Pureprofile Ltd. (AU:PPL)
ASX:PPL
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Pureprofile Ltd.
(Sydney:PPL)
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Select Model
Rating:62Neutral
Price Target:
AU$0.04
▼(-18.00% Downside)
Action:ReiteratedDate:11/25/25
The overall stock score is driven by solid technical analysis indicating a bullish trend, despite the stock being overvalued. Financial performance shows potential for growth, but profitability and cash flow efficiency need improvement. The absence of earnings call and corporate events data limits further insights.
Positive Factors
High gross margin
A 55% gross margin reflects an efficient cost base for digital insights and adtech services. High gross margins support scalable revenue growth, allow reinvestment in product and panel quality, and create a durable cushion to absorb higher SG&A or pricing pressure as the business scales.
Negative Factors
Low net profit margin
A net margin near 2.7% is thin for a digital/data business and limits retained earnings and resilience. Low bottom‑line profitability constrains the firm's ability to self‑fund expansion, absorb shocks, or return capital to shareholders without meaningful margin improvement.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross margin
A 55% gross margin reflects an efficient cost base for digital insights and adtech services. High gross margins support scalable revenue growth, allow reinvestment in product and panel quality, and create a durable cushion to absorb higher SG&A or pricing pressure as the business scales.
Read all positive factors
Pureprofile Ltd. (PPL) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$46.25M
Dividend YieldN/A
Average Volume (3M)999.90K
Price to Earnings (P/E)7.4
Beta (1Y)1.21
Revenue Growth18.95%
EPS Growth1200.00%
CountryAU
Employees215
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)<0.01
Shares Outstanding1,185,903,900
10 Day Avg. Volume723,199
30 Day Avg. Volume999,905
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)6.32
Price to Sales (P/S)0.81
P/FCF Ratio19.67
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)<0.01
Revenue Forecast (FY)AU$65.00M
Pureprofile Ltd. Business Overview & Revenue Model
Company Description
Pureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia, Europe, and the United States. It operates through three segments: Data...
How the Company Makes Money
PPL primarily generates revenue by selling research and insights services and related data products to business customers. Key revenue streams include: (1) Paid survey and panel services—clients pay for access to respondents and survey completions...
Pureprofile Ltd. Financial Statement Overview
Summary
Income Statement
65
Positive
Balance Sheet
60
Neutral
Cash Flow
55
Neutral
| Breakdown | TTM | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 61.33M | 57.18M | 48.07M | 43.65M | 35.54M | 30.00M |
| Gross Profit | 8.86M | 31.46M | 26.67M | 3.68M | 664.22K | 2.70M |
| EBITDA | 3.92M | 4.71M | 3.11M | 1.89M | 889.07K | 9.31M |
| Net Income | 1.88M | 1.54M | 94.35K | -2.16M | -2.16M | 2.81M |
Balance Sheet | ||||||
| Total Assets | 33.57M | 30.55M | 25.41M | 22.53M | 21.03M | 19.40M |
| Cash, Cash Equivalents and Short-Term Investments | 5.90M | 5.97M | 5.51M | 4.99M | 5.40M | 3.62M |
| Total Debt | 4.63M | 4.10M | 4.62M | 5.04M | 4.14M | 5.11M |
| Total Liabilities | 24.17M | 23.20M | 19.87M | 18.12M | 16.67M | 15.65M |
| Stockholders Equity | 9.41M | 7.35M | 5.54M | 4.41M | 4.36M | 3.75M |
Cash Flow | ||||||
| Free Cash Flow | 4.32M | 2.36M | 1.19M | 33.19K | 1.62M | 294.97K |
| Operating Cash Flow | 4.54M | 4.79M | 3.49M | 2.57M | 3.89M | 2.35M |
| Investing Cash Flow | -3.38M | -3.72M | -2.34M | -2.65M | -2.27M | -2.05M |
| Financing Cash Flow | -558.49K | -606.14K | -632.94K | -521.94K | 80.57K | 1.56M |
Pureprofile Ltd. Technical Analysis
Negative
0.05
Price Trends
0.04
Negative
0.04
Negative
0.04
Negative
Market Momentum
>-0.01
Negative
38.20
Neutral
100.00
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Negative. The current price of 0.05 is above the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.04, and above the 200-day MA of 0.04, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 38.20 is Neutral, neither overbought nor oversold. The STOCH value of 100.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:PPL.
