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Spin Master (TSE:TOY)
TSX:TOY
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Spin Master (TOY) AI Stock Analysis

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TSE:TOY

Spin Master

(TSX:TOY)

Rating:62Neutral
Price Target:
C$24.50
▲(8.31% Upside)
Spin Master's overall stock score is primarily influenced by its stable financial position and moderate valuation. However, challenges in revenue growth and profitability, along with a bearish technical outlook, weigh on the score. The neutral sentiment from the earnings call reflects a balanced view of the company's strengths and challenges.
Positive Factors
Financial Performance
Spin Master reported better-than-expected earnings results with revenue and adjusted EBITDA surpassing forecasts.
Licensing Partnerships
Spin Master has extended its Gabby's Dollhouse license with Dreamworks, signaling a continued partnership that could enhance product offerings and brand visibility.
Toy Segment Growth
Revenue in the Toy segment grew 21% year-over-year, driven by higher sales volumes of licensed brands.
Negative Factors
Earnings Performance
Spin Master reported Q2/25 results which were materially below consensus estimates, with a higher than expected loss due to increased selling and marketing expenses.
Industry Tariffs
The toy industry is facing challenges with tariffs, and these tariffs are putting pressure on the profitability of toy companies, including Spin Master.
Retailer Inventory Management
Management pointed to a gloomy outlook due to retailers de-stocking inventory and sourcing domestically, which delays revenue recognition.

Spin Master (TOY) vs. iShares MSCI Canada ETF (EWC)

Spin Master Business Overview & Revenue Model

Company DescriptionSpin Master Corp., a children's entertainment company, creates, designs, manufactures, licenses, and markets various toys, entertainment franchises, and digital games in North America, Europe, and internationally. Its product categories include activities, games and puzzles, and plush; preschool, dolls, and interactive; wheels and action; and outdoor. The company offers its products under the PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik's Cube, GUND, Toca Boca, Sago Mini, Etch A Sketch, Meccano, and Orbeez brands. It also produced television, video-on-demand, subscription video-on-demand, and movies. The company was founded in 1994 and is headquartered in Toronto, Canada.
How the Company Makes MoneySpin Master generates revenue through multiple channels, primarily driven by its toy segment, which includes the development, manufacturing, and sale of toys and games across various categories. A significant portion of its income is derived from the sale of physical products through retailers worldwide. Additionally, Spin Master capitalizes on its entertainment segment by developing and distributing animated content related to its toy brands, which creates synergies and boosts toy sales. The digital games segment also contributes to revenue through mobile and online gaming platforms, leveraging popular IPs to engage users. Strategic partnerships and licensing agreements further enhance revenue, allowing Spin Master to expand its brand presence and monetize its intellectual properties across multiple platforms.

