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Upwork (UPWK)
NASDAQ:UPWK
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Upwork (UPWK) AI Stock Analysis

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UPWK

Upwork

(NASDAQ:UPWK)

Rating:80Outperform
Price Target:
$16.00
▲(15.44% Upside)
Upwork's overall stock score of 80 reflects its strong financial performance, positive earnings call, and strategic corporate events. The company's robust revenue growth and strategic focus on AI and enterprise solutions are significant strengths. Technical analysis and valuation also support a positive outlook, although macroeconomic uncertainties and enterprise revenue pressures present challenges.
Positive Factors
AI Growth
The company is showing signs of bending the curve with now back to back quarters of sequential improvement in declines driven by AI category growth.
Financial Performance
Upwork's Q2 results came in ahead of expectations, as the company saw relative strength in its core marketplace offering.
Strategic Acquisitions
Upwork announced two strategic acquisitions - Bubty and Ascen - that bolster its efforts to build an end-to-end contingent workforce solution for large enterprises.
Negative Factors
Client Growth Decline
Upwork's active clients declined by 23K in Q4, bringing total active clients to 832K, down 2% y/y and slightly below CGe at 835K.
Enterprise Business Challenges
The Enterprise business declined sequentially in Q2, in part reflecting budget cuts and layoffs at large clients.
Macroeconomic Environment
Overall, the macroeconomic environment continues to weigh on results with gross services volume declining year over year.

Upwork (UPWK) vs. SPDR S&P 500 ETF (SPY)

Upwork Business Overview & Revenue Model

Company DescriptionUpwork Inc., together with its subsidiaries, operates a work marketplace that connects businesses with various independent professionals and agencies in the United States, India, the Philippines, and internationally. The company's work marketplace provides access to talent with various skills across a range of categories, including sales and marketing, customer service, data science and analytics, design and creative, web, mobile, and software development. Its work marketplace also enables clients to streamline workflows, such as talent sourcing, outreach, and contracting. The company's work marketplace offers access to various functionalities for remote engagements with talent, including communication and collaboration, ability to receive talent invoices through their work marketplace, and payment protection. Its marketplace offerings include Upwork Basic, Upwork Plus, Upwork Enterprise, and Upwork Payroll, as well as managed and internet escrow agency services. The company was formerly known as Elance-oDesk, Inc. and changed its name to Upwork Inc. in May 2015. Upwork Inc. was incorporated in 2013 and is headquartered in San Francisco, California.
How the Company Makes MoneyUpwork generates revenue primarily through a commission-based model, charging freelancers a percentage of their earnings on each contract. The fee structure is tiered, with lower rates for higher earnings, incentivizing freelancers to grow their businesses on the platform. Additionally, Upwork offers subscription plans for clients that provide enhanced features, such as better visibility for job listings and access to premium freelancers. The company also earns revenue through the sale of services like Upwork Pro and Upwork Enterprise, which cater to businesses seeking more tailored solutions. Strategic partnerships with companies that offer complementary services further contribute to Upwork's earnings, expanding its market reach and enhancing its service offerings.

Upwork Key Performance Indicators (KPIs)

Any
Any
Gross Services Volume
Gross Services Volume
Represents the total value of services transacted through Upwork, highlighting platform usage and overall market demand for freelance services.
Chart InsightsUpwork's Gross Services Volume (GSV) has shown a declining trend since late 2023, influenced by macroeconomic challenges. Despite this, the company achieved record revenue and profitability in 2024, driven by strong growth in AI-related work and enterprise segments. The earnings call highlighted a 60% surge in AI-related GSV, indicating strategic focus areas. However, the cautious revenue guidance for 2025 reflects ongoing economic uncertainties. Upwork's investment in AI and enterprise solutions aims to counterbalance these challenges and sustain market share gains.
Data provided by:Main Street Data

