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Superior Group of Companies (SGC)
NASDAQ:SGC
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Superior Group of Companies (SGC) AI Stock Analysis

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SGC

Superior Group of Companies

(NASDAQ:SGC)

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Neutral 66 (OpenAI - 4o)
Rating:66Neutral
Price Target:
$12.00
▲(17.30% Upside)
Superior Group of Companies shows stable revenue growth and a balanced financial position, but faces challenges in profitability and cash flow growth. The earnings call provided a positive outlook with strong performance in key segments, though technical indicators suggest weak momentum. The stock's valuation is reasonable, supported by a high dividend yield.
Positive Factors
Revenue Growth
Consistent revenue growth indicates strong market demand and effective sales strategies, supporting long-term business expansion.
Branded Products Segment Success
The robust growth in Branded Products suggests a competitive edge and strong brand positioning, enhancing future revenue potential.
Strong Balance Sheet
A strong balance sheet with share repurchases reflects financial health and shareholder value focus, supporting long-term stability.
Negative Factors
Contact Center Revenue Decline
Declining revenues in the Contact Center segment indicate challenges in customer acquisition and retention, affecting growth prospects.
Customer Bankruptcy Impact
Customer bankruptcy impacts financial stability and highlights risks in client concentration, potentially affecting future cash flows.
Healthcare Apparel Margin Pressure
Margin pressure in Healthcare Apparel suggests cost management challenges, potentially impacting profitability and competitive positioning.

Superior Group of Companies (SGC) vs. SPDR S&P 500 ETF (SPY)

Superior Group of Companies Business Overview & Revenue Model

Company DescriptionSuperior Group of Companies, Inc. manufactures and sells apparel and accessories in the United States and internationally. It operates through three segments: Uniforms and Related Products, Remote Staffing Solutions, and Promotional Products. The Uniforms and Related Products segment manufactures and sells a range of uniforms, corporate identity apparel, career apparel, and accessories for personnel of hospitals and healthcare facilities; hotels; food and other restaurants; retail stores; special purpose industrial facilities; commercial markets; transportation; public and private safety and security organizations; and miscellaneous service uses. It also provides various products directly related to uniforms and service apparel; industrial laundry bags for linen suppliers and industrial launderers; personal protective equipment; and promotional and related products for branded marketing programs, corporate awards, incentives and recognition programs, event promotions, employee and consumer rewards and incentives, and specialty packaging and displays. This segment sells its products under the Fashion Seal Healthcare, HPI, and WonderWink brand names. The Remote Staffing Solutions segment provides multilingual telemarketing and business process outsourced solutions through the recruitment and employment of qualified English-speaking agents. The Promotional Products segment produces and sells promotional products and other branded merchandise under the BAMKO, Public Identity, Tangerine, Gifts by Design, and Sutter's Mill brands to corporate clients and universities. The company was formerly known as Superior Uniform Group, Inc. and changed its name to Superior Group of Companies, Inc. in May 2018. Superior Group of Companies, Inc. was founded in 1920 and is headquartered in Seminole, Florida.
How the Company Makes MoneySGC generates revenue through multiple streams, primarily from its staffing services, which include temporary and permanent placements of skilled professionals across various industries. The company earns fees based on a percentage of the employee's salary or hourly wage for successfully filling positions. Additionally, SGC's promotional products division generates income by designing, manufacturing, and distributing custom-branded merchandise for businesses, earning margins on the sale of these products. Furthermore, the company may engage in partnerships with client organizations and other service providers to enhance its offerings, allowing for cross-selling opportunities and expanding its market reach. Factors such as client retention, contract renewals, and the ability to secure new clients in growing sectors contribute significantly to SGC's overall earnings.

Superior Group of Companies Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 10, 2025
Earnings Call Sentiment Positive
The earnings call reflects a generally positive outlook with strong revenue growth and profitability improvements, especially in the Branded Products and Healthcare Apparel segments. However, challenges remain in the Contact Center segment due to customer bankruptcy and slower decision-making. The company is confident in its cost management and strategic initiatives to drive future growth.
Q2-2025 Updates
Positive Updates
Consolidated Revenue Growth
The company grew consolidated revenue by more than 9% year-over-year in the second quarter despite uncertain economic conditions.
Branded Products Segment Success
The Branded Products segment experienced a 14% growth, with a meaningful pickup in business opportunities and order backlog remaining strong.
Profitability Improvement
Net income per diluted share increased to $0.10, up from $0.04 per diluted share in the second quarter of the previous year.
Cost Management
The company launched an initiative to reduce budgeted expenses, resulting in a slight improvement in SG&A as a percent of sales.
Strong Balance Sheet
The company maintained a strong balance sheet, actively repurchasing common shares during the second quarter.
Healthcare Apparel Growth
Healthcare Apparel revenues grew by 6% over the second quarter of last year, driven by volume increases in Wink and Carhartt products.
Negative Updates
Contact Center Revenue Decline
Revenues for the contact center business declined by 3% versus the prior-year period due to macroeconomic headwinds and customer bankruptcies.
Customer Bankruptcy Impact
A large solar industry customer filed for bankruptcy, leading to a $1.1 million credit loss reserve and negatively impacting the Contact Center segment.
Healthcare Apparel Margin Pressure
Healthcare Apparel's gross margin decreased from 38.4% to 35.5% due to higher cost of goods and recently enacted tariff costs.
Slower Decision-Making in Contact Centers
The contact center segment is experiencing slower decision-making from prospective customers, affecting the pace of new customer acquisition.
Company Guidance
During the Superior Group of Companies' second quarter 2025 conference call, the company provided guidance reflecting mixed results across its business segments. Consolidated revenue saw a 9% year-over-year increase, highlighted by the Branded Products segment's 14% growth, supported by market share gains and strategic vendor negotiations. Healthcare Apparel grew by 6%, while the Contact Center segment faced a 3% decline due to customer bankruptcies and slower new customer acquisition. Net income per diluted share rose to $0.10 from $0.04 a year earlier, driven by improved top-line results and steady gross margins. The company maintained a strong balance sheet, repurchasing 390,000 shares for $4 million, and ended the quarter with $21 million in cash. Despite uncertainties involving tariffs and economic conditions, the company reiterated its full-year revenue guidance of $550 million to $575 million, indicating cautious optimism due to a strong pipeline and ongoing cost-management initiatives.