Spin Master Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong growth in the license business, digital games, and successful cost synergies with Melissa & Doug. However, these positives were overshadowed by a decline in total revenue, adjusted EBITDA, and gross margins, alongside challenges related to tariffs and entertainment revenue. The balanced presence of both significant achievements and challenges suggests a neutral overall sentiment.
Q2-2025 Updates
Positive Updates
License Business Growth
The license business grew 43.1% in the quarter, outpacing industry growth thanks to popular partnerships including Monster Jam, How to Train Your Dragon, Ms. Rachel and Gabby's Dollhouse.
Monster Jam Performance
Within the vehicle category, POS from Monster Jam grew 13.1% in the quarter, enabling Spin Master to take share and maintain its position as #2 in the category.
Digital Games Growth
The Digital Games segment delivered strong growth with revenue increasing 33% to $46.3 million, driven by higher in-game purchases and continued subscriber growth.
Cost Synergies from Melissa & Doug
Spin Master achieved its target run rate cost synergies ahead of plan with Melissa & Doug, realizing over $5.6 million in cost synergies in Q2, now representing $26.5 million in annualized run rate cost synergies.
Expansion of Distribution Channels
Spin Master expanded the distribution of key properties, including a second window deal with Nickelodeon for Vida the Vet and Unicorn Academy, and PAW Patrol debuted on Netflix in the U.S.
Negative Updates
Revenue Decline
Total revenue declined by 2.7% due to shifting retailer buyer patterns in response to evolving tariff rates in the U.S.
Adjusted EBITDA Decline
Adjusted EBITDA declined to $29 million compared to $54 million in the prior year due to lower gross profit and targeted investments.
Entertainment Revenue Decrease
Entertainment revenue decreased by $4.3 million to $32.1 million, driven by lower distribution and licensing merchandise revenue.
Adjusted Gross Margin Decline
Adjusted gross margins declined 190 basis points, driven by performance in the toy segment and higher sales allowances.
FOB to DOM Transition Impact
The transition from FOB to DOM shipments due to tariffs caused a temporary slowdown in U.S. retail orders, impacting revenue timing.
Company Guidance
In the second quarter of 2025, Spin Master Corp. faced several challenges but also demonstrated areas of strength. Total revenue declined by 2.7% due to shifts in retailer buyer patterns in response to evolving U.S. tariff rates, which affected toy sales. However, the company experienced double-digit growth in its games segment, highlighting the effectiveness of its three creative center strategy. Despite these headwinds, Spin Master managed to grow its point of sale (POS) by 7.4%, outpacing the industry growth of 3.7% in comparable categories. The company maintained its leadership position in the infant, toddler, and preschool categories, with a 3% POS growth compared to the market's 2% growth, thanks in part to the inclusion of Melissa & Doug and Ms. Rachel in its portfolio. Additionally, the licensing business saw a 43.1% increase, driven by popular partnerships such as Monster Jam and How to Train Your Dragon. The vehicle category, led by Monster Jam, achieved a 13.1% POS growth, securing its position as the #2 brand in the category. Spin Master also reported a digital games segment revenue increase of 33% to $46.3 million, supported by higher in-game purchases and subscriber growth. Despite an adjusted EBITDA decrease to $29 million from $54 million the previous year, the company is optimistic about its strong lineup of toys and strategic initiatives to drive future growth.

Spin Master Financial Statement Overview

Summary
Spin Master demonstrates a stable financial position with efficient cost management and moderate leverage. However, challenges in revenue growth and profitability are evident, with declining net profit margins and negative free cash flow growth.
Income Statement
65
Positive
Spin Master shows a mixed performance in its income statement. The company has a solid gross profit margin of 54.02% TTM, indicating efficient cost management. However, the net profit margin has declined to 3.93% TTM, reflecting challenges in maintaining profitability. Revenue growth is negative at -0.49% TTM, suggesting a potential slowdown in sales. The EBIT and EBITDA margins are relatively stable, but the declining revenue growth and net profit margin are areas of concern.
Balance Sheet
70
Positive
The balance sheet reflects a stable financial position with a debt-to-equity ratio of 0.40 TTM, indicating moderate leverage. The return on equity is 6.54% TTM, which is lower than previous years, suggesting reduced efficiency in generating returns for shareholders. The equity ratio is healthy, showing a strong capital structure. Overall, the balance sheet is stable, but the declining ROE is a point to monitor.
Cash Flow
60
Neutral
Cash flow analysis reveals challenges in free cash flow growth, which is negative at -5.30% TTM. The operating cash flow to net income ratio is 0.39 TTM, indicating moderate cash generation relative to net income. The free cash flow to net income ratio is 0.58 TTM, showing a decent conversion of earnings to cash. While cash flow generation is adequate, the negative growth in free cash flow is concerning.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.29B2.26B1.90B2.02B2.04B1.57B
Gross Profit1.24B1.19B1.04B1.10B1.06B727.90M
EBITDA298.90M295.70M336.40M373.30M379.90M150.50M
Net Income90.20M81.90M151.40M261.30M198.60M45.50M
Balance Sheet
Total Assets2.52B2.63B1.99B1.79B1.74B1.34B
Cash, Cash Equivalents and Short-Term Investments119.70M225.80M705.70M644.30M562.70M320.60M
Total Debt531.50M534.40M62.10M71.20M73.00M74.40M
Total Liabilities1.18B1.23B570.60M550.00M684.30M499.20M
Stockholders Equity1.33B1.40B1.42B1.24B1.05B842.90M
Cash Flow
Free Cash Flow189.60M210.40M119.60M149.90M339.60M229.70M
Operating Cash Flow329.20M328.00M227.00M249.30M419.10M310.80M
Investing Cash Flow-140.40M-1.07B-135.30M-109.20M-153.20M-84.90M
Financing Cash Flow-212.50M270.20M-44.10M-20.30M-18.30M-16.30M

Spin Master Technical Analysis

Technical Analysis Sentiment
Negative
Last Price22.62
Price Trends
50DMA
23.56
Negative
100DMA
23.64
Negative
200DMA
26.59
Negative
Market Momentum
MACD
-0.24
Negative
RSI
43.78
Neutral
STOCH
36.06
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:TOY, the sentiment is Negative. The current price of 22.62 is below the 20-day moving average (MA) of 22.73, below the 50-day MA of 23.56, and below the 200-day MA of 26.59, indicating a bearish trend. The MACD of -0.24 indicates Negative momentum. The RSI at 43.78 is Neutral, neither overbought nor oversold. The STOCH value of 36.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:TOY.

