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American Rebel Holdings Inc (AREB)
NASDAQ:AREB

American Rebel Holdings (AREB) AI Stock Analysis

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American Rebel Holdings

(NASDAQ:AREB)

Rating:41Neutral
Price Target:
$2.00
▲(4.17%Upside)
The overall stock score is primarily driven by significant financial difficulties, including ongoing losses and negative cash flow, which pose a risk to future viability. Technical analysis and valuation metrics further reflect the company's struggles. While there are slight positives from recent corporate events, they are overshadowed by the critical financial challenges.

American Rebel Holdings (AREB) vs. SPDR S&P 500 ETF (SPY)

American Rebel Holdings Business Overview & Revenue Model

Company DescriptionAmerican Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides supplemental accessories, including space savings items for its safes, such as hangers, lights kits, moisture guard, and rifle rod kits. The company markets its products through retailers, local specialty sports, hunting, and firearms stores, as well as online. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Kansas.
How the Company Makes MoneyAmerican Rebel Holdings generates revenue through the sale of its personal security and lifestyle products, primarily focusing on direct-to-consumer sales via its online platform and retail partnerships. The company's key revenue streams include the sales of concealed carry backpacks, apparel, and personal safes. Additionally, American Rebel leverages strategic partnerships with retailers to expand its market reach and boost sales. Factors such as consumer demand for personal security products and the company's ability to innovate and market effectively contribute significantly to its earnings.

American Rebel Holdings Financial Statement Overview

Summary
American Rebel Holdings is under significant financial pressure with ongoing losses, negative equity, and cash flow challenges. The company exhibits weak profitability metrics, high debt levels, and an inability to generate positive cash flows, posing risks to financial stability and future operations.
Income Statement
15
Very Negative
The company faces significant challenges in profitability and growth. Gross profit margin is negative, indicating costs exceed revenues. Net profit margin is also deeply negative, reflecting substantial losses. Revenue growth has been inconsistent, with recent declines, as seen in the TTM period with a -13.4% revenue decline compared to the previous year.
Balance Sheet
10
Very Negative
The company's financial stability is concerning, with a negative stockholders' equity indicating liabilities exceed assets. The debt-to-equity ratio is not calculable due to negative equity, highlighting financial distress. ROE is negative, reflecting ongoing net losses.
Cash Flow
20
Very Negative
Cash flow metrics reflect operational struggles. The company has persistently negative operating cash flow, suggesting cash outflows from operational activities. Free cash flow is also negative, indicating an inability to generate positive cash flow after capital expenditures.
Breakdown
TTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
9.89M11.42M16.00M7.95M986.83K1.26M
Gross Profit
-671.91K-119.64K1.80M-807.00K174.70K241.47K
EBIT
-12.91M-12.22M-8.76M-8.00M-3.31M-2.77M
EBITDA
-14.07M-13.40M-9.26M-9.83M-4.03M-3.63M
Net Income Common Stockholders
-19.96M-17.60M-9.73M-10.09M-6.10M-5.98M
Balance SheetCash, Cash Equivalents and Short-Term Investments
340.66K287.55K1.08M286.09K17.61K60.90K
Total Assets
9.70M10.01M11.55M12.55M968.60K1.12M
Total Debt
4.68M10.81M4.75M2.12M3.90M4.99M
Net Debt
4.34M10.52M3.67M1.84M3.89M4.93M
Total Liabilities
17.72M17.64M7.47M4.89M5.14M6.13M
Stockholders Equity
-8.01M-7.63M4.07M7.66M-4.17M-5.01M
Cash FlowFree Cash Flow
-5.66M-7.02M-7.04M-7.66M-847.85K-1.97M
Operating Cash Flow
-5.66M-7.02M-7.03M-7.63M-847.85K-1.97M
Investing Cash Flow
-5.77K-3.09K-331.30K-8.49M0.000.00
Financing Cash Flow
5.40M6.23M8.15M16.39M804.55K1.90M

American Rebel Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.92
Price Trends
50DMA
3.77
Negative
100DMA
11.86
Negative
200DMA
42.77
Negative
Market Momentum
MACD
-0.54
Negative
RSI
41.96
Neutral
STOCH
85.42
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AREB, the sentiment is Negative. The current price of 1.92 is below the 20-day moving average (MA) of 1.97, below the 50-day MA of 3.77, and below the 200-day MA of 42.77, indicating a bearish trend. The MACD of -0.54 indicates Negative momentum. The RSI at 41.96 is Neutral, neither overbought nor oversold. The STOCH value of 85.42 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AREB.

