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Spin Master (TSE:TOY)
TSX:TOY

Spin Master (TOY) AI Stock Analysis

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TSE:TOY

Spin Master

(TSX:TOY)

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Neutral 60 (OpenAI - 5.2)
Rating:60Neutral
Price Target:
C$19.50
▲(4.33% Upside)
Action:ReiteratedDate:03/07/26
The score is driven mainly by solid cash generation and strong recent revenue growth, partially offset by a sharp swing to a net loss and weakened returns. Technicals are meaningfully negative with the stock trading below major moving averages and weak momentum indicators. Valuation is mixed (reasonable yield, but a negative P/E reflects loss-making performance), while the latest call suggested cautious improvement in 2026 but with significant near-term volatility and cost headwinds.
Positive Factors
Cash generation
Sustained OCF and FCF provide durable liquidity and financing optionality. Strong cash generation supports the dividend, buybacks, M&A and working-capital needs through seasonal cycles, giving the company flexibility to invest in growth and absorb near-term earnings volatility.
Owned IP & content monetization
High streaming engagement and contractual distribution demonstrate the franchise's ability to drive recurring, non-product revenue. Owning scalable IP creates multi-year licensing, content and merchandising levers that smooth toy seasonality and strengthen long-term brand value.
Digital games growth & profitability
Faster-growing, higher-margin digital revenues diversify the company's mix away from seasonal physical toys. Improved ARPU, retention and partnership income enhance recurring cashflows and reduce reliance on volatile retail cycles, supporting margin durability over coming quarters.
Negative Factors
Profitability deterioration
A swing to a net loss and negative ROE signals impaired earnings power and compressed operating leverage. Even with revenue gains, underlying profitability has weakened, pressuring ability to sustain shareholder returns and requiring structural cost or mix improvements to restore durable margins.
Melissa & Doug goodwill impairment
A goodwill write-down on an acquired brand indicates persistent market or integration issues and reduces booked asset quality. This suggests the acquisition hasn't delivered expected returns and may require further investment or restructuring, weighing on long-term ROIC and confidence in M&A execution.
Higher D&A and elevated capex
Material increases in depreciation/amortization and sustained capex raise the company's fixed cost base, pressuring margins and free cash flow conversion. Higher recurring amortization from content and IT investments can persistently depress reported profitability even if revenue recovers.

Spin Master (TOY) vs. iShares MSCI Canada ETF (EWC)

Spin Master Business Overview & Revenue Model

Company DescriptionSpin Master Corp., a children's entertainment company, creates, designs, manufactures, licenses, and markets various toys, entertainment franchises, and digital games in North America, Europe, and internationally. Its product categories include activities, games and puzzles, and plush; preschool, dolls, and interactive; wheels and action; and outdoor. The company offers its products under the PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik's Cube, GUND, Toca Boca, Sago Mini, Etch A Sketch, Meccano, and Orbeez brands. It also produced television, video-on-demand, subscription video-on-demand, and movies. The company was founded in 1994 and is headquartered in Toronto, Canada.
How the Company Makes MoneySpin Master generates revenue through multiple streams, primarily by selling its toy and game products to retailers and distributors around the globe. The company has a robust presence in both traditional retail and e-commerce channels, allowing it to capitalize on a wide range of market opportunities. In addition to product sales, Spin Master earns revenue from licensing agreements, where it licenses its intellectual property for use in other media such as television shows and films. Significant partnerships, including collaborations with major entertainment networks for animated series based on its toy lines, further contribute to its earnings by promoting brand awareness and driving merchandise sales. The company's ability to innovate and create engaging content around its products also plays a crucial role in attracting consumers and sustaining revenue growth.

