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Vera Bradley (VRA)
NASDAQ:VRA
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Vera Bradley (VRA) AI Stock Analysis

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VRA

Vera Bradley

(NASDAQ:VRA)

Rating:43Neutral
Price Target:
$2.00
▼(-3.38% Downside)
Vera Bradley's overall stock score is primarily impacted by its weak financial performance and poor valuation metrics. The company's strategic initiatives and leadership changes offer some potential for improvement, but significant challenges remain, particularly in revenue and profitability.

Vera Bradley (VRA) vs. SPDR S&P 500 ETF (SPY)

Vera Bradley Business Overview & Revenue Model

Company DescriptionVera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and verabradley.com, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of January 29, 2022, it operated 70 full-line and 75 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca. It also sells its Vera Bradley branded products to approximately 1,800 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.
How the Company Makes MoneyVera Bradley generates revenue primarily through the sale of its products across multiple channels. Key revenue streams include direct-to-consumer sales from its branded retail stores and e-commerce website, as well as wholesale distribution to third-party retailers. The company leverages seasonal collections and limited-edition releases to drive consumer interest and sales. Furthermore, partnerships with various retailers and collaborations with other brands enhance its market presence and revenue potential. The company also benefits from a loyal customer base and brand recognition, which contribute to repeat purchases and customer retention.

Vera Bradley Earnings Call Summary

Earnings Call Date:Aug 27, 2025
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Dec 03, 2025
Earnings Call Sentiment Negative
While Vera Bradley is making strides in strategic initiatives, wholesale expansion, and new product introductions, these positives are overshadowed by significant revenue declines, increased net losses, and challenges in store performance. The suspension of forward guidance adds to the uncertainty about the company's future performance.
Q1-2026 Updates
Positive Updates
Strategic Initiatives Show Promise
Vera Bradley's comprehensive strategic initiative to transform its business model and brand positioning is showing signs of improvement with a notable shift in the customer file composition.
Notable Wholesale Expansion
Vera Bradley expanded its wholesale accounts, shipping its first order to Costco and launching on Urban Outfitters Marketplace, with strong performance on Target marketplace.
Introduction of New Products
New product lines, including a baby bag collection and luggage program, were launched, alongside the relaunch of popular items like the Glenna Satchel bag.
Social-First Marketing Campaign
A new marketing campaign targeting the 18- to 34-year-old demographic is set to launch, aiming to increase brand engagement with younger consumers.
New Leadership and Transformation Focus
Ian Martin Bickley assumes the role of Executive Chairman with a focus on accelerating operational transformation and improving profitability.
Negative Updates
Significant Revenue Decline
First quarter revenues were $51.7 million, down from $67.9 million in the prior year, indicating a 23.6% decrease in the Direct segment and a 25.6% decrease in the Indirect segment.
Increased Net Loss
Net loss from continuing operations increased to $10 million compared to $6.6 million in the previous year.
Suspension of Forward Guidance
Due to executive changes and consumer environment uncertainties, the company has suspended its prior year guidance and is not providing forward guidance.
Declining Store Performance
Comparable sales declined by 25% due to traffic and conversion declines in full-line and outlet stores, with a channel shift from stores to online.
Gross Margin Decline
Non-GAAP first quarter gross margin fell to 47.5% of net revenues from 51.3% in the prior year, impacted by channel shifts and increased outbound freight costs.
Company Guidance
During the Vera Bradley First Quarter Fiscal 2026 Earnings Conference Call, significant guidance was provided regarding the company's strategic direction and leadership transition. The company announced the departure of CEO Jackie Ardrey at the end of July and the appointment of Ian Bickley as Executive Chairman during the interim period. A new Strategy and Transformation Committee, including former Bath & Body Works CEO Andrew Meslow, was formed to refine strategic direction and accelerate operational transformation. Despite a challenging quarter with revenues at $51.7 million, a decrease from $67.9 million the previous year, Vera Bradley is focused on improving profitability and performance through operational efficiencies and cost savings. The company has suspended its prior guidance due to leadership changes and uncertainties in the consumer environment, signaling a pivotal moment in its transformation journey.

