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Adore Beauty Group Ltd. (AU:ABY)
ASX:ABY
Australian Market

Adore Beauty Group Ltd. (ABY) AI Stock Analysis

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AU:ABY

Adore Beauty Group Ltd.

(Sydney:ABY)

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Neutral 66 (OpenAI - 4o)
Rating:66Neutral
Price Target:
AU$1.50
▲(23.97% Upside)
Adore Beauty Group Ltd. benefits from strong technical momentum and a stable financial foundation with low leverage. However, the high P/E ratio suggests potential overvaluation, and challenges in profitability and cash flow generation need to be addressed for long-term success.
Positive Factors
Revenue Growth
The robust sales expansion indicates a growing market presence and effective customer acquisition strategies, which are crucial for long-term business sustainability.
Low Leverage
A low leverage position provides financial stability and flexibility, allowing the company to invest in growth opportunities without significant financial strain.
Gross Profit Margin
Improved gross profit margins suggest effective cost control measures, enhancing the company's ability to reinvest in growth and improve profitability over time.
Negative Factors
Profitability Challenges
Low net profit margins indicate that despite strong sales, the company struggles to convert revenue into profit, which may hinder long-term financial health and shareholder returns.
Cash Flow Generation
Challenges in generating cash from operations can limit the company's ability to invest in growth initiatives and meet financial obligations, impacting future business expansion.
Return on Equity
A low ROE indicates that the company is not effectively using shareholders' equity to generate profits, which could affect investor confidence and future capital raising efforts.

Adore Beauty Group Ltd. (ABY) vs. iShares MSCI Australia ETF (EWA)

Adore Beauty Group Ltd. Business Overview & Revenue Model

Company DescriptionAdore Beauty Group Limited operates an integrated content, marketing, and e-commerce retail platform in Australia and New Zealand. The company retails beauty and personal care products, including skincare, make-up, haircare, fragrance, and wellness products under various brands. It also offers editorial content platform that offers beauty news, reviews, tips, and expert how-to articles to educate the customers on purchasing decisions. Adore Beauty Group Limited was founded in 2000 and is based in Northcote, Australia.
How the Company Makes MoneyAdore Beauty generates revenue primarily through the sale of beauty and personal care products on its online platform. Key revenue streams include direct sales of branded products, private label offerings, and subscription services. The company benefits from a growing customer base and repeat purchases, driven by its loyalty program and targeted marketing strategies. Additionally, Adore Beauty may engage in partnerships with beauty brands for exclusive launches or promotions, which further enhances its revenue potential. Seasonal sales, promotions, and limited-time offers also contribute to spikes in sales, while the company's strong online presence and effective digital marketing campaigns help attract new customers.

Adore Beauty Group Ltd. Financial Statement Overview

Summary
Adore Beauty Group Ltd. demonstrates strong revenue growth and a solid equity position, indicating a stable financial foundation. However, challenges in profitability and cash flow generation require strategic focus to enhance operational efficiency and cash conversion. The balance sheet's low leverage is a positive aspect, providing financial flexibility.
Income Statement
75
Positive
Adore Beauty Group Ltd. has shown a strong revenue growth rate of 39.7% in the latest period, indicating robust sales expansion. The gross profit margin improved to 35.31%, reflecting efficient cost management. However, the net profit margin remains low at 0.38%, suggesting limited profitability after expenses. The EBIT margin of 2.05% and EBITDA margin of 2.32% indicate moderate operational efficiency. Overall, the income statement reflects strong sales growth but highlights the need for improved profitability.
Balance Sheet
70
Positive
The company's debt-to-equity ratio of 0.26 indicates a conservative leverage position, which is favorable for financial stability. The return on equity (ROE) is modest at 1.89%, suggesting limited returns to shareholders. The equity ratio of 48.03% shows a solid equity base relative to total assets. Overall, the balance sheet reflects a stable financial position with low leverage but highlights the need for improved returns on equity.
Cash Flow
60
Neutral
Adore Beauty Group Ltd. experienced a significant decline in free cash flow growth, down by 1825.17%, indicating challenges in generating cash from operations. The operating cash flow to net income ratio of 0.23 suggests limited cash generation relative to net income. The free cash flow to net income ratio of 0.33 indicates moderate cash conversion efficiency. Overall, the cash flow statement highlights challenges in cash generation and conversion, necessitating improvements in operational cash flow management.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue198.81M198.81M195.72M182.18M199.66M179.28M
Gross Profit70.21M70.21M65.47M38.51M44.64M39.56M
EBITDA4.62M4.62M5.45M883.00K5.36M1.67M
Net Income761.00K761.00K2.17M-559.00K2.38M845.00K
Balance Sheet
Total Assets83.81M83.81M67.67M62.41M59.23M56.39M
Cash, Cash Equivalents and Short-Term Investments12.67M12.67M32.85M27.76M29.77M29.00M
Total Debt10.45M10.45M1.72M624.00K1.17M1.35M
Total Liabilities43.55M43.55M28.02M26.19M21.91M22.13M
Stockholders Equity40.26M40.26M39.65M36.22M37.32M34.26M
Cash Flow
Free Cash Flow2.60M2.60M4.90M-1.42M1.26M2.12M
Operating Cash Flow7.94M7.94M8.32M820.00K3.15M4.12M
Investing Cash Flow-26.89M-26.89M-3.42M-2.24M-1.89M-1.99M
Financing Cash Flow-1.24M-1.24M195.00K-587.00K-494.00K10.31M

