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COG Financial Services Limited (AU:COG)
ASX:COG
Australian Market
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COG Financial Services Limited (COG) AI Stock Analysis

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AU:COG

COG Financial Services Limited

(Sydney:COG)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
AU$1.50
▲(13.64% Upside)
Action:Reiterated
Date:05/08/26
Overall score reflects mixed financial performance (sharp revenue decline and high leverage offsetting improved margins and solid cash-flow ratios), supported by constructive technical momentum and an attractive combination of modest P/E and solid dividend yield.
Positive Factors
Broker aggregation platform
COG's core business of broking and broker aggregation creates durable network effects: more brokers attract more lenders and vice versa. Recurring platform and service fees plus origination commissions provide stable, scalable revenue streams tied to broker productivity over time.
Negative Factors
Sharp revenue decline
A material drop in revenue undermines the platform's ability to scale fees and commissions; sustained decline would compress absolute profits despite margin improvements. Recovery depends on broker origination volumes and lender demand, making near-term earnings vulnerable.
Read all positive and negative factors
Positive Factors
Negative Factors
Broker aggregation platform
COG's core business of broking and broker aggregation creates durable network effects: more brokers attract more lenders and vice versa. Recurring platform and service fees plus origination commissions provide stable, scalable revenue streams tied to broker productivity over time.
Read all positive factors

COG Financial Services Limited (COG) vs. iShares MSCI Australia ETF (EWA)

COG Financial Services Limited Business Overview & Revenue Model

Company Description
COG Financial Services Limited, along with its group of companies, delivers a broad spectrum of services across Australia. Its core offerings encompass equipment financing and broking, aggregation services, insurance broking, and novated leasing. ...
How the Company Makes Money
COG makes money primarily by facilitating and distributing asset finance through broker aggregation and related platforms. Key revenue streams include: (1) Commissions and fees earned when finance written by brokers within its networks is settled ...

COG Financial Services Limited Financial Statement Overview

Summary
Mixed fundamentals: profitability improved (gross margin 77.07%, net margin 5.11%), but revenue growth fell sharply (-28.24%) and leverage is high (debt-to-equity 2.47). Cash flow ratios are solid (FCF to net income 0.93) despite a slight FCF growth decline (-3.41%).
Income Statement
65
Positive
Balance Sheet
55
Neutral
Cash Flow
60
Neutral
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue313.25M367.73M362.35M366.01M320.77M267.77M
Gross Profit195.55M283.43M169.20M132.47M105.39M92.26M
EBITDA80.56M75.16M74.28M62.41M53.25M48.32M
Net Income20.19M18.77M12.85M8.05M19.68M-26.38M
Balance Sheet
Total Assets738.00M694.80M687.12M593.00M518.22M476.69M
Cash, Cash Equivalents and Short-Term Investments183.39M149.25M125.68M101.80M76.11M94.51M
Total Debt388.27M375.98M376.75M283.73M243.27M225.94M
Total Liabilities536.47M488.30M483.49M378.53M310.61M287.03M
Stockholders Equity151.40M152.08M151.69M163.92M170.95M152.34M
Cash Flow
Free Cash Flow55.80M45.92M35.66M28.55M205.73M187.95M
Operating Cash Flow56.95M49.30M46.36M31.79M208.19M190.85M
Investing Cash Flow17.24M2.66M-87.16M-19.53M-201.93M-75.11M
Financing Cash Flow-25.99M-28.39M64.69M30.12M-24.67M-55.92M

COG Financial Services Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.32
Price Trends
50DMA
1.41
Positive
100DMA
1.41
Positive
200DMA
1.64
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
61.08
Neutral
STOCH
92.59
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:COG, the sentiment is Positive. The current price of 1.32 is below the 20-day moving average (MA) of 1.37, below the 50-day MA of 1.41, and below the 200-day MA of 1.64, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 61.08 is Neutral, neither overbought nor oversold. The STOCH value of 92.59 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:COG.

COG Financial Services Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
AU$267.38M13.5732.32%4.00%8.56%17.62%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
67
Neutral
AU$309.25M14.7913.31%2.86%-38.87%60.62%
64
Neutral
AU$6.01B108.0932.56%1.98%26.82%-44.32%
58
Neutral
AU$377.79M21.0615.42%3.72%12.61%69.59%
49
Neutral
AU$7.25B69.0319.71%0.82%25.05%79.97%
45
Neutral
AU$391.99M433.330.24%12.63%-90.91%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:COG
COG Financial Services Limited
1.46
-0.22
-12.99%
AU:HUB
HUB24 Limited
88.97
-17.85
-16.71%
AU:CVW
Clearview Wealth Limited
0.65
0.19
41.30%
AU:PPS
Praemium Ltd
0.78
0.12
17.82%
AU:NWL
Netwealth Group Ltd.
24.46
-12.07
-33.05%
AU:FID
Fiducian Group Ltd
8.55
-2.54
-22.88%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 08, 2026