Vera Bradley Financial Statement Overview

Summary
Vera Bradley is experiencing financial difficulties, with declining revenue, profitability, and cash flows. The balance sheet shows manageable leverage but diminishing equity and asset bases, posing risks to financial stability.
Income Statement
40
Negative
Vera Bradley's income statement shows a declining trend in revenue and profitability. The TTM revenue has decreased compared to the previous year, with revenue growth rate being negative. Gross and net profit margins have deteriorated, reflecting operational challenges. The negative EBIT and EBITDA margins highlight ongoing profitability issues.
Balance Sheet
50
Neutral
The balance sheet indicates a moderate financial position with some concerns. The debt-to-equity ratio is reasonable, showing manageable leverage. However, the declining stockholders' equity and total assets over time suggest reduced financial stability. The equity ratio remains adequate but has been decreasing, indicating potential risk if trends continue.
Cash Flow
35
Negative
Cash flow analysis reveals significant challenges. The operating cash flow to net income ratio is negative, implying operational cash flow issues. Free cash flow has declined, and the company has been unable to generate positive free cash flow recently, raising concerns about liquidity and financial flexibility.
BreakdownMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue371.97M470.79M499.96M540.45M468.27M
Gross Profit186.84M256.41M238.94M287.94M265.52M
EBITDA-3.22M47.78M1.49M59.82M56.69M
Net Income-62.19M7.84M-79.38M17.84M8.68M
Balance Sheet
Total Assets306.69M380.79M404.50M521.86M513.79M
Cash, Cash Equivalents and Short-Term Investments30.37M77.30M46.59M88.44M65.47M
Total Debt89.64M81.00M94.38M99.56M113.86M
Total Liabilities127.73M120.86M142.41M163.44M169.07M
Stockholders Equity178.96M259.93M251.38M327.44M314.91M
Cash Flow
Free Cash Flow-24.48M44.22M-21.66M34.37M14.96M
Operating Cash Flow-14.10M47.99M-13.42M39.86M20.70M
Investing Cash Flow-10.37M-13.77M-8.24M-4.15M17.68M
Financing Cash Flow-22.52M-3.55M-20.11M-11.41M-24.15M

Vera Bradley Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price2.07
Price Trends
50DMA
2.14
Negative
100DMA
2.09
Negative
200DMA
2.94
Negative
Market Momentum
MACD
-0.02
Negative
RSI
51.66
Neutral
STOCH
60.06
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VRA, the sentiment is Neutral. The current price of 2.07 is above the 20-day moving average (MA) of 1.98, below the 50-day MA of 2.14, and below the 200-day MA of 2.94, indicating a neutral trend. The MACD of -0.02 indicates Negative momentum. The RSI at 51.66 is Neutral, neither overbought nor oversold. The STOCH value of 60.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for VRA.

Vera Bradley Risk Analysis

Vera Bradley disclosed 39 risk factors in its most recent earnings report. Vera Bradley reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Vera Bradley Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$223.53M11.028.05%2.02%-0.09%24.18%
74
Outperform
$2.04B22.0511.09%2.86%7.80%-48.10%
69
Neutral
$2.56B29.4927.52%1.26%-2.83%
68
Neutral
$290.47M11.1910.36%9.96%-6.39%-14.72%
61
Neutral
$17.75B12.56-5.49%3.02%1.43%-14.12%
50
Neutral
$19.95M-235.29%-30.05%-5.28%
43
Neutral
$56.70M-36.91%-24.95%-1959.79%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
VRA
Vera Bradley
2.07
-3.73
-64.31%
FORD
Forward Industries
13.34
9.44
242.05%
RCKY
Rocky Brands
30.68
0.00
0.00%
SHOO
Steven Madden
29.38
-14.04
-32.34%
WEYS
Weyco Group
30.71
0.06
0.20%
WWW
Wolverine World Wide
31.72
18.24
135.31%

Vera Bradley Corporate Events

Executive/Board Changes
Vera Bradley Announces Termination of CEO Jackie Ardrey
Negative
Aug 6, 2025

On July 31, 2025, Vera Bradley, Inc. announced the termination of its former CEO, Jackie Ardrey, under a Release and Waiver Agreement. The agreement includes severance compensation for Ardrey, such as a $2,000,000 lump sum and accelerated vesting of stock units, in exchange for releasing the company from claims related to her employment.

Executive/Board ChangesBusiness Operations and Strategy
Vera Bradley Announces CFO Departure Agreement
Neutral
Jun 25, 2025

On June 19, 2025, Vera Bradley, Inc. announced that it had entered into a Release and Waiver Agreement with its former Chief Financial Officer, Michael Schwindle, whose employment will terminate on June 30, 2025. As part of the agreement, Mr. Schwindle will receive severance compensation, including a lump sum payment and potential additional bonuses, in exchange for releasing the company from any claims related to his employment. This agreement marks a significant transition in the company’s leadership and may have implications for its financial operations and executive management strategy.

Executive/Board ChangesBusiness Operations and Strategy
Vera Bradley Announces Leadership Changes Amid Transformation
Neutral
Jun 11, 2025

On June 11, 2025, Vera Bradley announced significant leadership changes, with CEO Jackie Ardrey stepping down and Ian Bickley assuming the role of Executive Chairman and interim CEO. The company also appointed Martin Layding as the new CFO, succeeding Michael Schwindle. These changes are part of Vera Bradley’s ongoing transformation strategy, which includes the establishment of a new Strategy and Transformation Committee to guide future growth initiatives.

Executive/Board ChangesShareholder Meetings
Vera Bradley Elects Directors at Annual Meeting
Neutral
Jun 10, 2025

Vera Bradley held its 2025 Annual Meeting of Shareholders on June 5, 2025, where shareholders elected seven directors to the Board for a one-year term, ratified Deloitte & Touche LLP as the independent accounting firm for the fiscal year ending January 31, 2026, and approved the compensation of the company’s executive officers on an advisory basis. These decisions reflect the company’s ongoing governance and operational strategies, impacting its leadership structure and financial oversight, which are crucial for maintaining stakeholder confidence.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 23, 2025