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Sturm Ruger & Company (RGR)
NYSE:RGR
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Sturm Ruger & Company (RGR) AI Stock Analysis

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RGR

Sturm Ruger & Company

(NYSE:RGR)

Rating:66Neutral
Price Target:
$38.00
▲(7.44% Upside)
Sturm Ruger & Company's stock score reflects strong revenue growth and strategic initiatives, tempered by declining profitability and high valuation concerns. The company's robust balance sheet and strategic acquisitions provide long-term potential, but immediate challenges such as inventory write-offs and macroeconomic pressures weigh on the score.

Sturm Ruger & Company (RGR) vs. SPDR S&P 500 ETF (SPY)

Sturm Ruger & Company Business Overview & Revenue Model

Company DescriptionSturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates through two segments, Firearms and Castings. The company provides single-shot, autoloading, bolt-action, and sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and firearms accessories and replacement parts, as well as manufactures lever-action rifles under the Marlin name and trademark. The company also manufactures and sells steel investment castings and metal injection molding (MIM) parts. It sells its firearm products through independent wholesale distributors principally to the commercial sporting market; and castings and MIM parts directly or through manufacturers' representatives. The company also exports its firearm products through a network of commercial distributors and directly to foreign customers comprising primarily of law enforcement agencies and foreign governments. Sturm, Ruger & Company, Inc. was founded in 1949 and is based in Southport, Connecticut.
How the Company Makes MoneySturm Ruger generates revenue primarily through the sale of its firearms and related products. The company's key revenue streams include the sale of handguns, rifles, and shotguns, which are sold through a network of distributors, retailers, and direct sales. Additionally, Ruger earns revenue from the sale of firearm accessories such as scopes, magazines, and other related items. The company benefits from its strong brand reputation and loyal customer base, which drives consistent sales. Economic factors, consumer demand for firearms, and regulatory environments can significantly influence sales, while partnerships with retailers and distributors enhance its market reach. Moreover, Ruger's efficient manufacturing processes and cost management strategies contribute positively to its profitability.

Sturm Ruger & Company Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Neutral
The call presented a mixed picture with strategic acquisitions and strong new product sales indicating positive long-term potential. However, significant inventory write-offs, declining earnings, and challenging macroeconomic conditions present immediate hurdles.
Q2-2025 Updates
Positive Updates
Acquisition of Anderson Manufacturing
The acquisition of Anderson Manufacturing for $16 million is expected to expand Ruger's capacity, strengthen manufacturing capabilities, and broaden product offerings. This acquisition was funded from cash on hand, highlighting the company's strong financial position.
Strong New Product Sales
New product sales accounted for $42 million or 34% of net firearms sales, showing an increase over Q1 and demonstrating the popularity of Ruger's innovative products, including the RXM pistol and Ruger Precision Rifle.
Debt-Free Balance Sheet and Strong Liquidity
Ruger maintains a strong financial position with no debt, a current ratio of 4.0:1, and $101 million in cash and short-term investments, providing flexibility for future strategic initiatives.
Continued Dividend Payments
The company declared a $0.16 per share quarterly dividend, maintaining its practice of paying approximately 40% of net income, and returned $23 million to shareholders in the first half of 2025.
Negative Updates
Inventory and Asset Write-Off
The company incurred a significant inventory and asset write-off totaling $17 million, impacting financial results and leading to a net loss for the quarter.
Product Rationalization and SKU Reduction
Ruger incurred a $5.7 million charge related to product rationalization and SKU reduction, addressing excess and obsolete inventory, including a write-off of Marlin-related items not part of the brand's future road map.
Diluted Loss Per Share
The company reported a diluted loss of $1.05 per share for the quarter. On an adjusted basis, excluding strategic initiative impacts, diluted earnings were $0.41 per share, down from $0.47 per share in the corresponding period of 2024.
Macroeconomic Challenges
Ruger faces macroeconomic pressures such as tariff and interest rate uncertainty, weakening job market, and inflationary pressures impacting consumer spending, along with softening demand in the firearms industry.
Company Guidance
During Sturm, Ruger & Company's second quarter 2025 earnings call, the company revealed several key financial metrics and strategic initiatives aimed at fostering long-term growth. Net sales for the quarter amounted to $132.5 million, with a diluted loss of $1.05 per share, though adjusted earnings per share, excluding strategic initiative impacts, stood at $0.41. The company undertook an inventory and asset write-off of $17 million, with product rationalization and SKU reduction costs totaling $5.7 million, and organizational realignment expenses of $3.7 million. As of June 28, 2025, Ruger reported cash and short-term investments of $101 million and a current ratio of 4.0:1, with no debt, and stockholders' equity was $289.3 million. The company also completed a $16 million acquisition of Anderson Manufacturing to enhance capacity and broaden product offerings. Despite macroeconomic pressures, Ruger remains focused on innovation, market share growth, and maintaining a robust product pipeline, with new product sales accounting for $42 million, or 34% of net firearm sales.

