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Superior Group of Companies (SGC)
NASDAQ:SGC

Superior Group of Companies (SGC) AI Stock Analysis

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SGC

Superior Group of Companies

(NASDAQ:SGC)

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Neutral 60 (OpenAI - 5.2)
Rating:60Neutral
Price Target:
$10.50
▲(5.21% Upside)
Action:ReiteratedDate:03/04/26
SGC scores as average: stable balance sheet and improved cash generation support the rating, but thin/volatile profitability and modest returns weigh most heavily. Technical signals are mixed/neutral, while valuation is balanced by a strong dividend yield versus a relatively high P/E. Earnings call commentary points to cost discipline and improved outlook, tempered by segment revenue declines and margin pressure.
Positive Factors
Manageable leverage and stable equity base
Improved leverage and a stable equity base provide structural financial resilience, lowering refinancing risk and preserving strategic optionality. A healthier capital structure supports continued investment, dividend payments, and the ability to fund growth or acquisitions without materially stressing liquidity over the next several quarters.
Material improvement in free cash flow
Sustained positive free cash flow strengthens the firm's capacity to self-fund operations, invest in growth, and sustain shareholder distributions. The large year-over-year FCF improvement signals improving cash conversion that can support capital allocation flexibility and reduce reliance on external financing over the medium term.
Demonstrated cost discipline and operational improvement
Meaningful SG&A reductions and sequential EBITDA improvement point to stronger cost control and operating leverage potential. If sustained, these structural expense efficiencies can raise durable profitability, improve margins even amid revenue variability, and enhance long-term cash generation.
Negative Factors
Thin and volatile profitability
Very low net margins and earnings volatility limit the company's ability to generate consistent returns and reinvest in the business. Structural margin weakness increases sensitivity to cost shocks and demand swings, constraining long-term ROE and the capacity to sustainably grow shareholder value.
Multiple segments showing revenue declines
Concurrent declines across core segments reduce diversification benefits and indicate demand fragility in end markets. Structural top-line weakness in multiple businesses makes recovery uneven, pressures fixed-cost absorption, and raises execution risk for management's growth plans over the coming quarters.
Modest operating cash flow coverage of debt and choppy cash history
Low OCF-to-debt coverage and historically volatile cash flow limit financial flexibility during downturns and increase refinancing or liquidity risk. Even with recent FCF gains, the modest coverage ratio constrains the company's ability to absorb shocks or pursue sizable strategic investments without relying on external funding.

Superior Group of Companies (SGC) vs. SPDR S&P 500 ETF (SPY)

Superior Group of Companies Business Overview & Revenue Model

Company DescriptionSuperior Group of Companies, Inc. manufactures and sells apparel and accessories in the United States and internationally. It operates through three segments: Uniforms and Related Products, Remote Staffing Solutions, and Promotional Products. The Uniforms and Related Products segment manufactures and sells a range of uniforms, corporate identity apparel, career apparel, and accessories for personnel of hospitals and healthcare facilities; hotels; food and other restaurants; retail stores; special purpose industrial facilities; commercial markets; transportation; public and private safety and security organizations; and miscellaneous service uses. It also provides various products directly related to uniforms and service apparel; industrial laundry bags for linen suppliers and industrial launderers; personal protective equipment; and promotional and related products for branded marketing programs, corporate awards, incentives and recognition programs, event promotions, employee and consumer rewards and incentives, and specialty packaging and displays. This segment sells its products under the Fashion Seal Healthcare, HPI, and WonderWink brand names. The Remote Staffing Solutions segment provides multilingual telemarketing and business process outsourced solutions through the recruitment and employment of qualified English-speaking agents. The Promotional Products segment produces and sells promotional products and other branded merchandise under the BAMKO, Public Identity, Tangerine, Gifts by Design, and Sutter's Mill brands to corporate clients and universities. The company was formerly known as Superior Uniform Group, Inc. and changed its name to Superior Group of Companies, Inc. in May 2018. Superior Group of Companies, Inc. was founded in 1920 and is headquartered in Seminole, Florida.
How the Company Makes MoneySGC generates revenue primarily through its staffing services, which include temporary and permanent placement solutions for businesses across various industries. The company earns fees based on the placements it makes and the hours worked by temporary staff. Additionally, SGC's promotional products segment contributes significantly to its earnings by selling branded merchandise to companies looking to enhance their marketing efforts. The custom apparel division also generates revenue by producing and selling customized clothing items. Strategic partnerships with other businesses and organizations enhance SGC's market reach and allow for cross-selling opportunities, further bolstering its financial performance.

