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Spin Master (TSE:TOY)
TSX:TOY
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Spin Master (TOY) AI Stock Analysis

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TSE:TOY

Spin Master

(TSX:TOY)

Rating:63Neutral
Price Target:
C$23.00
▼(-0.17% Downside)
Spin Master's overall stock score reflects a stable financial position with challenges in revenue growth and profitability. Technical indicators show weak momentum, while valuation is fair. The new CEO appointment and strategic focus on innovation are positive, but macroeconomic challenges remain a concern.
Positive Factors
Earnings
Spin Master reported better-than-expected earnings results with revenue and adjusted EBITDA surpassing forecasts.
Market Reach
The How to Train Your Dragon line is expected to cater to both boys and girls, potentially broadening the market reach and customer base for Spin Master.
Product Partnerships
Spin Master has extended its Gabby's Dollhouse license with Dreamworks, signaling a continued partnership that could enhance product offerings and brand visibility.
Negative Factors
Financial Performance
Spin Master reported Q2/25 results which were materially below consensus estimates, with a higher than expected loss due to increased selling and marketing expenses.
Market Outlook
Management pointed to a gloomy outlook due to retailers de-stocking inventory and sourcing domestically, which delays revenue recognition.
Profitability Challenges
The toy industry is facing challenges with tariffs, and these tariffs are putting pressure on the profitability of toy companies, including Spin Master.

Spin Master (TOY) vs. iShares MSCI Canada ETF (EWC)

Spin Master Business Overview & Revenue Model

Company DescriptionSpin Master Corp., a children's entertainment company, creates, designs, manufactures, licenses, and markets various toys, entertainment franchises, and digital games in North America, Europe, and internationally. Its product categories include activities, games and puzzles, and plush; preschool, dolls, and interactive; wheels and action; and outdoor. The company offers its products under the PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik's Cube, GUND, Toca Boca, Sago Mini, Etch A Sketch, Meccano, and Orbeez brands. It also produced television, video-on-demand, subscription video-on-demand, and movies. The company was founded in 1994 and is headquartered in Toronto, Canada.
How the Company Makes MoneySpin Master generates revenue through multiple channels, primarily driven by its toy segment, which includes the development, manufacturing, and sale of toys and games across various categories. A significant portion of its income is derived from the sale of physical products through retailers worldwide. Additionally, Spin Master capitalizes on its entertainment segment by developing and distributing animated content related to its toy brands, which creates synergies and boosts toy sales. The digital games segment also contributes to revenue through mobile and online gaming platforms, leveraging popular IPs to engage users. Strategic partnerships and licensing agreements further enhance revenue, allowing Spin Master to expand its brand presence and monetize its intellectual properties across multiple platforms.

Spin Master Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: -7.58%|
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Neutral
The earnings call reflected a mixed performance for Spin Master Corp. While the company achieved significant growth in its Digital Games segment and expanded its license business, it faced challenges with overall revenue decline, reduced EBITDA, and lower entertainment revenue. The integration of Melissa & Doug showed positive results, but the impact of tariffs and changing retailer behaviors posed headwinds. The company is focusing on innovation and market share growth to counteract these challenges.
Q2-2025 Updates
Positive Updates
Digital Games Segment Growth
The Digital Games segment delivered strong growth with revenue increasing 33% to $46.3 million, marking the third consecutive quarter of year-over-year growth.
License Business Expansion
The license business grew 43.1% in the quarter, outpacing industry growth, supported by partnerships with Monster Jam, How to Train Your Dragon, Ms. Rachel, and Gabby's Dollhouse.
Market Share Gains
Spin Master grew POS by 7.4% in the quarter, ahead of the industry growth of 3.7% for comparable categories, retaining leadership in infant, toddler, and preschool segments.
Integration of Melissa & Doug
Over $5.6 million in cost synergies realized in Q2, representing $26.5 million in annualized run rate cost synergies from the integration of Melissa & Doug.
Negative Updates
Total Revenue Decline
Total revenue declined by 2.7% due to retailer buying patterns shifting in response to evolving tariff rates in the U.S.
Adjusted EBITDA Decrease
Adjusted EBITDA was $29 million compared to $54 million in the prior year, largely due to lower gross profit and targeted investments.
Entertainment Revenue Decline
Entertainment revenue decreased by $4.3 million to $32.1 million, driven by lower distribution and licensing merchandise revenue.
Inventory and Sales Allowance Challenges
Inventory levels were lower, and there was pressure on gross margins due to higher sales allowances (increased to 13.2% from 11.9% last year).
Activities, Games & Puzzles Segment Decline
Sales in the Activities, Games, and Puzzles segment decreased, with no specific standout driver mentioned for this decline.
Company Guidance
During the Spin Master Corp. second quarter 2025 results conference call, the company provided guidance amidst a challenging macroeconomic environment. Total revenue declined by 2.7%, primarily due to changes in retailer buying patterns in response to evolving U.S. tariff rates. Despite this, Spin Master saw a 7.4% growth in point-of-sale (POS) ahead of the industry’s 3.7% growth for comparable categories, maintaining its leadership in infant, toddler, and preschool categories. The license business grew 43.1%, fueled by partnerships with brands like Monster Jam, How to Train Your Dragon, and Gabby's Dollhouse. The digital games segment showed double-digit growth, with 58 million active users. Spin Master also achieved $5.6 million in cost synergies from the Melissa & Doug acquisition, aiming for a $26.5 million annual run rate. Adjusted EBITDA was $29 million, down from $54 million the previous year, partly due to increased SG&A expenses and marketing investments. The company is focused on returning to profitable growth through collaboration across its creative centers, innovation, and strategic investments.