Adore Beauty Group Ltd. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1.21
Price Trends
50DMA
1.17
Positive
100DMA
1.09
Positive
200DMA
0.90
Positive
Market Momentum
MACD
0.01
Positive
RSI
48.71
Neutral
STOCH
23.23
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:ABY, the sentiment is Neutral. The current price of 1.21 is below the 20-day moving average (MA) of 1.23, above the 50-day MA of 1.17, and above the 200-day MA of 0.90, indicating a neutral trend. The MACD of 0.01 indicates Positive momentum. The RSI at 48.71 is Neutral, neither overbought nor oversold. The STOCH value of 23.23 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:ABY.

Adore Beauty Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Neutral
AU$61.15M9.3817.58%6.18%-13.36%14.09%
66
Neutral
AU$113.22M149.011.90%1.58%-65.09%
66
Neutral
AU$47.32M10.7512.71%9.03%8.39%3.21%
65
Neutral
AU$191.28M12.7416.91%7.01%-0.35%-1.96%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
AU$337.15M35.368.94%4.72%465.60%
47
Neutral
AU$322.81M-8.11-40.52%4.33%6.24%-23341.18%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:ABY
Adore Beauty Group Ltd.
1.21
0.31
34.11%
AU:KGN
Kogan.com
3.23
-2.71
-45.61%
AU:DSK
Dusk Group Ltd.
0.78
-0.29
-27.10%
AU:SSG
Shaver Shop Group Ltd.
1.46
0.23
18.70%
AU:BBN
Baby Bunting Group Ltd.
2.50
0.79
46.20%
AU:SHM
Shriro Holdings Ltd.
0.78
0.09
13.04%

Adore Beauty Group Ltd. Corporate Events

QPE Growth, LP Ceases to be Substantial Holder in Adore Beauty
Dec 3, 2025

Adore Beauty Group Ltd. has announced that QPE Growth, LP has ceased to be a substantial holder in the company as of December 1, 2025. This change resulted from a block trade of 30,600,001 fully paid ordinary shares at $1.10 per share. This development may impact the company’s shareholder structure and could influence its market positioning and stakeholder relationships.

Adore Beauty Appoints New Chief Financial Officer
Dec 2, 2025

Adore Beauty Group Limited has announced the appointment of Mr. Marcus Crowe as its new Chief Financial Officer, effective January 27, 2026. Mr. Crowe brings over 20 years of experience in financial management and corporate governance, having held senior roles in various retail and logistics companies, including his most recent position as CFO at Paragon Care Limited. This strategic appointment is expected to strengthen Adore Beauty’s financial leadership and support its growth ambitions in the competitive beauty retail market.

Adore Beauty Director Increases Stake with Share Acquisition
Nov 26, 2025

Adore Beauty Group Ltd. announced a change in the director’s interest, with Jason Murray acquiring 60,140 fully paid ordinary shares through an on-market trade. This acquisition reflects a significant personal investment by the director, potentially indicating confidence in the company’s future performance and aligning his interests with those of shareholders.

Adore Beauty Group Announces Successful AGM Results
Nov 21, 2025

Adore Beauty Group Limited announced that all resolutions at its 2025 Annual General Meeting were passed with the requisite majority via a poll. This outcome reflects strong shareholder support and may positively influence the company’s strategic direction and governance, reinforcing its position in the beauty e-commerce industry.

Adore Beauty Group Holds 2025 Annual General Meeting
Nov 21, 2025

Adore Beauty Group Limited announced the presentation and addresses for its 2025 Annual General Meeting. The announcement, authorized by the Board of Directors, highlights the company’s ongoing commitment to its stakeholders and its strategic positioning in the beauty e-commerce industry. This meeting is a significant event for the company as it continues to evolve and expand its market presence.

Adore Beauty Group Ltd. Announces New Director Appointment
Nov 3, 2025

Adore Beauty Group Ltd. has announced the appointment of Jason Murray as a director, effective from November 1, 2025. The initial director’s interest notice indicates that Jason Murray currently holds no securities or interests in the company, which may suggest a focus on governance and strategic oversight without immediate financial entanglements.

Adore Beauty Appoints Jason Murray as Chair-elect
Oct 16, 2025

Adore Beauty Group Limited has appointed Jason Murray as an Independent Non-Executive Director and Chair-elect, effective November 1, 2025. Murray, who brings extensive retail experience from his previous roles at Just Group Ltd and Pepkor South East Asia, will replace Marina Go following the 2025 AGM. His appointment is expected to enhance Adore Beauty’s strategic direction and operational capabilities, potentially benefiting both customers and shareholders.

Adore Beauty Announces Director Departure
Oct 1, 2025

Adore Beauty Group Ltd. has announced the cessation of James Height as an Alternate Non-Executive Director, effective September 30, 2025. Height held 10,400,000 fully paid ordinary shares, which he managed in concert with Kate Morris, indicating a significant change in the company’s board composition that could impact its strategic direction.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 26, 2025