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Spin Master (TSE:TOY)
TSX:TOY

Spin Master (TOY) AI Stock Analysis

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TSE:TOY

Spin Master

(TSX:TOY)

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Neutral 68 (OpenAI - 4o)
Rating:68Neutral
Price Target:
C$22.50
â–²(12.67% Upside)
Spin Master shows solid financial performance with strong revenue growth and operational efficiency. The earnings call highlighted strategic initiatives and market share gains, though challenges in toy sales and valuation concerns persist. Technical analysis indicates mixed signals with short-term bullish momentum but longer-term bearish trends.
Positive Factors
Market Share Growth
Expanding market share in key categories like Preschool and Plush indicates strong brand positioning and resilience against industry declines.
Supply Chain Diversification
Diversifying supply chain reduces geopolitical risks and enhances resilience, potentially lowering costs and improving operational stability.
Digital Games Growth
Growth in digital games, with improved monetization, diversifies revenue streams and capitalizes on digital trends, supporting long-term growth.
Negative Factors
Decline in Toy Sales
A significant decline in toy sales due to retailer behavior and tariffs could impact revenue stability and necessitate strategic adjustments.
Challenges with Melissa & Doug
Tariff impacts and competition affecting Melissa & Doug highlight vulnerabilities in certain product lines, potentially impacting profitability.
Unpredictable Holiday Season
An unpredictable holiday season could lead to volatile sales, affecting inventory management and revenue forecasting for the period.

Spin Master (TOY) vs. iShares MSCI Canada ETF (EWC)

Spin Master Business Overview & Revenue Model

Company DescriptionSpin Master is a leading global toy and entertainment company headquartered in Toronto, Canada. Founded in 1994, the company specializes in the design, development, and marketing of innovative toys, games, and entertainment properties across various sectors. Spin Master's core product lines include popular brands such as PAW Patrol, Hatchimals, and Bakugan, as well as various board games and plush toys, appealing to children and families worldwide. The company also engages in partnerships that extend its brand presence into television programming and digital entertainment, enhancing its market reach.
How the Company Makes MoneySpin Master generates revenue through multiple streams, primarily by selling its toy and game products to retailers and distributors around the globe. The company has a robust presence in both traditional retail and e-commerce channels, allowing it to capitalize on a wide range of market opportunities. In addition to product sales, Spin Master earns revenue from licensing agreements, where it licenses its intellectual property for use in other media such as television shows and films. Significant partnerships, including collaborations with major entertainment networks for animated series based on its toy lines, further contribute to its earnings by promoting brand awareness and driving merchandise sales. The company's ability to innovate and create engaging content around its products also plays a crucial role in attracting consumers and sustaining revenue growth.

