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Refine Group AB (SE:REFINE)
:REFINE
Sweden Market

Refine Group AB (REFINE) AI Stock Analysis

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SE:REFINE

Refine Group AB

(REFINE)

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Neutral 54 (OpenAI - 5.2)
,
Neutral 54 (OpenAI - 5.2)
,
Neutral 54 (OpenAI - 5.2)
,
Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
kr0.24
▲(3.04% Upside)
Action:ReiteratedDate:03/18/26
The score is held down mainly by weak financial performance—continued revenue contraction, negative margins, and renewed cash burn in 2025—despite leverage improving to zero debt. Technical indicators are moderately supportive and valuation looks cheap based on the very low P/E, partially offsetting the fundamental risks.
Positive Factors
Improved leverage — zero debt
Elimination of debt materially lowers financial risk and interest obligations, increasing financial flexibility. Over a multi-month horizon this reduces refinancing pressure, preserves cash for operations or restructuring, and strengthens the firm's ability to navigate continued top-line recovery.
Positive equity buffer
A positive equity base of SEK 95.9m provides a capital cushion to absorb losses and fund operational resets. This buffer supports continuity of client delivery and gives management time to execute turnaround actions without immediate solvency pressure, aiding medium-term stability.
Recurring and scalable service model
The mix includes recurring retainers and managed services alongside project work, which creates predictable revenue and higher customer lifetime value. That business mix is structurally scalable across digital channels and supports margin recovery if utilization and client retention improve.
Negative Factors
Sustained revenue decline
Two consecutive years of declining revenue signal deteriorating client demand or account losses, reducing operating leverage. Persistent top-line contraction undermines the ability to absorb fixed costs, hampers reinvestment, and raises the bar for achieving sustainable profitability over the next several months.
Negative margins and cash burn
Continued negative gross and operating profits combined with meaningful operating and free cash flow deficits point to an underlying margin problem. Ongoing cash burn pressures liquidity, may force cost-cutting or external funding, and limits ability to invest in client growth or technology.
Shrinking asset base and reduced equity
A materially smaller asset base and lower equity reflect heavy write-downs or disposals and reduced operating scale. This can constrain capacity to serve large clients, limits strategic optionality, and signals structural downsizing that may slow any medium-term recovery in revenue and market position.

Refine Group AB (REFINE) vs. iShares MSCI Sweden ETF (EWD)

Refine Group AB Business Overview & Revenue Model

Company DescriptionRefine Group AB (publ) operates resale marketplaces and develops a SaaS platform and logistics solution for brands companies in Sweden. The company operates through three business areas: Technology, Logistics, and Ecommerce. It offers Yaytrade, a fashion-tech e-commerce platform for consumers to buy second-hand, overstock, and samples; RE/WAY, an online consignment platform for men's and women's authenticated luxury clothing, bags, shoes, and accessories; and Spherio Solutions, a recommerce website and logistics for outgoing stock, samples, and second-hand items. The company was incorporated in 2015 and is based in Stockholm, Sweden.
How the Company Makes MoneyRefine Group primarily makes money by selling marketing and communication services to business customers. Revenue is generated through (1) project-based fees for defined deliverables such as campaigns, creative/content production, web/CRM/marketing-technology implementations, and advisory work; (2) recurring retainers or managed-service arrangements where Refine provides ongoing marketing operations (e.g., always-on performance marketing, SEO/SEM management, social media management, analytics/reporting) billed monthly; and (3) media-related income connected to planning and buying advertising where the group may earn service fees and/or margins tied to managing client media spend (exact fee structures vary by client contract and are not publicly detailed here). The company’s earnings are influenced by its ability to win and retain client accounts, scale delivery across its agency network/subsidiaries, and maintain utilization and gross margins on billable staff and production capacity. Specifics on the split of revenue streams, named key partnerships, and precise contract terms are not available in the provided context and are therefore null.

