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Baby Bunting Group Ltd. (AU:BBN)
ASX:BBN
Australian Market

Baby Bunting Group Ltd. (BBN) AI Stock Analysis

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AU:BBN

Baby Bunting Group Ltd.

(Sydney:BBN)

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Neutral 56 (OpenAI - 4o)
Rating:56Neutral
Price Target:
AU$3.00
▲(17.19% Upside)
The overall stock score of 56 reflects the company's solid revenue growth and cash flow generation, which are offset by challenges in profitability and high leverage. Technical indicators suggest bearish momentum, and the stock appears overvalued with a high P/E ratio and no dividend yield. The absence of earnings call data and corporate events leaves these areas unaddressed.
Positive Factors
Revenue Growth
Consistent revenue growth indicates a strong market position and effective business model, supporting long-term sustainability.
Cash Flow Generation
Strong cash flow generation enhances the company's ability to invest in growth opportunities and manage debt, ensuring financial stability.
Gross Margin Improvement
Improved gross margins reflect effective cost management, which can drive profitability and competitive advantage over time.
Negative Factors
High Leverage
High leverage can increase financial risk, limiting the company's flexibility to respond to market changes and invest in growth.
Negative EBIT Margins
Negative EBIT margins indicate operational inefficiencies, which could hinder profitability and long-term business health if not addressed.
Low Net Profit Margin
A low net profit margin suggests limited profitability, which may affect the company's ability to reinvest in growth and compete effectively.

Baby Bunting Group Ltd. (BBN) vs. iShares MSCI Australia ETF (EWA)

Baby Bunting Group Ltd. Business Overview & Revenue Model

Company DescriptionBaby Bunting Group Ltd. (BBN) is a leading retailer in Australia specializing in baby products and parenting essentials. The company operates both physical retail stores and an online platform, offering a wide range of products including nursery furniture, baby clothing, car seats, strollers, and feeding accessories. With a commitment to providing high-quality products and expert advice, Baby Bunting serves new and expectant parents across the country.
How the Company Makes MoneyBaby Bunting generates revenue primarily through the sale of baby and parenting products in its retail stores and online. The company employs a multi-channel retail strategy, allowing customers to shop in-store or online, which broadens its customer reach. Key revenue streams include direct sales of merchandise, offering exclusive brands, and possibly online subscriptions for baby-related services. Additionally, partnerships with suppliers and manufacturers enable Baby Bunting to negotiate favorable terms, enhancing profit margins. Seasonal promotions and loyalty programs also contribute to revenue by encouraging repeat business among customers.

Baby Bunting Group Ltd. Financial Statement Overview

Summary
Baby Bunting Group Ltd. demonstrates solid revenue growth and improved gross margins, but faces challenges with profitability and leverage. The company shows strong cash flow generation, which is a positive sign for future investments and debt management. However, the high debt levels and negative EBIT margins could pose risks if not addressed.
Income Statement
65
Positive
The company has shown a consistent revenue growth trend over the years, with a recent 5.04% increase. Gross profit margins have improved from 30.47% to 40.17%, indicating better cost management. However, the net profit margin remains low at 1.83%, and EBIT margins have turned negative, suggesting challenges in operational efficiency.
Balance Sheet
55
Neutral
The debt-to-equity ratio is relatively high at 1.48, indicating significant leverage, which could pose risks in a volatile market. Return on equity has decreased to 8.47%, reflecting reduced profitability. The equity ratio is stable, suggesting a balanced asset structure.
Cash Flow
70
Positive
Free cash flow has grown by 20.14%, showing strong cash generation capabilities. The operating cash flow to net income ratio is 0.53, indicating decent cash conversion efficiency. However, the free cash flow to net income ratio has slightly decreased, suggesting potential cash flow management issues.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue521.93M521.93M498.39M524.28M507.27M468.38M
Gross Profit189.50M209.66M183.65M159.72M164.00M144.76M
EBITDA47.16M56.11M43.28M65.18M67.05M62.92M
Net Income9.54M9.54M1.70M9.85M19.52M17.53M
Balance Sheet
Total Assets340.41M340.41M332.20M343.89M350.67M301.42M
Cash, Cash Equivalents and Short-Term Investments12.38M12.38M9.53M5.00M12.24M10.88M
Total Debt166.42M166.42M175.41M175.56M169.18M135.24M
Total Liabilities227.76M227.76M231.58M235.95M235.95M193.66M
Stockholders Equity112.64M112.64M100.62M107.93M114.72M107.76M
Cash Flow
Free Cash Flow43.39M38.97M31.45M34.21M39.75M24.81M
Operating Cash Flow51.89M51.89M40.06M43.01M52.37M36.92M
Investing Cash Flow-12.92M-12.92M-8.60M-8.79M-12.62M-12.11M
Financing Cash Flow-36.12M-36.12M-26.93M-41.45M-38.39M-27.26M

Baby Bunting Group Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.56
Price Trends
50DMA
2.82
Negative
100DMA
2.67
Negative
200DMA
2.20
Positive
Market Momentum
MACD
-0.05
Positive
RSI
36.79
Neutral
STOCH
21.39
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:BBN, the sentiment is Negative. The current price of 2.56 is below the 20-day moving average (MA) of 2.72, below the 50-day MA of 2.82, and above the 200-day MA of 2.20, indicating a neutral trend. The MACD of -0.05 indicates Positive momentum. The RSI at 36.79 is Neutral, neither overbought nor oversold. The STOCH value of 21.39 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:BBN.