Spin Master Earnings Call Summary

Earnings Call Date:Oct 30, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 02, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with strong strategic initiatives and market share gains in key categories and digital games, but faced significant challenges in toy sales and with Melissa & Doug due to tariffs and competition. The company is optimistic about future quarters, though the uncertain economic environment poses ongoing risks.
Q3-2025 Updates
Positive Updates
Market Share Growth in Key Categories
Spin Master grew its market share within key categories globally, including Preschool, Infant, Toddler, and Plush. PAW Patrol remained a top property, and the company achieved POS growth 7x higher than the rest of the industry in Wheels & Action.
Entertainment and Digital Games Success
Spin Master delivered its first of five new PAW Patrol specials and greenlit its first original IP film. There was strong growth in Digital Games driven by Toca Boca and Piknik, with improved monetization and partnerships leading to increased revenue.
Supply Chain Diversification
Spin Master reduced its reliance on China, expecting it to represent approximately 30% of U.S. cost of goods sold in 2026 compared to 64% in 2024, enhancing supply chain resilience.
Strong Operating Cash Flows
The company recorded strong operating cash flows due to improved working capital management and a decreased consolidated cash conversion cycle by 11 days.
Negative Updates
Significant Decline in Toy Sales
Toy gross product sales declined 20% or $180 million due to a shift in retail behavior and tighter inventory management by retailers, influenced by tariffs.
Challenges with Melissa & Doug
Melissa & Doug faced challenges due to tariff impacts and competitive pressure from lower-priced competition, leading to a decline in sales performance.
Unpredictable Holiday Season
The upcoming holiday shopping season is expected to be unpredictable and more spread out, impacting consumer demand and retail strategies.
Company Guidance
In the third quarter of 2025, Spin Master Corp. reported a mixed performance across its business segments. Toy revenues were impacted by a 20% decline in gross product sales due to a $160 million drop in FOB orders, driven by shifts in retailer buying patterns related to tariffs. Despite this, the company recorded a positive point of sale (POS) performance for its Toys segment, outperforming an industry decline of 2.5%. Market share grew in key categories like Preschool, Infant, Toddler, and Plush, with strong performers such as Monster Jam and How to Train Your Dragon. In Entertainment, Spin Master delivered its first of five new PAW Patrol specials and announced a greenlit original IP film directed by David Soren. Digital Games experienced growth, particularly in Toca Boca and Piknik, with improved monetization and a $10 million increase in partnership revenue. Looking ahead, Spin Master is focused on leveraging its core brands, enhancing its digital platforms, and driving innovation across its creative centers.

Spin Master Financial Statement Overview

Summary
Spin Master demonstrates a stable financial position with efficient cost management and moderate leverage. However, challenges in revenue growth and profitability are evident, as reflected in declining net profit margins and negative free cash flow growth. While the balance sheet remains strong, the company needs to address its revenue and profit growth to enhance overall financial performance.
Income Statement
75
Positive
Spin Master shows a mixed performance in its income statement. The company has a solid gross profit margin of 54.02% TTM, indicating efficient cost management. However, the net profit margin has declined to 3.93% TTM, reflecting challenges in maintaining profitability. Revenue growth is negative at -0.49% TTM, suggesting a potential slowdown in sales. The EBIT and EBITDA margins are relatively stable, but the declining revenue growth and net profit margin are areas of concern.
Balance Sheet
70
Positive
The balance sheet reflects a stable financial position with a debt-to-equity ratio of 0.40 TTM, indicating moderate leverage. The return on equity is 6.54% TTM, which is lower than previous years, suggesting reduced efficiency in generating returns for shareholders. The equity ratio is healthy, showing a strong capital structure. Overall, the balance sheet is stable, but the declining ROE is a point to monitor.
Cash Flow
65
Positive
Cash flow analysis reveals challenges in free cash flow growth, which is negative at -5.30% TTM. The operating cash flow to net income ratio is 0.39 TTM, indicating moderate cash generation relative to net income. The free cash flow to net income ratio is 0.58 TTM, showing a decent conversion of earnings to cash. While cash flow generation is adequate, the negative growth in free cash flow is concerning.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.42B2.26B1.90B2.02B2.04B1.57B
Gross Profit1.31B1.19B1.04B1.10B1.06B727.90M
EBITDA347.16M279.50M302.90M334.70M325.60M107.90M
Net Income97.20M81.90M151.40M261.30M198.60M45.50M
Balance Sheet
Total Assets3.84B2.63B1.99B1.81B1.74B1.34B
Cash, Cash Equivalents and Short-Term Investments177.96M233.50M705.70M644.30M562.70M320.60M
Total Debt786.28M534.40M62.10M71.20M73.00M74.40M
Total Liabilities1.87B1.23B570.60M553.30M684.30M499.20M
Stockholders Equity1.98B1.40B1.42B1.25B1.05B842.90M
Cash Flow
Free Cash Flow282.36M279.88M202.23M212.48M385.02M304.50M
Operating Cash Flow332.89M312.25M230.68M241.98M410.98M326.56M
Investing Cash Flow-176.46M-1.02B-137.80M-106.05M-151.22M-89.21M
Financing Cash Flow-144.15M257.23M-44.51M-19.70M-16.32M-17.13M