Pureprofile Ltd. Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
64 Neutral | AU$13.93M | 5.09 | -1.65% | ― | 12.07% | 98.72% | |
62 Neutral | AU$46.25M | 7.40 | 22.47% | ― | 18.95% | 1200.00% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
50 Neutral | AU$504.17M | 41.17 | 2.33% | 4.29% | 9.25% | -42.79% | |
41 Neutral | AU$27.90M | -2.82 | 366.81% | ― | 12.70% | 71.21% | |
39 Underperform | AU$17.41M | -59.18 | 31.79% | ― | -12.90% | 87.50% |
* Communication Services Sector Average
AU:PPL
Pureprofile Ltd.
0.04
<0.01
11.76%
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Motio Limited
0.05
0.02
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RMA Global Ltd.
0.04
0.01
40.00%
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>-0.01
-16.67%
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-29.89%
Pureprofile Ltd. Corporate Events
Pureprofile to Outline AI Strategy at Investor Webinar
Mar 27, 2026
Pureprofile Ltd, an Australia-based data and insights company founded in 2000, specialises in online research and consumer profiling through its ResTech and SaaS solutions for more than 750 clients worldwide. The business focuses on extracting ric...
Pureprofile Flags Limits on Forward-Looking Data in Investor Briefing
Mar 25, 2026
Pureprofile Ltd., listed on the ASX as PPL, operates within the data, insights and market research sector, providing analytics and consumer intelligence services to corporate clients. It reports both IFRS and non‑IFRS metrics, such as EBITDA...
Pureprofile issues new shares on exercise of incentive securities
Mar 18, 2026
Pureprofile Ltd has issued 16,450,288 fully paid ordinary shares following the exercise of vested incentive securities, most of which originated from awards granted in FY21, with the remainder from FY23. The company will seek quotation of these ne...
Pureprofile director boosts equity stake via cashless option exercise
Mar 4, 2026
Pureprofile Limited has disclosed a change in the securities held by director Martin Filz, reflecting the exercise of previously granted incentive options into ordinary shares. The transaction involved both direct and indirect interests, including...
Pureprofile issues new shares on exercise of vested incentive securities
Mar 4, 2026
Pureprofile Ltd has issued 16,107,172 fully paid ordinary shares following the exercise of 30,953,678 vested incentive securities that were originally granted in FY21 and FY22. The company stated that the new shares were issued without a prospectu...
Pureprofile Seeks ASX Quotation for Over 16 Million New Shares
Mar 4, 2026
Pureprofile Ltd. has applied for quotation on the ASX of 16,107,172 additional ordinary fully paid shares under its PPL ticker, with an issue date of March 4, 2026. The move increases the number of quoted securities on issue, indicating an expansi...
Pureprofile outlines H1 FY26 performance metrics in investor presentation
Feb 25, 2026
Pureprofile has released its H1 FY26 investor presentation, outlining summary financial and operational information for shareholders and the market. The materials, designed for information purposes and to accompany its most recent financial report...
Pureprofile lifts half-year profit and strengthens balance sheet on higher revenue
Feb 25, 2026
Pureprofile reported a strong first half to 31 December 2025, with revenue from ordinary activities rising 14.2% to $33.4 million and EBITDA excluding significant items up 14.0% to $3.8 million. Profit before income tax increased 14% to $1.7 milli...
Pureprofile Posts Archived H1 and Q2 FY26 Investor Briefing for Market Access
Jan 28, 2026
Pureprofile Ltd has released an archived video recording of its H1 and Q2 FY26 investor briefing, held on 27 January 2026, offering shareholders and potential investors on-demand access to management’s latest commentary on company performanc...
Pureprofile outlines parameters and limitations of H1 & Q2 FY26 investor presentation
Jan 26, 2026
Pureprofile Ltd has released a presentation outlining its H1 and Q2 FY26 investor materials, positioning the document as an informational, high-level summary of its current performance and reporting framework rather than an offer or solicitation. ...
Pureprofile Lifts FY26 Revenue Guidance on Record First-Half Growth and International Expansion
Jan 26, 2026
Pureprofile Limited has upgraded its FY26 revenue guidance to a range of $64 million to $65 million, up from $63 million to $64 million, while reaffirming an EBITDA margin target of 10–11%, following a record first half performance. For H1 F...
Pureprofile Sets Date for H1 and Q2 FY26 Results and Investor Briefing
Jan 20, 2026
Pureprofile Ltd will release its half-year and second-quarter FY26 financial results on 27 January 2026 and will host an online investor and analyst briefing the same day at 11:00am AEDT. Chief Executive Officer Martin Filz and Chief Financial Off...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.