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Smith & Wesson Brands, Inc. (SWBI)
NASDAQ:SWBI
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Smith & Wesson Brands (SWBI) AI Stock Analysis

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SWBI

Smith & Wesson Brands

(NASDAQ:SWBI)

Rating:62Neutral
Price Target:
$8.50
▲(5.33% Upside)
Smith & Wesson Brands faces significant financial and market challenges, reflected in declining revenue and profitability. While the company shows strength in innovation and market share gains, these are offset by bearish technical indicators and economic headwinds. The stock's moderate valuation and high dividend yield provide some support, but overall, the outlook remains cautious.

Smith & Wesson Brands (SWBI) vs. SPDR S&P 500 ETF (SPY)

Smith & Wesson Brands Business Overview & Revenue Model

Company DescriptionSmith & Wesson Brands, Inc. (SWBI) is a leading American manufacturer of firearms and ammunition, primarily known for its handguns, rifles, and related accessories. The company operates in the firearms sector and offers a diverse range of products under well-established brands, including Smith & Wesson, Thompson/Center Arms, and others. With a strong focus on innovation, quality, and reliability, SWBI serves both the consumer and law enforcement markets, providing products that cater to personal protection, sport shooting, and hunting.
How the Company Makes MoneySmith & Wesson Brands generates revenue primarily through the sale of firearms and ammunition. The company's core revenue streams include the sale of handguns, revolvers, rifles, and related accessories, as well as ammunition sales. Additionally, SWBI earns revenue from contracts with law enforcement agencies and government entities, which often require specialized firearms and equipment. The company also benefits from partnerships with distributors and retailers, expanding its market reach. Seasonal trends, such as increased sales during hunting seasons and following significant political events that drive demand for firearms, also contribute to its overall earnings.

Smith & Wesson Brands Key Performance Indicators (KPIs)

Any
Any
Handguns Total Units Shipped by Channel
Handguns Total Units Shipped by Channel
Tracks the number of handguns shipped through various sales channels, indicating demand trends, channel performance, and potential shifts in consumer preferences.
Chart InsightsSmith & Wesson's shipments in the Sporting Goods channel show a volatile trend, with recent upticks not fully offsetting earlier declines. The Professional channel remains consistently low. Despite gaining market share in handguns, the earnings call highlights macroeconomic pressures and industry challenges, including reduced consumer demand and lower margins due to tariffs. The company is strategically managing production and inventory to maintain ASPs and balance sheet strength, but anticipates continued demand softness in fiscal 2026, impacting future shipment volumes.
Data provided by:Main Street Data

Smith & Wesson Brands Earnings Call Summary

Earnings Call Date:Jun 18, 2025
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Sep 04, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with notable strengths in new product sales and market share gains in handguns, balanced by significant challenges including revenue decline, reduced gross margin, and economic headwinds.
Q4-2025 Updates
Positive Updates
Strong New Product Sales
New products accounted for 44% of sales in the fourth quarter, highlighting the company's focus on innovation and competitive differentiation.
Market Share Gains in Handguns
Despite a 5.4% decline in adjusted NICS for the quarter, Smith & Wesson gained market share in handguns with a smaller decline in shipments compared to the market.
Balance Sheet Strength
The company maintains a strong balance sheet with disciplined capital allocation, focusing on debt reduction and continued dividend payments.
Effective Cost Management
The company leveraged a flexible manufacturing model to partially offset bottom line impacts from lower sales and production volumes.
Cash Flow Generation
Generated $40.8 million in cash from operations during the quarter, despite challenging market conditions.
Negative Updates
Revenue Decline
Net sales for the fourth quarter were $140.8 million, a decrease of 11.6% compared to the prior year.
Gross Margin Reduction
Gross margin fell to 28.8%, down 6.7 percentage points from the prior year, due to lower production volume and increased promotions.
Net Income Drop
Net income for the fourth quarter was $8.6 million, a $18.7 million decrease from the prior year.
Lower Average Selling Prices
Average selling prices were down 4.5% year-over-year, with a significant decline in handgun prices.
Economic Headwinds
Persistent inflation, high interest rates, and tariff concerns negatively impacted firearm market conditions.
Company Guidance
During the fourth quarter of fiscal 2025, Smith & Wesson Brands, Inc. faced challenges due to macroeconomic and industry trends, resulting in an 11.6% decrease in net sales to $140.8 million compared to the prior year. Despite these headwinds, new products accounted for 44% of sales, showcasing the company's innovation efforts. The firearms market saw a 5.4% decline in overall adjusted NICS, with handguns experiencing a 3.4% drop versus a 2.1% decline in Smith & Wesson's shipments, suggesting a gain in market share. In contrast, long guns faced a more significant decline with NICS down 7.1% and shipments decreasing by 31.7%. The company's average selling prices (ASPs) decreased by 4.5% year-over-year, affected by a mix shift towards lower-priced handguns and higher-priced long guns. Operating expenses declined by $2.1 million to $27.4 million, while net income fell by $18.7 million to $8.6 million. The company remains committed to cost control, innovation, and maintaining market share, with a focus on reducing debt and managing inventory levels strategically.