American Rebel Holdings Risk Analysis

American Rebel Holdings disclosed 51 risk factors in its most recent earnings report. American Rebel Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

American Rebel Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$170.94M12.475.97%2.71%-2.01%2.08%
73
Outperform
$306.13M10.5311.76%3.38%-5.46%-1.09%
CACAL
64
Neutral
$488.55M5.9913.67%1.96%-4.84%-49.08%
63
Neutral
$6.98B11.412.80%4.24%2.68%-24.94%
54
Neutral
$7.12M-132.78%-17.39%12.45%
VRVRA
44
Neutral
$65.61M-36.91%-24.95%-2349.32%
41
Neutral
$13.01M-342.34%-36.78%28.64%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AREB
American Rebel Holdings
1.92
-68.37
-97.27%
FORD
Forward Industries
6.62
1.82
37.92%
RCKY
Rocky Brands
22.50
-13.26
-37.08%
VRA
Vera Bradley
1.90
-4.52
-70.40%
WEYS
Weyco Group
32.04
4.76
17.45%
CAL
Caleres
13.47
-20.16
-59.95%

American Rebel Holdings Corporate Events

Private Placements and FinancingLegal Proceedings
American Rebel Holdings’ Subsidiary Enters Forbearance Agreement
Negative
Jun 11, 2025

On May 30, 2025, Champion Safe Company, a subsidiary of American Rebel Holdings, entered into a Forbearance Agreement with Bank of America due to an uncured default on a term loan. The agreement allows the bank to refrain from exercising certain remedies until June 30, 2025, provided the borrower adheres to the terms, including a $100,000 principal payment. The bank had previously filed a complaint on March 21, 2025, seeking over $1.9 million. If the borrower fails to meet obligations by June 30, 2025, an additional payment can extend the forbearance period to July 31, 2025.

Private Placements and FinancingLegal ProceedingsShareholder MeetingsStock Split
American Rebel Holdings Secures $450,000 in Promissory Notes
Neutral
May 30, 2025

On May 27, 2025, American Rebel Holdings entered into promissory notes with five accredited investors totaling $450,000, with net proceeds of $315,000 after discounts and interest. The funds are intended for general working capital and potentially addressing a lawsuit with Bank of America. The notes include provisions for conversion into Series D Convertible Preferred Stock and prepayment options. On May 20, 2025, the company held its annual stockholders meeting, approving several proposals including director elections, auditor affirmation, a stock incentive plan, private placements, and a reverse stock split.

Delistings and Listing ChangesLegal ProceedingsStock Split
American Rebel Holdings Announces Reverse Stock Split
Neutral
Mar 28, 2025

American Rebel Holdings announced a 1-for-25 reverse stock split of its common stock, effective March 31, 2025, to maintain compliance with Nasdaq’s minimum bid price requirement. This move aims to enhance the stock’s marketability and ensure that shareholders with 100 or more shares are not adversely affected. Concurrently, the company is defending against a lawsuit filed by Bank of America related to a $2 million credit facility, which expired in February 2024, and is working towards a settlement.

Product-Related AnnouncementsBusiness Operations and Strategy
American Rebel Expands Light Beer into Kansas City
Positive
Mar 20, 2025

On March 6, 2025, American Rebel Holdings announced the expansion of its American Rebel Light Beer into Balls Food Stores across the Kansas City metro area, leveraging a successful ‘Scan to Win’ promotion. This strategic move aims to enhance the company’s market presence in the beverage industry while fostering local partnerships, as highlighted by the collaboration with Balls Food Stores, a long-standing leader in the region.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.