Spin Master Financial Statement Overview

Summary
Spin Master demonstrates a stable financial position with efficient cost management and moderate leverage. However, challenges in revenue growth and profitability are evident, with declining net profit margins and negative free cash flow growth.
Income Statement
65
Positive
Spin Master shows a mixed performance in its income statement. The company has a solid gross profit margin of 54.02% TTM, indicating efficient cost management. However, the net profit margin has declined to 3.93% TTM, reflecting challenges in maintaining profitability. Revenue growth is negative at -0.49% TTM, suggesting a potential slowdown in sales. The EBIT and EBITDA margins are relatively stable, but the declining revenue growth and net profit margin are areas of concern.
Balance Sheet
70
Positive
The balance sheet reflects a stable financial position with a debt-to-equity ratio of 0.40 TTM, indicating moderate leverage. The return on equity is 6.54% TTM, which is lower than previous years, suggesting reduced efficiency in generating returns for shareholders. The equity ratio is healthy, showing a strong capital structure. Overall, the balance sheet is stable, but the declining ROE is a point to monitor.
Cash Flow
60
Neutral
Cash flow analysis reveals challenges in free cash flow growth, which is negative at -5.30% TTM. The operating cash flow to net income ratio is 0.39 TTM, indicating moderate cash generation relative to net income. The free cash flow to net income ratio is 0.58 TTM, showing a decent conversion of earnings to cash. While cash flow generation is adequate, the negative growth in free cash flow is concerning.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.29B2.26B1.90B2.02B2.04B1.57B
Gross Profit1.24B1.19B1.04B1.10B1.06B727.90M
EBITDA298.90M295.70M336.40M373.30M379.90M150.50M
Net Income90.20M81.90M151.40M261.30M198.60M45.50M
Balance Sheet
Total Assets2.52B2.63B1.99B1.79B1.74B1.34B
Cash, Cash Equivalents and Short-Term Investments119.70M225.80M705.70M644.30M562.70M320.60M
Total Debt531.50M534.40M62.10M71.20M73.00M74.40M
Total Liabilities1.18B1.23B570.60M550.00M684.30M499.20M
Stockholders Equity1.33B1.40B1.42B1.24B1.05B842.90M
Cash Flow
Free Cash Flow189.60M210.40M119.60M149.90M339.60M229.70M
Operating Cash Flow329.20M328.00M227.00M249.30M419.10M310.80M
Investing Cash Flow-140.40M-1.07B-135.30M-109.20M-153.20M-84.90M
Financing Cash Flow-212.50M270.20M-44.10M-20.30M-18.30M-16.30M

Spin Master Technical Analysis

Technical Analysis Sentiment
Negative
Last Price23.04
Price Trends
50DMA
23.74
Negative
100DMA
23.75
Negative
200DMA
27.13
Negative
Market Momentum
MACD
-0.52
Positive
RSI
46.91
Neutral
STOCH
87.71
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:TOY, the sentiment is Negative. The current price of 23.04 is below the 20-day moving average (MA) of 23.65, below the 50-day MA of 23.74, and below the 200-day MA of 27.13, indicating a bearish trend. The MACD of -0.52 indicates Positive momentum. The RSI at 46.91 is Neutral, neither overbought nor oversold. The STOCH value of 87.71 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:TOY.

