Ad And AI MonetizationAnalyst expects programmatic ad demand capture, platform integrations, and AI-specific monetization partnerships with major labels to boost ad-supported revenue and enhance margins over time.
Market Pricing DynamicsAnalyst notes that rival subscription price increases, including from major platforms, narrow Spotify's pricing gap and support the company's ability to raise prices and protect margins.
New Monetization Tiers And BundlingAnalyst highlights that rollout of higher-priced tiers and a Supremium offering, combined with expanded non-music bundling, should raise average revenue per user and improve unit economics by reducing subsidies from audiobooks.