Superior Group of Companies Earnings Call Summary

Earnings Call Date:Nov 03, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:May 13, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted both positive and negative aspects. While there were significant cost reductions and a healthy balance sheet, major segments experienced revenue declines, and overall net income decreased compared to the previous year. The sentiment reflects a cautious optimism with strong pipelines and strategic investments but acknowledges the challenges posed by economic uncertainties.
Q3-2025 Updates
Positive Updates
Sequential Improvement in Earnings
The third quarter earnings were solid and came in as expected, with sequential improvement from the second quarter.
SG&A Expense Reduction
SG&A expenses were reduced by 7% or $3.9 million, with improvements realized across all three segments.
Increase in Consolidated Revenues
Third quarter consolidated revenues were $138 million, up 7% relative to the year-earlier period.
Strong Pipeline and Order Backlog
Despite challenges, the Branded Products segment showed an increase in combined second and third quarter revenue compared to last year, supported by a stronger pipeline and order backlog.
Healthy Balance Sheet
Maintained a strong cash and cash equivalents balance of $17 million, with over $100 million of liquidity available for growth plans.
Price Increases to Offset Tariffs
Successfully implemented price increases in the healthcare segment starting in July and August to largely offset tariff impacts.
Negative Updates
Revenue Decline in Major Segments
Branded Products revenue declined by 8%, Healthcare Apparel saw a 5% decline, and Contact Center revenue declined 9% relative to the third quarter of 2024.
Gross Margin Reduction
Consolidated gross margin of 38.3% was down from a peak of 40.4% in the year-ago quarter.
Net Income Decrease
Net income of $2.7 million, down from $5.4 million in the strong year-ago quarter, equating to earnings per diluted share of $0.18 compared to $0.33 in the third quarter of 2024.
Economic Uncertainty
Significant level of uncertainty and caution among customers, affecting all business segments and leading to elongated decision-making.
Company Guidance
In the recent earnings call, Superior Group of Companies provided detailed guidance on their financial performance and outlook for the fiscal year. The company reported consolidated third-quarter revenues of $138 million, marking a 7% increase compared to the same period last year. Despite a 7% decline in consolidated revenue year-over-year, the company successfully reduced SG&A expenses by 7%, amounting to $3.9 million in savings. The Branded Products segment experienced an 8% revenue decline, while Healthcare Apparel saw a 5% decline, and Contact Centers experienced a 9% decline. The company's gross margin stood at 38.3%, down from 40.4% in the prior year, but consistent with the previous quarter. EBITDA for the third quarter was $7.5 million, up from $6.1 million sequentially, yet down from $11.7 million year-over-year. Additionally, the company improved its net interest expense, reducing it to $1.4 million from $1.6 million the previous year. Superior Group also adjusted its full-year revenue outlook to a range of $560 million to $570 million, reflecting a higher midpoint due to strong performance and robust pipelines across its business segments. The guidance emphasized the company's focus on converting strong pipelines into sales, maintaining expense discipline, and leveraging recent cost reductions to drive future growth as the economic environment stabilizes.

