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Yellow Pages (TSE:Y)
TSX:Y
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Yellow Pages (Y) AI Stock Analysis

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TSE:Y

Yellow Pages

(TSX:Y)

Rating:66Neutral
Price Target:
C$12.00
▲(9.39% Upside)
The overall stock score of 66 reflects the company's challenges with declining revenues and profitability, despite effective cost management and reduced leverage. The technical indicators show a positive trend, but potential overbought conditions exist. The valuation is attractive with a low P/E ratio and high dividend yield. The earnings call sentiment is cautious, with both positive and negative aspects.

Yellow Pages (Y) vs. iShares MSCI Canada ETF (EWC)

Yellow Pages Business Overview & Revenue Model

Company DescriptionYellow Pages (Y) is a digital marketing and advertising company that specializes in connecting consumers with local businesses through its online directory services. Operating primarily in the local search sector, Yellow Pages provides a range of services including business listings, online advertising, and search engine optimization to enhance the visibility of businesses. The company serves various sectors, including retail, services, and hospitality, focusing on helping small to medium-sized enterprises reach their target audiences effectively.
How the Company Makes MoneyYellow Pages generates revenue primarily through advertising services offered to businesses listed in its directories. Key revenue streams include pay-per-click advertising, display ads, and premium listings that provide enhanced visibility for businesses. The company also offers additional services such as website development and digital marketing solutions, which contribute to its earnings. Significant partnerships with local businesses and digital platforms further bolster its revenue, as these collaborations enable Yellow Pages to expand its service offerings and reach a broader audience.

Yellow Pages Earnings Call Summary

Earnings Call Date:Aug 06, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with improvements in revenue decline rate and cash position, and strategic pension plan derisking. However, these were offset by significant declines in total revenue, digital and print revenues, and adjusted EBITDA, alongside a reduction in net income and workforce. The overall sentiment leans towards caution with balanced positive and negative aspects.
Q2-2025 Updates
Positive Updates
Improvement in Revenue Decline Rate
The rate of revenue decline improved, with a decrease of 7.4% year-over-year compared to a 7.6% decrease in the previous quarter.
Positive Cash Position
The company reported a cash balance of approximately $49 million at the end of July 2025.
Pension Plan Derisking
The company completed the purchase of a group annuity contract for $210 million to annuitize approximately 50% of the pension liability, aligning with the plan to derisk the defined benefit pension plan.
Dividend Announcement
The Board declared a dividend of $0.25 per common share to be paid on September 15, 2025.
Customer Base Stabilization
There was a deceleration in the customer count decline rate, supported by new customer acquisition and stable renewal rates.
Negative Updates
Decrease in Total Revenue
Total revenues decreased by $4.2 million or 7.4% year-over-year, amounting to $51.7 million for the second quarter.
Drop in Digital and Print Revenues
Digital revenues decreased by 6.4% and print revenues decreased by 11.2% year-over-year.
Adjusted EBITDA Decline
Adjusted EBITDA decreased by $4.1 million or 27.7% year-over-year to $10.7 million for the quarter, resulting in a decrease in adjusted EBITDA margin to 20.7% from 26.5% last year.
Net Income Reduction
Net income for the quarter decreased to $1.5 million compared to $7.6 million for the same period last year.
Employee Reduction
The total workforce decreased to 566 employees, a reduction of 6.1% from the previous year.
Company Guidance
During the Yellow Pages Second Quarter 2025 Earnings Release Call, the company reported continued progress in key financial metrics, despite a year-over-year revenue decrease of 7.4% to $51.7 million, an improvement from the previous quarter's 7.6% decline. Digital revenues fell by 6.4% to $41 million, while print revenues dropped by 11.2% to $10.7 million, primarily due to a decrease in customer count, although offset by higher average spend per customer. Adjusted EBITDA decreased by 27.7% to $10.7 million, with a margin reduction to 20.7% from 26.5% last year, influenced by revenue pressures and investment costs. The company highlighted a cash balance of approximately $49 million and discussed a recent $210 million annuity contract purchase to derisk its pension plan. Furthermore, a dividend of $0.25 per share was declared, with plans for additional voluntary pension contributions. The workforce was reduced to 566 employees, a 6.1% decrease from the previous year. Overall, the company expressed optimism about stabilizing revenue and future growth prospects.