Spin Master Earnings Call Summary

Earnings Call Date:Mar 05, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 06, 2026
Earnings Call Sentiment Neutral
The call presented a balanced picture: clear operational and financial strengths (strong digital profitability, entertainment engagement, solid cash generation, inventory reductions, and strategic product wins) and a constructive 2026 plan with conservative but positive guidance, yet material near-term headwinds remain (tariff-driven toy demand disruption, a significant goodwill impairment at Melissa & Doug, amortization pressure in Entertainment, Q1 EBITDA weakness and freight/geopolitical risk). Highlights and lowlights are roughly balanced — management is optimistic about recovery and long-term growth but acknowledges short-term volatility and risks.
Q4-2025 Updates
Positive Updates
Digital Games Revenue and Profitability Growth
Digital Games revenue increased 16% in 2025 with adjusted operating income up 24%, driven by Toca Boca and Piknik improvements, increased partnership revenue, higher ARPU and better retention; management also referenced 'more than 20%' growth in digital in commentary.
Entertainment Engagement and Revenue
Entertainment revenues increased 3% in 2025; PAW Patrol hours viewed on Netflix rose 10% to nearly 1 billion hours, supporting global content momentum and an expected ~$20 million contractual distribution payment to be recognized in Q3 2026 tied to the PAW Patrol movie.
Strong Operating Cash Generation and Balance Sheet Actions
Generated $308 million of operating cash flow in 2025; reduced consolidated cash conversion cycle by 7 days, reduced company inventory ~20% year-over-year, held net debt flat (excluding leases) and returned ~ $80 million to shareholders via dividends and buybacks while reducing TSX shares outstanding by ~7% over three years.
Toy POS Momentum and Select Category Wins
Point-of-sale (POS) increased in 2025 with specific product and brand wins: Primal Hatch (Toy of the Year & Action Figures Toy of the Year), Hex Bots Wall Crawler #1 in remote control vehicles, Melissa & Doug WOW drove craft kits to #1, Cool Maker Heishi Bracelet a top new arts & crafts item, Monster Jam gained share and ranked #2 in vehicles; Gund posted strong POS growth.
Inventory and Retailer Positioning Heading into 2026
Retailer channel inventory down approximately 12% and Spin Master reduced its own inventory by ~20%, positioning the company for recovery in 2026 and enabling improved supply-chain flexibility after the tariff-driven volatility.
Operational Recovery in Q4 Toy Trends
Toy gross product sales (GPS) decline improved to 5% in Q4 2025 from a 20% decline in Q3; domestic replenishment sales surged ~50% in December, partially offsetting earlier disruptions from shipping/tariff timing.
Strategic Growth Initiatives and Product Pipeline
Clear 2026 priorities: capture the PAW Patrol movie moment across creative centers, scale Toca Boca digitally and physically, return Melissa & Doug to growth; launched trading-card initiatives (distribution partnership and Hellbreak strategic TCG) as multiyear growth avenues.
Planned 2026 Financial Guidance
Management guided to stable to low single-digit revenue growth and mid- to upper single-digit adjusted EBITDA growth for 2026, with anticipated margin improvement of roughly 50–100 basis points year-over-year and continued capital allocation for growth (CapEx ~ $150M, dividend maintained, buybacks renewed).
Negative Updates
Tariff-Driven Toy Sales Decline
Toy gross product sales declined 8% for full-year 2025 (management attributed this to an approximately 12% reduction in retailer inventory levels and disrupted retail order timing tied to tariffs), with expectations of a significant year-over-year Toy decline in Q1 2026 and a double-digit consolidated decrease in Q1.
Melissa & Doug Impact and Goodwill Impairment
Melissa & Doug was disproportionately affected by tariffs in 2025 (majority China production, majority U.S. sales); management recorded a non-cash goodwill impairment for the brand after a weaker baseline and competitive pressures.
Entertainment Profitability Pressure from Amortization
Although Entertainment revenues rose 3%, adjusted operating income declined due to a $12 million increase in amortization of content development recognized in cost of sales, and management expects ~ $22 million higher depreciation and amortization in cost of sales for 2026 overall.
First Quarter 2026 Cash Flow and EBITDA Headwinds
Management expects negligible adjusted EBITDA in Q1 2026 due to anticipated gross profit declines (including a $12M entertainment amortization headwind in Q1), creating near-term volatility in quarterly results.
Margin Pressure Risks from Geopolitical and Freight Costs
Management flagged potential higher cost of sales (e.g., freight) from the current geopolitical environment and oil price volatility; they noted it is too early to quantify the impact and that freight cost changes could lag by several months.
Retail Order Pattern Volatility and Uncertain Fulfillment Mix
Retailer fulfillment patterns remain in flux (domestic replenishment elevated relative to FOB) and management expects it may take years for shipping patterns to normalize, adding uncertainty to near-term shipment and revenue timing.
Digital Games Growth Comparison and Comps
Management expects more modest Digital Games growth in 2026 versus 2025, given challenging comps after a >20% growth year in 2025 and the lapping of significant partnership revenue in that period.
Non-quantified One-time and Near-term Charges
The company took one-time actions including the Lylli acquisition (paid in Q4) and a meaningful CapEx and IT investment program (~$24M IT spend in 2025, ~$25M in 2026), plus a sizable entertainment amortization schedule, which create near-term profit and cash-flow impacts.
Company Guidance
Spin Master guided 2026 to stable-to-low single‑digit revenue growth and mid‑to‑upper single‑digit adjusted EBITDA growth — implying roughly 50–100 basis points of adjusted EBITDA margin expansion — with seasonality skewed heavily to H2 (more than 85% of full‑year adjusted EBITDA), Q1 expected to produce negligible EBITDA and a double‑digit consolidated YoY decline driven by Toys; Toys are expected to be split ~30/70 H1/H2 (Q1 a low‑double‑digit YoY decline, Q2 high‑teens YoY), Entertainment to see healthy growth (including ~ $20M of PAW Patrol distribution revenue recognized in Q3), Digital Games modest growth, and company‑level headwinds including a ~ $22M increase in depreciation & amortization in cost of sales (including a $12M entertainment amortization hit in Q1) with total D&A around $160M; cashflow and capital guidance includes CapEx ≈ $150M (≈ $25M of that for enterprise software), lease payments just under $40M, finance costs similar to 2025, and a balanced capital allocation approach maintaining the dividend, renewing share buybacks and pursuing M&A.

