Record Underlying EBITDA and Statutory EBITDA
Underlying EBITDA of $4.1M on a pre-AASB16 basis, up 14.5% YoY, at a margin of 3.7% (equivalent to ~5.5% under the prior reporting methodology). Statutory EBITDA was $4.9M.
Revenue Growth
Group revenue of $111.9M, up 8.7% year-over-year, driven by retail rollout, promotional events, and growth in owned brands.
Strong New Customer Acquisition and Improved Marketing Efficiency
New customers increased 21.8% YoY while customer acquisition cost more than halved to $33 per new customer. Marketing costs fell by almost 30% and marketing as a percentage of sales declined ~520 basis points to 8.6% of sales.
Loyalty and App Adoption
Adore Rewards members contributed ~78% of sales (up from ~65% prior year). Active customer base grew 4.7% to 850,000 and the contactable database expanded over 14% to 1.35M. The app represented 35% of online sales, up from 25%.
Omnichannel Retail Expansion and Early Store Success
Opened 10 stores in H1 (total 18 stores nationally), with strong in-store conversion of 11.1% and new customers comprising ~30% of in-store transactions. More than 670,000 customers have visited stores, and omni customers have ~20% higher lifetime value than single-channel customers.
Owned Brands Momentum
iKOU and other owned brands delivered strong revenue and profit growth across channels. Owned brands are expected to represent more than 6% of group revenue in FY26, providing margin-accretive contribution.
Operational and Inventory Efficiency Gains
Inventory health improved with over 60% of inventory within a 60-day window and stock turn up 11.7% YoY. Partnerships and AI usage improved picking processes and reduced labor costs.
Infrastructure Investments to Support Growth
Secured a 6,300 sqm national fulfillment center (Broadmeadows) to be operational Q1 FY27 with automated picking; initial capital outlay ~ $8M (CBA-backed facility) with expected payback under 4 years. ERP replacement and custom AI platform underway to boost long-term efficiency.
Positive Cash Generation
Operating cash flows of $2.4M for H1 FY26 and closing cash balance of $8.2M as at 28 December 2025, despite store investments and acquisition-related payments being completed as planned.