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COG Financial Services Limited (AU:COG)
ASX:COG
Australian Market

COG Financial Services Limited (COG) AI Stock Analysis

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AU:COG

COG Financial Services Limited

(Sydney:COG)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
AU$1.50
▲(11.11% Upside)
Action:ReiteratedDate:02/05/26
The score is primarily held back by weak technicals (price below all key moving averages and negative MACD) and mixed financial performance (sharp revenue growth decline and high leverage). Offsetting factors include improved profitability margins, generally healthy cash-flow ratios, and a moderate dividend yield.
Positive Factors
Diversified revenue streams
COG's business mixes brokerage/origination, broker-aggregation services, owned loan/lease portfolio interest and ancillary fees. This multi-stream model spreads revenue exposure across origination fees, ongoing trails and portfolio interest, supporting stable cash flows and cross-sell over months.
Negative Factors
Declining revenue trend
A steep revenue decline signals weaker origination volumes or lower commissions. Reduced top-line scale undermines fee income, broker economics and the ability to cover fixed support costs, posing a structural headwind to sustainable earnings and growth in coming quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified revenue streams
COG's business mixes brokerage/origination, broker-aggregation services, owned loan/lease portfolio interest and ancillary fees. This multi-stream model spreads revenue exposure across origination fees, ongoing trails and portfolio interest, supporting stable cash flows and cross-sell over months.
Read all positive factors

COG Financial Services Limited (COG) vs. iShares MSCI Australia ETF (EWA)

COG Financial Services Limited Business Overview & Revenue Model

Company Description
COG Financial Services Limited, together with its subsidiaries, engages in equipment financing and broking, aggregation, insurance broking, and novated leasing activities in Australia. The company operates through three segments: Finance Broking a...
How the Company Makes Money
COG makes money through multiple income streams tied to originating and holding asset-finance contracts. (1) Brokerage/origination income: when COG (and its broking businesses) arranges finance for customers through third-party lenders, it earns u...

COG Financial Services Limited Financial Statement Overview

Summary
Mixed fundamentals: profitability margins improved (gross margin 77.07%, net margin 5.11%), but revenue growth declined sharply (-28.24%). Balance sheet leverage is high (debt-to-equity 2.47), while cash flow is generally supportive with strong free-cash-flow-to-net-income (0.93) despite slightly negative FCF growth (-3.41%).
Income Statement
65
Positive
Balance Sheet
55
Neutral
Cash Flow
60
Neutral
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue313.25M367.73M362.35M366.01M320.77M267.77M
Gross Profit195.55M283.43M169.20M132.47M105.39M92.26M
EBITDA80.56M75.16M74.28M62.41M53.25M48.32M
Net Income20.19M18.77M12.85M8.05M19.68M-26.38M
Balance Sheet
Total Assets738.00M694.80M687.12M593.00M518.22M476.69M
Cash, Cash Equivalents and Short-Term Investments183.39M149.25M125.68M101.80M76.11M94.51M
Total Debt388.27M375.98M376.75M283.73M243.27M225.94M
Total Liabilities536.47M488.30M483.49M378.53M310.61M287.03M
Stockholders Equity151.40M152.08M151.69M163.92M170.95M152.34M
Cash Flow
Free Cash Flow55.80M45.92M35.66M28.55M205.73M187.95M
Operating Cash Flow56.95M49.30M46.36M31.79M208.19M190.85M
Investing Cash Flow17.24M2.66M-87.16M-19.53M-201.93M-75.11M
Financing Cash Flow-25.99M-28.39M64.69M30.12M-24.67M-55.92M

COG Financial Services Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.35
Price Trends
50DMA
1.61
Negative
100DMA
1.85
Negative
200DMA
1.83
Negative
Market Momentum
MACD
-0.08
Negative
RSI
38.23
Neutral
STOCH
53.20
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:COG, the sentiment is Negative. The current price of 1.35 is below the 20-day moving average (MA) of 1.40, below the 50-day MA of 1.61, and below the 200-day MA of 1.83, indicating a bearish trend. The MACD of -0.08 indicates Negative momentum. The RSI at 38.23 is Neutral, neither overbought nor oversold. The STOCH value of 53.20 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:COG.

COG Financial Services Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
64
Neutral
AU$5.21B-724.2632.56%1.45%28.29%39.39%
63
Neutral
AU$137.87M21.169.10%-5.73%-36.36%
54
Neutral
AU$281.77M10.8912.36%2.86%-26.30%40.12%
52
Neutral
AU$307.11M9.6515.42%2.81%24.56%59.32%
48
Neutral
AU$56.38M5.73-0.15%5.03%52.31%
46
Neutral
AU$11.21M-5.25-17.55%43.00%-6078.57%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:COG
COG Financial Services Limited
1.33
0.44
48.77%
AU:RZI
Raiz Invest Ltd.
0.54
>-0.01
-0.93%
AU:PPS
Praemium Ltd
0.64
-0.03
-4.05%
AU:OFX
OFX Group Ltd.
0.59
-0.55
-48.68%
AU:NWL
Netwealth Group Ltd.
21.24
-5.81
-21.47%
AU:FNX
Finexia Financial Group Ltd
0.18
-0.10
-35.71%

COG Financial Services Limited Corporate Events

COG Financial Services lifts revenue and earnings in 1H 2026
Feb 26, 2026
COG Financial Services Limited reported underlying revenue of $196.9 million for the first half of 2026, an 8% increase on the prior corresponding period, excluding interest income. The company also delivered underlying EBITDA attributable to shar...
COG Financial Services Declares Interim Dividend and Suspends DRP
Feb 25, 2026
COG Financial Services Limited has declared an interim dividend of A$0.035 per ordinary fully paid share for the six-month period ending 31 December 2025. The dividend will trade ex on 10 March 2026, with a record date of 11 March 2026 and payment...
COG Financial Services lifts profit and dividends despite weaker net tangible assets
Feb 25, 2026
COG Financial Services reported an 8.6% rise in revenue from continuing operations to $198.5 million for the half year ended 31 December 2025, with net profit from continuing operations up 9.5% to $14.9 million and profit attributable to members i...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 05, 2026