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American Rebel Holdings
(NASDAQ:AREB)
American Rebel Holdings (AREB) vs. SPDR S&P 500 ETF (SPY)
American Rebel Holdings Business Overview & Revenue Model
American Rebel Holdings Financial Statement Overview
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 9.01M | 11.42M | 16.00M | 7.95M | 986.83K | 1.26M |
| Gross Profit | -433.73K | -119.64K | 1.80M | -807.00K | 174.70K | 303.19K |
| EBITDA | -32.67M | -13.40M | -9.26M | -9.83M | -4.03M | -2.71M |
| Net Income | -36.33M | -17.60M | -9.73M | -10.09M | -6.10M | -5.98M |
Balance Sheet | ||||||
| Total Assets | 31.74M | 10.01M | 11.55M | 16.56M | 968.60K | 1.12M |
| Cash, Cash Equivalents and Short-Term Investments | 722.23K | 287.55K | 1.08M | 356.75K | 17.61K | 60.90K |
| Total Debt | 22.51M | 10.81M | 4.75M | 2.58M | 3.90M | 4.99M |
| Total Liabilities | 28.37M | 17.64M | 7.47M | 5.21M | 5.14M | 6.13M |
| Stockholders Equity | 3.38M | -7.63M | 4.07M | 11.35M | -4.17M | -5.01M |
Cash Flow | ||||||
| Free Cash Flow | -3.40M | -7.02M | -7.04M | -7.66M | -847.85K | -1.97M |
| Operating Cash Flow | -5.28M | -7.02M | -7.03M | -7.63M | -847.85K | -1.97M |
| Investing Cash Flow | -51.27K | -3.09K | -331.30K | -8.49M | 0.00 | 0.00 |
| Financing Cash Flow | 10.29M | 6.23M | 8.15M | 16.39M | 804.55K | 1.90M |
American Rebel Holdings Technical Analysis
American Rebel Holdings Risk Analysis
American Rebel Holdings Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
76 Outperform | $241.22M | 11.76 | 8.67% | 2.08% | 4.13% | 53.56% | |
71 Outperform | $1.61B | 40.18 | ― | 3.35% | 3.35% | 1.97% | |
70 Outperform | $301.92M | 12.48 | 9.57% | 9.66% | -3.64% | -16.12% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
46 Neutral | $67.09M | -0.81 | -46.60% | ― | -29.74% | -405.24% | |
38 Underperform | $2.21M | ― | ― | ― | -36.59% | 78.24% |
American Rebel Holdings Corporate Events
On December 26, 2025, American Rebel Holdings exercised an option to acquire an additional 2% fully diluted membership interest in RAEK Data, LLC for $1 million, paying entirely in 133,334 shares of its Series D Convertible Preferred Stock, a move that deepens its stake in the data company while preserving cash through stock-based consideration. Effective December 31, 2025, the company also entered into a sponsorship agreement with Tony Stewart–owned True Speed Enterprises granting it beer-category exclusivity to certain sponsorship benefits in exchange for 100,001 Series D preferred shares valued at about $750,000, and on the same date its board approved an amended and restated 2025 Stock Incentive Plan capping issuable common shares at 1,250,000, collectively signaling a strategy of using preferred equity to secure marketing rights, strengthen strategic investments and align employee incentives while managing share issuance limits.
The most recent analyst rating on (AREB) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on American Rebel Holdings stock, see the AREB Stock Forecast page.
On December 15, 2025, American Rebel Holdings entered into two new working-capital financings, issuing a $152,950 promissory note to 1800 Diagonal Lending and an $86,250 promissory note to Boot Capital, generating net proceeds of $125,000 and $75,000 respectively. Both notes carry structured amortization schedules through March 15, 2027, impose a 150% repayment obligation plus 22% default interest in the event of default, and become convertible into restricted common stock at a 25% market discount only upon default, subject to a 4.99% ownership cap and without accompanying warrants or derivatives; the company has reserved sufficient shares for potential conversions. Management stated that proceeds from the 1800 note will support general working capital with an emphasis on consumer products operations, while the Boot note will fund working capital needs, including those of American Rebel Beverages, and indicated that these borrowings fit within the indebtedness caps and carve-outs under its existing $5.47 million Streeterville Capital secured note, suggesting that the new financings are structured to avoid breaching restrictive covenants while shoring up liquidity across key operating segments.
The most recent analyst rating on (AREB) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on American Rebel Holdings stock, see the AREB Stock Forecast page.
On December 4, 2025, American Rebel Holdings and its subsidiaries entered into a working capital line agreement with Agile Lending, LLC to secure a $787,500 loan for Champion Safe Company, primarily for inventory purchases. The loan, which is due on June 25, 2026, complies with existing covenants under a previous agreement with Streeterville Capital, LLC, allowing the company to enhance its operational capabilities without requiring additional consent.
The most recent analyst rating on (AREB) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on American Rebel Holdings stock, see the AREB Stock Forecast page.
On November 21, 2025, American Rebel Holdings received confirmation from the Nasdaq Hearings Panel that it complies with Nasdaq Listing Rule 5550(b)(1), which requires a minimum stockholders’ equity of $2.5 million. This compliance follows a strategic effort throughout 2025 to address a previous equity deficiency, culminating in a reported stockholders’ equity of $3,378,257 as of September 30, 2025. The company will be under a one-year monitoring period by Nasdaq, and any future non-compliance could lead to delisting without an additional compliance period. This milestone is seen as crucial for maintaining liquidity, expanding the investor base, and ensuring transparency, as emphasized by CEO Andy Ross.
The most recent analyst rating on (AREB) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on American Rebel Holdings stock, see the AREB Stock Forecast page.
On October 20, 2025, American Rebel Holdings received a decision from the Nasdaq Hearings Panel allowing it to continue its listing on Nasdaq, provided it complies with the Equity Rule by November 15, 2025. The company had a hearing on September 30, 2025, after failing to meet the Equity Rule, and must now demonstrate compliance through public disclosure and a balance sheet. Failure to comply could result in delisting from Nasdaq.
The most recent analyst rating on (AREB) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on American Rebel Holdings stock, see the AREB Stock Forecast page.
On October 14, 2025, American Rebel Holdings entered into a Securities Purchase Agreement with 1800 Diagonal Lending, LLC, resulting in a loan of $183,280. The agreement includes a promissory note with a net loan proceed of $158,000 after discounts and fees, with a structured repayment plan over fifteen months. Additionally, the company executed a 1-for-20 reverse stock split on October 3, 2025, and issued new shares to accommodate rounding adjustments. Several conversions of Series D Convertible Preferred Stock into common stock occurred in early October 2025, increasing the total outstanding shares to 5,421,049.
The most recent analyst rating on (AREB) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on American Rebel Holdings stock, see the AREB Stock Forecast page.