American Rebel Holdings Inc (AREB)
NASDAQ:AREB
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American Rebel Holdings
(NASDAQ:AREB)
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Rating:44Neutral
Price Target:
$1.00
▲(42.86% Upside)
Action:ReiteratedDate:08/20/25
The overall score of 44 reflects significant financial weaknesses as the primary drag, with negative profitability, high leverage, and liquidity risks. Technical indicators also suggest bearish momentum, while valuation lacks positive drivers. Corporate events add further concern with unresolved loan defaults.
Positive Factors
Market Expansion
The successful launch of American Rebel Light Beer in Indiana with 10% market penetration indicates potential for market expansion and increased brand recognition, supporting long-term growth in the beverage segment.
Negative Factors
Financial Instability
Persistent financial instability, characterized by declining revenues and high leverage, poses a risk to long-term sustainability and requires strategic restructuring to improve financial health.
Read all positive and negative factors
Positive Factors
Negative Factors
Market Expansion
The successful launch of American Rebel Light Beer in Indiana with 10% market penetration indicates potential for market expansion and increased brand recognition, supporting long-term growth in the beverage segment.
Read all positive factors
American Rebel Holdings (AREB) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$1.60M
Dividend YieldN/A
Average Volume (3M)757.79K
Price to Earnings (P/E)―
Beta (1Y)-19.46
Revenue Growth-36.59%
EPS Growth78.24%
CountryUS
Employees60
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Footwear & Accessories
Share Statistics
EPS (TTM)N/A
Shares Outstanding233,366
10 Day Avg. Volume1,835,063
30 Day Avg. Volume757,794
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.17
Price to Sales (P/S)0.08
P/FCF Ratio-0.10
Enterprise Value/Market Cap1.98
Enterprise Value/Revenue0.33
Enterprise Value/Gross Profit-16.05
Enterprise Value/Ebitda-0.10
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
American Rebel Holdings Business Overview & Revenue Model
Company Description
American Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts...
How the Company Makes Money
American Rebel Holdings generates revenue through multiple streams, primarily by selling its branded merchandise, which includes clothing, bags, and personal safety items. The company employs a direct-to-consumer sales model, utilizing e-commerce ...
American Rebel Holdings Financial Statement Overview
Summary
Income Statement
10
Very Negative
Balance Sheet
15
Very Negative
Cash Flow
25
Negative
| Breakdown | Dec 2025 | Dec 2024 | Mar 2024 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 9.52M | 11.42M | 16.00M | 7.95M | 986.83K |
| Gross Profit | -197.75K | -119.64K | 1.80M | -807.00K | 174.70K |
| EBITDA | -31.55M | -13.40M | -9.26M | -9.83M | -4.03M |
| Net Income | -34.33M | -17.60M | -9.73M | -10.09M | -6.10M |
Balance Sheet | |||||
| Total Assets | 31.82M | 10.01M | 11.55M | 16.56M | 968.60K |
| Cash, Cash Equivalents and Short-Term Investments | 147.59K | 287.55K | 1.08M | 356.75K | 17.61K |
| Total Debt | 2.27M | 10.81M | 4.75M | 2.58M | 3.90M |
| Total Liabilities | 27.44M | 17.64M | 7.47M | 5.21M | 5.14M |
| Stockholders Equity | 4.38M | -7.63M | 4.07M | 11.35M | -4.17M |
Cash Flow | |||||
| Free Cash Flow | -7.55M | -7.02M | -7.04M | -7.66M | -847.85K |
| Operating Cash Flow | -7.22M | -7.02M | -7.03M | -7.63M | -847.85K |
| Investing Cash Flow | -329.44K | -3.09K | -331.30K | -8.49M | 0.00 |
| Financing Cash Flow | 10.04M | 6.23M | 8.15M | 16.39M | 804.55K |
American Rebel Holdings Technical Analysis
Negative
0.70
Price Trends
51.74
Negative
865.35
Negative
17171.23
Negative
Market Momentum
-33.23
Negative
13.74
Positive
11.11
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AREB, the sentiment is Negative. The current price of 0.7 is below the 20-day moving average (MA) of 7.92, below the 50-day MA of 51.74, and below the 200-day MA of 17171.23, indicating a bearish trend. The MACD of -33.23 indicates Negative momentum. The RSI at 13.74 is Positive, neither overbought nor oversold. The STOCH value of 11.11 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AREB.