Spin Master Technical Analysis

Technical Analysis Sentiment
Negative
Last Price19.97
Price Trends
50DMA
20.06
Negative
100DMA
20.79
Negative
200DMA
22.37
Negative
Market Momentum
MACD
0.03
Positive
RSI
46.19
Neutral
STOCH
53.02
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:TOY, the sentiment is Negative. The current price of 19.97 is below the 20-day moving average (MA) of 20.29, below the 50-day MA of 20.06, and below the 200-day MA of 22.37, indicating a bearish trend. The MACD of 0.03 indicates Positive momentum. The RSI at 46.19 is Neutral, neither overbought nor oversold. The STOCH value of 53.02 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:TOY.

Spin Master Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
C$5.06B20.674.01%1.32%-5.33%-57.58%
73
Outperform
C$2.66B14.4010.45%7.11%3.19%-0.26%
70
Neutral
C$2.19B26.149.00%1.53%6.61%-4.81%
68
Neutral
C$2.03B25.876.75%2.40%3.71%80.35%
65
Neutral
C$1.93B20.00106.59%1.72%5.09%14.05%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
$7.37B299.2545.71%0.86%-5.14%-87.15%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:TOY
Spin Master
19.97
-13.12
-39.65%
TSE:LNR
Linamar
84.73
28.61
50.99%
TSE:DOO
BRP
99.32
27.70
38.68%
TSE:RCH
Richelieu Hardware
39.99
1.93
5.07%
TSE:WPK
Winpak
45.02
0.02
0.04%
TSE:PET
Pet Valu Holdings Ltd.
27.83
3.68
15.24%

Spin Master Corporate Events

Business Operations and Strategy
Spin Master to Engage with Investors at Morgan Stanley Conference
Neutral
Nov 20, 2025

Spin Master Corp. announced its participation in the Morgan Stanley Global Consumer & Retail Conference on December 2, 2025, in New York City, where CEO Christina Miller and CFO Jonathan Roiter will engage with institutional investors. This participation underscores Spin Master’s strategic efforts to strengthen its investor relations and market presence, potentially impacting its operations and positioning within the children’s entertainment industry.

Business Operations and StrategyFinancial Disclosures
Spin Master Faces Q3 Revenue Decline Amid Toy Sales Drop
Negative
Oct 30, 2025

Spin Master reported a decline in its Q3 2025 financial results, with revenue decreasing by 17% to $734.7 million, primarily due to a drop in toy sales amid an uncertain macroeconomic environment and shifting retailer buying behaviors. Despite the challenges, the company saw strong performance in its digital games segment and remains optimistic about future growth, supported by strategic investments and a robust lineup for the holiday season.

Financial Disclosures
Spin Master Schedules Q3 2025 Financial Results Conference Call
Neutral
Oct 7, 2025

Spin Master Corp. has announced a conference call to discuss its third quarter 2025 financial results, scheduled for October 30, 2025. The call will be led by CEO Christina Miller and CFO Jonathan Roiter, providing insights into the company’s performance and strategic direction. This announcement is significant for stakeholders as it offers an opportunity to assess Spin Master’s financial health and market positioning, potentially impacting investor decisions and company operations.

Business Operations and Strategy
Spin Master to Engage Investors at CIBC Conference
Neutral
Sep 19, 2025

Spin Master Corp. announced its participation in the 24th Annual CIBC Eastern Institutional Investor Conference in Montreal, where it will engage with institutional investors and participate in a fireside chat featuring CEO Christina Miller and CFO Jonathan Roiter. This participation underscores Spin Master’s active engagement with the investment community, potentially enhancing its visibility and investor relations, which could impact its market positioning and stakeholder engagement.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 18, 2025