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Pureprofile Ltd.
(Sydney:PPL)
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Rating:54Neutral
Price Target:
AU$0.03
▼(-42.00% Downside)
Action:Reiterated
Date:05/07/26
The score is held back primarily by very weak technical momentum (price below major moving averages, negative MACD, extremely low RSI/Stoch). Financial performance is mixed—good revenue growth and gross margin, but thin net margins and declining free cash flow. Valuation is a modest positive due to a low P/E.
Positive Factors
High Gross Margin
A 55% gross margin indicates the core panel and survey business captures significant value above direct participant costs. This persistent margin suggests scalable unit economics: as platform usage grows, additional revenue drops largely to the bottom line, supporting long-term profitability if fixed costs are controlled.
Negative Factors
Thin Net Profitability
A sub-3% net margin leaves limited room to absorb rising operating costs, pricing pressure, or client mix shifts. Over the medium term this thin profitability constrains retained earnings accumulation and resilience to adverse industry trends unless operational efficiencies or higher-value services raise margins.
Read all positive and negative factors
Positive Factors
Negative Factors
High Gross Margin
A 55% gross margin indicates the core panel and survey business captures significant value above direct participant costs. This persistent margin suggests scalable unit economics: as platform usage grows, additional revenue drops largely to the bottom line, supporting long-term profitability if fixed costs are controlled.
Read all positive factors
Pureprofile Ltd. (PPL) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$34.33M
Dividend YieldN/A
Average Volume (3M)999.90K
Price to Earnings (P/E)16.5
Beta (1Y)1.24
Revenue Growth15.19%
EPS Growth14.29%
CountryAU
Employees215
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)<0.01
Shares Outstanding1,204,433,600
10 Day Avg. Volume723,199
30 Day Avg. Volume999,905
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)6.32
Price to Sales (P/S)0.81
P/FCF Ratio19.67
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)<0.01
Revenue Forecast (FY)AU$73.00M
Pureprofile Ltd. Business Overview & Revenue Model
Company Description
Pureprofile Ltd is a global organization specializing in data and actionable insights, offering online research and digital advertising solutions. It serves a diverse clientele including advertising agencies, marketing professionals, researchers, ...
How the Company Makes Money
PPL primarily makes money by selling access to consumer respondents and research services delivered through its online panel and survey/insights platform. Its core revenue stream is fees paid by business and research customers to field surveys: cl...
Pureprofile Ltd. Financial Statement Overview
Summary
Income Statement
65
Positive
Balance Sheet
60
Neutral
Cash Flow
55
Neutral
| Breakdown | TTM | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 61.33M | 57.18M | 48.07M | 43.65M | 35.54M | 30.00M |
| Gross Profit | 8.86M | 31.46M | 26.67M | 3.68M | 664.22K | 2.70M |
| EBITDA | 5.51M | 4.71M | 3.11M | 1.89M | 889.07K | 9.31M |
| Net Income | 1.88M | 1.54M | 94.35K | -2.16M | -2.16M | 2.81M |
Balance Sheet | ||||||
| Total Assets | 33.57M | 30.55M | 25.41M | 22.53M | 21.03M | 19.40M |
| Cash, Cash Equivalents and Short-Term Investments | 5.90M | 5.97M | 5.51M | 4.99M | 5.40M | 3.62M |
| Total Debt | 4.63M | 4.10M | 4.62M | 5.04M | 4.14M | 5.11M |
| Total Liabilities | 24.17M | 23.20M | 19.87M | 18.12M | 16.67M | 15.65M |
| Stockholders Equity | 9.41M | 7.35M | 5.54M | 4.41M | 4.36M | 3.75M |
Cash Flow | ||||||
| Free Cash Flow | 4.32M | 2.36M | 1.19M | 33.19K | 1.62M | 294.97K |
| Operating Cash Flow | 4.54M | 4.79M | 3.49M | 2.57M | 3.89M | 2.35M |
| Investing Cash Flow | -3.38M | -3.72M | -2.34M | -2.65M | -2.27M | -2.05M |
| Financing Cash Flow | -558.49K | -606.14K | -632.94K | -521.94K | 80.57K | 1.56M |
Pureprofile Ltd. Technical Analysis
Negative
0.05
Price Trends
0.03
Negative
0.04
Negative
0.04
Negative
Market Momentum
>-0.01
Negative
46.85
Neutral
66.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Negative. The current price of 0.05 is above the 20-day moving average (MA) of 0.03, above the 50-day MA of 0.03, and above the 200-day MA of 0.04, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 46.85 is Neutral, neither overbought nor oversold. The STOCH value of 66.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:PPL.
Pureprofile Ltd. Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | AU$22.59B | 14.20 | 12.52% | 0.69% | -7.50% | -13.78% | |
66 Neutral | AU$1.51B | 337.50 | 0.28% | 4.83% | -11.32% | -95.16% | |
62 Neutral | AU$787.04M | 46.97 | 2.33% | 4.29% | 8.77% | -53.76% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
54 Neutral | AU$34.33M | 16.47 | 22.47% | ― | 15.19% | 14.29% | |
54 Neutral | AU$74.88M | -9.44 | -5.46% | ― | -22.01% | -306.25% | |
51 Neutral | AU$260.93M | -48.23 | -0.90% | 5.03% | 2.04% | 98.79% |
* Communication Services Sector Average
AU:PPL
Pureprofile Ltd.
0.03
-0.02
-40.43%
AU:SXL
Southern Cross Media Group Limited
0.55
0.01
2.25%
AU:NEC
Nine Entertainment Co. Holdings Limited
0.95
-0.13
-11.76%
AU:A1N
HT&E Ltd
0.24
-0.21
-46.67%
AU:OML
oOh media Ltd
1.48
-0.16
-10.01%
AU:NWS
News Corporation Shs B Chess Depository Interests repr 1 Sh
45.10
-6.62
-12.80%
Pureprofile Ltd. Corporate Events
Pureprofile Seeks Quotation for 916,388 New ASX Shares
Jul 3, 2026
Pureprofile Ltd, traded on the ASX as PPL, has disclosed an application for quotation of additional ordinary fully paid shares. The filing does not specify the company’s sector or business model, focusing instead on its status as an equity i...
Pureprofile CEO trims stake to meet tax obligations while retaining significant holding
Jun 5, 2026
Pureprofile Limited has disclosed that managing director and chief executive Martin Filz sold 1.6 million shares to cover personal tax obligations linked to share awards from the company’s short and long-term incentive plans. Following the s...
Pureprofile sets date for Q3 FY26 results and investor briefing
Apr 20, 2026
Pureprofile Ltd will release its Q3 FY26 financial results on 23 April 2026 and has scheduled an online investor and analyst briefing the same day at 10.30am AEST. The session, to be led by CEO Martin Filz and CFO Melinda Sheppard, will cover the ...
Pureprofile Seeks ASX Quotation for 17.6 Million New Shares
Apr 14, 2026
Pureprofile Ltd. has applied for quotation on the ASX of 17,613,198 new fully paid ordinary shares, issued in two tranches dated March 18 and March 31, 2026. The application signals an expansion of the company’s listed capital base, which ma...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.