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Cineplex (TSE:CGX)
TSX:CGX

Cineplex (CGX) AI Stock Analysis

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TSE:CGX

Cineplex

(TSX:CGX)

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Neutral 43 (OpenAI - 4o)
Rating:43Neutral
Price Target:
C$10.50
▼(-1.04% Downside)
Cineplex's overall stock score reflects significant financial and technical challenges. The company's high leverage and negative profitability metrics weigh heavily on its financial performance score. Technical analysis indicates bearish momentum, further impacting the score. Valuation concerns, with a negative P/E ratio, also contribute to the low score. While the earnings call provided some positive insights, such as growth in premium experiences, these are not enough to offset the broader challenges.
Positive Factors
Premium Experiences Growth
The growth in premium experiences indicates a successful strategy in enhancing customer value and differentiating offerings, which can drive higher revenue per patron and improve long-term profitability.
Location-Based Entertainment Expansion
The expansion in location-based entertainment reflects a diversification strategy that can mitigate risks associated with traditional cinema operations and capture new revenue streams.
Strategic Asset Sale
The sale of Cineplex Digital Media provides liquidity to reduce debt and potentially fund share buybacks, improving financial flexibility and shareholder value.
Negative Factors
High Financial Leverage
Significant leverage poses a risk to financial stability, limiting the company's ability to invest in growth opportunities and withstand economic downturns.
Declining Attendance
A decline in attendance affects core revenue streams and suggests challenges in attracting audiences, which could impact long-term revenue growth.
Negative Profit Margins
Ongoing profitability challenges with negative margins indicate operational inefficiencies and pressure on financial performance, affecting long-term sustainability.

Cineplex (CGX) vs. iShares MSCI Canada ETF (EWC)

Cineplex Business Overview & Revenue Model

Company DescriptionCineplex Inc., together with its subsidiaries, operates as an entertainment and media company in Canada and internationally. It operates through four segments: Film Entertainment and Content, Media, Amusement and Leisure, and Location-Based Entertainment. The company engages in theatre exhibition and theatre food service activities. It also provides alternative programming service; rents and sells movies in digital form; and operates cineplex.com, an entertainment site that offers streaming video, movie information, showtimes and ability to buy tickets online, entertainment news, and box office reports, as well as advertising and digital commerce opportunities. In addition, the company offers Cineplex mobile app for various devices; incorporates advertising mediums related to theatre exhibition, and digital place-based media that provides digital signage solutions; and designs, installs, maintains, and operates digital signage networks in various verticals, including digital out of home, quick service restaurants, financial institutions, and retailers. Further, it distributes and operates amusement, gaming, and vending equipment; and operates social entertainment destinations featuring gaming, entertainment, and dining under The Rec Room and Playdium names. As of December 31, 2021, the company owned, leased, or had interest in 1,652 screens in 160 theatres, as well as 13 location-based entertainment venues in 6 provinces. Cineplex Inc. was founded in 1912 and is headquartered in Toronto, Canada.
How the Company Makes MoneyCineplex generates revenue through multiple key streams. The primary source is box office sales from ticket purchases for films showcased in its theaters. Additionally, the company earns substantial income from concession sales, which include snacks, beverages, and merchandise sold at its cinema locations. Cineplex also benefits from its loyalty program, Scene, which drives repeat customer visits and encourages spending. Other revenue sources include advertising sales through Cineplex's digital media platforms and partnerships with film studios for promotional events. Furthermore, the company has expanded its revenue model to include alternative entertainment offerings, such as live events and esports tournaments, which attract diverse audiences and contribute to overall earnings.

Cineplex Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 05, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mix of positive achievements and challenges. While there were notable successes in premium experiences, alternative content, and revenue growth in LBE and cinema media, these were offset by declines in attendance, total revenue, and margins in some segments. The strategic sale of Cineplex Digital Media highlights a focus on financial strengthening.
Q3-2025 Updates
Positive Updates
Premium Experiences Drive Revenue
Nearly 45% of the third quarter box office revenue came from premium experiences, with the top three grossing films generating over 60% of their box office performance from these formats.
Record-Breaking Alternative Content
Anime film Demon Slayer: Kimetsu no Yaiba Infinity Castle became the highest grossing foreign language film in history domestically and at Cineplex, reflecting a strategic win for the alternative content portfolio.
LBE Revenue Growth
Location-Based Entertainment (LBE) revenue reached a third quarter record of $34.6 million, up 11.3% year-over-year, driven by the addition of three new locations.
Cinema Media Revenue Increase
Cinema Media Q3 revenues increased by 6.1% to $19.2 million despite a decrease in attendance, driven by an increase in Showtime revenues.
Sale of Cineplex Digital Media
Cineplex announced the sale of Cineplex Digital Media for gross cash proceeds of $70 million, intended to strengthen the balance sheet and fund share buybacks and debt reduction.
Negative Updates
Attendance Decline
Attendance was down 9.1% compared to Q3 2024, primarily impacted by the prior year's exceptional performance of Deadpool and Wolverine.
Revenue Decrease
Total revenue for the quarter was $348.9 million, an 8.7% decrease from the prior year, with adjusted EBITDA also down compared to Q3 2024.
Concession Per Patron Decline
Concession per patron was $9.65, down 2%, influenced by Labor Day weekend promotions offering discounted tickets and popcorn.
Location-Based Entertainment Margin Decline
Same-store revenue for LBE declined 3.3%, and same-store location margins delivered 21%, down from previous levels due to macroeconomic headwinds.
Company Guidance
During the third quarter of 2025, Cineplex Inc. reported a mixed performance with several key metrics highlighted. The box office per patron reached $13.23, a slight increase of $0.04, while concession per patron was $9.65, reflecting a 2% decrease mainly due to a Labor Day promotion. Attendance saw a decline compared to the previous year, primarily affected by the prior year’s record-breaking performance of Deadpool and Wolverine. Despite this, the premium experience continued to gain traction, accounting for nearly 45% of the box office revenue. The location-based entertainment segment achieved a record revenue of $34.6 million, up 11.3% year-over-year. Meanwhile, cinema media revenues rose by 6.1% to $19.2 million, driven by increased demand for Showtime advertising. Cineplex also noted a strategic transaction with the sale of Cineplex Digital Media for $70 million, aiming to strengthen the balance sheet and fund potential share buybacks and debt reduction. Despite the challenges, the company expressed optimism about the upcoming fourth quarter, buoyed by a promising slate of film releases and consistent consumer demand for theatrical experiences.