Smith & Wesson Brands Financial Statement Overview

Summary
Smith & Wesson Brands faces financial headwinds with declining revenue and profitability. The company's revenue dropped significantly from $1.06 billion in 2021 to $474.66 million in 2025. Decreased profit margins and negative free cash flow, driven by high capital expenditures, highlight the need for improved cash management.
Income Statement
65
Positive
Smith & Wesson Brands has seen a notable decline in revenue and profitability in recent years, with revenue dropping from $1.06 billion in 2021 to $474.66 million in 2025. Gross and net profit margins also decreased, indicating pressure on profitability. The company needs to address these challenges to improve its financial performance.
Balance Sheet
70
Positive
The company's balance sheet shows a solid equity base, with a debt-to-equity ratio consistently below 0.31, indicating manageable leverage. However, the decline in stockholders' equity and assets could signal potential risks. Maintaining this balance is crucial for financial stability.
Cash Flow
55
Neutral
The cash flow situation is concerning, as the company reported negative free cash flow in the most recent year, driven by high capital expenditures and declining operating cash flow. This trend highlights the need for efficient cash management and cost optimization.
BreakdownJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue474.66M535.83M479.24M864.13M1.06B
Gross Profit127.18M158.09M154.54M374.56M448.98M
EBITDA55.71M84.01M81.10M251.65M319.63M
Net Income13.43M39.61M36.88M194.49M252.05M
Balance Sheet
Total Assets559.61M578.00M541.29M497.48M446.39M
Cash, Cash Equivalents and Short-Term Investments25.23M60.84M53.56M120.73M113.02M
Total Debt114.73M78.37M61.75M40.28M38.79M
Total Liabilities187.16M179.84M156.67M136.96M180.00M
Stockholders Equity372.45M398.16M384.62M360.51M266.38M
Cash Flow
Free Cash Flow-29.02M15.79M-73.17M113.56M292.65M
Operating Cash Flow-7.22M106.74M16.73M137.81M315.33M
Investing Cash Flow-19.17M-81.49M-89.78M-24.12M-23.40M
Financing Cash Flow-9.21M-17.97M5.88M-105.99M-303.92M

Smith & Wesson Brands Technical Analysis

Technical Analysis Sentiment
Negative
Last Price8.07
Price Trends
50DMA
8.30
Negative
100DMA
8.87
Negative
200DMA
9.71
Negative
Market Momentum
MACD
-0.05
Negative
RSI
46.51
Neutral
STOCH
67.25
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SWBI, the sentiment is Negative. The current price of 8.07 is above the 20-day moving average (MA) of 8.06, below the 50-day MA of 8.30, and below the 200-day MA of 9.71, indicating a neutral trend. The MACD of -0.05 indicates Negative momentum. The RSI at 46.51 is Neutral, neither overbought nor oversold. The STOCH value of 67.25 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SWBI.

Smith & Wesson Brands Risk Analysis

Smith & Wesson Brands disclosed 33 risk factors in its most recent earnings report. Smith & Wesson Brands reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Smith & Wesson Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$381.83M55.456.43%2.64%16.60%6.58%
68
Neutral
$451.35M32.6428.05%73.56%
64
Neutral
$10.96B16.358.89%1.96%2.68%-15.17%
62
Neutral
$357.74M27.513.48%6.44%-11.73%-64.84%
60
Neutral
$65.43M167.130.83%-17.36%-94.28%
59
Neutral
$566.80M113.421.88%2.00%3.31%-82.99%
51
Neutral
$172.15M-17.71%-11.01%-279.70%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SWBI
Smith & Wesson Brands
8.07
-6.18
-43.37%
PKE
Park Electrochemical
18.95
5.89
45.10%
RGR
Sturm Ruger & Company
34.54
-6.77
-16.39%
VTSI
VirTra
6.06
-0.58
-8.73%
POWW
AMMO
1.44
-0.15
-9.43%
BYRN
Byrna Technologies
19.70
8.22
71.60%

Smith & Wesson Brands Corporate Events

Private Placements and FinancingBusiness Operations and Strategy
Smith & Wesson Amends Credit Agreement with TD Bank
Neutral
Aug 18, 2025

On August 15, 2025, Smith & Wesson Brands and its subsidiaries amended their credit agreement with TD Bank and other financial institutions. The First Amendment allows for specific exclusions in calculating financial ratios and includes changes to the minimum Consolidated Fixed Charge Coverage Ratio for certain periods in 2026, potentially impacting the company’s financial flexibility and stakeholder interests.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 29, 2025