Yellow Pages Financial Statement Overview

Summary
Yellow Pages faces challenges with declining revenues and profitability, as evidenced by the negative revenue growth rates and decreasing margins. The company has made significant strides in reducing leverage, which is a positive development. However, the declining free cash flow growth and return on equity indicate potential risks. Overall, while the company demonstrates effective cost management and reduced leverage, the declining revenue and cash flow trends pose challenges for future growth.
Income Statement
65
Positive
Yellow Pages has experienced a consistent decline in revenue over the years, with a TTM revenue growth rate of -1.97%. Despite this, the company maintains a reasonable net profit margin of 10.23% and an EBIT margin of 15.24% in the TTM period, indicating effective cost management. However, the declining gross profit margin from 38.81% in 2020 to 22.51% in the TTM period suggests increasing cost pressures.
Balance Sheet
58
Neutral
The company's debt-to-equity ratio has improved from a high of 5.26 in 2020 to 0.73 in the TTM period, indicating a significant reduction in leverage. However, the return on equity has decreased from 205.79% in 2020 to 28.70% in the TTM period, reflecting reduced profitability relative to equity. The equity ratio stands at 28.76%, indicating a moderate level of equity financing.
Cash Flow
62
Positive
Yellow Pages' free cash flow has decreased over the years, with a TTM free cash flow growth rate of -3.49%. The operating cash flow to net income ratio of 1.06 in the TTM period suggests that the company generates sufficient cash from operations to cover its net income. However, the declining trend in free cash flow growth is a concern.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue206.51M214.83M239.43M268.28M287.65M333.54M
Gross Profit43.34M50.84M76.86M96.57M102.00M129.44M
EBITDA36.43M50.34M75.57M93.08M85.95M119.71M
Net Income15.46M24.98M47.40M73.43M70.64M60.30M
Balance Sheet
Total Assets162.37M163.87M167.51M207.30M305.23M367.91M
Cash, Cash Equivalents and Short-Term Investments53.66M46.46M23.23M45.61M125.04M154.70M
Total Debt38.01M39.94M43.91M47.13M49.88M153.99M
Total Liabilities115.67M110.07M125.26M141.52M189.10M338.61M
Stockholders Equity46.70M53.80M42.26M65.78M116.13M29.30M
Cash Flow
Free Cash Flow33.66M36.54M42.81M44.50M99.50M121.42M
Operating Cash Flow35.25M39.02M46.77M49.50M104.58M127.00M
Investing Cash Flow675.00K-513.00K-2.50M-3.67M-4.48M-3.01M
Financing Cash Flow-17.47M-17.54M-64.94M-125.49M-130.03M-14.91M

Yellow Pages Technical Analysis

Technical Analysis Sentiment
Positive
Last Price10.97
Price Trends
50DMA
10.90
Positive
100DMA
10.66
Positive
200DMA
10.54
Positive
Market Momentum
MACD
0.05
Negative
RSI
53.09
Neutral
STOCH
9.06
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:Y, the sentiment is Positive. The current price of 10.97 is above the 20-day moving average (MA) of 10.88, above the 50-day MA of 10.90, and above the 200-day MA of 10.54, indicating a bullish trend. The MACD of 0.05 indicates Negative momentum. The RSI at 53.09 is Neutral, neither overbought nor oversold. The STOCH value of 9.06 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:Y.

Yellow Pages Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
$150.93M9.6428.37%9.12%-8.13%-53.95%
60
Neutral
$44.01B4.39-12.81%4.08%1.86%-42.71%
46
Neutral
C$20.98M-70.41%-5.40%71.95%
43
Neutral
C$72.20M62.54-4.84%4.33%-467.88%
42
Neutral
C$76.90M597.22-6.27%22.89%-15.21%
C$148.08M
$107.74M
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:Y
Yellow Pages
10.97
2.12
24.01%
TSE:ILLM
illumin Holdings
1.49
0.01
0.68%
TSE:GVC
Glacier Media
0.16
0.05
45.45%
TSE:PNC.A
Postmedia Ntwrk C J
1.52
-0.03
-1.94%
PCDAF
Postmedia Network Canada
2.68
0.00
0.00%
TSE:FORA
VerticalScope Holdings
3.36
-5.20
-60.75%