American Rebel Holdings Risk Analysis
American Rebel Holdings disclosed 51 risk factors in its most recent earnings report. American Rebel Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
American Rebel Holdings Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | $330.08M | 12.56 | 9.35% | 9.66% | -3.64% | -16.12% | |
71 Outperform | $1.59B | 34.96 | ― | 3.35% | 3.35% | 1.97% | |
69 Neutral | $324.90M | 9.84 | 9.15% | 2.08% | 4.13% | 53.56% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
55 Neutral | $108.51M | -1.40 | -35.03% | ― | -29.74% | -405.24% | |
44 Neutral | $1.60M | -0.02 | 943.97% | ― | -36.59% | 78.24% |
* Consumer Cyclical Sector Average
AREB
American Rebel Holdings
6.46
-248,393.57
-100.00%
RCKY
Rocky Brands
43.11
30.35
237.72%
VRA
Vera Bradley
3.88
1.78
84.76%
WEYS
Weyco Group
34.63
7.57
27.97%
WINA
Winmark
444.10
121.11
37.49%
American Rebel Holdings Corporate Events
Business Operations and StrategyPrivate Placements and Financing
American Rebel Expands Equity-Funded Investments and Sponsorship Deals
Positive
Jan 6, 2026
On December 26, 2025, American Rebel Holdings exercised an option to acquire an additional 2% fully diluted membership interest in RAEK Data, LLC for $1 million, paying entirely in 133,334 shares of its Series D Convertible Preferred Stock, a move...
Business Operations and StrategyPrivate Placements and Financing
American Rebel Holdings Secures New Working Capital Financings
Neutral
Dec 23, 2025
On December 15, 2025, American Rebel Holdings entered into two new working-capital financings, issuing a $152,950 promissory note to 1800 Diagonal Lending and an $86,250 promissory note to Boot Capital, generating net proceeds of $125,000 and $75,...
Private Placements and Financing
American Rebel Secures $787,500 Loan for Inventory
Neutral
Dec 12, 2025
On December 4, 2025, American Rebel Holdings and its subsidiaries entered into a working capital line agreement with Agile Lending, LLC to secure a $787,500 loan for Champion Safe Company, primarily for inventory purchases. The loan, which is due ...
Delistings and Listing ChangesRegulatory Filings and Compliance
American Rebel Holdings Achieves Nasdaq Compliance Confirmation
Positive
Nov 24, 2025
On November 21, 2025, American Rebel Holdings received confirmation from the Nasdaq Hearings Panel that it complies with Nasdaq Listing Rule 5550(b)(1), which requires a minimum stockholders’ equity of $2.5 million. This compliance follows a...
Delistings and Listing ChangesRegulatory Filings and Compliance
American Rebel Holdings Retains Nasdaq Listing
Neutral
Oct 21, 2025
On October 20, 2025, American Rebel Holdings received a decision from the Nasdaq Hearings Panel allowing it to continue its listing on Nasdaq, provided it complies with the Equity Rule by November 15, 2025. The company had a hearing on September 3...
Private Placements and FinancingStock Split
American Rebel Holdings Secures Loan Agreement
Neutral
Oct 17, 2025
On October 14, 2025, American Rebel Holdings entered into a Securities Purchase Agreement with 1800 Diagonal Lending, LLC, resulting in a loan of $183,280. The agreement includes a promissory note with a net loan proceed of $158,000 after discount...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.