Sturm Ruger & Company (RGR) AI Stock Analysis

• Market Cap: $560.76M
• Dividend Yield: 4.42%
• Average Volume (3M): 202.06K
• Price to Earnings (P/E): 271.8
• Beta (1Y): 0.28
• Revenue Growth: 3.90%
• EPS Growth: -92.10%
• Country: US
• Employees: 1,880
• Sector: Industrials
• Sector Strength: 72
• Industry: Aerospace & Defense
• EPS (TTM): 0.11
• Shares Outstanding: 15,944,253
• 10 Day Avg. Volume: 197,462
• 30 Day Avg. Volume: 202,063
• PEG Ratio: -0.59
• Price to Book (P/B): 1.89
• Price to Sales (P/S): 1.13
• P/FCF Ratio: 17.43
• Enterprise Value/Market Cap: 1.13
• Enterprise Value/Revenue: 1.17
• Enterprise Value/Gross Profit: 7.22
• Enterprise Value/Ebitda: 67.41
• 1Y Price Target: $41.00
• Price Target Upside: 20.80% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 59 Neutral
• Price Target: $37.00 ▲(9.02% Upside)

Sturm Ruger & Company's overall stock score is primarily influenced by its financial stability and positive cash flow generation, despite declining profitability margins. Technical analysis indicates bearish momentum, and the stock appears overvalued based on its high P/E ratio. The earnings call provided mixed signals with sales growth and strategic initiatives, but also highlighted significant challenges. The attractive dividend yield provides some value to investors.

Sturm Ruger & Company Business Overview & Revenue Model

Company Description

Sturm Ruger & Company, Inc. (RGR) is a leading American manufacturer of firearms, including rifles, shotguns, and pistols. Established in 1949, the company operates primarily in the firearms sector and is renowned for its commitment to quality and innovation. Ruger offers a diverse range of products catering to various markets, including law enforcement, military, and civilian consumers. The company is also engaged in the production of firearm accessories and related products, further enhancing its market presence.

How the Company Makes Money

Sturm Ruger generates revenue primarily through the sale of its firearms and related products. The company's key revenue streams include the sale of handguns, rifles, and shotguns, which are sold through a network of distributors, retailers, and direct sales. Additionally, Ruger earns revenue from the sale of firearm accessories such as scopes, magazines, and other related items. The company benefits from its strong brand reputation and loyal customer base, which drives consistent sales. Economic factors, consumer demand for firearms, and regulatory environments can significantly influence sales, while partnerships with retailers and distributors enhance its market reach. Moreover, Ruger's efficient manufacturing processes and cost management strategies contribute positively to its profitability.

Sturm Ruger & Company Financial Statement Overview

Summary

Sturm Ruger & Company shows strong revenue growth but faces declining profitability margins, indicating cost pressures. The balance sheet is robust with low leverage, but declining ROE suggests reduced efficiency in generating returns. Cash flow metrics are stable, but negative free cash flow growth is concerning.

Income Statement

The income statement shows a mixed performance. The TTM data indicates a significant revenue growth of 32.4%, but profitability metrics like gross profit margin and net profit margin have declined compared to previous years. The gross profit margin decreased from 21.36% in 2024 to 16.95% in TTM, and the net profit margin dropped from 5.71% to 1.07%. This suggests increased costs or pricing pressures. EBIT and EBITDA margins have also seen a decline, indicating reduced operational efficiency.

Balance Sheet

The balance sheet remains strong with a low debt-to-equity ratio of 0.0071 in TTM, indicating minimal leverage and financial risk. The equity ratio is stable, reflecting a solid capital structure. However, return on equity has decreased from 9.56% in 2024 to 1.85% in TTM, suggesting reduced profitability from equity investments.

