Company Makes Money

Pureprofile generates revenue primarily through its market research services and data analytics solutions. The company charges clients for access to its platform, where they can conduct surveys and collect consumer insights. Key revenue streams include fees for survey participation, data analytics services, and subscription models for ongoing access to its insights platform. Additionally, Pureprofile may form strategic partnerships with brands and other research firms to enhance its service offerings, which can lead to increased business opportunities and revenue growth.

Pureprofile Ltd. Financial Statement Overview

Summary

Pureprofile Ltd. demonstrates positive revenue growth and improved leverage management. However, profitability margins are modest, and cash flow generation poses challenges. The company shows potential for growth but needs to enhance profitability and cash flow efficiency.

Income Statement

Pureprofile Ltd. has shown a positive revenue growth rate of 7.25% in the latest year, indicating a strong upward trend. The gross profit margin is healthy at 55.03%, reflecting efficient cost management. However, the net profit margin is relatively low at 2.69%, suggesting limited profitability after expenses. The EBIT and EBITDA margins are modest, indicating room for improvement in operational efficiency.

Balance Sheet

The company's debt-to-equity ratio has improved to 0.56, showing better leverage management compared to previous years. Return on equity is strong at 20.93%, indicating effective use of equity to generate profits. The equity ratio is moderate, suggesting a balanced approach to financing through equity and debt.

Cash Flow

Operating cash flow has increased, but free cash flow has declined by 27.89%, indicating potential challenges in generating cash after capital expenditures. The operating cash flow to net income ratio is 0.25, showing decent cash generation relative to net income. The free cash flow to net income ratio is below 1, suggesting that not all net income is translating into free cash flow.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	57.18M	57.18M	48.07M	43.65M	35.54M	30.00M
Gross Profit	9.57M	31.46M	26.67M	3.68M	664.22K	2.70M
EBITDA	1.92M	4.71M	3.11M	1.89M	889.07K	9.31M
Net Income	1.54M	1.54M	94.35K	-2.16M	-2.16M	2.81M
Balance Sheet
Total Assets	30.55M	30.55M	25.41M	22.53M	21.03M	19.40M
Cash, Cash Equivalents and Short-Term Investments	5.97M	5.97M	5.51M	4.99M	5.40M	3.62M
Total Debt	4.10M	4.10M	4.62M	5.04M	4.14M	5.11M
Total Liabilities	23.20M	23.20M	19.87M	18.12M	16.67M	15.65M
Stockholders Equity	7.35M	7.35M	5.54M	4.41M	4.36M	3.75M
Cash Flow
Free Cash Flow	4.63M	2.36M	1.19M	33.19K	1.62M	294.97K
Operating Cash Flow	4.79M	4.79M	3.49M	2.57M	3.89M	2.35M
Investing Cash Flow	-3.72M	-3.72M	-2.34M	-2.65M	-2.27M	-2.05M
Financing Cash Flow	-606.14K	-606.14K	-632.94K	-521.94K	80.57K	1.56M

Pureprofile Ltd. Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.05
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Positive. The current price of 0.05 is below the 20-day moving average (MA) of 0.05, above the 50-day MA of 0.05, and above the 200-day MA of 0.04, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 51.60 is Neutral, neither overbought nor oversold. The STOCH value of 25.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:PPL.

Pureprofile Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PPL	62 Neutral	AU$60.83M	40.00	23.87%	―	18.95%	1200.00%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
OML	58 Neutral	AU$670.78M	34.49	2.70%	4.29%	9.25%	-42.79%
MXO	54 Neutral	AU$15.83M	-500.00	-1.65%	―	12.07%	98.72%
RMY	44 Neutral	AU$29.89M	-23.68	―	―	12.70%	71.21%
IS3	40 Underperform	AU$19.09M	-110.00	―	―	-12.90%	87.50%

Pureprofile Ltd. Corporate Events

Pureprofile Posts Archived H1 and Q2 FY26 Investor Briefing for Market Access

Pureprofile Ltd has released an archived video recording of its H1 and Q2 FY26 investor briefing, held on 27 January 2026, offering shareholders and potential investors on-demand access to management’s latest commentary on company performance and strategy. By making the briefing available online, the ASX-listed data and insights provider is enhancing transparency and engagement with the market, giving stakeholders greater opportunity to assess its operational progress and positioning in the global research and ResTech sector.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.06 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile outlines parameters and limitations of H1 & Q2 FY26 investor presentation

Pureprofile Ltd has released a presentation outlining its H1 and Q2 FY26 investor materials, positioning the document as an informational, high-level summary of its current performance and reporting framework rather than an offer or solicitation. The company emphasises that the presentation should be read alongside its most recent financial reports and ASX disclosures, highlights its use of non‑IFRS measures such as EBITDA for performance evaluation, and underscores significant caveats around forward‑looking statements, third‑party industry data, and the limitations and unaudited nature of certain metrics used.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.06 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Lifts FY26 Revenue Guidance on Record First-Half Growth and International Expansion

Pureprofile Limited has upgraded its FY26 revenue guidance to a range of $64 million to $65 million, up from $63 million to $64 million, while reaffirming an EBITDA margin target of 10–11%, following a record first half performance. For H1 FY26, the company reported total revenue of $33.3 million, up 14% year on year and marking its sixth consecutive half of double-digit revenue growth, along with EBITDA of $3.8 million, also up 14% and maintaining an 11% margin despite ongoing investment in growth initiatives. Rest of World revenue rose 30% to $16.8 million and, for the first time, surpassed ANZ to become the group’s largest geographic contributor, reflecting a successful international expansion strategy and a five-year CAGR of 38% in these markets. Platform revenue grew 54% to $9.4 million, underscoring the shift toward scalable, technology-led solutions, while management highlighted increased operating leverage and plans to further improve efficiencies and margins through automation and AI in the second half.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.06 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Sets Date for H1 and Q2 FY26 Results and Investor Briefing

Pureprofile Ltd will release its half-year and second-quarter FY26 financial results on 27 January 2026 and will host an online investor and analyst briefing the same day at 11:00am AEDT. Chief Executive Officer Martin Filz and Chief Financial Officer Melinda Sheppard will present an overview of the results followed by a Q&A session, signalling the company’s continued focus on transparent communication with the market and providing stakeholders with direct access to senior management for insights into its financial performance and strategic direction.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Issues 5.15 Million Performance Rights to Director Michael Anderson

Pureprofile Ltd has disclosed a change in director Michael Anderson’s holdings, with the executive receiving 5,153,785 performance rights in the company. The performance rights were issued for nil consideration under Pureprofile’s Equity Plan following shareholder approval at the company’s 2025 annual general meeting, reflecting standard equity-based remuneration and aligning the director’s interests more closely with those of shareholders.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Issues Over 70 Million Performance Rights Under Employee Incentive Plan

Pureprofile Ltd has notified the market of the issue of 70,411,144 unquoted performance rights under its employee incentive scheme, with an issue date of 17 December 2025. The substantial grant of performance rights, which are not intended to be quoted on the ASX, underscores the company’s continued use of equity-based remuneration to align employee incentives with long-term shareholder value and support retention in a competitive technology and data services market.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Director’s Interest Update Reflects Performance-Based Adjustments

Pureprofile Limited announced a change in the interests of its director, Martin Filz, with a reduction in performance rights due to unmet vesting conditions. This adjustment reflects the company’s adherence to performance-based incentives and could impact the director’s future stake in the company, potentially influencing stakeholder perceptions and the company’s governance practices.