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Kogan.com
(Sydney:KGN)
Kogan.com (KGN) vs. iShares MSCI Australia ETF (EWA)
Kogan.com Business Overview & Revenue Model
Kogan.com Financial Statement Overview
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 488.11M | 488.11M | 459.70M | 488.38M | 717.60M | 779.39M |
| Gross Profit | 189.91M | 189.91M | 168.44M | 135.44M | 183.52M | 202.36M |
| EBITDA | 31.68M | 31.68M | 38.09M | -19.12M | -21.43M | 23.15M |
| Net Income | -39.47M | -39.47M | 83.00K | -25.85M | -35.46M | 3.54M |
Balance Sheet | ||||||
| Total Assets | 190.15M | 190.15M | 243.43M | 274.06M | 360.31M | 455.29M |
| Cash, Cash Equivalents and Short-Term Investments | 42.27M | 42.27M | 41.34M | 65.44M | 66.23M | 91.69M |
| Total Debt | 16.66M | 16.66M | 23.04M | 15.73M | 57.53M | 94.53M |
| Total Liabilities | 129.62M | 129.62M | 119.83M | 106.34M | 187.67M | 274.56M |
| Stockholders Equity | 60.53M | 60.53M | 123.60M | 167.72M | 172.64M | 180.73M |
Cash Flow | ||||||
| Free Cash Flow | 36.96M | 36.96M | 23.17M | 66.70M | 56.28M | -67.76M |
| Operating Cash Flow | 37.29M | 37.29M | 28.19M | 70.86M | 61.84M | -63.03M |
| Investing Cash Flow | -4.90M | -4.90M | -15.96M | -18.05M | -32.78M | -55.69M |
| Financing Cash Flow | -31.57M | -31.57M | -36.39M | -53.79M | -54.24M | 63.76M |
Kogan.com Technical Analysis
Kogan.com Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
66 Neutral | AU$119.33M | 156.79 | 1.90% | ― | 1.58% | -65.09% | |
66 Neutral | AU$47.95M | 10.89 | 12.71% | 9.03% | 8.39% | 3.21% | |
65 Neutral | AU$193.90M | 12.91 | 16.91% | 6.98% | -0.35% | -1.96% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
58 Neutral | AU$313.00M | 12.08 | 11.70% | 5.85% | 3.99% | -18.35% | |
56 Neutral | AU$346.63M | 36.21 | 8.94% | ― | 4.72% | 465.60% | |
47 Neutral | AU$362.54M | -9.21 | -40.52% | 4.00% | 6.24% | -23341.18% |
Kogan.com Corporate Events
Kogan.com has provided an updated notification to the ASX regarding its ongoing on-market share buy-back program for its ordinary fully paid shares (code KGN). As of 29 December 2025, the company reports having repurchased a total of 10,437,502 shares prior to the previous trading day, with a further 57,883 shares bought back on the previous day, indicating continued execution of its capital management strategy and potential support for its share price and earnings per share.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has provided an updated notification to the ASX on its ongoing on‑market share buy-back program for its ordinary fully paid shares. As of 24 December 2025, the company reported that it has repurchased a total of 10,411,496 shares to date, including 26,006 shares bought back on the previous trading day, signalling continued capital management efforts that may support earnings per share and reflect management’s confidence in the company’s valuation.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has cancelled 1,154,892 ordinary fully paid shares following the completion of an on‑market share buy-back, as disclosed in an Appendix 3H notification to the ASX dated 23 December 2025. The reduction in issued capital is expected to be marginally accretive to remaining shareholders and reflects the company’s ongoing capital management strategy amid efforts to optimise its balance sheet and enhance shareholder value.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has continued its on‑market share buy-back program, updating the market that it repurchased 58,943 ordinary fully paid shares on 22 December 2025, bringing the total number of shares bought back under the current program to 10,352,553. The ongoing buy-back signals management’s commitment to returning capital to shareholders and may be viewed as an indication of confidence in the company’s valuation, as the reduced share count can enhance earnings per share and potentially support the stock’s performance for existing investors.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com Ltd has provided an updated notification to the ASX regarding its ongoing on-market share buy-back program for its ordinary fully paid shares. As of 22 December 2025, the company reported that it had repurchased a total of 10,292,560 shares prior to the previous trading day and bought back a further 59,993 shares on the previous day, continuing a buy-back initiative first notified in April 2023. The ongoing buy-back reduces the number of shares on issue, which can enhance earnings per share and signal management’s confidence in the company’s valuation, with potential implications for shareholder value and market perception of the stock.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has provided an updated notification to the ASX on the progress of its on-market share buy-back program for its ordinary fully paid shares (code KGN), originally initiated in April 2023. As of 19 December 2025, the company reports that it has repurchased a cumulative total of 10,230,929 shares before the previous day and a further 61,631 shares on the previous trading day, indicating the continued execution of its capital management strategy, which is likely aimed at optimising its balance sheet and potentially enhancing shareholder value by reducing the number of shares on issue.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update on its ongoing on-market buy-back program for its ordinary fully paid securities. The latest notification confirms the buy-back of 61,933 shares on the previous day, adding to a cumulative total of over 10.16 million shares repurchased. This initiative reflects the company’s focus on optimizing shareholder value and managing its capital structure effectively, showcasing its commitment to efficiently address investor interests in a competitive retail environment.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update on its ongoing share buy-back program, reporting the acquisition of 62,117 ordinary fully paid securities on the previous day, bringing the total number of shares bought back to over 10 million. This buy-back initiative is part of the company’s strategy to manage its capital structure and potentially enhance shareholder value by reducing the number of shares outstanding.