Cash Flow

Cash flow analysis shows a stable operating cash flow to net income ratio of 0.97 in TTM, indicating good cash generation relative to net income. However, free cash flow growth is negative at -2.57%, and the free cash flow to net income ratio is 0.69, which is lower than previous years, suggesting challenges in maintaining free cash flow levels.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	540.77M	535.64M	543.77M	595.84M	730.74M	568.87M
Gross Profit	87.38M	114.42M	133.62M	180.09M	279.56M	191.44M
EBITDA	9.36M	59.94M	81.41M	134.32M	232.91M	148.75M
Net Income	2.60M	30.56M	48.22M	88.33M	155.90M	90.40M
Balance Sheet
Total Assets	342.32M	384.03M	398.82M	484.76M	442.34M	348.26M
Cash, Cash Equivalents and Short-Term Investments	80.84M	105.48M	117.66M	224.31M	221.01M	141.15M
Total Debt	1.91M	1.75M	2.17M	3.04M	1.48M	1.72M
Total Liabilities	62.69M	64.45M	67.10M	168.03M	78.68M	83.56M
Stockholders Equity	279.63M	319.58M	331.72M	316.74M	363.66M	264.70M
Cash Flow
Free Cash Flow	42.52M	34.68M	18.11M	49.50M	143.56M	119.58M
Operating Cash Flow	58.79M	55.50M	33.90M	77.23M	172.34M	143.81M
Investing Cash Flow	-7.58M	-13.79M	40.86M	13.21M	-107.54M	-43.89M
Financing Cash Flow	-42.65M	-46.86M	-124.76M	-46.31M	-63.91M	-115.19M

Sturm Ruger & Company Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 33.94
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RGR, the sentiment is Negative. The current price of 33.94 is below the 20-day moving average (MA) of 43.79, below the 50-day MA of 41.68, and below the 200-day MA of 37.80, indicating a bearish trend. The MACD of -1.23 indicates Positive momentum. The RSI at 26.80 is Positive, neither overbought nor oversold. The STOCH value of 16.67 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RGR.

Sturm Ruger & Company Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BYRN	64 Neutral	$419.06M	27.51	29.71%	―	50.99%	612.36%
Sector *	63 Neutral	$10.79B	15.43	7.44%	2.01%	2.89%	-14.66%
RGR	59 Neutral	$560.76M	271.79	0.87%	4.42%	3.90%	-92.10%
SWBI	49 Neutral	$382.67M	31.83	3.27%	6.03%	-7.25%	-63.58%
POWW	48 Neutral	$187.38M	-3.06	―	―	-11.01%	-279.70%

Sturm Ruger & Company Corporate Events

Sturm, Ruger & Co. Earnings Call: Mixed Sentiments

The recent earnings call for Sturm, Ruger & Company, Inc. presented a mixed sentiment, reflecting both achievements and challenges. While the company reported notable sales growth and maintained strong financial management, these positive aspects were tempered by a decrease in earnings and the impact of market headwinds and operational costs. Despite promising developments, the current market conditions and associated costs remain significant concerns.

Sturm Ruger Reports Q3 2025 Sales Growth Amid Challenges

On November 6, 2025, Sturm, Ruger & Company held a conference call to discuss its Q3 2025 financial results, highlighting a challenging market environment with pressures from tariffs, interest rates, and inflation. Despite a 10-15% decline in the firearms market, the company achieved year-over-year sales growth, driven by strategic operational initiatives and product innovation. The company reported net sales of $126.8 million and diluted earnings of $0.10 per share, with significant investments in new facilities and product lines. The acquisition of a facility in Hebron, Kentucky, and the focus on new product introductions are part of the company’s strategy to enhance efficiency and profitability.

The most recent analyst rating on (RGR) stock is a Hold with a $37.00 price target. To see the full list of analyst forecasts on Sturm Ruger & Company stock, see the RGR Stock Forecast page.

Sturm, Ruger & Co. Reports Q3 2025 Earnings

Sturm, Ruger & Co., Inc. is a leading American manufacturer of firearms, specializing in producing rugged and reliable products for the commercial sporting market under the Ruger, Marlin, and Glenfield brands. The company is known for its commitment to quality and innovation, offering a wide range of firearms for responsible citizens.

Sturm Ruger Adopts Stockholder Rights Plan Amid Beretta Move

On October 14, 2025, Sturm, Ruger & Company’s Board of Directors adopted a limited-duration stockholder rights plan in response to Beretta Holding S.A.’s significant accumulation of Ruger’s common stock. The plan, effective immediately and expiring on October 13, 2026, aims to protect stockholder value by preventing Beretta from gaining control without fair compensation and ensuring the Board can fulfill its fiduciary duties. The Rights Plan allows stockholders to purchase additional shares at a discount if any entity acquires 10% or more of the company’s stock, with certain exceptions for passive institutional investors.

The most recent analyst rating on (RGR) stock is a Hold with a $38.00 price target. To see the full list of analyst forecasts on Sturm Ruger & Company stock, see the RGR Stock Forecast page.