Pureprofile Ltd. (PPL) AI Stock Analysis

• Market Cap: AU$53.81M
• Dividend Yield: N/A
• Average Volume (3M): 999.90K
• Price to Earnings (P/E): 35.4
• Beta (1Y): 0.85
• Revenue Growth: 18.95%
• EPS Growth: 1200.00%
• Country: AU
• Employees: 215
• Sector: Communication Services
• Sector Strength: 97
• Industry: Advertising Agencies
• EPS (TTM): 0.00
• Shares Outstanding: 1,169,796,800
• 10 Day Avg. Volume: 723,199
• 30 Day Avg. Volume: 999,905
• PEG Ratio: 0.03
• Price to Book (P/B): 6.32
• Price to Sales (P/S): 0.81
• P/FCF Ratio: 19.67
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 62 Neutral
• Price Target: AU$0.05 ▼(-2.00% Downside)

The overall stock score is driven by solid technical analysis indicating a bullish trend, despite the stock being overvalued. Financial performance shows potential for growth, but profitability and cash flow efficiency need improvement. The absence of earnings call and corporate events data limits further insights.

Positive Factors

Revenue Growth

Consistent revenue growth indicates strong market demand and effective business strategies, enhancing long-term sustainability and market position.

Leverage Management

Improved leverage management reduces financial risk and enhances the company's ability to invest in growth opportunities, supporting long-term stability.

Gross Profit Margin

A strong gross profit margin reflects efficient cost management, allowing the company to reinvest in growth and innovation, supporting competitive advantage.

Negative Factors

Profitability Margins

Low profitability margins indicate challenges in converting revenue into profit, which could limit reinvestment capacity and shareholder returns over time.

Cash Flow Generation

Declining free cash flow suggests potential difficulties in funding operations and growth initiatives, impacting financial flexibility and resilience.

Operational Efficiency

Modest operational efficiency can hinder the company's ability to scale profitably, affecting long-term competitiveness and market positioning.

Pureprofile Ltd. Business Overview & Revenue Model

Company Description

Pureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia, Europe, and the United States. It operates through three segments: Data & Insights; Pure.amplify Media AU; and Pure.amplify Media UK. The Data & Insights segment conducts market research; and accesses insights and campaigns through its proprietary self-service platform. The Pure.amplify Media AU segment buys and sells online advertising inventory on behalf of advertisers and publishers. The Pure.amplify Media UK segment generates leads for clients through its consumer database and proprietary and partner digital assets. The company was founded in 2000 and is headquartered in Surry Hills, Australia.

How the Company Makes Money

Pureprofile generates revenue primarily through its market research services and data analytics solutions. The company charges clients for access to its platform, where they can conduct surveys and collect consumer insights. Key revenue streams include fees for survey participation, data analytics services, and subscription models for ongoing access to its insights platform. Additionally, Pureprofile may form strategic partnerships with brands and other research firms to enhance its service offerings, which can lead to increased business opportunities and revenue growth.

Pureprofile Ltd. Financial Statement Overview

Summary

Pureprofile Ltd. demonstrates a positive trajectory in revenue growth and improved leverage management. However, profitability margins remain modest, and cash flow generation poses some challenges. The company shows potential for growth, but needs to focus on enhancing profitability and cash flow efficiency to strengthen its financial position.

Income Statement

Pureprofile Ltd. has shown a positive revenue growth rate of 7.25% in the latest year, indicating a strong upward trend. The gross profit margin is healthy at 55.03%, reflecting efficient cost management. However, the net profit margin is relatively low at 2.69%, suggesting limited profitability after expenses. The EBIT and EBITDA margins are modest, indicating room for improvement in operational efficiency.

Balance Sheet

The company's debt-to-equity ratio has improved to 0.56, showing better leverage management compared to previous years. Return on equity is strong at 20.93%, indicating effective use of equity to generate profits. The equity ratio is moderate, suggesting a balanced approach to financing through equity and debt.

Cash Flow

Operating cash flow has increased, but free cash flow has declined by 27.89%, indicating potential challenges in generating cash after capital expenditures. The operating cash flow to net income ratio is 0.25, showing decent cash generation relative to net income. The free cash flow to net income ratio is below 1, suggesting that not all net income is translating into free cash flow.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	57.18M	57.18M	48.07M	43.65M	35.54M	30.00M
Gross Profit	9.57M	31.46M	26.67M	3.68M	664.22K	2.70M
EBITDA	1.92M	4.71M	3.11M	1.89M	889.07K	9.31M
Net Income	1.54M	1.54M	94.35K	-2.16M	-2.16M	2.81M
Balance Sheet
Total Assets	30.55M	30.55M	25.41M	22.53M	21.03M	19.40M
Cash, Cash Equivalents and Short-Term Investments	5.97M	5.97M	5.51M	4.99M	5.40M	3.62M
Total Debt	4.10M	4.10M	4.62M	5.04M	4.14M	5.11M
Total Liabilities	23.20M	23.20M	19.87M	18.12M	16.67M	15.65M
Stockholders Equity	7.35M	7.35M	5.54M	4.41M	4.36M	3.75M
Cash Flow
Free Cash Flow	4.63M	2.36M	1.19M	33.19K	1.62M	294.97K
Operating Cash Flow	4.79M	4.79M	3.49M	2.57M	3.89M	2.35M
Investing Cash Flow	-3.72M	-3.72M	-2.34M	-2.65M	-2.27M	-2.05M
Financing Cash Flow	-606.14K	-606.14K	-632.94K	-521.94K	80.57K	1.56M

Pureprofile Ltd. Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.05
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Positive. The current price of 0.05 is above the 20-day moving average (MA) of 0.05, above the 50-day MA of 0.05, and above the 200-day MA of 0.04, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 57.21 is Neutral, neither overbought nor oversold. The STOCH value of 100.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:PPL.