Yellow Pages Corporate Events

DividendsBusiness Operations and StrategyFinancial Disclosures
Yellow Pages Limited Achieves Revenue Stability and Declares Dividend Amidst Q2 2025 Results
Positive
Aug 6, 2025

Yellow Pages Limited reported its second quarter 2025 financial results, highlighting a continued trend towards revenue stability and a strong cash position with approximately $49 million on hand. The company achieved a favorable bending of the revenue curve for the sixth consecutive quarter, driven by stable renewal rates and strong average spend per customer. Despite a 7.4% year-over-year revenue decline, the company maintained an adjusted EBITDA margin of 20.7%. Additionally, Yellow Pages completed a $210 million group annuity contract purchase to derisk its pension plan and declared a quarterly dividend of $0.25 per share.

The most recent analyst rating on (TSE:Y) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Yellow Pages stock, see the TSE:Y Stock Forecast page.

Executive/Board ChangesBusiness Operations and Strategy
Yellow Pages Appoints Sherilyn King as New CEO
Positive
Jul 16, 2025

Yellow Pages Limited has announced the appointment of Sherilyn King as the new President and CEO, succeeding David A. Eckert. King’s nearly 30-year tenure at Yellow Pages, culminating in her role as Senior Vice President of Sales, Marketing, and Customer Service, positions her to lead the company as it continues to innovate in digital marketing solutions. The company, which has transitioned from a print directory to a leader in digital marketing, partners with major platforms like Microsoft Advertising and Google to help small and medium-sized businesses grow. The leadership transition is expected to further strengthen Yellow Pages’ market position and support local businesses in navigating digital transformation.

The most recent analyst rating on (TSE:Y) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Yellow Pages stock, see the TSE:Y Stock Forecast page.

Business Operations and Strategy
Yellow Pages Limited De-Risks Pension Plan with Annuity Purchase
Positive
May 21, 2025

Yellow Pages Limited has announced the purchase of group annuity contracts from BMO Life Assurance Company to transfer approximately $210 million of its defined benefit pension plan obligations. This strategic move is intended to de-risk the company’s pension plan by reducing its obligations by about 50%, while ensuring pensioners continue to receive equivalent benefits. The transaction is expected to strengthen Yellow Pages’ balance sheet and allow the company to focus on revenue-enhancing activities. Despite a non-cash net settlement loss anticipated in Q2 2025, the company plans to contribute an additional $4 million to the pension plan by June 2026.

The most recent analyst rating on (TSE:Y) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Yellow Pages stock, see the TSE:Y Stock Forecast page.

Shareholder MeetingsBusiness Operations and Strategy
Yellow Pages Limited Successfully Passes All AGM Resolutions
Positive
May 14, 2025

Yellow Pages Limited announced the successful passage of all resolutions at its Annual General Meeting of Shareholders, including the election of directors and the reappointment of Deloitte LLP as auditors. This outcome reflects strong shareholder support and is likely to reinforce the company’s strategic direction and governance stability.

The most recent analyst rating on (TSE:Y) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Yellow Pages stock, see the TSE:Y Stock Forecast page.

DividendsFinancial Disclosures
Yellow Pages Limited Reports Q1 2025 Results and Declares Dividend
Neutral
May 14, 2025

Yellow Pages Limited reported its financial and operating results for the first quarter of 2025, highlighting a continued trend toward revenue stability despite a 7.6% year-over-year decrease in total revenues. The company achieved an adjusted EBITDA margin of 23.4% and maintained a strong cash balance of approximately $49 million. The decline in revenues was primarily due to a decrease in digital and print customer counts, although this was partially offset by increased average spend per customer. The company also declared a dividend of $0.25 per common share, reflecting confidence in its medium- and long-term prospects.

The most recent analyst rating on (TSE:Y) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Yellow Pages stock, see the TSE:Y Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 20, 2025