Refine Group AB Financial Statement Overview

Summary
Overall fundamentals are weak: revenue has declined for two straight years and profitability remains negative (gross and operating profit still negative in 2025). The balance sheet is a relative bright spot with debt reduced to zero and positive equity, but cash flow has turned to meaningful burn again in 2025 (negative operating and free cash flow), keeping financial quality pressured.
Income Statement
18
Very Negative
Performance remains weak and volatile. Revenue has declined for two straight years (2025: -17.1% vs. 2024: -6.4%) after growth in 2023 and 2022, pointing to an unstable top-line trajectory. Profitability is deeply challenged: 2024 and 2023 posted very large operating and net losses (net profit margin -67% in 2024 and -120% in 2023). 2025 shows a much smaller net loss (-2.7m) versus 2024 (-164.5m), but gross profit and operating profit are still negative in 2025, indicating the underlying earnings engine has not yet normalized.
Balance Sheet
52
Neutral
Balance sheet risk looks moderate and improving on leverage. Total debt fell to zero in 2025 from 35.1m in 2024 and 49.0m in 2023, which materially reduces financial risk. Equity is still positive (95.9m in 2025), providing a capital buffer, although it has come down from 217.3m in 2023 alongside heavy losses. Asset base has also shrunk (410.9m in 2023 to 145.0m in 2025), which could reflect restructuring but also signals a smaller operating footprint.
Cash Flow
33
Negative
Cash generation is inconsistent and currently pressured. After positive operating and free cash flow in 2023 (operating cash flow 26.5m; free cash flow 26.3m), the company reverted to cash burn in 2024 and 2025 (2025 operating cash flow -16.6m; free cash flow -16.7m). While 2024 free cash flow was better than net income (free cash flow to net income 1.12x), the more recent step-up in cash outflows in 2025 is a key concern and raises questions about near-term funding needs if losses persist.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022
Income Statement
Total Revenue126.52M244.94M261.60M232.64M
Gross Profit-75.68M102.34M58.30M-12.22M
EBITDA-9.16M-34.91M-12.55M16.05M
Net Income-2.71M-164.48M-313.00M-16.96M
Balance Sheet
Total Assets145.05M217.97M410.91M329.83M
Cash, Cash Equivalents and Short-Term Investments12.69M11.63M32.13M3.30M
Total Debt0.0035.08M48.98M80.17M
Total Liabilities48.51M140.79M191.74M138.64M
Stockholders Equity95.87M76.50M217.27M189.28M
Cash Flow
Free Cash Flow-16.69M-5.57M26.27M-4.12M
Operating Cash Flow-16.64M-4.97M26.46M-2.90M
Investing Cash Flow-9.64M2.43M6.60M-76.68M
Financing Cash Flow21.54M-10.63M-29.72M46.85M

Refine Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.23
Price Trends
50DMA
0.19
Positive
100DMA
0.20
Positive
200DMA
0.23
Negative
Market Momentum
MACD
0.02
Negative
RSI
55.44
Neutral
STOCH
54.84
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:REFINE, the sentiment is Positive. The current price of 0.23 is above the 20-day moving average (MA) of 0.20, above the 50-day MA of 0.19, and below the 200-day MA of 0.23, indicating a neutral trend. The MACD of 0.02 indicates Negative momentum. The RSI at 55.44 is Neutral, neither overbought nor oversold. The STOCH value of 54.84 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:REFINE.

Refine Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
56
Neutral
kr756.65M-12.12
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
54
Neutral
kr34.45M0.76-41.68%65.38%
49
Neutral
kr320.03M-37.0827.27%-1165.24%
42
Neutral
kr64.67M-3.47
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:REFINE
Refine Group AB
0.23
-0.03
-10.77%
DE:959
Pierce Group AB
0.78
-0.05
-6.00%
SE:BUY
Sweden BuyersClub AB
3.38
-0.06
-1.74%
SE:CDON
CDON AB
67.20
15.20
29.23%
SE:OBAB
Online Brands Nordic AB
12.45
-1.15
-8.46%
SE:BBROOM
New Bubbleroom Sweden AB
4.16
0.68
19.54%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 18, 2026