Digital Games Revenue and Profitability Growth
Digital Games revenue increased 16% in 2025 with adjusted operating income up 24%, driven by Toca Boca and Piknik improvements, increased partnership revenue, higher ARPU and better retention; management also referenced 'more than 20%' growth in digital in commentary.
Entertainment Engagement and Revenue
Entertainment revenues increased 3% in 2025; PAW Patrol hours viewed on Netflix rose 10% to nearly 1 billion hours, supporting global content momentum and an expected ~$20 million contractual distribution payment to be recognized in Q3 2026 tied to the PAW Patrol movie.
Strong Operating Cash Generation and Balance Sheet Actions
Generated $308 million of operating cash flow in 2025; reduced consolidated cash conversion cycle by 7 days, reduced company inventory ~20% year-over-year, held net debt flat (excluding leases) and returned ~ $80 million to shareholders via dividends and buybacks while reducing TSX shares outstanding by ~7% over three years.
Toy POS Momentum and Select Category Wins
Point-of-sale (POS) increased in 2025 with specific product and brand wins: Primal Hatch (Toy of the Year & Action Figures Toy of the Year), Hex Bots Wall Crawler #1 in remote control vehicles, Melissa & Doug WOW drove craft kits to #1, Cool Maker Heishi Bracelet a top new arts & crafts item, Monster Jam gained share and ranked #2 in vehicles; Gund posted strong POS growth.
Inventory and Retailer Positioning Heading into 2026
Retailer channel inventory down approximately 12% and Spin Master reduced its own inventory by ~20%, positioning the company for recovery in 2026 and enabling improved supply-chain flexibility after the tariff-driven volatility.
Operational Recovery in Q4 Toy Trends
Toy gross product sales (GPS) decline improved to 5% in Q4 2025 from a 20% decline in Q3; domestic replenishment sales surged ~50% in December, partially offsetting earlier disruptions from shipping/tariff timing.
Strategic Growth Initiatives and Product Pipeline
Clear 2026 priorities: capture the PAW Patrol movie moment across creative centers, scale Toca Boca digitally and physically, return Melissa & Doug to growth; launched trading-card initiatives (distribution partnership and Hellbreak strategic TCG) as multiyear growth avenues.
Planned 2026 Financial Guidance
Management guided to stable to low single-digit revenue growth and mid- to upper single-digit adjusted EBITDA growth for 2026, with anticipated margin improvement of roughly 50–100 basis points year-over-year and continued capital allocation for growth (CapEx ~ $150M, dividend maintained, buybacks renewed).