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Kogan.com
(Sydney:KGN)
Kogan.com (KGN) vs. iShares MSCI Australia ETF (EWA)
Kogan.com Business Overview & Revenue Model
Kogan.com Financial Statement Overview
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 488.11M | 488.11M | 459.70M | 488.38M | 717.60M | 779.39M |
| Gross Profit | 189.91M | 189.91M | 168.44M | 135.44M | 183.52M | 202.36M |
| EBITDA | 31.68M | 31.68M | 38.09M | -19.12M | -21.43M | 23.15M |
| Net Income | -39.47M | -39.47M | 83.00K | -25.85M | -35.46M | 3.54M |
Balance Sheet | ||||||
| Total Assets | 190.15M | 190.15M | 243.43M | 274.06M | 360.31M | 455.29M |
| Cash, Cash Equivalents and Short-Term Investments | 42.27M | 42.27M | 41.34M | 65.44M | 66.23M | 91.69M |
| Total Debt | 16.66M | 16.66M | 23.04M | 15.73M | 57.53M | 94.53M |
| Total Liabilities | 129.62M | 129.62M | 119.83M | 106.34M | 187.67M | 274.56M |
| Stockholders Equity | 60.53M | 60.53M | 123.60M | 167.72M | 172.64M | 180.73M |
Cash Flow | ||||||
| Free Cash Flow | 36.96M | 36.96M | 23.17M | 66.70M | 56.28M | -67.76M |
| Operating Cash Flow | 37.29M | 37.29M | 28.19M | 70.86M | 61.84M | -63.03M |
| Investing Cash Flow | -4.90M | -4.90M | -15.96M | -18.05M | -32.78M | -55.69M |
| Financing Cash Flow | -31.57M | -31.57M | -36.39M | -53.79M | -54.24M | 63.76M |
Kogan.com Technical Analysis
Kogan.com Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
66 Neutral | AU$106.17M | 139.51 | 1.90% | ― | 1.58% | -65.09% | |
66 Neutral | AU$55.73M | 12.66 | 12.71% | 8.97% | 8.39% | 3.21% | |
65 Neutral | AU$182.11M | 12.13 | 16.91% | 6.87% | -0.35% | -1.96% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
58 Neutral | €352.01M | 13.59 | 11.70% | 5.98% | 3.99% | -18.35% | |
56 Neutral | AU$371.00M | 38.76 | 8.94% | ― | 4.72% | 465.60% | |
47 Neutral | $337.80M | ― | -40.52% | 4.26% | 6.24% | -23341.18% |
Kogan.com Corporate Events
Kogan.com has announced an update regarding its ongoing on-market buy-back program. As of December 4, 2025, the company has repurchased a total of 9,626,588 ordinary fully paid securities, with 137,873 bought back on the previous day alone. This buy-back initiative is part of Kogan.com’s strategy to enhance shareholder value and optimize its capital structure, reflecting a positive outlook on its financial health and market position.
Kogan.com has announced an update regarding its ongoing on-market buy-back program. As of December 3, 2025, the company has repurchased a total of 9,488,715 ordinary fully paid securities, including 60,144 bought back on the previous day. This buy-back initiative is part of Kogan.com’s strategy to manage its capital structure and potentially enhance shareholder value.
Kogan.com has announced an update regarding its ongoing share buy-back program. As of December 2, 2025, the company has repurchased a total of 9,428,571 ordinary fully paid securities, including 95,140 shares bought back on the previous day. This buy-back initiative is part of Kogan.com’s strategy to optimize its capital structure and potentially enhance shareholder value.
Kogan.com has announced an update regarding its ongoing share buy-back program, with a total of 9,303,843 securities bought back before the previous day and an additional 29,588 securities purchased on the previous day. This strategic move is part of Kogan.com’s efforts to optimize its capital structure and potentially enhance shareholder value, reflecting a proactive approach to managing its financial resources.
Kogan.com has announced an update regarding its ongoing share buy-back program, with a total of 9,264,215 securities bought back before the previous day and an additional 39,628 securities acquired on the previous day. This buy-back initiative is part of the company’s strategy to enhance shareholder value and optimize its capital structure, potentially impacting its market positioning and investor relations.
Kogan.com has announced an update regarding its ongoing share buy-back program, with a total of 9,231,011 securities bought back before the previous day and an additional 33,204 securities purchased on the previous day. This buy-back initiative is part of Kogan.com’s strategy to manage its capital structure and potentially enhance shareholder value, reflecting the company’s commitment to optimizing its financial operations and market positioning.
Kogan.com Ltd has announced a change in the director’s interest, specifically involving David Shafer, who has been issued 320,497 Performance Rights following shareholder approval at the Annual General Meeting. This change reflects an increase in Shafer’s holdings to 680,460 Performance Rights, indicating a strategic move to align the director’s interests with the company’s performance, potentially impacting shareholder value and company governance.
Kogan.com Ltd has announced a change in the director’s interest, specifically regarding Ruslan Kogan, who has been issued 445,135 Performance Rights following shareholder approval at the Annual General Meeting. This change reflects the company’s ongoing commitment to aligning executive incentives with shareholder interests, potentially impacting the company’s governance and stakeholder confidence.
