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COG Financial Services Limited (AU:COG)
ASX:COG
Australian Market

COG Financial Services Limited (COG) AI Stock Analysis

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AU:COG

COG Financial Services Limited

(Sydney:COG)

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Neutral 55 (OpenAI - 5.2)
Rating:55Neutral
Price Target:
AU$2.00
▲(17.65% Upside)
The score is held back primarily by weak technicals (price below key moving averages and negative MACD). Financial performance is mixed—better margins and strong cash conversion are offset by a sharp revenue growth decline and high leverage. Valuation is reasonable but not compelling, with the dividend yield providing partial support.
Positive Factors
Profitability Margins
Improved profitability margins indicate better cost management and operational efficiency, which can enhance long-term financial stability.
Cash Flow Management
Effective cash flow management ensures the company can meet its financial obligations and invest in growth opportunities, supporting long-term sustainability.
Gross Profit Margin
An improved gross profit margin suggests enhanced cost efficiency, which can lead to stronger profitability and competitive positioning over time.
Negative Factors
Revenue Decline
A significant decline in revenue growth can hinder the company's ability to expand and compete, potentially impacting long-term profitability and market share.
High Leverage
High leverage increases financial risk and can constrain the company's ability to invest in growth, affecting long-term financial health and flexibility.
Free Cash Flow Decline
A decline in free cash flow growth may limit the company's ability to fund operations and strategic initiatives, impacting its long-term growth potential.

COG Financial Services Limited (COG) vs. iShares MSCI Australia ETF (EWA)

COG Financial Services Limited Business Overview & Revenue Model

Company DescriptionCOG Financial Services Limited, together with its subsidiaries, engages in equipment financing and broking, aggregation, insurance broking, and novated leasing activities in Australia. The company operates through three segments: Finance Broking and Aggregation; Funds Management and Lending; and All Other/Intersegment. It also provides management of investment funds; provides financing arrangements to commercial customers for essential business assets; and managed IT services. The company was formerly known as Consolidated Operations Group Limited and changed its name to COG Financial Services Limited in November 2020. COG Financial Services Limited was incorporated in 2002 and is based in Chatswood, Australia.
How the Company Makes MoneyCOG generates revenue through various channels, primarily by earning interest on loans it provides to customers for vehicle and equipment purchases. The company charges fees for loan origination and administration, which contribute significantly to its income. Additionally, COG may earn income through partnerships with dealerships and other financial institutions, enhancing its distribution network and customer reach. The company also explores opportunities in asset management and servicing, thereby diversifying its revenue streams. Its technology-driven approach allows for lower operational costs, improving overall profitability.

COG Financial Services Limited Financial Statement Overview

Summary
Mixed fundamentals: profitability margins improved (gross margin 77.07%, net margin 5.11%), but revenue growth fell sharply (-28.24%). Leverage is elevated (debt-to-equity 2.47), while cash flow quality is solid (FCF to net income 0.93) despite slightly negative FCF growth (-3.41%).
Income Statement
65
Positive
COG Financial Services Limited has shown a mixed performance in its income statement. The company experienced a significant decline in revenue growth rate by 28.24% in the latest period, which is a concern. However, the gross profit margin improved to 77.07%, indicating better cost management. The net profit margin also increased to 5.11%, suggesting improved profitability. Despite these improvements, the declining revenue growth rate poses a risk to future profitability.
Balance Sheet
55
Neutral
The balance sheet reveals a high debt-to-equity ratio of 2.47, indicating significant leverage, which could pose financial risks. The equity ratio is relatively low, suggesting limited equity financing. However, the company has managed to maintain a stable return on equity, which reflects its ability to generate profits from shareholders' investments. Overall, the high leverage is a concern, but the company has shown resilience in maintaining profitability.
Cash Flow
60
Neutral
The cash flow statement indicates a slight decline in free cash flow growth by 3.41%, which is a concern. However, the operating cash flow to net income ratio is 0.16, showing that the company generates sufficient cash from operations relative to its net income. The free cash flow to net income ratio is strong at 0.93, indicating effective cash management. Despite the decline in free cash flow growth, the company maintains healthy cash flow ratios.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue367.73M367.73M362.35M366.01M320.77M267.77M
Gross Profit234.48M283.43M169.20M132.47M105.39M92.26M
EBITDA75.16M75.16M74.28M62.41M53.25M48.32M
Net Income18.77M18.77M12.85M8.05M19.68M-26.38M
Balance Sheet
Total Assets694.80M694.80M687.12M593.00M518.22M476.69M
Cash, Cash Equivalents and Short-Term Investments149.25M149.25M125.68M101.80M76.11M94.51M
Total Debt375.98M375.98M376.75M283.73M243.27M225.94M
Total Liabilities488.30M488.30M483.49M378.53M310.61M287.03M
Stockholders Equity152.08M152.08M151.69M163.92M170.95M152.34M
Cash Flow
Free Cash Flow45.92M45.92M35.66M28.55M205.73M187.95M
Operating Cash Flow49.30M49.30M46.36M31.79M208.19M190.85M
Investing Cash Flow3.43M2.66M-87.16M-19.53M-201.93M-75.11M
Financing Cash Flow-29.16M-28.39M64.69M30.12M-24.67M-55.92M