Superior Group of Companies Financial Statement Overview

Summary
Superior Group of Companies shows stable revenue generation and strong cash flow management. However, profitability pressures are evident with declining net and EBIT margins. The balance sheet shows improved leverage but reduced equity returns.
Income Statement
65
Positive
Superior Group of Companies shows stable gross profit margins around 38%, indicating strong cost control. However, net profit margins have declined from 7.8% in 2021 to 1.3% in TTM (Trailing-Twelve-Months), reflecting profitability challenges. Revenue growth was inconsistent, with a slight dip in TTM compared to 2024. EBIT margins decreased from 6.4% to 2.8% in TTM, demonstrating pressure on operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio improved to 0.54 in TTM, indicating better leverage management. Return on equity (ROE) declined to 3.8% in TTM, showing reduced shareholder returns. The equity ratio remains stable around 47%, reflecting solid asset management despite some fluctuations.
Cash Flow
60
Neutral
Operating cash flow to net income ratio of 3.0 in TTM suggests strong cash generation relative to reported earnings. Free cash flow to net income ratio is positive, indicating good cash conversion despite lower net income. Free cash flow growth rate is negative compared to 2024, hinting at potential investment or operational adjustments.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue576.24M565.68M543.30M578.83M536.99M526.70M
Gross Profit220.27M220.58M203.55M193.36M186.01M188.76M
EBITDA28.25M33.84M33.48M-20.14M43.64M61.59M
Net Income8.29M12.00M8.77M-31.97M29.44M41.03M
Balance Sheet
Total Assets423.26M415.13M422.45M456.94M470.25M393.92M
Cash, Cash Equivalents and Short-Term Investments21.03M18.77M19.90M17.72M8.94M5.17M
Total Debt112.74M101.09M110.52M162.39M119.86M89.26M
Total Liabilities231.18M216.28M224.81M264.34M243.25M202.29M
Stockholders Equity192.08M198.86M197.64M192.60M226.99M191.63M
Cash Flow
Free Cash Flow14.90M28.99M73.97M-13.62M-616.00K29.50M
Operating Cash Flow20.07M33.43M78.93M-2.60M17.08M41.36M
Investing Cash Flow-9.18M-8.44M-5.51M-17.43M-34.13M-6.57M
Financing Cash Flow-3.52M-24.47M-71.62M28.85M21.00M-38.44M

Superior Group of Companies Technical Analysis

Technical Analysis Sentiment
Negative
Last Price10.23
Price Trends
50DMA
11.52
Negative
100DMA
10.89
Negative
200DMA
11.80
Negative
Market Momentum
MACD
-0.43
Positive
RSI
33.00
Neutral
STOCH
10.42
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SGC, the sentiment is Negative. The current price of 10.23 is below the 20-day moving average (MA) of 11.06, below the 50-day MA of 11.52, and below the 200-day MA of 11.80, indicating a bearish trend. The MACD of -0.43 indicates Positive momentum. The RSI at 33.00 is Neutral, neither overbought nor oversold. The STOCH value of 10.42 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SGC.

Superior Group of Companies Risk Analysis

Superior Group of Companies disclosed 35 risk factors in its most recent earnings report. Superior Group of Companies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Superior Group of Companies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
$161.76M19.894.22%5.53%4.02%-24.80%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
$148.25M-15.81%0.74%39.13%-1186.47%
55
Neutral
$42.54M6.22-32.91%-0.49%-1427.68%
51
Neutral
$54.83M-19.05%-7.91%32.31%
48
Neutral
$41.59M50.461.30%6.10%17.12%
45
Neutral
$85.01M-7.94%-1.87%57.41%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SGC
Superior Group of Companies
10.23
-4.18
-29.01%
LAKE
Lakeland Industries
16.26
-3.14
-16.19%
UFI
Unifi
4.68
-2.08
-30.77%
VNCE
Vince Holding
3.12
1.13
56.78%
CULP
Culp
4.34
-1.47
-25.30%
JRSH
Jerash Holdings (US)
3.29
0.53
19.20%

Superior Group of Companies Corporate Events

Business Operations and StrategyExecutive/Board Changes
Superior Group Appoints Michael Koempel as President
Positive
Sep 15, 2025

On September 12, 2025, Superior Group of Companies appointed Michael W. Koempel as President, while he continues as CFO. Koempel’s promotion reflects his significant contributions to the company’s financial and operational excellence, with segment presidents now reporting to him. His leadership is expected to drive strategic growth and shareholder value.

The most recent analyst rating on (SGC) stock is a Hold with a $13.50 price target. To see the full list of analyst forecasts on Superior Group of Companies stock, see the SGC Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 20, 2025