Kogan.com Revenue and Sales Growth
Kogan.com drove gross sales past $0.5 billion (up 21% YoY) and revenue grew ~17% YoY, demonstrating the platform is the primary growth engine for the group.
Improved Profitability and Operating Leverage
Kogan.com gross profit climbed ~16% to nearly $100.0M and adjusted EBITDA rose 18% to $27.6M, with adjusted EBITDA margin expanding to 11.9% and adjusted EBIT margin to 9.7% — evidence of operating leverage converting revenue growth into earnings.
Strong Cash Generation and Balance Sheet
Group operating cash flow was $46.9M and free cash flow was $45.1M (free cash flow up 2% YoY). The group finished the half debt-free with $71.8M total cash (up >$4M YoY).
Platform & Exclusive Product Mix Driving High‑Quality Earnings
72% of gross profit came from exclusive products and services (own IP/supply chain, loyalty and marketplace). Platform-based sales grew 16.6% to $68.9M, and platform margins expanded to ~52% this half.
Marketplace and Subscription Momentum
Kogan Marketplace delivered a record half with revenue up 31.6% to $19.5M. Kogan FIRST subscription revenue grew 7.6% to $30.3M and deferred income increased 13.7% to $11.2M, highlighting recurring revenue strength (~50% of product gross sales from FIRST members).
Kogan Verticals and Products Performance
Kogan Verticals revenue climbed 8.8% to $12.3M (Kogan Mobile +13%, Kogan Internet +40%). Kogan Products revenue rose 19% to $167.9M while gross profit increased 26.4% to $35.1M and gross margin improved by 1.2 percentage points to 20.9%; avg. price per item sold up 11% to $179 and >70% of product revenue from own brands.
Working Capital & Inventory Improvements
Inventory optimization released $7.1M YoY, and Mighty Ape inventory was reduced by 32%, improving working capital efficiency.
Shareholder Returns
Returned capital during the half: $5.8M in dividends (net of DRP) plus $4.8M in on‑market buybacks; Board declared an interim fully franked dividend of $0.080 per share with a 2.5% DRP discount.