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update on its ongoing share buy-back program, with a total of 10,045,761 securities bought back before the previous day and an additional 61,118 securities acquired on the previous day. This buy-back initiative is part of the company’s strategy to manage its capital structure and potentially enhance shareholder value, reflecting its confidence in the business’s long-term prospects.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update on its ongoing share buy-back program, indicating the purchase of 61,367 ordinary fully paid securities on the previous day, bringing the total number of securities bought back to 9,984,394. This buy-back initiative reflects the company’s strategy to optimize its capital structure and potentially enhance shareholder value, signaling confidence in its financial health and future prospects.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update regarding its ongoing on-market buy-back program, with a total of 60,612 ordinary fully paid securities bought back on the previous day, bringing the total number of securities bought back to 9,923,782. This buy-back initiative is part of the company’s strategy to optimize its capital structure and potentially enhance shareholder value.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update regarding its ongoing on-market buy-back program, with a total of 60,045 ordinary fully paid securities bought back on the previous day, adding to the cumulative total of 9,863,737 securities repurchased. This buy-back initiative is part of Kogan.com’s strategy to manage its capital structure and potentially enhance shareholder value, reflecting its commitment to optimizing financial operations and maintaining a competitive position in the e-commerce sector.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update on its ongoing share buy-back program, revealing that a total of 59,138 ordinary fully paid securities were bought back on the previous day, adding to the cumulative total of 9,804,599 securities repurchased. This buy-back initiative is part of Kogan.com’s strategy to optimize its capital structure and potentially enhance shareholder value, reflecting its commitment to returning capital to shareholders and maintaining a robust financial position.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update regarding its ongoing on-market buy-back program, with a total of 59,526 ordinary fully paid securities bought back on the previous day, adding to the cumulative total of 9,745,073 securities bought back prior to that day. This buy-back initiative is part of Kogan.com’s strategy to optimize its capital structure and potentially enhance shareholder value by reducing the number of shares outstanding, which can have positive implications for the company’s stock performance and investor confidence.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update on its ongoing share buy-back program, revealing that a total of 59,717 ordinary fully paid securities were bought back on the previous day, adding to the cumulative total of 9,685,356 securities repurchased since the program’s inception. This buy-back initiative is part of the company’s strategy to enhance shareholder value and optimize its capital structure, reflecting a commitment to returning capital to shareholders and potentially improving market confidence in its financial health.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update regarding its ongoing on-market buy-back program. As of December 4, 2025, the company has repurchased a total of 9,626,588 ordinary fully paid securities, with 137,873 bought back on the previous day alone. This buy-back initiative is part of Kogan.com’s strategy to enhance shareholder value and optimize its capital structure, reflecting a positive outlook on its financial health and market position.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update regarding its ongoing on-market buy-back program. As of December 3, 2025, the company has repurchased a total of 9,488,715 ordinary fully paid securities, including 60,144 bought back on the previous day. This buy-back initiative is part of Kogan.com’s strategy to manage its capital structure and potentially enhance shareholder value.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update regarding its ongoing share buy-back program. As of December 2, 2025, the company has repurchased a total of 9,428,571 ordinary fully paid securities, including 95,140 shares bought back on the previous day. This buy-back initiative is part of Kogan.com’s strategy to optimize its capital structure and potentially enhance shareholder value.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update regarding its ongoing share buy-back program, with a total of 9,303,843 securities bought back before the previous day and an additional 29,588 securities purchased on the previous day. This strategic move is part of Kogan.com’s efforts to optimize its capital structure and potentially enhance shareholder value, reflecting a proactive approach to managing its financial resources.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.30 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update regarding its ongoing share buy-back program, with a total of 9,264,215 securities bought back before the previous day and an additional 39,628 securities acquired on the previous day. This buy-back initiative is part of the company’s strategy to enhance shareholder value and optimize its capital structure, potentially impacting its market positioning and investor relations.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.30 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced an update regarding its ongoing share buy-back program, with a total of 9,231,011 securities bought back before the previous day and an additional 33,204 securities purchased on the previous day. This buy-back initiative is part of Kogan.com’s strategy to manage its capital structure and potentially enhance shareholder value, reflecting the company’s commitment to optimizing its financial operations and market positioning.