Sturm Ruger & Company Financial Statement Overview

Summary
Sturm Ruger & Company demonstrates financial stability with strong equity support and operational profitability, despite experiencing revenue and profit margin contraction in recent years. The company's prudent financial management is evident through its low leverage and consistent cash flow generation, albeit with some volatility.
Income Statement
65
Positive
Sturm Ruger & Company showed a decrease in total revenue over the years, with a negative revenue growth rate. The gross profit margin is stable but has decreased from its peak in 2021. The net profit margin and EBIT margin have also contracted. Despite these challenges, the company remains profitable, indicating operational efficiency in a challenging market.
Balance Sheet
72
Positive
The company maintains a strong equity base with a low debt-to-equity ratio, indicating financial stability. The return on equity is lower compared to previous years but remains healthy. The equity ratio suggests a solid capital structure with robust shareholder equity supporting the asset base.
Cash Flow
70
Positive
Sturm Ruger & Company has managed to generate consistent free cash flow, although growth has been erratic. The operating cash flow to net income ratio indicates that cash generation aligns well with reported earnings. However, free cash flow growth is inconsistent, reflecting potential volatility in cash-based operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue536.29M535.64M543.77M595.84M730.74M568.87M
Gross Profit90.90M114.42M133.62M180.09M279.56M191.44M
EBITDA23.94M59.94M81.41M134.32M232.91M148.75M
Net Income5.76M30.56M48.22M88.33M155.90M90.40M
Balance Sheet
Total Assets349.54M384.03M398.82M484.76M442.34M348.26M
Cash, Cash Equivalents and Short-Term Investments101.35M105.48M117.66M224.31M221.01M141.15M
Total Debt2.06M1.75M2.17M3.04M1.48M1.72M
Total Liabilities60.20M68.52M67.10M168.03M78.68M83.56M
Stockholders Equity289.33M319.58M331.72M316.74M363.66M264.70M
Cash Flow
Free Cash Flow38.14M34.68M18.11M49.50M143.56M119.58M
Operating Cash Flow55.30M55.50M33.90M77.23M172.34M143.81M
Investing Cash Flow3.26M-13.79M40.86M13.21M-107.54M-43.89M
Financing Cash Flow-42.43M-46.86M-124.76M-46.31M-63.91M-115.19M

Sturm Ruger & Company Technical Analysis

Technical Analysis Sentiment
Positive
Last Price35.37
Price Trends
50DMA
34.73
Positive
100DMA
35.74
Negative
200DMA
36.30
Negative
Market Momentum
MACD
0.12
Negative
RSI
58.72
Neutral
STOCH
63.62
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RGR, the sentiment is Positive. The current price of 35.37 is above the 20-day moving average (MA) of 34.40, above the 50-day MA of 34.73, and below the 200-day MA of 36.30, indicating a neutral trend. The MACD of 0.12 indicates Negative momentum. The RSI at 58.72 is Neutral, neither overbought nor oversold. The STOCH value of 63.62 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for RGR.

Sturm Ruger & Company Risk Analysis

Sturm Ruger & Company disclosed 17 risk factors in its most recent earnings report. Sturm Ruger & Company reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Sturm Ruger & Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$445.45M31.5828.05%73.56%
66
Neutral
$571.65M114.391.88%1.95%3.31%-82.99%
64
Neutral
$10.75B15.697.62%2.01%2.75%-15.14%
55
Neutral
$387.55M32.243.27%5.95%-7.25%-63.58%
53
Neutral
$168.64M-17.71%-11.01%-279.70%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
RGR
Sturm Ruger & Company
35.37
-4.42
-11.11%
SWBI
Smith & Wesson Brands
8.74
-2.90
-24.91%
POWW
AMMO
1.44
0.07
5.11%
BYRN
Byrna Technologies
19.62
4.63
30.89%

Sturm Ruger & Company Corporate Events

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Sturm Ruger Discusses Q2 2025 Financial Results
Neutral
Aug 1, 2025

On July 31, 2025, Sturm, Ruger & Company held a conference call to discuss their second quarter 2025 financial results, highlighting strategic initiatives aimed at long-term growth. The company reported a net sales figure of $132.5 million but incurred a diluted loss per share of $1.05 due to nonrecurring charges from inventory rationalization and organizational realignment. Despite these challenges, the company remains focused on expanding its product offerings and manufacturing capabilities, as evidenced by the recent acquisition of Anderson Manufacturing. This acquisition is expected to bolster Ruger’s capacity and product innovation, reinforcing its position in the firearms market.

M&A TransactionsBusiness Operations and Strategy
Sturm Ruger Acquires Anderson Manufacturing to Boost Production
Positive
Jul 1, 2025

On July 1, 2025, Sturm, Ruger & Company, Inc. announced the asset purchase of Anderson Manufacturing, a firearms and accessories manufacturer based in Hebron, Kentucky. This strategic acquisition includes Anderson’s manufacturing facility and machinery, which will enhance Ruger’s production capabilities and expand its product offerings. The move is part of Ruger’s long-term strategy to grow its capacity and reinforce its leadership in the firearms industry, while integrating Anderson’s expertise into Ruger’s operations to launch new products and expand existing lines.

Executive/Board ChangesBusiness Operations and Strategy
Sturm Ruger Announces Strategic Initiatives Under New CEO
Neutral
Jun 13, 2025

On June 13, 2025, Sturm, Ruger & Company, Inc. communicated its strategic initiatives under CEO Todd Seyfert, marking his first 100 days in the role. The company has realigned its structure into autonomous business units, introduced a strategic framework for profitable expansion, and is undergoing significant changes including leadership transition, organizational realignment, and inventory rationalization. These initiatives are expected to incur costs of approximately $15 million to $20 million in 2025, impacting short-term profitability but positioning the company for long-term growth and stability by 2026.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 05, 2025