Upwork Earnings Call Summary

Earnings Call Date:Aug 06, 2025
(Q2-2025)
|
% Change Since: 15.98%|
Next Earnings Date:Oct 22, 2025
Earnings Call Sentiment Positive
The earnings call highlights Upwork's record revenue, increased guidance, and strong growth in AI work and Business Plus, alongside strategic acquisitions to enhance enterprise offerings. Despite these achievements, challenges include a decline in enterprise revenue and macroeconomic uncertainties. Overall, the company's strengths and strategic initiatives position it well for future growth.
Q2-2025 Updates
Positive Updates
Record Q2 Revenue
Upwork generated its highest ever Q2 revenue of $194.9 million, driven by AI enhancements, accelerated client hiring in AI-related work, and strong Business Plus performance.
Increased Guidance
Upwork raised its full-year guidance for both revenue and adjusted EBITDA, reflecting strong performance and positive momentum.
Growth in AI Work
GSV from AI-related work accelerated to 30% year-over-year growth, with demand for AI skills contributing significantly to platform activity.
Business Plus Success
Active Business Plus clients increased 45% quarter-over-quarter, with GSV from these clients surging 190%.
Improved Take Rate
Marketplace take rate increased to 18.5% in Q2, up from 18.0% the previous year, driven by new pricing strategies and growth in monetization products.
Strategic Acquisitions
Acquisitions of Bubty and Ascen aim to enhance Upwork's enterprise offerings, potentially unlocking a $650 billion market opportunity.
Negative Updates
Enterprise Revenue Decline
Enterprise revenue was down sequentially due to budget cuts at large customers and paused sales efforts.
Macro Environment Uncertainty
The macro environment remains unpredictable, impacting active client metrics and acquisition environment.
Company Guidance
During Upwork's second quarter 2025 earnings call, the company provided robust guidance, highlighting a record Q2 revenue of $194.9 million and a net income of $32.7 million, surpassing expectations. The adjusted EBITDA stood at $57.1 million, achieving a 16.8% profit margin and a 29.3% adjusted EBITDA margin. Notably, Upwork raised its full-year guidance for both revenue and adjusted EBITDA, attributing its success to strategic initiatives in AI, mergers and acquisitions, and enterprise solutions. With an $80 million lift in GSV from AI enhancements, the company saw a 30% year-over-year growth in AI-related work, a 38% increase in clients posting AI jobs, and a 51% growth in GSV from prompt engineering. Upwork's Business Plus offering also showed strong performance, with active clients increasing by 45% quarter-over-quarter and GSV from these clients surging by 190%. The company announced two strategic acquisitions, Bubty and Ascen, to enhance its enterprise capabilities, aiming to capture a greater share of the $650 billion contingent workforce market. Despite a challenging macro environment, Upwork remains optimistic, projecting further growth in 2026 driven by its AI, ads, monetization, and enterprise strategies.

Upwork Financial Statement Overview

Summary
Upwork demonstrates strong financial health with impressive revenue growth, high profit margins, and robust cash flow generation. The balance sheet shows moderate leverage, but overall profitability and cash flow metrics are commendable.
Income Statement
85
Very Positive
Upwork's income statement shows strong performance with a notable gross profit margin of 77.8% and a net profit margin of 31.7% in TTM. The company has demonstrated impressive revenue growth, particularly in the latest period, with a 23.5% increase. EBIT and EBITDA margins have also improved significantly, indicating enhanced operational efficiency.
Balance Sheet
70
Positive
The balance sheet reflects a moderate debt-to-equity ratio of 0.61, indicating a balanced approach to leveraging. Return on equity is robust at 44.8%, showcasing effective use of equity to generate profits. However, the equity ratio stands at 48.2%, suggesting a moderate reliance on equity financing.
Cash Flow
78
Positive
Cash flow analysis reveals a healthy free cash flow growth rate of 21.4% in TTM, indicating strong cash generation capabilities. The operating cash flow to net income ratio is 0.79, reflecting efficient conversion of income into cash. The free cash flow to net income ratio is high at 0.94, underscoring effective cash management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue772.90M769.33M689.14M618.32M502.80M373.63M
Gross Profit601.62M595.23M518.69M457.92M367.29M269.36M
EBITDA122.68M82.86M1.46M-81.49M-40.13M-7.91M
Net Income245.38M215.59M46.89M-89.89M-56.24M-22.87M
Balance Sheet
Total Assets1.26B1.21B1.04B1.08B1.08B529.23M
Cash, Cash Equivalents and Short-Term Investments634.58M622.10M550.10M686.61M684.77M169.65M
Total Debt370.85M369.12M367.86M581.94M584.37M31.23M
Total Liabilities653.06M636.24M656.47M831.37M821.54M229.92M
Stockholders Equity608.65M575.38M381.07M248.88M259.52M299.31M
Cash Flow
Free Cash Flow207.21M150.03M10.87M-2.17M4.70M8.00M
Operating Cash Flow220.10M153.56M27.22M6.56M10.84M22.36M
Investing Cash Flow-75.63M137.57M88.27M-69.47M-428.98M-4.15M
Financing Cash Flow-43.41M-81.96M-114.30M6.08M537.74M54.64M