Spin Master Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
C$2.29B19.386.75%2.12%21.26%99.49%
61
Neutral
$17.97B12.87-5.29%2.97%1.26%-14.45%
$3.33B22.143.61%1.38%
$4.77B18.6238.70%0.93%
72
Outperform
C$2.61B27.99126.66%1.21%5.18%17.66%
71
Outperform
C$2.56B13.3610.79%7.67%4.69%4.54%
66
Neutral
C$2.01B24.189.00%1.65%5.38%-13.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:TOY
Spin Master
22.62
-7.16
-24.04%
LIMAF
Linamar
56.03
12.50
28.72%
DOOO
BRP
65.50
7.59
13.11%
TSE:RCH
Richelieu Hardware
36.90
-0.53
-1.42%
TSE:WPK
Winpak
41.71
-0.77
-1.81%
TSE:PET
Pet Valu Holdings Ltd.
38.76
13.77
55.10%

Spin Master Corporate Events

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Spin Master Reports Q2 2025 Financial Results Amid Revenue Challenges
Neutral
Jul 31, 2025

Spin Master reported a 2.7% decrease in Q2 2025 revenue, primarily due to a decline in Toy Revenue, though this was partially offset by strong growth in the Digital Games segment. Despite the challenging macroeconomic environment, Spin Master maintained market share in its Toy segment and continued to grow its Digital Games, driven by its Toca Boca World and Piknik platforms. The company achieved cost synergies from the Melissa & Doug acquisition and made progress on its tariff mitigation plan, positioning itself to navigate economic uncertainties.

The most recent analyst rating on (TSE:TOY) stock is a Buy with a C$46.00 price target. To see the full list of analyst forecasts on Spin Master stock, see the TSE:TOY Stock Forecast page.

Financial Disclosures
Spin Master Adjusts Timing for Q2 2025 Earnings Call
Neutral
Jul 21, 2025

Spin Master Corp. has announced a time change for its second quarter 2025 earnings call, which will now take place on July 31, 2025, at 9:30 a.m. ET. The company will release its financial results earlier that day, with key executives hosting the call for the investment community. This adjustment in schedule may impact stakeholders who rely on timely financial disclosures for decision-making.

The most recent analyst rating on (TSE:TOY) stock is a Buy with a C$46.00 price target. To see the full list of analyst forecasts on Spin Master stock, see the TSE:TOY Stock Forecast page.

Financial Disclosures
Spin Master to Announce Q2 2025 Financial Results
Neutral
Jul 8, 2025

Spin Master Corp. has announced that it will release its second quarter 2025 financial results on July 31, 2025. The announcement includes a scheduled conference call for the investment community, hosted by CEO Christina Miller and CFO Jonathan Roiter. This event is significant for stakeholders as it provides insights into the company’s financial health and strategic direction, potentially impacting its market positioning and investor confidence.

The most recent analyst rating on (TSE:TOY) stock is a Buy with a C$46.00 price target. To see the full list of analyst forecasts on Spin Master stock, see the TSE:TOY Stock Forecast page.

Executive/Board Changes
Spin Master Announces New CEO, Christina Miller, to Lead Next Growth Phase
Positive
Jun 23, 2025

Spin Master Corp. has announced a leadership transition with Christina Miller, a seasoned executive with over 25 years of experience in media and entertainment, being appointed as the new CEO effective July 7, 2025. This change follows a succession planning process and aims to leverage Miller’s expertise to further the company’s legacy of creativity and innovation, positioning Spin Master for continued growth and success in the children’s entertainment industry.

The most recent analyst rating on (TSE:TOY) stock is a Buy with a C$46.00 price target. To see the full list of analyst forecasts on Spin Master stock, see the TSE:TOY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025