Spin Master Financial Statement Overview

Summary
Revenue surged in 2025 (+71.5% YoY) and cash generation remained strong (operating cash flow ~$311M; free cash flow ~$239M). However, profitability deteriorated sharply (net margin to -7.0% with a net loss) and returns weakened (negative ROE), while leverage is moderate but higher than earlier years.
Income Statement
56
Neutral
Revenue rebounded strongly in 2025 (+71.5% YoY) after a solid 2024 (+18.8%), but profitability deteriorated materially: net margin fell from +3.6% (2024) to -7.0% (2025) with a net loss. While gross margin remained healthy (~50.9% in 2025), operating profitability has compressed versus 2021–2023 levels, indicating higher costs and/or weaker operating leverage despite the top-line surge.
Balance Sheet
63
Positive
Leverage is moderate with debt-to-equity at ~0.37 in 2025 (similar to 2024), but this is a step-up versus the very low leverage profile seen in 2021–2023. Equity remains sizable (~$1.22B in 2025), supporting balance sheet resilience, though returns weakened sharply as 2025 produced a negative return on equity, reflecting the earnings downturn.
Cash Flow
70
Positive
Cash generation remains a clear strength: operating cash flow was ~$311M in 2025 and free cash flow was ~$239M, staying solid even in a net-loss year. However, free cash flow declined versus 2024 (negative growth), and cash flow conversion vs accounting earnings looks weaker than prior years, suggesting working-capital or one-time dynamics helped sustain cash while profitability fell.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.15B2.26B1.90B2.02B2.04B
Gross Profit1.09B1.19B1.04B1.10B1.06B
EBITDA328.86M279.50M302.90M334.70M325.60M
Net Income-151.10M81.90M151.40M261.30M198.60M
Balance Sheet
Total Assets2.40B2.63B1.99B1.81B1.74B
Cash, Cash Equivalents and Short-Term Investments104.41M233.50M705.70M644.30M562.70M
Total Debt457.97M534.40M62.10M71.20M73.00M
Total Liabilities1.18B1.23B570.60M553.30M684.30M
Stockholders Equity1.22B1.40B1.42B1.25B1.05B
Cash Flow
Free Cash Flow239.01M279.88M202.23M212.48M385.02M
Operating Cash Flow311.46M312.25M230.68M241.98M410.98M
Investing Cash Flow-205.23M-1.02B-137.80M-106.05M-151.22M
Financing Cash Flow-233.92M257.23M-44.51M-19.70M-16.32M