Upwork Technical Analysis

Technical Analysis Sentiment
Positive
Last Price13.86
Price Trends
50DMA
13.38
Positive
100DMA
13.91
Negative
200DMA
14.79
Negative
Market Momentum
MACD
0.15
Negative
RSI
57.20
Neutral
STOCH
84.58
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For UPWK, the sentiment is Positive. The current price of 13.86 is above the 20-day moving average (MA) of 13.03, above the 50-day MA of 13.38, and below the 200-day MA of 14.79, indicating a neutral trend. The MACD of 0.15 indicates Negative momentum. The RSI at 57.20 is Neutral, neither overbought nor oversold. The STOCH value of 84.58 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for UPWK.

Upwork Risk Analysis

Upwork disclosed 47 risk factors in its most recent earnings report. Upwork reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Upwork Peers Comparison

Overall Rating
UnderperformOutperform
Sector (56)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$1.83B8.0450.61%3.92%231.82%
66
Neutral
$599.82M13.6329.14%4.78%-5.77%-11.93%
56
Neutral
HK$68.17B0.44-5.00%4.98%-0.83%-12.65%
51
Neutral
$494.22M11.43-0.49%2.11%0.97%-112.75%
48
Neutral
$105.14M268.89-8.83%-8.31%-445.30%
47
Neutral
$378.10M225.24-2897.28%-16.20%-222.75%
45
Neutral
$5.60M-68.25%-11.76%48.03%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
UPWK
Upwork
13.86
4.16
42.89%
DHX
DHI Group
2.55
1.02
66.67%
KELYA
Kelly Services
14.23
-5.91
-29.34%
KFRC
Kforce
32.44
-30.24
-48.25%
IPDN
Professional Diversity
2.18
-2.62
-54.58%
ZIP
ZipRecruiter
4.34
-4.64
-51.67%

Upwork Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Upwork Appoints Anthony Kappus as COO
Positive
Aug 12, 2025

On August 12, 2025, Upwork announced the appointment of Anthony Kappus as its first Chief Operating Officer, effective September 2, 2025. Kappus, previously with Redfin Corporation, will oversee various operational functions to support Upwork’s growth in the AI-powered work marketplace. This strategic move is part of a broader leadership restructuring, with Andrew Rabinovich and Jacob McQuown taking on expanded roles as CTO and CLO, respectively. These changes aim to enhance Upwork’s position as a leader in AI-driven work solutions, reflecting its commitment to innovation and growth in the industry.

Executive/Board Changes
Upwork Announces Resignation of Chief Accounting Officer
Neutral
Jul 24, 2025

On July 21, 2025, Upwork Inc. announced the resignation of Olivier Marie from his position as Chief Accounting Officer, effective August 19, 2025. His departure is not due to any disagreements with the company. Following his resignation, Erica Gessert, the Chief Financial Officer, will temporarily take over as the interim principal accounting officer without any additional compensation or changes to her current role.

Executive/Board ChangesShareholder Meetings
Upwork Announces New Board Members at Annual Meeting
Positive
Jun 5, 2025

On June 5, 2025, Upwork Inc. held its annual stockholder meeting where significant changes to its board of directors were made. Elizabeth Nelson did not stand for re-election, and Gregory C. Gretsch retired, leading to the appointment of Dana L. Evan and Glenn Kelman as new directors. The meeting also saw the approval of three proposals, including the election of directors, ratification of PricewaterhouseCoopers LLP as the accounting firm, and an advisory vote on executive compensation, indicating strong shareholder support for the company’s governance and strategic direction.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025