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.30 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com Ltd has announced a change in the director’s interest, specifically involving David Shafer, who has been issued 320,497 Performance Rights following shareholder approval at the Annual General Meeting. This change reflects an increase in Shafer’s holdings to 680,460 Performance Rights, indicating a strategic move to align the director’s interests with the company’s performance, potentially impacting shareholder value and company governance.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com Ltd has announced a change in the director’s interest, specifically regarding Ruslan Kogan, who has been issued 445,135 Performance Rights following shareholder approval at the Annual General Meeting. This change reflects the company’s ongoing commitment to aligning executive incentives with shareholder interests, potentially impacting the company’s governance and stakeholder confidence.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com Ltd announced the issuance of 3,638 fully paid ordinary shares as a result of the vesting of Performance Rights under its Equity Incentive Plan. The company has applied for the quotation of these shares on the ASX and confirmed compliance with relevant provisions of the Corporations Act. This move signifies Kogan.com’s commitment to maintaining transparency and regulatory compliance while potentially enhancing its market presence.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced the application for the quotation of 3,638 ordinary fully paid securities on the Australian Securities Exchange (ASX), effective November 24, 2025. This move is part of the company’s ongoing efforts to enhance its market presence and provide more opportunities for stakeholders, potentially impacting its operational dynamics and industry positioning.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced the issuance of 765,632 performance rights as part of an employee incentive scheme. These unquoted securities are not intended to be listed on the ASX, reflecting the company’s strategy to motivate and retain its workforce, which could enhance operational performance and shareholder value.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced the issuance of 3,638 performance rights under an employee incentive scheme. These securities are unquoted and are part of the company’s strategy to motivate and retain key employees, which could enhance operational performance and align employee interests with company growth.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com held its 2025 Annual General Meeting in Melbourne, where all resolutions were passed by poll, except for a conditional resolution that was withdrawn. Notably, the ‘Adoption of Remuneration Report’ was approved with over 75% of votes in favor. This outcome reflects strong shareholder support for the company’s strategic decisions and leadership, potentially reinforcing its market position and stakeholder confidence.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com Ltd’s recent presentation at the 2025 Annual General Meeting highlighted the company’s current activities and financial data, emphasizing that the information is unaudited and subject to change. The presentation included non-IFRS financial measures to provide insights into the company’s underlying performance, although it cautioned against relying on past performance as an indicator of future results. The release also noted the presence of forward-looking statements, which involve inherent risks and uncertainties that could impact the company’s future performance.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com announced the cessation of 634 performance rights due to the lapse of conditional rights, as the conditions were not met or became incapable of being satisfied. This announcement may impact the company’s financial structuring and could have implications for stakeholders regarding the company’s ability to meet performance targets.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced the issuance of 252,486 performance rights as part of an employee incentive scheme. These securities are unquoted and are not intended to be listed on the ASX, reflecting the company’s strategy to motivate and retain key personnel, potentially impacting its operational efficiency and market competitiveness.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com Ltd has announced its Annual General Meeting, scheduled for November 21, 2025, at Arnold Bloch Leibler’s offices in Melbourne. The meeting will be held physically, and shareholders are encouraged to submit their votes by proxy. The company emphasizes the importance of shareholder participation, as all resolutions will be decided by a poll. Shareholders can access the Notice of Meeting electronically and are advised to monitor the company’s website and ASX announcements for any updates.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com has announced the issuance of 338,789 unquoted performance rights as part of an employee incentive scheme. This move is likely aimed at motivating and retaining talent within the company, potentially enhancing operational efficiency and strengthening its competitive position in the e-commerce sector.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.
Kogan.com announced the cessation of 35,256 performance rights due to the lapse of conditional rights, as the conditions for these securities were not met or became unachievable. This announcement may impact the company’s capital structure and reflects on its operational adjustments, potentially influencing investor perceptions and market positioning.
The most recent analyst rating on (AU:KGN) stock is a Hold with a A$3.50 price target. To see the full list of analyst forecasts on Kogan.com stock, see the AU:KGN Stock Forecast page.