Spin Master Technical Analysis

Technical Analysis Sentiment
Negative
Last Price18.69
Price Trends
50DMA
19.30
Negative
100DMA
19.63
Negative
200DMA
21.01
Negative
Market Momentum
MACD
-0.21
Positive
RSI
42.85
Neutral
STOCH
48.16
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:TOY, the sentiment is Negative. The current price of 18.69 is below the 20-day moving average (MA) of 19.12, below the 50-day MA of 19.30, and below the 200-day MA of 21.01, indicating a bearish trend. The MACD of -0.21 indicates Positive momentum. The RSI at 42.85 is Neutral, neither overbought nor oversold. The STOCH value of 48.16 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:TOY.

Spin Master Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
C$897.44M7.283.64%3.51%1.38%-64.10%
62
Neutral
C$865.93M16.4227.32%5.07%-2.54%-10.57%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
C$1.88B-9.31-11.45%2.40%3.71%80.35%
55
Neutral
C$10.13B16.3213.16%3.17%-0.13%13.73%
48
Neutral
C$6.44B23.285.55%0.86%-5.14%-87.15%
43
Neutral
C$63.96M-0.243926.21%-9.30%-89.41%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:TOY
Spin Master
18.69
-6.66
-26.29%
TSE:DOO
BRP
87.80
32.24
58.02%
TSE:CTC
Canadian Tire
220.13
16.15
7.92%
TSE:MTY
MTY Food Group
39.29
-1.53
-3.74%
TSE:DII.B
Dorel Class B
1.75
-0.58
-24.89%
TSE:AW
A & W Food Services of Canada Inc.
36.07
5.70
18.78%

Spin Master Corporate Events

Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
Spin Master Swings to Q4 Loss on Impairment but Targets Modest Growth in 2026
Negative
Mar 5, 2026

Spin Master reported a challenging fourth quarter of 2025 as revenue fell 4.8% to $618.2 million and it swung to a net loss of $184.3 million, driven largely by $229.1 million in non‑cash goodwill and intangible asset impairments. Despite softer sales and lower free cash flow, underlying profitability remained relatively resilient, with adjusted EBITDA down only slightly and margin improving, while strong operating cash flow supported continued investment in technology, supply chain diversification, toy innovation, entertainment content and digital platforms.

The company also maintained shareholder returns, repurchasing shares under its normal course issuer bid, declaring a quarterly dividend and signaling confidence in its balance sheet and leverage. Looking to 2026, Spin Master projects stable to low single‑digit revenue growth and mid to high single‑digit adjusted EBITDA growth, suggesting a focus on a return to sustainable expansion through innovation in its core toy portfolio, digital platforms and expanded collaboration across creative centers.

The most recent analyst rating on (TSE:TOY) stock is a Hold with a C$23.00 price target. To see the full list of analyst forecasts on Spin Master stock, see the TSE:TOY Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Spin Master Sets March 5 Date for Q4 and Full-Year 2025 Results Call
Neutral
Jan 13, 2026

Spin Master announced it will release its fourth-quarter and full-year 2025 financial results on March 5, 2026, before markets open, followed by an investor conference call and webcast at 8:30 a.m. Eastern Time hosted by CEO Christina Miller and CFO Jonathan Roiter. The scheduled results event underscores the company’s ongoing investor engagement and transparency efforts, giving analysts and shareholders a set time frame to assess Spin Master’s recent financial performance and strategic progress across its toys, entertainment and digital games businesses.

The most recent analyst rating on (TSE:TOY) stock is a Buy with a C$23.00 price target. To see the full list of analyst forecasts on Spin Master stock, see the TSE:TOY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 07, 2026