COG Financial Services Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.70
Price Trends
50DMA
2.03
Negative
100DMA
2.13
Negative
200DMA
1.84
Negative
Market Momentum
MACD
-0.08
Positive
RSI
26.05
Positive
STOCH
20.60
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:COG, the sentiment is Negative. The current price of 1.7 is below the 20-day moving average (MA) of 1.97, below the 50-day MA of 2.03, and below the 200-day MA of 1.84, indicating a bearish trend. The MACD of -0.08 indicates Positive momentum. The RSI at 26.05 is Positive, neither overbought nor oversold. The STOCH value of 20.60 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:COG.

COG Financial Services Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
64
Neutral
AU$6.13B52.4767.81%1.45%28.29%39.39%
60
Neutral
AU$108.90M6.579.31%-5.73%-36.36%
55
Neutral
AU$363.34M18.2312.36%2.86%-26.30%40.12%
50
Neutral
AU$380.23M27.5612.27%2.81%24.56%59.32%
48
Neutral
AU$66.92M-106.45-0.15%5.03%52.31%
46
Neutral
AU$11.21M-2.15-34.88%43.00%-6078.57%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:COG
COG Financial Services Limited
1.70
0.76
80.85%
AU:RZI
Raiz Invest Ltd.
0.66
-0.07
-10.20%
AU:PPS
Praemium Ltd
0.79
-0.07
-8.14%
AU:OFX
OFX Group Ltd.
0.46
-0.94
-67.14%
AU:NWL
Netwealth Group Ltd.
24.48
-6.68
-21.44%
AU:FNX
Finexia Financial Group Ltd
0.18
-0.11
-37.93%

COG Financial Services Limited Corporate Events

NAOS Asset Management Ceases Substantial Holding in COG Financial Services
Nov 26, 2025

NAOS Asset Management Limited has announced that it has ceased to be a substantial holder of shares in COG Financial Services Limited. This change in shareholding could influence COG’s market dynamics and investor perceptions, as substantial shareholders often play a significant role in company governance and strategic decisions.

The most recent analyst rating on (AU:COG) stock is a Hold with a A$2.00 price target. To see the full list of analyst forecasts on COG Financial Services Limited stock, see the AU:COG Stock Forecast page.

COG Financial Services Reports Positive AGM Outcomes
Nov 6, 2025

COG Financial Services Limited announced the successful outcomes of its 2025 Annual General Meeting, where all proposed resolutions were passed via a poll. Notably, the resolution for the adoption of the Remuneration Report received over 75% approval, and the re-election of directors Mr. Cameron McCullagh and Mr. Peter Rollason was confirmed with significant support. These results indicate strong shareholder confidence in the company’s leadership and strategic direction.

The most recent analyst rating on (AU:COG) stock is a Buy with a A$2.63 price target. To see the full list of analyst forecasts on COG Financial Services Limited stock, see the AU:COG Stock Forecast page.

COG Financial Services Reports Positive FY 2025 Financial Results
Nov 5, 2025

COG Financial Services Limited reported its financial results for FY 2025, highlighting a positive year with increases in revenue and EBITDA attributable to shareholders. The company achieved a 1% increase in underlying revenue and a 4% rise in EBITDA compared to the previous year, despite a 4% decline in EPSA. These results reflect COG’s strategic focus on enhancing shareholder value and operational efficiency.

The most recent analyst rating on (AU:COG) stock is a Buy with a A$2.63 price target. To see the full list of analyst forecasts on COG Financial Services Limited stock, see the AU:COG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 29, 2026