Strong Top-Line Growth
Total revenue grew 13% year-over-year to $4,500,000,000 in Q4 2025, and full-year 2025 revenue also grew 13%.
Premium Revenue Acceleration
Premium revenue rose 14% year-over-year in Q4 (up from 13% last quarter), driven primarily by subscriber growth and pricing actions.
MAU and Subscriber Momentum
Monthly Active Users surpassed three-quarters of a billion; Q4 marked the highest quarter ever for MAU net additions (added ~38,000,000 users in Q4). Q1 2026 outlook: 759,000,000 MAU (+8,000,000 vs Q4) and 293,000,000 subscribers (implying ~3,000,000 net additions in Q1).
Improved Profitability and Margins
Q4 gross margin expanded to 33.1% (up ~80 basis points YoY). Operating income was €701,000,000, €81,000,000 above forecast. Full-year operating income grew in excess of 50% delivering a 13% full-year margin.
Record Cash Flow and Strong Balance Sheet
Q4 free cash flow was $834,000,000; company ended the quarter with $9,500,000,000 in cash and short-term investments. Full-year free cash flow improved by ~ $600,000,000 to a record DKK 2,900,000,000.
Active Capital Returns
Repurchased $433,000,000 of shares in Q4 and $510,000,000 in 2025; company plans to continue opportunistic buybacks and manage a SEK 1,500,000,000 convertible note due in March.
Product Innovation and Engagement
Launched 50+ new features in 2025 (e.g., Prompted Playlists, Page Match, About This Song). Wrapped engagement: >300,000,000 users engaged (+20%) and >630,000,000 social shares (+42%); day one of Wrapped was the highest single day of subscriber intake in company history.
AI Adoption Driving Usage
AI DJ has been used by ~90,000,000 subscribers, driving >4 billion hours of listening. Prompted Playlists and other AI features are boosting personalization and retention.
Content and Ecosystem Scale
Paid out >$11,000,000,000 to music rights holders in 2025 (highest annual payment from a single source), bringing lifetime payments to nearly $70,000,000,000. Podcast video consumption up >90% since SPP launch; >530,000 video podcast shows. Audiobook catalog tripled to >500,000 titles and expanded into 14 markets; audiobooks showing double-digit growth.
Marketplace & Mixing Momentum
Mixing tools milestone: 50,000,000 mixed playlists and >1,000,000 transitions per day. Marketplace contributed to gross income and margin expansion in 2025.