Spin Master Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
C$2.36B19.826.75%2.08%21.26%99.49%
61
Neutral
C$4.66B7.0513.40%3.62%3.17%3.09%
$3.15B20.973.61%1.38%
$4.20B18.6226.57%1.08%
79
Outperform
C$2.56B27.73126.66%1.23%5.18%17.66%
71
Outperform
C$2.53B13.1510.79%7.73%4.69%4.54%
67
Neutral
C$2.02B24.319.00%1.70%5.38%-13.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:TOY
Spin Master
23.04
-8.28
-26.44%
LIMAF
Linamar
52.95
7.27
15.92%
DOOO
BRP
56.60
-11.33
-16.68%
TSE:RCH
Richelieu Hardware
35.84
-2.34
-6.13%
TSE:WPK
Winpak
41.40
-0.76
-1.80%
TSE:PET
Pet Valu Holdings Ltd.
37.50
12.61
50.66%

Spin Master Corporate Events

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Spin Master Reports Q2 2025 Financial Results Amid Revenue Challenges
Neutral
Jul 31, 2025

Spin Master reported a 2.7% decrease in Q2 2025 revenue, primarily due to a decline in Toy Revenue, though this was partially offset by strong growth in the Digital Games segment. Despite the challenging macroeconomic environment, Spin Master maintained market share in its Toy segment and continued to grow its Digital Games, driven by its Toca Boca World and Piknik platforms. The company achieved cost synergies from the Melissa & Doug acquisition and made progress on its tariff mitigation plan, positioning itself to navigate economic uncertainties.

The most recent analyst rating on (TSE:TOY) stock is a Buy with a C$46.00 price target. To see the full list of analyst forecasts on Spin Master stock, see the TSE:TOY Stock Forecast page.

Financial Disclosures
Spin Master Adjusts Timing for Q2 2025 Earnings Call
Neutral
Jul 21, 2025

Spin Master Corp. has announced a time change for its second quarter 2025 earnings call, which will now take place on July 31, 2025, at 9:30 a.m. ET. The company will release its financial results earlier that day, with key executives hosting the call for the investment community. This adjustment in schedule may impact stakeholders who rely on timely financial disclosures for decision-making.

The most recent analyst rating on (TSE:TOY) stock is a Buy with a C$46.00 price target. To see the full list of analyst forecasts on Spin Master stock, see the TSE:TOY Stock Forecast page.

Financial Disclosures
Spin Master to Announce Q2 2025 Financial Results
Neutral
Jul 8, 2025

Spin Master Corp. has announced that it will release its second quarter 2025 financial results on July 31, 2025. The announcement includes a scheduled conference call for the investment community, hosted by CEO Christina Miller and CFO Jonathan Roiter. This event is significant for stakeholders as it provides insights into the company’s financial health and strategic direction, potentially impacting its market positioning and investor confidence.

The most recent analyst rating on (TSE:TOY) stock is a Buy with a C$46.00 price target. To see the full list of analyst forecasts on Spin Master stock, see the TSE:TOY Stock Forecast page.

Executive/Board Changes
Spin Master Announces New CEO, Christina Miller, to Lead Next Growth Phase
Positive
Jun 23, 2025

Spin Master Corp. has announced a leadership transition with Christina Miller, a seasoned executive with over 25 years of experience in media and entertainment, being appointed as the new CEO effective July 7, 2025. This change follows a succession planning process and aims to leverage Miller’s expertise to further the company’s legacy of creativity and innovation, positioning Spin Master for continued growth and success in the children’s entertainment industry.

The most recent analyst rating on (TSE:TOY) stock is a Buy with a C$46.00 price target. To see the full list of analyst forecasts on Spin Master stock, see the TSE:TOY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 06, 2025