Baby Bunting Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
AU$106.17M139.511.90%1.58%-65.09%
66
Neutral
AU$55.73M12.6612.71%8.97%8.39%3.21%
65
Neutral
AU$182.11M12.1316.91%6.87%-0.35%-1.96%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
58
Neutral
€352.01M13.5911.70%5.98%3.99%-18.35%
56
Neutral
AU$371.00M38.768.94%4.72%465.60%
47
Neutral
$337.80M-40.52%4.26%6.24%-23341.18%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:BBN
Baby Bunting Group Ltd.
2.57
0.86
50.29%
AU:KGN
Kogan.com
3.29
-2.25
-40.64%
AU:ADH
Adairs Ltd.
1.76
-0.85
-32.73%
AU:DSK
Dusk Group Ltd.
0.79
-0.29
-26.85%
AU:ABY
Adore Beauty Group Ltd.
1.26
0.34
36.96%
AU:SSG
Shaver Shop Group Ltd.
1.46
0.24
19.67%

Baby Bunting Group Ltd. Corporate Events

Baby Bunting Announces Director’s Interest Change
Oct 29, 2025

Baby Bunting Group Ltd. announced a change in the director’s interest notice, specifically involving Mark Teperson. On October 30, 2025, Teperson was granted 417,908 share rights as part of the deferred component of the FY25 Short Term Incentive payment, which was previously approved by shareholders. This change reflects the company’s ongoing commitment to aligning executive incentives with shareholder interests, potentially impacting the company’s governance and stakeholder confidence.

Baby Bunting Group Ltd. Issues Unquoted Share Rights to Boost Employee Engagement
Oct 29, 2025

Baby Bunting Group Ltd. announced the issuance of 1,443,173 unquoted share rights as part of an employee incentive scheme. This move is aimed at enhancing employee engagement and aligning their interests with the company’s growth objectives, potentially impacting the company’s operational dynamics and stakeholder relations positively.

Director’s Share Acquisition Signals Confidence in Baby Bunting’s Market Position
Oct 16, 2025

The recent announcement from Baby Bunting Group Ltd. details a change in the director’s interest, specifically for Fran Ereira, who acquired 2,433 fully paid ordinary shares through an on-market trade, increasing her total holdings to 40,147 shares. This transaction reflects a strategic move by the director, potentially indicating confidence in the company’s future performance and stability, which could reassure stakeholders and investors about the company’s market position.

Baby Bunting Group Ltd. Announces Successful AGM Results
Oct 14, 2025

Baby Bunting Group Ltd. announced the results of its 2025 Annual General Meeting, with all resolutions passed. The successful resolutions, including the re-election of directors and approval of remuneration reports, indicate strong shareholder support and are likely to positively impact the company’s governance and strategic direction.

Baby Bunting Reports Steady Growth and Expands ‘Store of the Future’ Initiative
Oct 13, 2025

Baby Bunting Group Ltd. has reported a year-to-date total sales growth of 3.5% and comparable store sales growth of 2.2%, with New Zealand stores showing a 13% growth. The company is expanding its ‘Store of the Future’ initiative, planning several refurbishments and new store openings, including large format and small pilot stores. The FY26 earnings guidance remains unchanged, with expectations of a 4%-6% growth in comparable store sales and a gross margin of 41%. The company anticipates some sales pattern disruptions due to refurbishments but remains optimistic about post-refurbishment sales growth.

Baby Bunting Announces Director’s Interest Change
Oct 13, 2025

Baby Bunting Group Ltd. announced a change in the director’s interest, specifically concerning Mark Teperson, who has adjusted his holdings of the company’s securities. The change involved the conversion of 155,763 rights into fully paid ordinary shares, reflecting a strategic move in Teperson’s investment in the company. This adjustment in director’s interest is part of the company’s ongoing governance and compliance with ASX regulations, ensuring transparency and alignment with shareholder interests.

Baby Bunting Announces Quotation of New Securities
Oct 13, 2025

Baby Bunting Group Ltd. has announced the quotation of 480,763 ordinary fully paid securities on the Australian Securities Exchange (ASX). This move, part of an employee incentive scheme, is expected to enhance the company’s market presence and potentially improve liquidity, benefiting stakeholders by aligning employee interests with company performance.

Director Increases Stake in Baby Bunting Group
Sep 9, 2025

Baby Bunting Group Limited announced a change in the director’s interest, with Stephen Roche acquiring an additional 22,000 fully paid ordinary shares through on-market trades, bringing his total to 100,000 shares. This acquisition reflects a significant increase in personal investment by the director, potentially signaling confidence in the company’s future performance and stability.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 24, 2025