Kogan.com Ltd announced the issuance of 3,638 fully paid ordinary shares as a result of the vesting of Performance Rights under its Equity Incentive Plan. The company has applied for the quotation of these shares on the ASX and confirmed compliance with relevant provisions of the Corporations Act. This move signifies Kogan.com’s commitment to maintaining transparency and regulatory compliance while potentially enhancing its market presence.
Kogan.com has announced the application for the quotation of 3,638 ordinary fully paid securities on the Australian Securities Exchange (ASX), effective November 24, 2025. This move is part of the company’s ongoing efforts to enhance its market presence and provide more opportunities for stakeholders, potentially impacting its operational dynamics and industry positioning.
Kogan.com has announced the issuance of 765,632 performance rights as part of an employee incentive scheme. These unquoted securities are not intended to be listed on the ASX, reflecting the company’s strategy to motivate and retain its workforce, which could enhance operational performance and shareholder value.
Kogan.com has announced the issuance of 3,638 performance rights under an employee incentive scheme. These securities are unquoted and are part of the company’s strategy to motivate and retain key employees, which could enhance operational performance and align employee interests with company growth.
Kogan.com held its 2025 Annual General Meeting in Melbourne, where all resolutions were passed by poll, except for a conditional resolution that was withdrawn. Notably, the ‘Adoption of Remuneration Report’ was approved with over 75% of votes in favor. This outcome reflects strong shareholder support for the company’s strategic decisions and leadership, potentially reinforcing its market position and stakeholder confidence.
Kogan.com Ltd’s recent presentation at the 2025 Annual General Meeting highlighted the company’s current activities and financial data, emphasizing that the information is unaudited and subject to change. The presentation included non-IFRS financial measures to provide insights into the company’s underlying performance, although it cautioned against relying on past performance as an indicator of future results. The release also noted the presence of forward-looking statements, which involve inherent risks and uncertainties that could impact the company’s future performance.
Kogan.com announced the cessation of 634 performance rights due to the lapse of conditional rights, as the conditions were not met or became incapable of being satisfied. This announcement may impact the company’s financial structuring and could have implications for stakeholders regarding the company’s ability to meet performance targets.
Kogan.com has announced the issuance of 252,486 performance rights as part of an employee incentive scheme. These securities are unquoted and are not intended to be listed on the ASX, reflecting the company’s strategy to motivate and retain key personnel, potentially impacting its operational efficiency and market competitiveness.
Kogan.com Ltd has announced its Annual General Meeting, scheduled for November 21, 2025, at Arnold Bloch Leibler’s offices in Melbourne. The meeting will be held physically, and shareholders are encouraged to submit their votes by proxy. The company emphasizes the importance of shareholder participation, as all resolutions will be decided by a poll. Shareholders can access the Notice of Meeting electronically and are advised to monitor the company’s website and ASX announcements for any updates.
Kogan.com has announced the issuance of 338,789 unquoted performance rights as part of an employee incentive scheme. This move is likely aimed at motivating and retaining talent within the company, potentially enhancing operational efficiency and strengthening its competitive position in the e-commerce sector.
Kogan.com announced the cessation of 35,256 performance rights due to the lapse of conditional rights, as the conditions for these securities were not met or became unachievable. This announcement may impact the company’s capital structure and reflects on its operational adjustments, potentially influencing investor perceptions and market positioning.
Kogan.com Limited has released its corporate governance statement for the financial year ending 30 June 2025, which is available on their website. The statement outlines the company’s adherence to the ASX Corporate Governance Council’s principles and recommendations, indicating that Kogan.com has followed these guidelines in full for the reporting period. This disclosure is crucial for stakeholders as it demonstrates the company’s commitment to transparency and accountability in its governance practices.
Kogan.com reported significant financial growth in its 2025 Annual Report, with a 13% increase in gross profit to $189.9 million and a 15% rise in gross sales to $930.9 million. The company also achieved a 35% increase in group active customers, reaching 3.5 million, and reported a strong free cash flow growth of 40%, amounting to $32.4 million, with no debt on its balance sheet. These results indicate a robust operational performance and a solid market position, likely enhancing stakeholder confidence and supporting future growth initiatives.
Kogan.com has announced an update regarding its dividend distribution, specifically revealing the Dividend Reinvestment Plan (DRP) price. This announcement pertains to the dividend for the six-month period ending on June 30, 2025, with key dates including the record date on September 12, 2025, and the ex-date on September 11, 2025. The update is significant for stakeholders as it provides clarity on the financial returns and reinvestment opportunities available, potentially impacting investor decisions and market perceptions.
Kogan.com Ltd announced that James Spenceley has ceased to be a director as of September 10, 2025. This change in the board may impact the company’s strategic direction and governance, as Spenceley held a beneficial interest in 10,000 fully paid ordinary shares through Spenceley Management Pty Ltd, linked to the Spenceley Family Trust.
Kogan.com Ltd announced the resignation of independent Non-Executive Director James Spenceley from its Board of Directors, effective immediately. Spenceley, who joined the board in March 2021, was instrumental in the board renewal process and recently oversaw the recruitment of three new directors. His departure comes as he shifts focus to personal and humanitarian interests. The resignation is seen as a continuation of the board’s renewal process, which aims to strengthen the company’s governance and strategic direction.