Superior Group of Companies Financial Statement Overview

Summary
Financials look stable but not strong: revenue growth re-accelerated in 2025 (+20.7%), leverage is moderate (debt-to-equity ~0.53), and free cash flow improved to ~$15.8M. Offsetting this are thin/volatile profitability (net margin ~1.2% in 2025; ROE ~3.6%) and only modest operating cash flow coverage of debt (~0.18x).
Income Statement
56
Neutral
Revenue growth re-accelerated in 2025 (+20.7% annual) after a modest 2024 (+4.1%) and a decline in 2023 (-6.1%), showing improving demand. However, profitability has been volatile: net margin fell to ~1.2% in 2025 from ~2.1% in 2024, and earnings remain well below the stronger 2020–2021 period (with 2022 showing a large loss). Also, key 2025 profitability line items (gross profit/operating profit/EBITDA) are not provided, limiting visibility into current operating leverage.
Balance Sheet
63
Positive
Leverage looks manageable with debt-to-equity around ~0.53 in 2025 (improved vs. the more levered 2022 level of ~0.84). Equity is stable (~$193M in 2025) and assets are steady (~$422M), suggesting balance sheet stability. The main drawback is weaker returns: return on equity is modest in 2025 (~3.6%) and below 2024 (~6.0%), indicating profitability is not currently strong enough to generate high shareholder returns.
Cash Flow
68
Positive
Cash generation is generally supportive: 2025 operating cash flow was about $19.7M with free cash flow of ~$15.8M, and free cash flow improved sharply versus 2024 (reported growth ~199%). Free cash flow covered most of net income in 2025 (~0.80x), indicating earnings are reasonably backed by cash. Offsetting this, operating cash flow coverage versus debt is modest (~0.18x in 2025, down from ~0.33x in 2024), and cash flow has been choppy historically (notably negative in 2022).
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue565.02M566.18M565.68M543.30M578.83M536.99M
Gross Profit212.81M0.00220.58M203.55M193.36M186.01M
EBITDA24.40M0.0033.84M33.48M-20.14M43.64M
Net Income5.63M7.00M12.00M8.77M-31.97M29.44M
Balance Sheet
Total Assets415.27M421.84M415.13M422.45M456.94M470.25M
Cash, Cash Equivalents and Short-Term Investments16.65M23.69M18.77M19.90M17.72M8.94M
Total Debt112.45M101.59M101.09M110.52M162.39M121.95M
Total Liabilities221.44M229.03M216.28M224.81M264.34M243.25M
Stockholders Equity193.84M192.82M198.86M197.64M192.60M226.99M
Cash Flow
Free Cash Flow5.27M15.76M28.99M73.97M-13.62M-616.00K
Operating Cash Flow10.20M19.71M33.43M78.93M-2.60M17.08M
Investing Cash Flow-8.93M-3.95M-8.44M-5.51M-17.43M-34.13M
Financing Cash Flow-3.07M-11.81M-24.47M-71.62M28.85M21.00M

Superior Group of Companies Technical Analysis

Technical Analysis Sentiment
Negative
Last Price9.98
Price Trends
50DMA
9.89
Positive
100DMA
9.69
Positive
200DMA
10.14
Negative
Market Momentum
MACD
0.04
Positive
RSI
48.02
Neutral
STOCH
37.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SGC, the sentiment is Negative. The current price of 9.98 is below the 20-day moving average (MA) of 10.13, above the 50-day MA of 9.89, and below the 200-day MA of 10.14, indicating a neutral trend. The MACD of 0.04 indicates Positive momentum. The RSI at 48.02 is Neutral, neither overbought nor oversold. The STOCH value of 37.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SGC.

Superior Group of Companies Risk Analysis

Superior Group of Companies disclosed 35 risk factors in its most recent earnings report. Superior Group of Companies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Superior Group of Companies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
$159.05M27.272.86%5.74%-0.44%-55.22%
51
Neutral
$71.54M-3.10-9.61%-5.26%42.84%
50
Neutral
$40.77M23.750.99%6.75%12.25%
46
Neutral
$39.75M-2.01-33.24%2.58%-502.04%
45
Neutral
$87.57M-2.00-28.97%1.35%27.42%-5275.12%
41
Neutral
$40.01M-3.71-18.32%-7.76%49.20%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SGC
Superior Group of Companies
10.07
-2.78
-21.63%
LAKE
Lakeland Industries
8.97
-12.75
-58.70%
UFI
Unifi
3.90
-1.46
-27.24%
VNCE
Vince Holding
2.84
0.38
15.45%
CULP
Culp
3.20
-1.90
-37.25%
JRSH
Jerash Holdings (US)
3.19
-0.15
-4.41%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 04, 2026