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Online Brands Nordic AB (SE:OBAB)
:OBAB
Sweden Market
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Online Brands Nordic AB (OBAB) AI Stock Analysis

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SE:OBAB

Online Brands Nordic AB

(OBAB)

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Neutral 47 (OpenAI - 5.2)
Rating:47Neutral
Price Target:
kr12.50
▼(-30.94% Downside)
Action:Reiterated
Date:05/09/26
The score is held back primarily by continued net losses and a negative earnings profile (negative P/E), despite improving operating/free cash flow and manageable leverage. Technically, the stock is below longer-term moving averages with negative MACD, which limits the near-term outlook.
Positive Factors
Improving cash generation
The company shifted from negative to sustained positive operating and free cash flow across recent years, creating durable internal funding for working capital, reinvestment or debt servicing. This stabilizes liquidity and reduces reliance on external financing over months.
Negative Factors
Persistent net losses
Repeated net losses and negative ROE indicate the company has not converted revenue into shareholder returns. Continued losses erode equity and limit reinvestment capacity, making sustained profitability a multi-month strategic challenge to address.
Read all positive and negative factors
Positive Factors
Negative Factors
Improving cash generation
The company shifted from negative to sustained positive operating and free cash flow across recent years, creating durable internal funding for working capital, reinvestment or debt servicing. This stabilizes liquidity and reduces reliance on external financing over months.
Read all positive factors

Online Brands Nordic AB (OBAB) vs. iShares MSCI Sweden ETF (EWD)

Online Brands Nordic AB Business Overview & Revenue Model

Company Description
Cama-Gruppen AB retails carpets, mats, and rugs online. The company was founded in 2008 and is based in Mölndal, Sweden....
How the Company Makes Money
null...

Online Brands Nordic AB Financial Statement Overview

Summary
Revenue growth is positive (TTM ~500.3M, ~+7% YoY) and cash flow has turned sustainably positive (TTM operating cash flow 17.6M; free cash flow 13.7M). However, profitability remains weak with ongoing net losses (TTM -12.8M) and slightly negative EBIT, keeping returns on equity negative despite moderate leverage.
Income Statement
39
Negative
Balance Sheet
62
Positive
Cash Flow
57
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue500.30M467.40M365.60M301.14M286.91M146.43M
Gross Profit55.40M-4.90M183.60M136.93M167.68M99.20M
EBITDA21.70M17.80M35.10M14.59M2.10M12.72M
Net Income-12.80M-12.20M-8.00M-10.49M-18.30M9.32M
Balance Sheet
Total Assets336.60M330.30M278.80M274.81M294.10M164.02M
Cash, Cash Equivalents and Short-Term Investments20.50M23.90M16.60M12.28M15.25M66.24M
Total Debt56.40M42.30M21.10M39.43M49.96M4.17M
Total Liabilities145.20M133.30M103.10M98.03M133.31M35.18M
Stockholders Equity191.40M196.90M175.70M176.78M160.79M128.84M
Cash Flow
Free Cash Flow13.70M11.20M27.20M-14.10M-15.05M-9.89M
Operating Cash Flow17.60M14.70M27.20M-11.34M-12.61M-8.16M
Investing Cash Flow-16.00M-8.50M-3.20M-1.57M-78.99M8.60M
Financing Cash Flow9.00M1.10M-19.70M9.94M40.61M61.39M

Online Brands Nordic AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price18.10
Price Trends
50DMA
12.27
Positive
100DMA
14.42
Negative
200DMA
14.03
Negative
Market Momentum
MACD
-0.04
Negative
RSI
48.47
Neutral
STOCH
45.83
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:OBAB, the sentiment is Negative. The current price of 18.1 is above the 20-day moving average (MA) of 12.30, above the 50-day MA of 12.27, and above the 200-day MA of 14.03, indicating a neutral trend. The MACD of -0.04 indicates Negative momentum. The RSI at 48.47 is Neutral, neither overbought nor oversold. The STOCH value of 45.83 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:OBAB.

Online Brands Nordic AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
50
Neutral
kr88.37M-26.50-65.16%-14.39%35.09%
50
Neutral
kr779.17M-8.558.14%46.36%
47
Neutral
kr316.17M-24.2531.24%-39.68%
45
Neutral
kr104.93M-2.48
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:OBAB
Online Brands Nordic AB
12.30
-1.00
-7.52%
SE:DSNO
Desenio Group AB
0.09
-0.04
-32.33%
SE:ELON
Elon AB
20.20
-4.10
-16.87%
SE:BUY
Sweden BuyersClub AB
3.74
0.56
17.61%
SE:CDON
CDON AB
69.20
6.20
9.84%
SE:BBROOM
New Bubbleroom Sweden AB
6.75
2.63
63.83%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 09, 2026