Pureprofile Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PPL	62 Neutral	AU$53.81M	35.38	23.87%	―	18.95%	1200.00%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
OML	58 Neutral	AU$724.66M	37.26	2.70%	4.29%	9.25%	-42.79%
MXO	54 Neutral	AU$17.73M	-560.00	-1.65%	―	12.07%	98.72%
RMY	44 Neutral	AU$36.54M	-28.95	―	―	12.70%	71.21%
IS3	44 Neutral	AU$26.03M	-150.00	―	―	-12.90%	87.50%

Pureprofile Ltd. Corporate Events

Pureprofile Issues 5.15 Million Performance Rights to Director Michael Anderson

Pureprofile Ltd has disclosed a change in director Michael Anderson’s holdings, with the executive receiving 5,153,785 performance rights in the company. The performance rights were issued for nil consideration under Pureprofile’s Equity Plan following shareholder approval at the company’s 2025 annual general meeting, reflecting standard equity-based remuneration and aligning the director’s interests more closely with those of shareholders.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Issues Over 70 Million Performance Rights Under Employee Incentive Plan

Pureprofile Ltd has notified the market of the issue of 70,411,144 unquoted performance rights under its employee incentive scheme, with an issue date of 17 December 2025. The substantial grant of performance rights, which are not intended to be quoted on the ASX, underscores the company’s continued use of equity-based remuneration to align employee incentives with long-term shareholder value and support retention in a competitive technology and data services market.

The most recent analyst rating on (AU:PPL) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on Pureprofile Ltd. stock, see the AU:PPL Stock Forecast page.

Pureprofile Director’s Interest Update Reflects Performance-Based Adjustments

Pureprofile Limited announced a change in the interests of its director, Martin Filz, with a reduction in performance rights due to unmet vesting conditions. This adjustment reflects the company’s adherence to performance-based incentives and could impact the director’s future stake in the company, potentially influencing stakeholder perceptions and the company’s governance practices.

Pureprofile Ltd. Secures Shareholder Support at AGM

At its recent Annual General Meeting, Pureprofile Ltd. announced that all resolutions were passed by shareholders, reflecting strong support for the company’s strategic direction. This outcome is likely to bolster the company’s operational confidence and enhance its industry positioning, with implications for continued growth and stakeholder engagement.

Pureprofile Ltd. Reports Strong FY25 Performance and Strategic Growth Plans for FY26

Pureprofile Ltd. has reported a successful FY25, achieving its fifth consecutive year of double-digit revenue growth and a second year of positive net profit after tax. The company has strengthened its international presence, particularly in the UK and US, and expanded its technology capabilities with new AI-driven solutions. The integration of i-Link Research Solutions has bolstered its domestic offering in ANZ. Looking forward to FY26, Pureprofile aims to deepen client relationships, leverage new products, and enhance profitability through automation and tech-enabled services, positioning itself for continued growth and resilience.

Pureprofile Ltd. Appoints New External Auditor

Pureprofile Ltd. has announced a change in its external auditor, appointing BDO Audit Pty Ltd effective from October 28, 2025, following a review of its audit arrangements. This decision aligns with the company’s governance practices to support its business and growth objectives. The transition from Grant Thornton Australia, who resigned with ASIC’s consent, reflects Pureprofile’s commitment to maintaining robust audit and assurance standards. The appointment of BDO Audit Pty Ltd will be ratified at the company’s 2026 Annual General Meeting, indicating a strategic move to ensure continued financial oversight and support for its transformation efforts.

Pureprofile Ltd. Announces FY25 AGM Investor Presentation

Pureprofile Ltd. has announced its FY25 AGM Investor Presentation, which will be delivered by the company’s management team during the Annual General Meeting. The meeting is scheduled for October 29, 2025, and will be held both in-person and virtually, allowing shareholders and non-shareholders to attend. This presentation is a significant event for the company, as it provides insights into its strategic direction and operational performance, potentially impacting its market positioning and stakeholder engagement.

Pureprofile Achieves Record Revenue and Expands Global Reach in Q1 FY26

Pureprofile Ltd. announced record quarterly revenue and EBITDA for Q1 FY26, with total revenue reaching $16.1 million, a 15% increase from the previous year. The company’s Rest of World revenue surpassed its ANZ revenue for the first time, highlighting its successful global expansion strategy. Platform revenue saw significant growth, driven by increased client demand and new AI product innovations. The company’s focus on international markets and technological advancements positions it for continued growth and strengthens its industry standing.

Pureprofile Ltd Invites Non-Shareholders to FY25 AGM Briefing

Pureprofile Ltd has announced an invitation for brokers, investors, and interested non-shareholders to attend a briefing coinciding with its FY25 Annual General Meeting, which will include a Q1 FY26 results update on October 29, 2025. This event highlights Pureprofile’s commitment to transparency and engagement with its stakeholders, potentially impacting its market positioning by providing insights into its operational performance and future outlook.

Pureprofile Ltd Announces Quotation of New Securities on ASX

Pureprofile Ltd has announced the quotation of 600,000 fully paid ordinary securities on the Australian Securities Exchange (ASX), effective from September 2, 2025. This move is part of the company’s strategy to enhance its market presence and potentially increase its shareholder base, reflecting a positive step in its operational and financial strategy.