Cineplex Financial Statement Overview

Summary
Cineplex's financial performance shows mixed results. While there is a strong gross profit margin of 67.21%, the negative net profit margin of -6.11% indicates profitability challenges. The balance sheet is concerning with a negative debt-to-equity ratio due to negative stockholders' equity, and cash flow shows improvement but remains insufficient to cover net losses.
Income Statement
45
Neutral
Cineplex's income statement shows a mixed performance. The TTM (Trailing-Twelve-Months) gross profit margin is strong at 67.21%, indicating efficient cost management. However, the net profit margin is negative at -6.11%, reflecting ongoing profitability challenges. Revenue growth is positive at 6.5% TTM, showing recovery, but the EBIT and EBITDA margins are relatively low at 3.41% and 16.99%, respectively, suggesting limited operational efficiency.
Balance Sheet
30
Negative
The balance sheet reveals significant financial leverage with a concerning debt-to-equity ratio of -24.48 TTM, due to negative stockholders' equity. Return on equity is positive at 1.90% TTM, but this is primarily due to the negative equity base. The equity ratio is not calculable due to negative equity, indicating potential financial instability.
Cash Flow
55
Neutral
Cineplex's cash flow statement shows improvement, with a substantial free cash flow growth rate of 412.08% TTM. The operating cash flow to net income ratio is 0.21, indicating some cash generation capability despite negative net income. The free cash flow to net income ratio is 0.16, suggesting some ability to cover net losses with free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.34B1.33B1.39B1.10B656.67M418.26M
Gross Profit753.19M891.71M926.91M724.29M439.81M280.42M
EBITDA265.42M186.50M321.96M294.67M93.63M-350.57M
Net Income-34.27M-37.68M167.16M113.00K-248.72M-628.95M
Balance Sheet
Total Assets2.17B2.29B2.27B2.15B2.11B2.33B
Cash, Cash Equivalents and Short-Term Investments38.65M83.87M36.67M34.67M26.94M16.25M
Total Debt1.81B1.84B1.90B1.93B1.84B1.90B
Total Liabilities2.24B2.33B2.31B2.36B2.33B2.31B
Stockholders Equity-72.88M-39.70M-39.44M-211.81M-219.72M24.23M
Cash Flow
Free Cash Flow106.31M79.66M145.68M32.93M28.18M-188.73M
Operating Cash Flow165.49M162.01M209.13M107.15M61.00M-106.31M
Investing Cash Flow-55.79M69.94M-72.94M-55.75M40.45M26.71M
Financing Cash Flow-102.98M-185.10M-134.34M-43.35M-91.13M71.62M

Cineplex Technical Analysis

Technical Analysis Sentiment
Negative
Last Price10.61
Price Trends
50DMA
11.85
Negative
100DMA
11.65
Negative
200DMA
11.07
Negative
Market Momentum
MACD
-0.37
Positive
RSI
29.11
Positive
STOCH
24.43
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:CGX, the sentiment is Negative. The current price of 10.61 is below the 20-day moving average (MA) of 11.44, below the 50-day MA of 11.85, and below the 200-day MA of 11.07, indicating a bearish trend. The MACD of -0.37 indicates Positive momentum. The RSI at 29.11 is Positive, neither overbought nor oversold. The STOCH value of 24.43 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:CGX.

Cineplex Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
C$948.54M18.2919.09%2.22%12.69%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
C$760.67M-0.23-38.53%-59.51%-545.36%
52
Neutral
C$1.52M-11.59-1.44%-7.90%93.35%
50
Neutral
C$418.72M-4.0616.65%1.41%
43
Neutral
$673.10M-19.6418.50%31.15%
40
Underperform
C$6.98M-0.02-11.27%57.50%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:CGX
Cineplex
10.61
-1.91
-15.26%
TSE:CJR.B
Corus Entertainment
0.04
-0.05
-58.82%
TSE:WILD
WildBrain
1.96
0.34
20.99%
TSE:NTE
Network Media
0.08
0.00
0.00%
TSE:RAY.A
Stingray Digit SV
13.96
6.75
93.62%
TSE:BAMI
Blue Ant Media
7.85
1.65
26.61%

Cineplex Corporate Events

M&A TransactionsBusiness Operations and Strategy
Cineplex Sells Digital Media Division to Creative Realities
Positive
Nov 7, 2025

Cineplex has completed the sale of its digital place-based media division, Cineplex Digital Media, to Creative Realities, Inc. for $70 million. The transaction allows Cineplex to retain an exclusive advertising sales agency relationship for digital-out-of-home networks in Canada, potentially enhancing its market position and shareholder value.

Executive/Board ChangesM&A TransactionsStock BuybackBusiness Operations and StrategyFinancial Disclosures
Cineplex Reports Q3 2025 Results and Board Appointment
Neutral
Nov 6, 2025

Cineplex Inc. reported its third-quarter financial results for 2025, showing a decline in adjusted EBITDAaL due to a 9.1% drop in attendance compared to the previous year. Despite this, premium experiences accounted for a substantial portion of box office revenue, and international films reached a record share. The company also announced the appointment of Kevin Johnson to its Board of Directors, highlighting his expertise in media and advertising as a strategic asset for advancing Cineplex’s priorities. The sale of Cineplex Digital Media is expected to enhance financial flexibility, allowing for strategic share repurchases and capital allocation towards corporate priorities.

M&A TransactionsBusiness Operations and Strategy
Cineplex Sells Digital Media Division to Creative Realities for $70 Million
Positive
Oct 16, 2025

Cineplex Inc. has announced the sale of its digital place-based media division, Cineplex Digital Media (CDM), to Creative Realities Inc. for $70 million. This strategic divestment is expected to strengthen Cineplex’s balance sheet, allowing for share buybacks, debt reduction, and other corporate purposes. Cineplex will retain an exclusive advertising sales agency relationship with CDM for digital-out-of-home networks in Canada, ensuring continued influence in this sector. The transaction, which is subject to regulatory approvals, highlights Cineplex’s focus on unlocking shareholder value and optimizing its operations.

M&A TransactionsBusiness Operations and Strategy
Cineplex Sells Digital Media Division to Creative Realities for $70 Million
Positive
Oct 16, 2025

Cineplex Inc. has announced the sale of its digital place-based media division, Cineplex Digital Media (CDM), to Creative Realities Inc. for $70 million. This strategic move is expected to strengthen Cineplex’s balance sheet, allowing for share buybacks, debt reduction, and other corporate purposes. Cineplex will retain its role as the exclusive advertising sales agent for CDM’s digital-out-of-home networks in Canada, ensuring continued involvement in this sector. The transaction, pending regulatory approvals, highlights Cineplex’s strategy to unlock shareholder value and maintain its market position.

Financial Disclosures
Cineplex to Release Q3 2025 Financial Results and Host Webcast
Neutral
Oct 10, 2025

Cineplex Inc. announced it will release its third quarter 2025 financial results on November 6, 2025, followed by an earnings webcast hosted by its CEO and CFO. This announcement is significant for stakeholders as it provides insights into the company’s financial health and strategic direction, potentially impacting its market positioning and investor confidence.

Business Operations and StrategyFinancial Disclosures
Cineplex’s September Box Office Surges with Record-Breaking Releases
Positive
Oct 9, 2025

Cineplex reported September 2025 box office revenues of $37.7 million, marking a 107% increase compared to the same month in 2024. The month saw significant milestones with ‘The Conjuring: Last Rites’ achieving the third-largest opening for a horror film and ‘Demon Slayer: Kimetsu no Yaiba – The Movie: Infinity Castle’ becoming the second highest-grossing foreign-language film in Cineplex’s history. These successes highlight the demand for diverse film content and reinforce Cineplex’s commitment to offering varied entertainment experiences. The strong performance in September and the successful launch of Taylor Swift’s event signal a promising start to the fourth quarter, emphasizing Cineplex’s focus on delivering memorable experiences to Canadian audiences.

Business Operations and StrategyFinancial Disclosures
Cineplex Achieves Milestones with September Box Office Success
Positive
Oct 9, 2025

Cineplex reported box office revenues of $37.7 million for September 2025, highlighting a 107% increase compared to September 2024. The month saw significant milestones with ‘The Conjuring: Last Rites’ achieving the third-largest opening for a horror film and ‘Demon Slayer: Kimetsu no Yaiba – The Movie: Infinity Castle’ becoming the highest-grossing entry in its franchise. These successes underscore the demand for diverse content and reinforce Cineplex’s commitment to delivering varied films to Canadian audiences, positioning the company for a strong fourth quarter.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 19, 2025